manajemen strategi ch 5

8/18/2019 Manajemen Strategi Ch 5

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MANAJEMEN STRATEGI

FORMULATION OF STRATEGIC ACTIONS :

BUSINESS LEVEL STRATEGY & COMPETITIVE RIVALRY DYNAMICS

Oleh:

Akbar Widya Pradika NIM.041211333017

Dika Dendy Kurniawan NIM.041211331061

Ridlo Nur a!"oni NIM.041311333002

Akbar Ri#al anany NIM.041311333244

An!oniu$ Arya NIM.0413113332%6

S1 AKUNTANSI

FAKULTAS EKONOMI DAN BISNIS

UNIVERSITAS AIRLANGGA

SURABAYA


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CHAPTER 5

COMPETITIVE RIVALRY AND DYNAMICS

ANA&I'I' K(MP)*I*(R +,(MP)*I*(R ANA&-'I'

• Mare! C"##"$al%!& 'Ke(a#aa$ Pa(ar)

A*aah *er+(ahaa$ (al%$, -er(a%$, .ala# *a(ar ,a$.a/

K"#*e!%(% #+l!%*"%$! 0e$.er+$, #e$,+ra$,% %$!era(% "#*e!%(% !e!a*%

#e$%$,a!a$ e#+$,%$a$ re(*"$ .% #a$a %$!era(% !er2a.% 3 C"$!"h har,a *e$er-a$,a$

(a#a !e!a*% #ere(*"$ .e$,a$ 0e*a! e!%a *e(a%$, #e#-er%a$ har,a *r"#"(%

•

Re("+r0e S%#%lar%!& 'Ke#%r%*a$ S+#-er Da&a)

A*aah *e(a%$, #e#%l%% (+#-er .a&a .ala# 2e$%( .a$ 2+#lah &a$, (a#a/

Per+(ahaa$ .e$,a$ (+#-er .a&a &a$, !%.a (a#a 0e$.er+$, +$!+ #e$&era$,3

Per+(ahaa$ +ra$, 0e$.er+$, #e$&era$, *er+(ahaa$ &a$, .%ra(a aa$ #e#-ala(3

Per+(ahaa$ .e$,a$ (+#-er .a&a &a$, (a#a 0e$.er+$, le-%h #e#*erha!%a$ !%$.aa$

"#*e!%(% #a(%$,4#a(%$,

D(R(N/AN P)RI&AK K(MP)*I'I +DRI)R' ( ,(MP)*I*I) )AI(R

• Ke(a.ara$ 'aare$e((): A*aah #a$a2er #e#aha#% ara!er%(!% +$0% *e(a%$,• M"!%6a(% '#"!%6a!%"$): A*aah *er+(ahaa$ #e#%l%% *e$."r"$, &a$, *a$!a( +$!+

#e$&era$, a!a+ #ere(*"$/

• Ka*a-%l%!a( '0a*a-%l%!&): A*aah *er+(ahaa$ #e#%l%% (+#-er .a&a &a$, .%*erl+a$

+$!+ a!!a0 a!a+ re(*"$./

RIA&I*A' AN*AR P)R'AAAN +A**A,K DAM R)'P(N')

Keun5kinan A!!ak +&ikeli"ood o A!!ak

13 F%r(! M"6er I$0e$!%6e(

Per+(ahaa$ &a$, *er!a#a al% #ela+a$ !%$.aa$ "#*e!%(% +#+#$&a #e#%l%%

(+#-er .a&a .a$ a*a-%l%!a( &a$, #e#+$,%$a$$&a #e$2a.% *el"*"r *r".+ -ar+ *a(ar -ar+

a!a+ !e$"l",% -ar+ (eh%$,,a -%(a #e#*er"leh e+$!+$,a$ .% a!a( ra!a4ra!a (a#*a% a.a$&a


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re(*"$ .ar% *e(a%$, #e$.a*a!a$ l"&al%!a( *ela$,,a$ &a$, #e#-a$!+ #e$0%*!aa$ hala$,a$

#a(+ -a,% *e(a%$, e+$!+$,a$ !er,a$!+$, *a.a !%$,a! e(+l%!a$ +$!+ #e$%r+3

Se0"$. M"6er

Per+(ahaa$ &a$, #ere(*"$ !%$.aa$ F%r(! M"6er3 Se0"$. M"6er( (er%$, al% #e$%r+ F%r(!M"6er(3 Ke0e*a!a$ re(*"$ (er%$, al% #e$e$!+a$ e-erha(%la$3 Seh%$,,a (e0"$. #"6er har+(

#e$,+2% re(*"$ *ela$,,a$ (e-el+# -er,era (e0"$. M"6er( &a$, 70e*a!8 .a*a! #ere-+!

*ela$,,a$ .a$ #e$,e#-a$,a$ l"&al%!a( #ere #a#*+ #e$,h%$.ar% -e-era*a re(%" (e*er!%

&a$, .%ala#% F%r(! M"6er har+( #e#%l%% a*a-%l%!a( &a$, .%*erl+a$ +$!+ #e$%r+3

93 Rela!%6e S%e

Per+(ahaa$ -e(ar -%(a #e#*e$,ar+h% e+a!a$ *a(ar !erha.a* r%6al .a$ #e$0%*!aa$

hala$,a$ #a(+ +$!+ *e(a%$, &a$, le-%h e0%l3 Aa$ !e!a*% *e(a%$, &a$, le-%h e0%l -%(a le-%h

,e(%! .a$ %$"6a!%;3 7Th%$ a$. a0! -%, a$. e


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T%$.aa$ Te$%(

• D%+(ahaa$ +$!+ 7;%$e !+$e8 (!ra!e,%

•

Rela!%; #+.ah .%la(a$aa$• Rela!%; #+.ah #+$.+r

C"$!"h: P"!"$,a$ har,a

93 Re*+!a(% Pela+ 'A0!"r


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a$!8,yle Marke!$

Pa(ar .e$,a$ (%l+( 0e*a! (a$,a! .%$a#%( .a$ e+$!+$,a$ ;%r(! #"6er (er%$, !%.a

-erela$2+!a$3 Per+(ahaa$ -%(a 7#e#aa$8 *r".+ la#a e!%a #e#*ere$ala$ *r".+ -ar+

&a$, le-%h %$"6a!%;3 S+(!a%$a-le 0"#*e!%!%6e a.6a$!a,e -%(a !%.a .a*a! -er!aha$3

manajemen strategi ch 5

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