konferensipariwisatanasional “meningkatkandayasaingpariwisata daerah” oleh : s. b....
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KonferensiPariwisataNasional“MeningkatkanDayaSaingPariwisata Daerah”
Oleh : S. B. WiryantiSukamdani, CHAKetuaBadanPromosiPariwisata Indonesia (BPPI)
SusunanPengurusPenentuKebijakan BPPI (Keppres No 148/M Tahun 2011): Ketua: K.RAY. Dra. Sarwo Budi WiryantiSukamdani, CHA (Persatuan Hotel danRestoran Indonesia )WakilKetua: Bernada Sukma Harahap (Asosiasi Perusahaan Perjalanan Wisata Indonesia) Sekretaris: RetnoKusumayanti, S.Sos, MH(Hotel Human Resources Manager Association)Anggota:1. Drs. H. DidienJunaedy (DPP Gabungan Usaha WisataBaharidanTirta )2. Drs. Jaya Purnawijaya, MM (DPP PerhimpunanObyekWisata Indonesia) 3. Drs. I Nyoman Kandia (HimpunanPramuwisata Indonesia ) 4. Tengku Burhanuddin, SE (ASOSIASI PENERBANGAN )
5. Dr.Ir.H.Krishna Nur Pribadi, M.Sc, M.Phil (AKADEMISI )6. Drs. Ec. HermawanKartajaya, M.Sc, FCIM (PAKAR)
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Indonesia Tourism Promotion Board (ITPB)
Strategic Plan for Indonesia Tourism Promotion Board (ITPB)
Presenting the Wonders
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Contents Background.• Vision and mission based on law # 10 / 2009 Strategic – Partnership (2011-2015): Vision, Mission, and Values Vision and Mission (2011-2015) VALUES (2011-2015) Key Strategies (2011-2015) 3 Key Initiatives / Programs (2011-2015) Logo
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Indonesia Tourism Promotion Board (ITPB)
VISION based on Law # 10 /2009
Vision
To become
Credible –partner of Government of Indonesia
and capable to coordinate main stakeholders in promoting Indonesia Tourism
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Indonesia Tourism Promotion Board (ITPB)
MISSION: based on law # 10/2009
Mission 1. To enhance the positive image of tourism in Indonesia.2. To increase in tourist arrivals and foreign exchange earnings significantly.3. To increase domestic tourist visits and spending significantly.4. To mobilize sources other than government budgetin line with laws.5. To conduct research in tourism development and tourism business .
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Indonesia Tourism Promotion Board (ITPB)
Strategic – Partnership (2011-2015)
Government of Indonesia
Ministry of Tourism & Creative Economy
Indonesia Tourism
Promotion Board
Official Private Based-
Institution
Facilitate GDP Economy Business Equity Grow
Develop Man-Made Culture Talent Creativity Commercialize
Preserve God-Made Nature Society Sustainability Expose
Macro Strategic - Partnership Micro
Wonderful Indonesia: Presenting the Wonders
VISION – MISSION - VALUES
Citizenship
Respon-sibilities
Trust-worthiness
Respect
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Indonesia Tourism Promotion Board (ITPB)
Vision (2015)
To become
The strategic –partner of Government of Indonesia
In promoting Indonesia Tourism for enhancing
the equity, creativity, and sustainability
to its main stakeholders
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Indonesia Tourism Promotion Board (ITPB)
MISSION: WHAT BUSINESS ARE WE IN?
Mission (2015)1.To grow the equity of Indonesia Tourism business in the dynamic economic landscape
2.To commercialize the creativity of Indonesia Tourism talents in the new wave cultural paradox
3.To expose the sustainability of Indonesia Tourism Society in the endangered natural-setting
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Indonesia Tourism Promotion Board (ITPB)
VALUES: WHAT CORE PRINCIPLES THAT WE MUST APPLY?
VALUES
TRUST-WORTHINESS
“To ensure total integrity in every
efforts”
RESPECT“To honor
others In every interactions “
Responsibility“To be accountable
to every activities”
CITIZENSHIP“To show
national-duty in every
initiatives”
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Indonesia Tourism Promotion Board (ITPB)
Key Strategies (2011-2015)
Grow Commercialize
CREATIVE TOURISM
LOW-SEASONTOURISM
GREENTOURISM
Explore
Sust
aina
bilit
y
Business
Tale
nt
1. FOCUS: No over promise
2. COMPLEMENT: To the Ministry (of Tourism & Creative Economy)
3. UNIQUE: Own initiatives
4. PLATFORM: For key stakeholders
5. LEVERAGE: Limited Resources
Dir-GenMARKETING
Dir-GenCREATIVE
ECO
Dir-GenDESTINATION
KeyStakeholders
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Indonesia Tourism Promotion Board (ITPB)
3 Key Initiatives / Programs
1. LOW SEASONS TOURISM
2. CREATIVE TOURISM
3. GREEN TOURISM
2011 2012 2013 2014 2015
ORG INTRO ACTIVITIES
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Indonesia Tourism Promotion Board (ITPB)
ProgramBPPI• Low Season Tourism ->DirjenPariwisata– November, Januari, Februari, Maret
• Creative Tourism ->DirjenEkraf– Combine tourism & creative economy ITTF>Batik Extravaganza, Pearl, Ceramic, Painting & Handy craft Exhibition
• Green Tourism ->DirjenDestinasi– Destination - Komodo, Raja Ampat, Bunaken, Wakatobi, Bali, Lombok, etc– Seminar - Green Hotel, Green Building, Green Environment– Conference - Drugs Enforcement - Bali, FORBES CEO - Jakarta, etc– Exhibition - Lafayette - Paris, Marina Bay Sands – Singapore, World Stamp –
Jakarta, etc
Indonesia Tourism Promotion Board (ITPB)
Indonesia Tourism Promotion Board (ITPB)
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RapatPertamaPembentukanKetua, WakilKetuadanSekretaris , Senin 31 Oktober 2011
Terima kasih
Cp/ir