blm busplan
TRANSCRIPT
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COMPANY AND INDUSTRY
A. BACKGROUND
The leisure service industry is one of the largest, most diverse, profitable and
ubiquitous, and fastest growing industries in the world. Leisure service industry
encompasses a wide range of activities, facilities and services including sports,
physical fitness, recreation, arts and entertainment, and devoted to providing ways
to fill its customers leisure time. People realized that they need time for relaxation to
keep them healthy and fully productive. Facilities such as playing fields and public
swimming baths were provided, sports equipments were manufactured and the
modern leisure industry was born.
In the 20th century, a number of factors have caused the nature of leisure
activities. The amount of time and money available for leisure has never been
greater than today, and the trend is forecast to continue. This industry-wide trend is
forecasted to continue because industrialization and urbanization provide people
with more time and money for their leisure, greater mobility, increase attraction for
spectator sports, greater interest in healthier lifestyle and many more. There are
likely to be more new mixed leisure concepts providing varied and extensive
combinations of activities all under the same roof.
Nowadays, the mall culture has become part of the Filipino lifestyle and
demolished the long held belief that Filipinos are such tightwads that you will need a
vise to pry their money out of their hands. Today, Filipinos wanted value for their
money. And we believed Bataeos share the same sentiments and preferences.
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Hence, the proponents conceptualized an idea to build a leisure mall located in
Ibayo, Balanga City, Bataan, named as Bataan Leisure Mall, where everyone can
spend their leisure time relaxing.
Bataan Leisure Mall is a mixed leisure concept providing varied and extensive
combinations of activities such as food shops, bars, convenience store, sports
center, multi-activity entertainment centers, gymnasium/fitness center, childrens
play attractions, and conference center, all in a single complex.
The challenge that Bataan Leisure Mall shall be facing is how to provide not just
a place to dine but a Lifestyle Center for all Bataeos. While known, leisure mall is
more known for its upscale clientele (classes A, B, and broad C), Bataan Leisure
Mall will try to veer away from targeting class types and instead focusing on drawing
people using psychographic profile of clients. This means creating for the book
types, the gym types, the leisure types, etc.
Balangueos are not the only steady clients Bataan Leisure Mall. The mall has
an advantage being located along the Bgy. Ibayo, in front of Bataan Transport Mall.
The location can draw a lot of mallers and customers as well.
B. COMPANY PROFILE
The business adopts corporate type of organization, primarily because of the
substantial amount of investment requirement, since corporation has greater ability
to acquire funds. In addition, other advantages of this type of business organization
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are: perpetual existence; limited liability; freely transferable shares; operational
structure. The company will be named as Bataan Leisure Mall, Incorporated.
Bataan Leisure Mall, Incorporated (BLMI), is composed of its stockholders and
board of directors elected by the members to fixed the policies and conduct of
business, and highly-driven and top-ranking officers who actively manage the
companys affair. Its structure will operate through delegated authority and
responsibility.
Vision
An innovative, diverse, and socially responsible organization existing for the
ultimate satisfaction of customers and stakeholders while utilizing the resources at
its maximum level.
Mission
To be the premier and leading leisure service provider.
To be a pioneer in the creation of competitive, state of the art leisure facilities and
amenities.
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SERVICES
Bataan Leisure Mall offers numerous leisure services for customers where they
can spend leisure time for fun, relaxation, recreation, entertainment, sports, gym/fitness
workouts and more. The services include but not limited to the following:
Childrens Play Attractions
It provides all kinds of children friendly structures for them to play and
have a bit of social interactions with fellow children.
Entertainment Center
It provides KTV rooms and other entertainment devices for families or any
groups.
Multi-Activity Center
It provides electronic games and devices for developing intellectual ability
and skills.
Music & Arts Center
It provides musical and art products for sale; and learn how to play
musical instruments and take up voice, acting, even dancing lessons.
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Beauty & Fitness Center
It offers services for beauty and health-conscious people and health-buffs.
It provides facilities to have great work-outs, aerobics and exercises.
Sports Center
It provides facilities to play badminton, racquetball, darts, billiards and
shoot pool.
Conference Center
It furnishes schools, companies, or any organization a venue for
conducting conferences, seminars, meetings and other similar functions.
Bar/Coffee shops
Provides services for customers who like to unwind after a hard days
works, who just want to sit and sip a drink, and/or have conversation with friends,
associates or bar/cafe patrons.
Convenience/Variety Store
Services available to everybody who needs items at the store.
Food Shops
Food court section of the mall. Purveys customers with good-tasting
foods.
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Shopping Stalls
Its the section for retail/merchandising purposes, where customers can
buy items like clothes, bags, shoes, etc.
Not all services will be provided and operated by the mall itself. The company
shall accept tenants to cater for other varied services. Thus, the mall shall be similar to
the usual mall operations but differ only with the fact that the leased stalls would not
serve for retail purposes mainly but for leisure services instead.
Bataan Leisure Malls competitive advantage over its individual competitors is its
uniqueness. It is distinct in the sense that all leisure services, activities, and facilities are
housed in a well-designed and engineered single roof structure. Customers need not
hop from one recreational establishment to the next to be able to do all the activities
they like to do during their leisure time.
Each customer will be treated with respect and be accorded with the best
possible service for their ultimate satisfaction, hence, earning their loyalty and retention.
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MARKETING RESEARCH AND EVALUATION
SITUATION ANALYSIS
Bataan Leisure Mall is a start-up company and marketing will be crucial to its
success and profitability.
Bataan Leisure Mall offers numerous activities, exquisite facilities and top-rate
services. The physical structure that will house Bataan Leisure Mall will be especially
designed and engineered to please even the most discriminating customers.
MARKET DEMOGRAPHICS
Families, the ABCDE classes
Sex: Male; Female
Age:
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Selection: A wider selection of services, activities, and facilities.
Accessibility: It will be located in a place where the means of
transportation is easily available.
Customer Service: Each customer will be treated with respect and highest level
of attention and concern.
Pricing: All prices of the offerings will be competitive relative to the
true competitors.
DEMAND ANALYSIS
To determine the feasibility and viability of the leisure mall, random sampling with
sample size of 400 respondents was used in data-gathering, accompanied by personal
interviews whenever feasible.
The sample size chosen was based on a reasonable method being used in
researches. To arrive at the number of sample size, the formula below was used:
S = P
________
1 + Pm2
where: S = sample size
P = Size of the entire population
m = margin of error deemed tolerable
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According to the National Statistics Office (NSO), the population of Bataan
province as of the year 2000 was 557,659. The tolerable error of 5% was used. Based
on the data given, sample size was computed as follows:
S = P1 + Pm2
= 557,6591 + 557,659(.07)2
= 557,6591 + 557,659(.0049)
= 557,659
1 + 2732.53= 278
Projected Demand for the Years 2007 2011
Year ProjectedNo. of
Residents
TargetMarket
Target No. ofCustomers
Percentage ofwilling based
on survey
No. of Times(three times
a month)
ProjectedDemand
2007 671,531 10% 67,153.10 94% 36 2,272,460.902008 689,595 10% 68,959.50 94% 36 2,333,589.48
2009 708,145 10% 70,814.50 94% 36 2,396,362.68
2010 725,194 10% 72,519.40 94% 36 2,454,056.50
2011 746,755 10% 74,675.50 94% 36 2,527,018.92
The number of residents is projected by using the yearly increment of 2.69%
based on the average population. NSO population survey as of the year 1995 was
491,459, while as of the year 2000, it was 557,659. The difference of 66,299 is divided
by 5 year, thereby, arriving at 2.69% increase in population yearly.
(66,200/5) / 491,459 = 2.69%
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SUPPLY ANALYSIS
It is apparent today, that the province of Bataan is in a fast-growing status in
terms of industry, development of urban areas, and population. As a result, recreational
establishments follow suit. There are lots of recreational establishments as follows:
ESTABLISHMENTS NUMBER OF ESTABLISHMENTS
MALLS 4
RESORTS 15
PARKS 2
BOWLING ALLEY 2
FASTFOODS 5
AMUSEMENT CENTER 1
GYM/FITNESS CENTER 32
POOL HALLS 25
BADMINTON COURT 4
KTV 20
Even though the above of recreational establishments are available, there is still
a felt scarcity of supply especially during weekends and holidays when malls and fast
food chains are overcrowded with people. Many people are complaining and looking for
new and different recreational venue to go to.
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SWOT ANALYSIS
The following SWOT analysis captures the key strengths and weaknesses within
the company and describes the opportunities and threats facing Bataan Leisure Mall.
STRENGTHS
- Very accessible.
- Wide range of services, varied activities, and exquisite facilities.
- Excellent staff that are highly trained in customer service
- Very broad market, it can prospect the population in all walks
of life regardless of age and sex.
- Encourage people to engage in business, thus promotes
entrepreneurship.
WEAKNESSES
- Limited baseline data to measure success.
- Taking care of everything with low labor overhead.
- Difficulty to ensure the security of each and every customer due to
large number of people at a time inside the mall.
- No formal tracking system to identify the customers in relation to
what program and services they have availed.
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MARKETING PLAN
COMPETITION
Competition comes in several forms
Bataan Leisure Mall has no direct competitors per se, only its individual activities
and/or facilities.
Providing all the services, activities, and facilities in a well-designed and
engineered single complex is Bataan Leisure Malls competitive advantage over its
competitors. The customers need not hop from one recreational establishment to the
next to be able to do all the leisure activities and/or use different facilities during their
leisure hours. It provides comfort and convenience to the customers.
MARKETING STRATEGIES
MARKETING OBJECTIVE
To create sustained maximum awareness at all times.
TARGET MARKET
People in all walk of life (the ABCDE of the society), regardless of age and
sex, who need a recreational establishment where they can do all the
activities they like to do and/or use all the facilities during their leisure
hours.
POSITIONING
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Bataan Leisure Mall, Incorporated: The premier and leading leisure
service provider in Bataan.
SERVICE POLICIES
Provide each and every customer with the best possible service.
PLACE
The BLM will be located in de Lerma St. Ibayo, City of Balanga, Bataan, in
front of Bataan Transport Mall so it is very accessible to the riding public and
private vehicle owners. The physical structure of the mall will be especially
designed and engineered to satisfy even the most discriminating customers.
Each facility will be customized according to the needs of the activities.
PROMOTION
Advertisements will be placed in various local newsletters/newspapers,
local radio station and cable television station. Ad posters, banners, and
streamers will be posted in strategic locations throughout the province.
Promotional pamphlets and flyers will also be distributed. The message that will
be communicated is that Bataan Leisure Mall offers the ultimate and most
innovative ways to have fun, relaxation, and recreation.
Internet strategy will be used where a website shall be designed and
maintained for easy access on services, activities, and facilities being offered.
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Networking strategy will be implemented among residents of Bataan,
since the towns in Bataan are close-knit communities where people tend to know
each other. Bataan Leisure Mall management and staffs will leverage their
contacts with the community to raise awareness on the presence of the mall and
the services, activities, and facilities available. This networking campaign might
not cast as large as a net as advertisements will, it cost far less and the
relationships that it builds will be far stronger because of the trust-relationship
that has already been established.
Customer-partner relationship strategy will be worked out with various
schools, offices, companies, and other local groups.
Free entrance fee for the first week of operation. Discounts for senior
citizens and children will be available during regular operations.
PRICING
Customers will be charged entrance fee per person. Children below one
year old will be free of entrance fee. Discounts will be available for senior citizens
and children one year old to seven year old.
Competitive and reasonable pricing scheme will be adapted for leisure
facilities owned and operated by the mall itself.
Tenants will be charged with competitive amounts based on per square
meter occupied for rentals/leases, so as to enable them to charge a reasonable
rate to customers for the respective services provided.
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OPERATIONAL PLAN
LOCATION
The company is situated at De Lerma Street, Ibayo, Balanga City across the
Bataan Transport Mall. Its location is considered one of its competitive edges over the
competitors.
Before choosing the project site, the company considered several factors.
Regarding the climate, the place has two pronounced seasons which are dry form
November to April and wet during the rest of the year. The location of Bgy. Ibayo is
mostly used for residential, commercial, and agricultural purposes. Large vehicles such
as delivery trucks for consumable supplies aggregates; emergency trucks can pass and
have access. And most importantly, the site is very accessible to supplies and
customers.
Fast Facts About Balanga City:
Country --------------------------------------------Philipines
Province -------------------------------------------Bataan
Area -------------------------------------------------11,163 has.
Population (2000) --------------------------------71,088
No. of Barangays ---------------------------------25
Households Population -------------------------70,753
No. of Households -------------------------------14,605
No. of Establishments Trading ------------- 1,645
- Manufacturing -------------------------- 24
- Services ---------------------------------- 915
- Agri-Based ------------------------------- 25
No. of Banks --------------------------------------- 18
Language/s ----------------------------------------Filipino and English
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The central business district of the city, the Bgy. Poblacion recently has been
crowded with different establishments, this requires extending the commercial/business
activities to other nearer barangays and for that matter the proponents selected Bgy.
Ibayo as its suitable location.
MALL SIZE
The Bataan Leisure Mall Incorporated has a total land area of 4,000 sq. meters.
It will be used for the initial mall structure at about 2,000 square meters. The remaining
area is reserved for parking space, and as provision for future expansion.
OPERATING POLICIES
Top Management is responsible for formulating business policies, personnel
administration, business supervision and fiscal. The Administrative Department is
responsible for carrying out all instructions and directions to ensure the day-to-day
business operations. The Marketing Department is in charge for boosting sales and
customer service relationship. Entertaining any customer complains, comments,
suggestions, queries and the likes are the responsibility of the Customer Service
Department.
The Technical/Maintenance Department responsibilities include the maintenance
of the whole building for 13 hours a day, 7 days a week including the necessary minor
and major repairs thereon.
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The Top Management will administer the mall operations for 8 hours a day, 7
days a week. The employees including the security guards will work for 13 hours a day,
7 days a week.
The leisure mall will be open to customers from 9 in the morning to 10 in the
evening.
Employees compensation is on a monthly basis and paydays are on the 15th and
the 30th of the month.
CONTRACT OF LEASE
1.) Terms of Lease The period of the contract will be as agreed upon by
both parties. Contract of lease is renewable subject to the new terms and
conditions as may be agreed upon by the parties. Three months before
the expiration of the contract, the lessee shall signify in writing his
intention to renew the lease contract.
2.) Rent / Area The rental fee is P600 per square meter a month. Rent
shall be paid at the Lessors office within the five calendar days of the
month, or by postdated checks at the Lessees option. Three months
deposit and three months advance rental are required upon signing of the
contract. Security deposits shall in no case be applied or be substitute to
the monthly rental.
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3.) Electricity Consumption (Individual) Each shall be separately and
individually charged for their electric consumption in accordance with their
electric individual meter reading consumption for each month.
4.) Additional Provisions:
a. Improvement as well as electric requirement must be with Bataan
Leisure Malls prior approval and shall be for the Lessees sole
account.
b. All construction plans/designs by the Lessee shall be submitted to
Bataan Leisure Mall for evaluation and approval prior to actual
construction and must be completed within thirty days from date.
c. The Leased space improvements must be of superior quality and
aesthetically at par with the malls standard.
d. The Lessee is required to renovate/refurbish the leased space once
every two years to maintain and ensure the quality of space.
e. Sub-leasing/charging the ownership of the business entity will not
be allowed and will constitute a violation of the contract of lease,
and can be ground for cancellation of the contract of lease.
5.) Escalation / Rental Rental escalation fee will be ten (10%) percent every
year.
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6.) Security Deposit Upon execution of the contract and prior to possession
of the leased premises, the Lessee shall deposit in cash the amount
equivalent to three months rental to guarantee the fulfillment of all its
obligations under the contract. This Security Deposit shall upon the
termination of the lease, will be refunded to the Lessee less whatever
account or accounts which might then be owing to the Lessor such as but
not limited to the cost of repairs of any damaged portion of the leased
premises.
7.) Exclusivity The Lessor warrants that it will not allow any type of business
within the Bataan Leisure Mall Commercial Complex that will compete with
the business that the Lessee intends to put up in the building. Violation of
this warranty shall subject the Lessor to whatever damages it may sustain
as a result of the said violation.
8.) Bataan Leisure Mall Common Area Charges It shall be understood that
the Lessee shall remit to Leisure Mall Management upon turnover of the
leased premises/space the share in common area expenses, for security
services, janitorial services, pest control, electrical and air-conditioning
charges in the amount of P50 per square meter a month.
9.) Public Utilities Lessee shall be responsible for the payment of the air-
con, electricity, water and other public services or utilities within the leased
area.
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10.) Interest / Penalty Overdue accounts that remain unpaid for two
successive months shall be subject to a three (3%) percent penalty per
month until fully paid.
11.) Taxes During the term of the lease, the parties shall shoulder for their
own accounts all their respective annual business permits, tax
assessments and fees for the continued operation of their respective
business concerns. The Value Added Tax (VAT) imposed on the rental
payment shall be for the account of the Lessee.
12.) Government Licenses And Permits The Lessee shall obtain for his own
accounts all necessary government permits and licenses to effectively
exercise and enjoy all the improvements and activities around and within
the leased premises including but not limited to building permits, electrical
permits, mayors permits and the like.
13.) Improvement On Leased Premises The Lessee shall have the right to
install fixtures, furnishings, etc. in the leased premises with the right to
remove its fixtures and furnishing upon the expiration of the lease or any
extension thereof, provided the removal of the fixtures and furnishing
would not damage the building. The Lessee shall upon termination of the
lease or any extension thereof surrender to the Lessor the possession of
the premises in the same conditions and repair as of the time the Lessee
first took possession thereof, except to the deterioration caused by
earthquake, fire, tornado, typhoon and robbery and so forth, or
circumstances beyond control of the Lessee.
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14.) Maintenance The Lessee shall made ordinary repair to and perform
normal maintenance of the premises so as to keep them presentable to
the public and pursuant thereof immediately undertake the replacement of
broken glass, interior and exterior repainting, the repair of damaged floors
within the leased premises and other repairs. The Lessee shall not injure
or deface the premises nor the building except as hereinbefore and
hereinafter otherwise provided. The Lessee further covenants and agrees
to and with the Lessor that during the term, the leased premises and every
part thereof, shall be kept and maintained by the Lessee in good repair
and condition and in conformity with all the requirements of the law, more
particularly the Fire and Building Codes and the Lessee further agrees
that the Lessor shall be kept harmless and indemnified at all times against
any loss, damages, costs or expenses by reason of the failure so to do in
any respect, or by reason of any accident, loss or damage resulting to
person or property by reason of any use which may be made of the
premises or by reason of the collapse or destruction of the building by
reason of any act or thing whatsoever occurring or done upon or about the
premises, without the written consent of the Lessor.
15.) Separate Insurance On Premise And Goods The Lessee shall procure
and carry insurance from an acceptable insurance company for the
demised premises and all goods, commodities and items on sale on his
stall at all times against fire and the perils covered by the extended
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coverage, with vandalism, malicious mischief, in an amount of at least
equal to the replacement cost. The Lessee shall furnish to the Lessor
certificates or duplicates of the insurance policies herein required.
16.) Examination And Inspection Of Premises The Lessee hereby grant the
Lessor or his duly authorized representative, upon proper identification, all
the rights to enter into the leased premises at any given time within the
reasonable hour, for the purpose of inspecting and examining the
aforementioned leased premises and determining whether all the terms,
agreements, covenants and conditions herein contained are being
complied by the Lessee.
17.) Discontinuance And Delay In Business Operation If the Lessee shall fail,
for any reason, to so conduct business in the demised premises, then it
agrees to pay the Lessor the sum equivalent to P20, Phiippine Currency,
for every square meter of the leased premises per day. In case of delay in
the commencement of the day-to-day business operations of the business
establishments, then the Lessee shall be liable to pay the Lessor the
amount of P20 per square meter per day.
18.) Effects Of Breach Of Contract Failure of the Lessee for any reason
whatsoever to pay the stipulated rentals on due date or to comply with the
other terms and conditions of this contract shall automatically terminate
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the lease agreement and shall entitle the Lessor to recover full possession
of the leased premises, without the necessity of any demand, together
with all, the rentals in arrears, plus the corresponding interests and
damages in relation thereto.
19.) Legal Disputes Any and all disputes arising out of or relative to the
above paragraphs shall be exclusively cognizable by the appropriate
courts Balanga City to the exclusion of any other courts, and the guilty
party shall be assessed an annual liquidated damage equivalent to forty
eight (48%) percent of the actual amount due representing interests and
other damages.
20.) Attorneys Fees Should the Lessee fails or defaults in the performance
of any of the foregoing covenants, condition and stipulations, and such
failure or default is referred to the lawyer for proper enforcement, the
Lessee shall be assessed an amount equivalent to fifteen (15%) percent
of the total obligation or the sum of Three Thousand Pesos (P3,000.00)
whichever is higher, as and by way of attorneys fees. Provided, however,
that the Lessee shall pay the sum equivalent to twenty five (25 %) percent
of the total obligation or the amount of Ten Thousand Pesos (P10,000.00)
whichever is higher, should the matter be brought before the appropriate
judicial or quasi-judicial body for enforcement, plus the actual litigation
expenses.
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MANAGEMENT TEAM
Bataan Leisure Mall will be managed by the five incorporators themselves. They
are all highly-motivated students of graduate studies in business management and
entrepreneurial-driven professionals. The summary of their qualifications include but not
limited to the following: a veteran in personnel management and customer service; a
Certified Public Accountant and Financial analyst; an experienced manager and a
banker; a government employee with an extensive background in office management
and public service; and an experienced member of mall department store management
team.
FUNCTIONS OF THE MEMBERS OF THE ORGANIZATION
POSITION TITLE: Executive Secretary
DUTIES AND FUNCTION:
1. Responsible for all the minutes of the meeting.2. Responsible for dissemination of all necessary information needed all through
out the network authority covered by the president.3. Responsible for the day-to-day operations of the corporation.4. Hires and supervises any paid office staff, coordinates all volunteer office
workers, and routinely handles unusual problems under difficult circumstances inwhat is sometimes an unsettled environment.
MINIMUM QUALIFICATIONS FOR THE POSITION:
1. Female, single, at least 24 years old2. Graduate of any 4-year business course3. With at least 3 years experience in this profession4. Can work under pressure under minimum supervision5. Computer literate6. With pleasing personality
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BATAAN LEISURE MALL, INCORPORATED
ORGANIZATIONAL CHART
29
Board of Directors
President
Executive Secretary
AdministrativeManager
MarketingManager
Mall OperationsManager
MaintenanceManager
HRD StaffAccountant
Mall MarketingAssistant
Customer ServiceStaff
Utility Workers
Security Staff
Mall MarketingOfficer
Clerk
Cashier
Technical Staff
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POSITION TITLE: HRD Staff
DUTIES AND FUNCTION:
1. Answers routine inquiries and performs public contact duties that require
knowledge of established departmental procedures and familiarity withoperations and programs within the department.2. Composes routine correspondence such as register information, form letters, or
human resource / payroll forms which requires knowledge of establisheddepartmental procedure.
3. Files documents in departmental files such as applicant and employee files, oraudit files.
4. Performs queries, maintenance and updates to automated systems regardingemployee such as appointments, changes, deductions, taxes or benefits.
5. Schedules various activities such as orientation for new employees, training anddevelopment, exams and testing, payroll processing and benefits programs.
6. Performs other related duties as assigned.7. Responsible for building a proper and healthy HR environment.
MINIMUM QUALIFICATIONS FOR THE POSITION:
1. Male or Female, single, at least 24 years old2. Graduate of Psychology3. With 3 years experience in human resource management and personnel
relations administration.4. With thorough knowledge of all relevant HRD and personnel functions and with
exposure to HR function.5. With excellent communication skills6. Computer literate
POSITION TITLE: Accountant/Accounting Clerk/Cashier
DUTIES AND FUNCTION:
1. Responsible for the preparation of pertinent financial documents.2. Prepares payroll for the company employees.3. Responsible for depositing the sales revenues from operations and withdrawing
cash from the bank provided these transactions are supported by pertinentdocuments.
4. Prepares the financial report of the company.5. Receives proceeds from rental fee.
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MINIMUM QUALIFICATIONS FOR THE POSITION:
1. Male or female, at least 21-25 years of age2. Single3. BSA graduate with at least 1 -3 year relevant experience.
4. Preferably CPA (for accountant position)5. Computer literate6. With excellent communication skills7. Can be trusted and willing to work overtime.
POSITION TITLE: Mall Marketing Officer
DUTIES AND FUNCTION:
1. Responsible for increasing leasehold and rent income collection with the tenants
by giving them terms and easy payments and gives the company a cashrealization of the company without any uncollectible accounts.2. In-charge in attracting more tenants to establish business in Bataan Leisure Mall.
MINIMUM QUALIFICATIONS FOR THE POSITION:
1. Male or Female, 23 25 years old2. Graduate of any 4 year business course preferably Marketing3. With at least 2 3 years experience in this profession4. Willing to do field work5. With pleasing personality
POSITION TITLE: Mall Marketing Assistant
DUTIES AND FUNCTION:
1. Covers the strategic plans to attract customers to purchase or use the facilitiesthat entitle them to a big discount or promo privileges and in turn the company ofbig sales.
MINIMUM QUALIFICATIONS FOR THE POSITION:
1. Male or Female, single2. At least 22 years old3. Graduate of any 4 year business course preferably Marketing4. With pleasing personality5. Experience is needed
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POSITION TITLE: Customer Service Staff
DUTIES AND FUNCTION:
1. In-charge in its relations to the customers on how will the company earn thecustomers trust and loyalty.2. Entertain any complains, comments, suggestions and queries.3. Communicates effectively with the customers.4. Responsible for using multiple technologies such as telephone and internet.
MINIMUM QUALIFICATIONS FOR THE POSITION:
1. Male or Female, single2. At least 21 years old3. Graduate of any 4-year course
4. With good communication skills5. With pleasing personality
POSITION TITLE: Utility Worker
DUTIES AND FUNCTION:
1. Responsible for keeping the environment sanitation and cleanliness within itsassigned section of the project premises.
2. Do minor repairs on project facilities and equipment.
3. Perform other related tasks as maybe assigned by the highest governing body.
MINIMUM QUALIFICATIONS FOR THE POSITION:
1. Male, at least 21 years old2. At least high school graduate3. Hardworking and can be trusted4. Experience, not necessary
POSITION TITLE: Security Staff
DUTIES AND FUNCTION:
1. Responsible for safekeeping of all the facilities of the business.2. Responsible for the safety of the customers, personnel, owner and everyone
involved in the business.
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3. Responsible in maintaining the safety and proper order of all vehicles inside thepremises.
4. Mediate in troubles, dispute, quarrels that may happen during day- to- dayoperation.
5. Ascertain the safety of the life and belongings of everyone entering Bataan
Leisure Mall.
MINIMUM QUALIFICATIONS FOR THE POSITION:
1. Male, at least 22 years old2. Courteous and can relate to customers3. With at least 2- year work experience in related field4. License and a bonafide member of a security agency5. With certification of good moral character from their Barangay Captain6. With pleasing personality
COMPENSATION PACKAGE
Position Projected Monthly Salary
1. General Manager Php 30,000
2 Executive Secretary 8,000
3. Administration Manager 20,000
4. Marketing Manager 20,000
5. Operation Manager 20,000
6. Technical Manager 20,000
7. Accountant 13,000
8. HRD 8,0009. Cashier 8,000
10. Marketing Staff 8,500
11. Customer Service Staff 8,000
12. Maintenance Staff 8,000
13. Utility Staff 6,500
14. Security Staff 7,000
Including:
a. SSS benefits
b. Pag-ibig benefits
c. Philhealth benefits
d. 13th month pay
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RECEIVING APPLICATION FORMS
RECRUITMENT PROCEDURE
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GIVING WRITTEN EXAMINATION
RECOMMEND PHYSICALEXAMINATION
NOTIFYING APPLICANTS FOR WORK
POSTING THE NEED FOR EMPLOYEES
CONDUCT PERSONAL INTERVIEW
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TIMELINE
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ACTIVITIES DURING PRE-OPERATING PERIOD
Activity # 1Conception and Identification of the Project
Persons Involved Proponents
Activities Undertaken Examine the proposed businessproposals of each proponent. Identify ifthe business proposal in competitive,
practicable and feasible project toexecute. Deciding uponthe best project to establish.
Activity # 2Preparation of the Project Study
Persons Involved Proponents
Activities Undertaken Further research interview and studywith the type of business to beundertaken.Preparation of Project Feasibility Studywith the consultancy firm. DiscussingandPresentation of feasibility study to the
proponents. Approval of ProjectFeasibility Study
.
Activity # 3Obtaining of Financing
Persons Involved Proponents
Activities Undertaken Survey of possible sources of financing.Receipts of funds from financiers.
Activity # 4Plant Site Acquisition
Persons Involved Proponents / Architectural Specialist
Activities Undertaken Determine the availability of climaticconditions and site accessibility.Examine the levelling of the land;
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construction of roads; installation ofbuildings and other infrastructures.
Activity # 5Engineering Specifications / Construction Contracts
Persons Involved Proponents / Engineering consultants /contractor
Activities Undertaken Negotiations for the construction ofbuildings and acquisition of the plantsite and machinery have to be made.Determine the most acceptable
proposal.
Activity # 6
Policy Formulation
Persons Involved Proponents
Activities Undertaken Elaborate the major policies of the firm.Define the objectives. Development ofstrategies and the long range plan inachieving objectives. Development of anorganization which most efficientlycarries out the companys strategic plan.Development of operating policies whichis the burden of decison making to carryout the plan.
Activity # 7Incorporation/ Legal Registration with:DTI, SEC, if applicable, Municipal / CityGovernment / BIR / Other regulatory andregistration offices
Persons Involved Proponents / Govt regulatory boards
Activities Undertaken Securing of pertinent registration forms.Complying with the requirements.Submission of the registration forms andrequirements for the issuance of permits
/ licenses. Issuance of permits /licenses.
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Activity # 8Building Construction
Persons Involved Engineering consultants / Engineeringstaff of the project / contractor
Activities Undertaken Reliability and lines of specialization ofthe engineering consultants / Engineering staff of the project/contractor and complying with the termsof contracts with them.
Activity # 9Determination and Hiring of Firms / Personsto Work in the Organization (Recruitment,Selection and placement) of Administrator /
Instructors/ Workers
Persons Involved Proponents
Activities Undertaken Job specification and identification ofsources of applicants for vacant
positions.Recruitment ProcessSelection Process
- Filing up of application from byapplicants
- Screening of applicants throughdifferent tests.
- Interviewing the applicants- Selecting the most qualified
applicants- Orientation process- Training and development
Activity # 10Negotiation or Contract with ProspectiveTenants
Persons Involved Proponents
Activities Undertaken Negotiating with prospective tenantscustomers.
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Conducting seminars to discuss thefunctions and policies of the leisuremall.
Activity # 11Promotions and Trial Run Proponents/ Employees
Activities Undertaken Conducting the marketingprograms/strategies to make peopleaware of the company and the variousservices they can avail of.
Activity #12Start of Normal Operation
Persons Involved Proponents / Officers / Employees
Activities Undertaken Normal flow of operations andaccomplishments of activities.
CRITICAL RISKS AND ASSUMPTIONS
The foregoing list presents the various risks that the Bataan Leisure Mall may encounter
during its normal business operations.
1. Economic situation which affect disposable income of customers.
2. Unreliable forecasts.
3. Possibility that not all stalls will be occupied.
4. Expected low (off peak) months specifically during month of June to August
5. Presence of established and popular food chains which most children prefer.
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SOCIO-ECONOMIC BENEFITS
The presence of Bataan Leisure Mall in Balanga City will create ripple effects on
the entrepreneurial-driven economy of Bataan province. It will encourage individuals to
engage in business by availing of our lease contracts to operate their own leisure
service activities. The company will help lessen the unemployment rate in Bataan by
providing job opportunities during construction and operations of the leisure mall. It shall
also participate and contribute to the local governments social and civic projects. By the
taxes paid, the company will be able to share in the function of the state in raising
income to defray the necessary expenses of the government. Finally, it will promote
healthy lifestyle for the community ands will enhance the mental and physical well-being
of individuals, making them better equipped in performing their respective duties,
responsibilities and functions.
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FINANCIAL PLAN
Bataan Leisure Mall Incorporated will commence operations on January 1, 2007.
The total amount of investment required in the rationalization of the project is
P40,000,000. The capital requirement includes organization and pre-operating cost,
which is fully charged against the revenue of the initial year of operations; cost of fixed
assets; initial working capital requirement and reasonable cash allowance. The project
will be financed by issuing common stock amounting to P30,000,000 and issuing serial
debt securities which amounts to P5,000,000. The advance rental and security deposit
to be received during the pre-operating period will augment the deficiency.
Based on the financial analysis, the financial ratios are mostly at rule of thumbs
rates. The payback period, which pertains to the length of time it will take to recover the
investment, is only about 7.03 years. In addition, the net present value is positive,
P2,478,420.25. Finally, the internal rate of return of the project (13%) is higher than the
cost of capital (lowest acceptable rate of return, which is 11.65% or rounded off to 12%.
Thus, the project is deemed to be acceptable.
ASSUMPTIONS USED IN FINANCIAL PROJECTIONS:
o The total mall area available to tenants is conservatively set at 40% of the 2,000
square meters total mall area.
o For assumptions used in projecting revenue items, such as rates and bases, see
Gross Revenues Schedule.
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o Lease contract requires payment of three months advance and three months
deposit, the security deposit is non-refundable, thus charges as income on the
year of collection.
o Most of revenue items are assumed to increase by 20% on the second year of
operations and 10% thereafter.
o Most of the expenses are projected to increase by 5% each year.
o Accrual of receivables is assumed equal to one month of the annual rent
revenues.
o Leisure service revenues are assumed on cash basis.
o No increase in employees related expenses for simplicity of computations.
o One month of SSS, PhilHealth, Pag-ibig and Withholding taxes are assumed
intermitted at year end.
o Straight-line method is used to compute for depreciation of depreciable fixed
assets.
o Income tax rate is 32%.
o Income taxes are assumed paid on the following year of its provision.
o Office supplies ending balance is estimated at 20% of the total supplies available
for use.
o Bank loan of P5,000,000 on 2007 and P500,000 on 2008 were obtained from
LBC Bank at an interest rate of 14% per annum maturing annually starting
December 31, 2007.
o Dividends are assumed at P5 per share on 2008, P10 per share on 2009, P15 on
2010 and P20 per share on 2011.
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o A portion of Retained Earnings is allotted for expansion programs at the end of
2011.
o Accounting for VAT and withholding taxes on rentals/leases are ignored to
simplify computations.
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CONCLUSIONS AND RECOMMENDATION
The plan is about establishing a leisure mall in Bataan that will provide varied
recreational, amusement and leisure services to the customers.
Before a company can proceed with the operations, it is important to know first
the market, which it shall penetrate. As such, the companys proposed targets are
residents of the province Bataan,
From the market analysis, the proponents determined that there is indeed a
demand for the service. People realized that they need time for relaxation to keep them
healthy and fully productive. This means there is an ample demand that is not met by
current providers. Hence, the company is in the best position to enter into the industry.
The proponents carefully studied the operating know-how of the project from the
construction of the structure, acquisition of equipment, purchases of supplies and other
utilities to be utilized in the project.
After discussing the advantages and advantages of each for of business
organization, the proponents decided to operate under a stock form ownership. There is
a proposed organizational structure that represents the duties and responsibilities of the
management and employees as well as interrelationship of different department.
The proponents likewise prepare specified personnel policies regarding
selection, training, compensation and other fringe benefits to ensure job satisfaction of
employees.
The total fund needed to cover fixed assets, pre-operating expenses and initial
working capital is P40,000,000. It will be financed by issuing stocks and obtaining loans
from banks. The data gathered from the market and technical studies were then
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reflected in the projected financial statement. It was found out that the project could
earn a satisfactory profit and a considerable return of investment. It was also noted that
the payback period, net present value and internal rate of return of the project are all
acceptable.
Social and economic benefits that the project can contribute to the people,
community and national government were also considered.
After a thorough study, the proponents therefore conclude that the project is
viable in terms of marketing, operational, management, financial and socio-economic
aspect.
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APPENDICES