Introduction● Eric's story● Origin of lean starup● Lean startup method

Eric ries

■ Silicon Valley entrepreneur■ Blogger in technology

entrepreneur community■ Conferences, talks, blog, advisor

for companies

Origin of lean starup

Win a startup with better

methodFail startup Study and

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Origin

Lean starup

■ Entrepreneur everywhere□ new product and services□ extreme uncertainty condition□ size of company is not important

■ Extrepreneurship is management□ institution□ traditional management fails□ management for “extreme uncertainty

condition” -> startup■ Validated learning by frequent experiments■ Build-measure-learn■ Innovation accouting

Validated learning

Innovation Accounting

■ Establish the baseline□ Build a minimum viable

product□ Measure how customer

behave right now■ Tune the engine

□ Experiment■ Pivot or persevere

Thanks!

Any questions?-> @tycoi2005