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    COMPANY AND INDUSTRY

    A. BACKGROUND

    The leisure service industry is one of the largest, most diverse, profitable and

    ubiquitous, and fastest growing industries in the world. Leisure service industry

    encompasses a wide range of activities, facilities and services including sports,

    physical fitness, recreation, arts and entertainment, and devoted to providing ways

    to fill its customers leisure time. People realized that they need time for relaxation to

    keep them healthy and fully productive. Facilities such as playing fields and public

    swimming baths were provided, sports equipments were manufactured and the

    modern leisure industry was born.

    In the 20th century, a number of factors have caused the nature of leisure

    activities. The amount of time and money available for leisure has never been

    greater than today, and the trend is forecast to continue. This industry-wide trend is

    forecasted to continue because industrialization and urbanization provide people

    with more time and money for their leisure, greater mobility, increase attraction for

    spectator sports, greater interest in healthier lifestyle and many more. There are

    likely to be more new mixed leisure concepts providing varied and extensive

    combinations of activities all under the same roof.

    Nowadays, the mall culture has become part of the Filipino lifestyle and

    demolished the long held belief that Filipinos are such tightwads that you will need a

    vise to pry their money out of their hands. Today, Filipinos wanted value for their

    money. And we believed Bataeos share the same sentiments and preferences.

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    Hence, the proponents conceptualized an idea to build a leisure mall located in

    Ibayo, Balanga City, Bataan, named as Bataan Leisure Mall, where everyone can

    spend their leisure time relaxing.

    Bataan Leisure Mall is a mixed leisure concept providing varied and extensive

    combinations of activities such as food shops, bars, convenience store, sports

    center, multi-activity entertainment centers, gymnasium/fitness center, childrens

    play attractions, and conference center, all in a single complex.

    The challenge that Bataan Leisure Mall shall be facing is how to provide not just

    a place to dine but a Lifestyle Center for all Bataeos. While known, leisure mall is

    more known for its upscale clientele (classes A, B, and broad C), Bataan Leisure

    Mall will try to veer away from targeting class types and instead focusing on drawing

    people using psychographic profile of clients. This means creating for the book

    types, the gym types, the leisure types, etc.

    Balangueos are not the only steady clients Bataan Leisure Mall. The mall has

    an advantage being located along the Bgy. Ibayo, in front of Bataan Transport Mall.

    The location can draw a lot of mallers and customers as well.

    B. COMPANY PROFILE

    The business adopts corporate type of organization, primarily because of the

    substantial amount of investment requirement, since corporation has greater ability

    to acquire funds. In addition, other advantages of this type of business organization

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    are: perpetual existence; limited liability; freely transferable shares; operational

    structure. The company will be named as Bataan Leisure Mall, Incorporated.

    Bataan Leisure Mall, Incorporated (BLMI), is composed of its stockholders and

    board of directors elected by the members to fixed the policies and conduct of

    business, and highly-driven and top-ranking officers who actively manage the

    companys affair. Its structure will operate through delegated authority and

    responsibility.

    Vision

    An innovative, diverse, and socially responsible organization existing for the

    ultimate satisfaction of customers and stakeholders while utilizing the resources at

    its maximum level.

    Mission

    To be the premier and leading leisure service provider.

    To be a pioneer in the creation of competitive, state of the art leisure facilities and

    amenities.

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    SERVICES

    Bataan Leisure Mall offers numerous leisure services for customers where they

    can spend leisure time for fun, relaxation, recreation, entertainment, sports, gym/fitness

    workouts and more. The services include but not limited to the following:

    Childrens Play Attractions

    It provides all kinds of children friendly structures for them to play and

    have a bit of social interactions with fellow children.

    Entertainment Center

    It provides KTV rooms and other entertainment devices for families or any

    groups.

    Multi-Activity Center

    It provides electronic games and devices for developing intellectual ability

    and skills.

    Music & Arts Center

    It provides musical and art products for sale; and learn how to play

    musical instruments and take up voice, acting, even dancing lessons.

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    Beauty & Fitness Center

    It offers services for beauty and health-conscious people and health-buffs.

    It provides facilities to have great work-outs, aerobics and exercises.

    Sports Center

    It provides facilities to play badminton, racquetball, darts, billiards and

    shoot pool.

    Conference Center

    It furnishes schools, companies, or any organization a venue for

    conducting conferences, seminars, meetings and other similar functions.

    Bar/Coffee shops

    Provides services for customers who like to unwind after a hard days

    works, who just want to sit and sip a drink, and/or have conversation with friends,

    associates or bar/cafe patrons.

    Convenience/Variety Store

    Services available to everybody who needs items at the store.

    Food Shops

    Food court section of the mall. Purveys customers with good-tasting

    foods.

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    Shopping Stalls

    Its the section for retail/merchandising purposes, where customers can

    buy items like clothes, bags, shoes, etc.

    Not all services will be provided and operated by the mall itself. The company

    shall accept tenants to cater for other varied services. Thus, the mall shall be similar to

    the usual mall operations but differ only with the fact that the leased stalls would not

    serve for retail purposes mainly but for leisure services instead.

    Bataan Leisure Malls competitive advantage over its individual competitors is its

    uniqueness. It is distinct in the sense that all leisure services, activities, and facilities are

    housed in a well-designed and engineered single roof structure. Customers need not

    hop from one recreational establishment to the next to be able to do all the activities

    they like to do during their leisure time.

    Each customer will be treated with respect and be accorded with the best

    possible service for their ultimate satisfaction, hence, earning their loyalty and retention.

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    MARKETING RESEARCH AND EVALUATION

    SITUATION ANALYSIS

    Bataan Leisure Mall is a start-up company and marketing will be crucial to its

    success and profitability.

    Bataan Leisure Mall offers numerous activities, exquisite facilities and top-rate

    services. The physical structure that will house Bataan Leisure Mall will be especially

    designed and engineered to please even the most discriminating customers.

    MARKET DEMOGRAPHICS

    Families, the ABCDE classes

    Sex: Male; Female

    Age:

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    Selection: A wider selection of services, activities, and facilities.

    Accessibility: It will be located in a place where the means of

    transportation is easily available.

    Customer Service: Each customer will be treated with respect and highest level

    of attention and concern.

    Pricing: All prices of the offerings will be competitive relative to the

    true competitors.

    DEMAND ANALYSIS

    To determine the feasibility and viability of the leisure mall, random sampling with

    sample size of 400 respondents was used in data-gathering, accompanied by personal

    interviews whenever feasible.

    The sample size chosen was based on a reasonable method being used in

    researches. To arrive at the number of sample size, the formula below was used:

    S = P

    ________

    1 + Pm2

    where: S = sample size

    P = Size of the entire population

    m = margin of error deemed tolerable

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    According to the National Statistics Office (NSO), the population of Bataan

    province as of the year 2000 was 557,659. The tolerable error of 5% was used. Based

    on the data given, sample size was computed as follows:

    S = P1 + Pm2

    = 557,6591 + 557,659(.07)2

    = 557,6591 + 557,659(.0049)

    = 557,659

    1 + 2732.53= 278

    Projected Demand for the Years 2007 2011

    Year ProjectedNo. of

    Residents

    TargetMarket

    Target No. ofCustomers

    Percentage ofwilling based

    on survey

    No. of Times(three times

    a month)

    ProjectedDemand

    2007 671,531 10% 67,153.10 94% 36 2,272,460.902008 689,595 10% 68,959.50 94% 36 2,333,589.48

    2009 708,145 10% 70,814.50 94% 36 2,396,362.68

    2010 725,194 10% 72,519.40 94% 36 2,454,056.50

    2011 746,755 10% 74,675.50 94% 36 2,527,018.92

    The number of residents is projected by using the yearly increment of 2.69%

    based on the average population. NSO population survey as of the year 1995 was

    491,459, while as of the year 2000, it was 557,659. The difference of 66,299 is divided

    by 5 year, thereby, arriving at 2.69% increase in population yearly.

    (66,200/5) / 491,459 = 2.69%

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    SUPPLY ANALYSIS

    It is apparent today, that the province of Bataan is in a fast-growing status in

    terms of industry, development of urban areas, and population. As a result, recreational

    establishments follow suit. There are lots of recreational establishments as follows:

    ESTABLISHMENTS NUMBER OF ESTABLISHMENTS

    MALLS 4

    RESORTS 15

    PARKS 2

    BOWLING ALLEY 2

    FASTFOODS 5

    AMUSEMENT CENTER 1

    GYM/FITNESS CENTER 32

    POOL HALLS 25

    BADMINTON COURT 4

    KTV 20

    Even though the above of recreational establishments are available, there is still

    a felt scarcity of supply especially during weekends and holidays when malls and fast

    food chains are overcrowded with people. Many people are complaining and looking for

    new and different recreational venue to go to.

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    SWOT ANALYSIS

    The following SWOT analysis captures the key strengths and weaknesses within

    the company and describes the opportunities and threats facing Bataan Leisure Mall.

    STRENGTHS

    - Very accessible.

    - Wide range of services, varied activities, and exquisite facilities.

    - Excellent staff that are highly trained in customer service

    - Very broad market, it can prospect the population in all walks

    of life regardless of age and sex.

    - Encourage people to engage in business, thus promotes

    entrepreneurship.

    WEAKNESSES

    - Limited baseline data to measure success.

    - Taking care of everything with low labor overhead.

    - Difficulty to ensure the security of each and every customer due to

    large number of people at a time inside the mall.

    - No formal tracking system to identify the customers in relation to

    what program and services they have availed.

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    MARKETING PLAN

    COMPETITION

    Competition comes in several forms

    Bataan Leisure Mall has no direct competitors per se, only its individual activities

    and/or facilities.

    Providing all the services, activities, and facilities in a well-designed and

    engineered single complex is Bataan Leisure Malls competitive advantage over its

    competitors. The customers need not hop from one recreational establishment to the

    next to be able to do all the leisure activities and/or use different facilities during their

    leisure hours. It provides comfort and convenience to the customers.

    MARKETING STRATEGIES

    MARKETING OBJECTIVE

    To create sustained maximum awareness at all times.

    TARGET MARKET

    People in all walk of life (the ABCDE of the society), regardless of age and

    sex, who need a recreational establishment where they can do all the

    activities they like to do and/or use all the facilities during their leisure

    hours.

    POSITIONING

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    Bataan Leisure Mall, Incorporated: The premier and leading leisure

    service provider in Bataan.

    SERVICE POLICIES

    Provide each and every customer with the best possible service.

    PLACE

    The BLM will be located in de Lerma St. Ibayo, City of Balanga, Bataan, in

    front of Bataan Transport Mall so it is very accessible to the riding public and

    private vehicle owners. The physical structure of the mall will be especially

    designed and engineered to satisfy even the most discriminating customers.

    Each facility will be customized according to the needs of the activities.

    PROMOTION

    Advertisements will be placed in various local newsletters/newspapers,

    local radio station and cable television station. Ad posters, banners, and

    streamers will be posted in strategic locations throughout the province.

    Promotional pamphlets and flyers will also be distributed. The message that will

    be communicated is that Bataan Leisure Mall offers the ultimate and most

    innovative ways to have fun, relaxation, and recreation.

    Internet strategy will be used where a website shall be designed and

    maintained for easy access on services, activities, and facilities being offered.

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    Networking strategy will be implemented among residents of Bataan,

    since the towns in Bataan are close-knit communities where people tend to know

    each other. Bataan Leisure Mall management and staffs will leverage their

    contacts with the community to raise awareness on the presence of the mall and

    the services, activities, and facilities available. This networking campaign might

    not cast as large as a net as advertisements will, it cost far less and the

    relationships that it builds will be far stronger because of the trust-relationship

    that has already been established.

    Customer-partner relationship strategy will be worked out with various

    schools, offices, companies, and other local groups.

    Free entrance fee for the first week of operation. Discounts for senior

    citizens and children will be available during regular operations.

    PRICING

    Customers will be charged entrance fee per person. Children below one

    year old will be free of entrance fee. Discounts will be available for senior citizens

    and children one year old to seven year old.

    Competitive and reasonable pricing scheme will be adapted for leisure

    facilities owned and operated by the mall itself.

    Tenants will be charged with competitive amounts based on per square

    meter occupied for rentals/leases, so as to enable them to charge a reasonable

    rate to customers for the respective services provided.

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    OPERATIONAL PLAN

    LOCATION

    The company is situated at De Lerma Street, Ibayo, Balanga City across the

    Bataan Transport Mall. Its location is considered one of its competitive edges over the

    competitors.

    Before choosing the project site, the company considered several factors.

    Regarding the climate, the place has two pronounced seasons which are dry form

    November to April and wet during the rest of the year. The location of Bgy. Ibayo is

    mostly used for residential, commercial, and agricultural purposes. Large vehicles such

    as delivery trucks for consumable supplies aggregates; emergency trucks can pass and

    have access. And most importantly, the site is very accessible to supplies and

    customers.

    Fast Facts About Balanga City:

    Country --------------------------------------------Philipines

    Province -------------------------------------------Bataan

    Area -------------------------------------------------11,163 has.

    Population (2000) --------------------------------71,088

    No. of Barangays ---------------------------------25

    Households Population -------------------------70,753

    No. of Households -------------------------------14,605

    No. of Establishments Trading ------------- 1,645

    - Manufacturing -------------------------- 24

    - Services ---------------------------------- 915

    - Agri-Based ------------------------------- 25

    No. of Banks --------------------------------------- 18

    Language/s ----------------------------------------Filipino and English

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    The central business district of the city, the Bgy. Poblacion recently has been

    crowded with different establishments, this requires extending the commercial/business

    activities to other nearer barangays and for that matter the proponents selected Bgy.

    Ibayo as its suitable location.

    MALL SIZE

    The Bataan Leisure Mall Incorporated has a total land area of 4,000 sq. meters.

    It will be used for the initial mall structure at about 2,000 square meters. The remaining

    area is reserved for parking space, and as provision for future expansion.

    OPERATING POLICIES

    Top Management is responsible for formulating business policies, personnel

    administration, business supervision and fiscal. The Administrative Department is

    responsible for carrying out all instructions and directions to ensure the day-to-day

    business operations. The Marketing Department is in charge for boosting sales and

    customer service relationship. Entertaining any customer complains, comments,

    suggestions, queries and the likes are the responsibility of the Customer Service

    Department.

    The Technical/Maintenance Department responsibilities include the maintenance

    of the whole building for 13 hours a day, 7 days a week including the necessary minor

    and major repairs thereon.

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    The Top Management will administer the mall operations for 8 hours a day, 7

    days a week. The employees including the security guards will work for 13 hours a day,

    7 days a week.

    The leisure mall will be open to customers from 9 in the morning to 10 in the

    evening.

    Employees compensation is on a monthly basis and paydays are on the 15th and

    the 30th of the month.

    CONTRACT OF LEASE

    1.) Terms of Lease The period of the contract will be as agreed upon by

    both parties. Contract of lease is renewable subject to the new terms and

    conditions as may be agreed upon by the parties. Three months before

    the expiration of the contract, the lessee shall signify in writing his

    intention to renew the lease contract.

    2.) Rent / Area The rental fee is P600 per square meter a month. Rent

    shall be paid at the Lessors office within the five calendar days of the

    month, or by postdated checks at the Lessees option. Three months

    deposit and three months advance rental are required upon signing of the

    contract. Security deposits shall in no case be applied or be substitute to

    the monthly rental.

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    3.) Electricity Consumption (Individual) Each shall be separately and

    individually charged for their electric consumption in accordance with their

    electric individual meter reading consumption for each month.

    4.) Additional Provisions:

    a. Improvement as well as electric requirement must be with Bataan

    Leisure Malls prior approval and shall be for the Lessees sole

    account.

    b. All construction plans/designs by the Lessee shall be submitted to

    Bataan Leisure Mall for evaluation and approval prior to actual

    construction and must be completed within thirty days from date.

    c. The Leased space improvements must be of superior quality and

    aesthetically at par with the malls standard.

    d. The Lessee is required to renovate/refurbish the leased space once

    every two years to maintain and ensure the quality of space.

    e. Sub-leasing/charging the ownership of the business entity will not

    be allowed and will constitute a violation of the contract of lease,

    and can be ground for cancellation of the contract of lease.

    5.) Escalation / Rental Rental escalation fee will be ten (10%) percent every

    year.

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    6.) Security Deposit Upon execution of the contract and prior to possession

    of the leased premises, the Lessee shall deposit in cash the amount

    equivalent to three months rental to guarantee the fulfillment of all its

    obligations under the contract. This Security Deposit shall upon the

    termination of the lease, will be refunded to the Lessee less whatever

    account or accounts which might then be owing to the Lessor such as but

    not limited to the cost of repairs of any damaged portion of the leased

    premises.

    7.) Exclusivity The Lessor warrants that it will not allow any type of business

    within the Bataan Leisure Mall Commercial Complex that will compete with

    the business that the Lessee intends to put up in the building. Violation of

    this warranty shall subject the Lessor to whatever damages it may sustain

    as a result of the said violation.

    8.) Bataan Leisure Mall Common Area Charges It shall be understood that

    the Lessee shall remit to Leisure Mall Management upon turnover of the

    leased premises/space the share in common area expenses, for security

    services, janitorial services, pest control, electrical and air-conditioning

    charges in the amount of P50 per square meter a month.

    9.) Public Utilities Lessee shall be responsible for the payment of the air-

    con, electricity, water and other public services or utilities within the leased

    area.

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    10.) Interest / Penalty Overdue accounts that remain unpaid for two

    successive months shall be subject to a three (3%) percent penalty per

    month until fully paid.

    11.) Taxes During the term of the lease, the parties shall shoulder for their

    own accounts all their respective annual business permits, tax

    assessments and fees for the continued operation of their respective

    business concerns. The Value Added Tax (VAT) imposed on the rental

    payment shall be for the account of the Lessee.

    12.) Government Licenses And Permits The Lessee shall obtain for his own

    accounts all necessary government permits and licenses to effectively

    exercise and enjoy all the improvements and activities around and within

    the leased premises including but not limited to building permits, electrical

    permits, mayors permits and the like.

    13.) Improvement On Leased Premises The Lessee shall have the right to

    install fixtures, furnishings, etc. in the leased premises with the right to

    remove its fixtures and furnishing upon the expiration of the lease or any

    extension thereof, provided the removal of the fixtures and furnishing

    would not damage the building. The Lessee shall upon termination of the

    lease or any extension thereof surrender to the Lessor the possession of

    the premises in the same conditions and repair as of the time the Lessee

    first took possession thereof, except to the deterioration caused by

    earthquake, fire, tornado, typhoon and robbery and so forth, or

    circumstances beyond control of the Lessee.

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    14.) Maintenance The Lessee shall made ordinary repair to and perform

    normal maintenance of the premises so as to keep them presentable to

    the public and pursuant thereof immediately undertake the replacement of

    broken glass, interior and exterior repainting, the repair of damaged floors

    within the leased premises and other repairs. The Lessee shall not injure

    or deface the premises nor the building except as hereinbefore and

    hereinafter otherwise provided. The Lessee further covenants and agrees

    to and with the Lessor that during the term, the leased premises and every

    part thereof, shall be kept and maintained by the Lessee in good repair

    and condition and in conformity with all the requirements of the law, more

    particularly the Fire and Building Codes and the Lessee further agrees

    that the Lessor shall be kept harmless and indemnified at all times against

    any loss, damages, costs or expenses by reason of the failure so to do in

    any respect, or by reason of any accident, loss or damage resulting to

    person or property by reason of any use which may be made of the

    premises or by reason of the collapse or destruction of the building by

    reason of any act or thing whatsoever occurring or done upon or about the

    premises, without the written consent of the Lessor.

    15.) Separate Insurance On Premise And Goods The Lessee shall procure

    and carry insurance from an acceptable insurance company for the

    demised premises and all goods, commodities and items on sale on his

    stall at all times against fire and the perils covered by the extended

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    coverage, with vandalism, malicious mischief, in an amount of at least

    equal to the replacement cost. The Lessee shall furnish to the Lessor

    certificates or duplicates of the insurance policies herein required.

    16.) Examination And Inspection Of Premises The Lessee hereby grant the

    Lessor or his duly authorized representative, upon proper identification, all

    the rights to enter into the leased premises at any given time within the

    reasonable hour, for the purpose of inspecting and examining the

    aforementioned leased premises and determining whether all the terms,

    agreements, covenants and conditions herein contained are being

    complied by the Lessee.

    17.) Discontinuance And Delay In Business Operation If the Lessee shall fail,

    for any reason, to so conduct business in the demised premises, then it

    agrees to pay the Lessor the sum equivalent to P20, Phiippine Currency,

    for every square meter of the leased premises per day. In case of delay in

    the commencement of the day-to-day business operations of the business

    establishments, then the Lessee shall be liable to pay the Lessor the

    amount of P20 per square meter per day.

    18.) Effects Of Breach Of Contract Failure of the Lessee for any reason

    whatsoever to pay the stipulated rentals on due date or to comply with the

    other terms and conditions of this contract shall automatically terminate

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    the lease agreement and shall entitle the Lessor to recover full possession

    of the leased premises, without the necessity of any demand, together

    with all, the rentals in arrears, plus the corresponding interests and

    damages in relation thereto.

    19.) Legal Disputes Any and all disputes arising out of or relative to the

    above paragraphs shall be exclusively cognizable by the appropriate

    courts Balanga City to the exclusion of any other courts, and the guilty

    party shall be assessed an annual liquidated damage equivalent to forty

    eight (48%) percent of the actual amount due representing interests and

    other damages.

    20.) Attorneys Fees Should the Lessee fails or defaults in the performance

    of any of the foregoing covenants, condition and stipulations, and such

    failure or default is referred to the lawyer for proper enforcement, the

    Lessee shall be assessed an amount equivalent to fifteen (15%) percent

    of the total obligation or the sum of Three Thousand Pesos (P3,000.00)

    whichever is higher, as and by way of attorneys fees. Provided, however,

    that the Lessee shall pay the sum equivalent to twenty five (25 %) percent

    of the total obligation or the amount of Ten Thousand Pesos (P10,000.00)

    whichever is higher, should the matter be brought before the appropriate

    judicial or quasi-judicial body for enforcement, plus the actual litigation

    expenses.

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    MANAGEMENT TEAM

    Bataan Leisure Mall will be managed by the five incorporators themselves. They

    are all highly-motivated students of graduate studies in business management and

    entrepreneurial-driven professionals. The summary of their qualifications include but not

    limited to the following: a veteran in personnel management and customer service; a

    Certified Public Accountant and Financial analyst; an experienced manager and a

    banker; a government employee with an extensive background in office management

    and public service; and an experienced member of mall department store management

    team.

    FUNCTIONS OF THE MEMBERS OF THE ORGANIZATION

    POSITION TITLE: Executive Secretary

    DUTIES AND FUNCTION:

    1. Responsible for all the minutes of the meeting.2. Responsible for dissemination of all necessary information needed all through

    out the network authority covered by the president.3. Responsible for the day-to-day operations of the corporation.4. Hires and supervises any paid office staff, coordinates all volunteer office

    workers, and routinely handles unusual problems under difficult circumstances inwhat is sometimes an unsettled environment.

    MINIMUM QUALIFICATIONS FOR THE POSITION:

    1. Female, single, at least 24 years old2. Graduate of any 4-year business course3. With at least 3 years experience in this profession4. Can work under pressure under minimum supervision5. Computer literate6. With pleasing personality

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    BATAAN LEISURE MALL, INCORPORATED

    ORGANIZATIONAL CHART

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    Board of Directors

    President

    Executive Secretary

    AdministrativeManager

    MarketingManager

    Mall OperationsManager

    MaintenanceManager

    HRD StaffAccountant

    Mall MarketingAssistant

    Customer ServiceStaff

    Utility Workers

    Security Staff

    Mall MarketingOfficer

    Clerk

    Cashier

    Technical Staff

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    POSITION TITLE: HRD Staff

    DUTIES AND FUNCTION:

    1. Answers routine inquiries and performs public contact duties that require

    knowledge of established departmental procedures and familiarity withoperations and programs within the department.2. Composes routine correspondence such as register information, form letters, or

    human resource / payroll forms which requires knowledge of establisheddepartmental procedure.

    3. Files documents in departmental files such as applicant and employee files, oraudit files.

    4. Performs queries, maintenance and updates to automated systems regardingemployee such as appointments, changes, deductions, taxes or benefits.

    5. Schedules various activities such as orientation for new employees, training anddevelopment, exams and testing, payroll processing and benefits programs.

    6. Performs other related duties as assigned.7. Responsible for building a proper and healthy HR environment.

    MINIMUM QUALIFICATIONS FOR THE POSITION:

    1. Male or Female, single, at least 24 years old2. Graduate of Psychology3. With 3 years experience in human resource management and personnel

    relations administration.4. With thorough knowledge of all relevant HRD and personnel functions and with

    exposure to HR function.5. With excellent communication skills6. Computer literate

    POSITION TITLE: Accountant/Accounting Clerk/Cashier

    DUTIES AND FUNCTION:

    1. Responsible for the preparation of pertinent financial documents.2. Prepares payroll for the company employees.3. Responsible for depositing the sales revenues from operations and withdrawing

    cash from the bank provided these transactions are supported by pertinentdocuments.

    4. Prepares the financial report of the company.5. Receives proceeds from rental fee.

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    MINIMUM QUALIFICATIONS FOR THE POSITION:

    1. Male or female, at least 21-25 years of age2. Single3. BSA graduate with at least 1 -3 year relevant experience.

    4. Preferably CPA (for accountant position)5. Computer literate6. With excellent communication skills7. Can be trusted and willing to work overtime.

    POSITION TITLE: Mall Marketing Officer

    DUTIES AND FUNCTION:

    1. Responsible for increasing leasehold and rent income collection with the tenants

    by giving them terms and easy payments and gives the company a cashrealization of the company without any uncollectible accounts.2. In-charge in attracting more tenants to establish business in Bataan Leisure Mall.

    MINIMUM QUALIFICATIONS FOR THE POSITION:

    1. Male or Female, 23 25 years old2. Graduate of any 4 year business course preferably Marketing3. With at least 2 3 years experience in this profession4. Willing to do field work5. With pleasing personality

    POSITION TITLE: Mall Marketing Assistant

    DUTIES AND FUNCTION:

    1. Covers the strategic plans to attract customers to purchase or use the facilitiesthat entitle them to a big discount or promo privileges and in turn the company ofbig sales.

    MINIMUM QUALIFICATIONS FOR THE POSITION:

    1. Male or Female, single2. At least 22 years old3. Graduate of any 4 year business course preferably Marketing4. With pleasing personality5. Experience is needed

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    POSITION TITLE: Customer Service Staff

    DUTIES AND FUNCTION:

    1. In-charge in its relations to the customers on how will the company earn thecustomers trust and loyalty.2. Entertain any complains, comments, suggestions and queries.3. Communicates effectively with the customers.4. Responsible for using multiple technologies such as telephone and internet.

    MINIMUM QUALIFICATIONS FOR THE POSITION:

    1. Male or Female, single2. At least 21 years old3. Graduate of any 4-year course

    4. With good communication skills5. With pleasing personality

    POSITION TITLE: Utility Worker

    DUTIES AND FUNCTION:

    1. Responsible for keeping the environment sanitation and cleanliness within itsassigned section of the project premises.

    2. Do minor repairs on project facilities and equipment.

    3. Perform other related tasks as maybe assigned by the highest governing body.

    MINIMUM QUALIFICATIONS FOR THE POSITION:

    1. Male, at least 21 years old2. At least high school graduate3. Hardworking and can be trusted4. Experience, not necessary

    POSITION TITLE: Security Staff

    DUTIES AND FUNCTION:

    1. Responsible for safekeeping of all the facilities of the business.2. Responsible for the safety of the customers, personnel, owner and everyone

    involved in the business.

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    3. Responsible in maintaining the safety and proper order of all vehicles inside thepremises.

    4. Mediate in troubles, dispute, quarrels that may happen during day- to- dayoperation.

    5. Ascertain the safety of the life and belongings of everyone entering Bataan

    Leisure Mall.

    MINIMUM QUALIFICATIONS FOR THE POSITION:

    1. Male, at least 22 years old2. Courteous and can relate to customers3. With at least 2- year work experience in related field4. License and a bonafide member of a security agency5. With certification of good moral character from their Barangay Captain6. With pleasing personality

    COMPENSATION PACKAGE

    Position Projected Monthly Salary

    1. General Manager Php 30,000

    2 Executive Secretary 8,000

    3. Administration Manager 20,000

    4. Marketing Manager 20,000

    5. Operation Manager 20,000

    6. Technical Manager 20,000

    7. Accountant 13,000

    8. HRD 8,0009. Cashier 8,000

    10. Marketing Staff 8,500

    11. Customer Service Staff 8,000

    12. Maintenance Staff 8,000

    13. Utility Staff 6,500

    14. Security Staff 7,000

    Including:

    a. SSS benefits

    b. Pag-ibig benefits

    c. Philhealth benefits

    d. 13th month pay

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    RECEIVING APPLICATION FORMS

    RECRUITMENT PROCEDURE

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    GIVING WRITTEN EXAMINATION

    RECOMMEND PHYSICALEXAMINATION

    NOTIFYING APPLICANTS FOR WORK

    POSTING THE NEED FOR EMPLOYEES

    CONDUCT PERSONAL INTERVIEW

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    TIMELINE

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    ACTIVITIES DURING PRE-OPERATING PERIOD

    Activity # 1Conception and Identification of the Project

    Persons Involved Proponents

    Activities Undertaken Examine the proposed businessproposals of each proponent. Identify ifthe business proposal in competitive,

    practicable and feasible project toexecute. Deciding uponthe best project to establish.

    Activity # 2Preparation of the Project Study

    Persons Involved Proponents

    Activities Undertaken Further research interview and studywith the type of business to beundertaken.Preparation of Project Feasibility Studywith the consultancy firm. DiscussingandPresentation of feasibility study to the

    proponents. Approval of ProjectFeasibility Study

    .

    Activity # 3Obtaining of Financing

    Persons Involved Proponents

    Activities Undertaken Survey of possible sources of financing.Receipts of funds from financiers.

    Activity # 4Plant Site Acquisition

    Persons Involved Proponents / Architectural Specialist

    Activities Undertaken Determine the availability of climaticconditions and site accessibility.Examine the levelling of the land;

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    construction of roads; installation ofbuildings and other infrastructures.

    Activity # 5Engineering Specifications / Construction Contracts

    Persons Involved Proponents / Engineering consultants /contractor

    Activities Undertaken Negotiations for the construction ofbuildings and acquisition of the plantsite and machinery have to be made.Determine the most acceptable

    proposal.

    Activity # 6

    Policy Formulation

    Persons Involved Proponents

    Activities Undertaken Elaborate the major policies of the firm.Define the objectives. Development ofstrategies and the long range plan inachieving objectives. Development of anorganization which most efficientlycarries out the companys strategic plan.Development of operating policies whichis the burden of decison making to carryout the plan.

    Activity # 7Incorporation/ Legal Registration with:DTI, SEC, if applicable, Municipal / CityGovernment / BIR / Other regulatory andregistration offices

    Persons Involved Proponents / Govt regulatory boards

    Activities Undertaken Securing of pertinent registration forms.Complying with the requirements.Submission of the registration forms andrequirements for the issuance of permits

    / licenses. Issuance of permits /licenses.

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    Activity # 8Building Construction

    Persons Involved Engineering consultants / Engineeringstaff of the project / contractor

    Activities Undertaken Reliability and lines of specialization ofthe engineering consultants / Engineering staff of the project/contractor and complying with the termsof contracts with them.

    Activity # 9Determination and Hiring of Firms / Personsto Work in the Organization (Recruitment,Selection and placement) of Administrator /

    Instructors/ Workers

    Persons Involved Proponents

    Activities Undertaken Job specification and identification ofsources of applicants for vacant

    positions.Recruitment ProcessSelection Process

    - Filing up of application from byapplicants

    - Screening of applicants throughdifferent tests.

    - Interviewing the applicants- Selecting the most qualified

    applicants- Orientation process- Training and development

    Activity # 10Negotiation or Contract with ProspectiveTenants

    Persons Involved Proponents

    Activities Undertaken Negotiating with prospective tenantscustomers.

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    Conducting seminars to discuss thefunctions and policies of the leisuremall.

    Activity # 11Promotions and Trial Run Proponents/ Employees

    Activities Undertaken Conducting the marketingprograms/strategies to make peopleaware of the company and the variousservices they can avail of.

    Activity #12Start of Normal Operation

    Persons Involved Proponents / Officers / Employees

    Activities Undertaken Normal flow of operations andaccomplishments of activities.

    CRITICAL RISKS AND ASSUMPTIONS

    The foregoing list presents the various risks that the Bataan Leisure Mall may encounter

    during its normal business operations.

    1. Economic situation which affect disposable income of customers.

    2. Unreliable forecasts.

    3. Possibility that not all stalls will be occupied.

    4. Expected low (off peak) months specifically during month of June to August

    5. Presence of established and popular food chains which most children prefer.

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    SOCIO-ECONOMIC BENEFITS

    The presence of Bataan Leisure Mall in Balanga City will create ripple effects on

    the entrepreneurial-driven economy of Bataan province. It will encourage individuals to

    engage in business by availing of our lease contracts to operate their own leisure

    service activities. The company will help lessen the unemployment rate in Bataan by

    providing job opportunities during construction and operations of the leisure mall. It shall

    also participate and contribute to the local governments social and civic projects. By the

    taxes paid, the company will be able to share in the function of the state in raising

    income to defray the necessary expenses of the government. Finally, it will promote

    healthy lifestyle for the community ands will enhance the mental and physical well-being

    of individuals, making them better equipped in performing their respective duties,

    responsibilities and functions.

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    FINANCIAL PLAN

    Bataan Leisure Mall Incorporated will commence operations on January 1, 2007.

    The total amount of investment required in the rationalization of the project is

    P40,000,000. The capital requirement includes organization and pre-operating cost,

    which is fully charged against the revenue of the initial year of operations; cost of fixed

    assets; initial working capital requirement and reasonable cash allowance. The project

    will be financed by issuing common stock amounting to P30,000,000 and issuing serial

    debt securities which amounts to P5,000,000. The advance rental and security deposit

    to be received during the pre-operating period will augment the deficiency.

    Based on the financial analysis, the financial ratios are mostly at rule of thumbs

    rates. The payback period, which pertains to the length of time it will take to recover the

    investment, is only about 7.03 years. In addition, the net present value is positive,

    P2,478,420.25. Finally, the internal rate of return of the project (13%) is higher than the

    cost of capital (lowest acceptable rate of return, which is 11.65% or rounded off to 12%.

    Thus, the project is deemed to be acceptable.

    ASSUMPTIONS USED IN FINANCIAL PROJECTIONS:

    o The total mall area available to tenants is conservatively set at 40% of the 2,000

    square meters total mall area.

    o For assumptions used in projecting revenue items, such as rates and bases, see

    Gross Revenues Schedule.

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    o Lease contract requires payment of three months advance and three months

    deposit, the security deposit is non-refundable, thus charges as income on the

    year of collection.

    o Most of revenue items are assumed to increase by 20% on the second year of

    operations and 10% thereafter.

    o Most of the expenses are projected to increase by 5% each year.

    o Accrual of receivables is assumed equal to one month of the annual rent

    revenues.

    o Leisure service revenues are assumed on cash basis.

    o No increase in employees related expenses for simplicity of computations.

    o One month of SSS, PhilHealth, Pag-ibig and Withholding taxes are assumed

    intermitted at year end.

    o Straight-line method is used to compute for depreciation of depreciable fixed

    assets.

    o Income tax rate is 32%.

    o Income taxes are assumed paid on the following year of its provision.

    o Office supplies ending balance is estimated at 20% of the total supplies available

    for use.

    o Bank loan of P5,000,000 on 2007 and P500,000 on 2008 were obtained from

    LBC Bank at an interest rate of 14% per annum maturing annually starting

    December 31, 2007.

    o Dividends are assumed at P5 per share on 2008, P10 per share on 2009, P15 on

    2010 and P20 per share on 2011.

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    o A portion of Retained Earnings is allotted for expansion programs at the end of

    2011.

    o Accounting for VAT and withholding taxes on rentals/leases are ignored to

    simplify computations.

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    CONCLUSIONS AND RECOMMENDATION

    The plan is about establishing a leisure mall in Bataan that will provide varied

    recreational, amusement and leisure services to the customers.

    Before a company can proceed with the operations, it is important to know first

    the market, which it shall penetrate. As such, the companys proposed targets are

    residents of the province Bataan,

    From the market analysis, the proponents determined that there is indeed a

    demand for the service. People realized that they need time for relaxation to keep them

    healthy and fully productive. This means there is an ample demand that is not met by

    current providers. Hence, the company is in the best position to enter into the industry.

    The proponents carefully studied the operating know-how of the project from the

    construction of the structure, acquisition of equipment, purchases of supplies and other

    utilities to be utilized in the project.

    After discussing the advantages and advantages of each for of business

    organization, the proponents decided to operate under a stock form ownership. There is

    a proposed organizational structure that represents the duties and responsibilities of the

    management and employees as well as interrelationship of different department.

    The proponents likewise prepare specified personnel policies regarding

    selection, training, compensation and other fringe benefits to ensure job satisfaction of

    employees.

    The total fund needed to cover fixed assets, pre-operating expenses and initial

    working capital is P40,000,000. It will be financed by issuing stocks and obtaining loans

    from banks. The data gathered from the market and technical studies were then

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    reflected in the projected financial statement. It was found out that the project could

    earn a satisfactory profit and a considerable return of investment. It was also noted that

    the payback period, net present value and internal rate of return of the project are all

    acceptable.

    Social and economic benefits that the project can contribute to the people,

    community and national government were also considered.

    After a thorough study, the proponents therefore conclude that the project is

    viable in terms of marketing, operational, management, financial and socio-economic

    aspect.

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    APPENDICES