produqti momsaxureba da brendingi
DESCRIPTION
produqti momsaxureba da brendingi. ZiriTadi sakiTxebi. produqtis cneba Pproduqti da momsaxureba Psamomxarebelo da sawarmoo produqti samomxarebeloproduqti : yoveldRiuri moxmarebis, ZiriTadi momxmareblis, gansakuTrebuli moxmarebis, pasiuri moTxovnis produqtebi. - PowerPoint PPT PresentationTRANSCRIPT
produqti produqti momsaxureba da momsaxureba da
brendingi brendingi
ZiriTadi sakiTxebiZiriTadi sakiTxebi produqtis cneba produqtis cneba Pproduqti da momsaxureba Pproduqti da momsaxureba Psamomxarebelo da sawarmoo produqtiPsamomxarebelo da sawarmoo produqti
samomxarebeloproduqtisamomxarebeloproduqti: yoveldRiuri moxmarebis, : yoveldRiuri moxmarebis,
ZiriTadi momxmareblis, gansakuTrebuli moxmarebis, ZiriTadi momxmareblis, gansakuTrebuli moxmarebis, pasiuri moTxovnis produqtebi.pasiuri moTxovnis produqtebi.
sawarmoo daniSnulebis produqtebi sawarmoo daniSnulebis produqtebi
ra aris produqtira aris produqti
marketinguli SemoTavazebis mTavari marketinguli SemoTavazebis mTavari elementielementi
marketinguli kompleqsis dagegmva marketinguli kompleqsis dagegmva rac SeiZleba bazrs miewodos rac SeiZleba bazrs miewodos
SesaZenad, momxareblis survilis an SesaZenad, momxareblis survilis an saWiroebis dasakamyofileblad saWiroebis dasakamyofileblad
produqtis doneproduqtis done
ZiriTadi sargebeli- Cven vyidiT imeds ZiriTadi sargebeli- Cven vyidiT imeds guCis sunamo guCis sunamo
sargeblidan realur produqtze gadadian sargeblidan realur produqtze gadadian /produqti, dizaini, xarisxis done, brendis, /produqti, dizaini, xarisxis done, brendis, SefuTva SefuTva
gazviadebuli produqti damatebiTi gazviadebuli produqti damatebiTi sargebeli sargebeli
sargebelTa komleqti, romelic maT sargebelTa komleqti, romelic maT moTxovnilebebs akmayofilebebsmoTxovnilebebs akmayofilebebs
produqtis klasifikaciaproduqtis klasifikacia samomxmareblo produqtebi, samomxmareblo produqtebi, yoveldRiuri moxmarebis produqti yovelgvari yoveldRiuri moxmarebis produqti yovelgvari
Zalisxmevis gareSe yidulobsZalisxmevis gareSe yidulobs ZiriTadi moxmarebis produqti arCevs ZiriTadi moxmarebis produqti arCevs
xarisxisa, fasis, stilis da sxva niSan xarisxisa, fasis, stilis da sxva niSan Tvisebebis mixedviTTvisebebis mixedviT
gansakuTrebuli produqti , romelsac gansakuTrebuli produqti , romelsac unikaluri maxasiaTebeli aqvs an brendi aqvs unikaluri maxasiaTebeli aqvs an brendi aqvs
pasiuri produqti samomxareblo produqti, pasiuri produqti samomxareblo produqti, rome;lis Sesaxeb momxarebelbm araferi rome;lis Sesaxeb momxarebelbm araferi ician ician
produqtis klasifikaciaproduqtis klasifikacia
sawarmoo daniSnulebis produqti sam ZiriTad sawarmoo daniSnulebis produqti sam ZiriTad jgufs: masalebi da nawilebi, ZiriTadi saSualebebi , jgufs: masalebi da nawilebi, ZiriTadi saSualebebi , maragebsa da momsaxurebebsmaragebsa da momsaxurebebs
/aq brendi nakleb mniSvnelovania /aq brendi nakleb mniSvnelovania ZiriTadi saSualebebi-Senobebi, mowyobilebebi ZiriTadi saSualebebi-Senobebi, mowyobilebebi
didi kompitiurelei sistemebi warmpebis provcesisi didi kompitiurelei sistemebi warmpebis provcesisi xelSemwyobi daqtorebixelSemwyobi daqtorebi
biznes produqtebi momarageba da da biznes produqtebi momarageba da da momsaxureba momsaxureba
sawarmos sferos xelsayrel produqtebis erToblioba sawarmos sferos xelsayrel produqtebis erToblioba
organizaciebi, adamianebi , organizaciebi, adamianebi , adgilebi, ideebi adgilebi, ideebi
organizaciis marketingi –qmnian organizaciis marketingi –qmnian produqts, romelic kompanias produqts, romelic kompanias sWirdeba bazarze gasatanad sWirdeba bazarze gasatanad
adamianis marketingiadamianis marketingi adgilis markertingi adgilis markertingi socialuri marketingi socialuri marketingi
socialuri marketingisocialuri marketingi
socialuri marketingi –komerciuli socialuri marketingi –komerciuli instrumentebis gamoyenebiT axali instrumentebis gamoyenebiT axali socialuri produqti socialuri produqti
Socialuri marketingi moicvs Socialuri marketingi moicvs marketinguli kompleqsis yvela marketinguli kompleqsis yvela elements elements
Pproduqtis Pproduqtis maxasiaTeblebimaxasiaTeblebi
Pproduqtis xarisxi Pproduqtis xarisxi Pproduqtis stili da dizaini Pproduqtis stili da dizaini BbrendingiBbrendingi SefuTvaSefuTva etiketietiketi Pproduqtis mxardamWeri Pproduqtis mxardamWeri
momsaxureba momsaxureba
Mmomsaxurebis Mmomsaxurebis marketingimarketingi
ZiriTadi maxasiaTeblebiZiriTadi maxasiaTeblebi momsaxurebis aramaterialurobamomsaxurebis aramaterialuroba Mmomsaxurebis ganuyofeloba Mmomsaxurebis ganuyofeloba Mmomsaxurebis heteregenuloba Mmomsaxurebis heteregenuloba
/cvalebadoba/ /cvalebadoba/ malfuWebadobamalfuWebadoba