tugas kelompok mps diah,merry,kiki (2)

7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)

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ANALISIS RESEPSI MAHASISWA TERHADAP PROGRAM ACARA

TALKSHOW MATA NAJWA “episode Separuh Jiwau Per!i"

# s$udi desrip$i% ua&i$a$i% pada 'ahasiswa i&'u pe'eri($aha( da( i&'u o'u(iasi

)au&$as I&'u Sosia& da( I&'u Po&i$i *(i+ersi$as La',u(! Ma(!ura$-.

Disusu( o&eh /

D0ah Purwa(i(!$0as D1C112345

Merr0 Se$ia Pu$ri D1C112134

Kii Dwi A&%io(i$a D1C112613

PROGRAM ST*DI ILM* KOM*NIKASI

)AK*LTAS ILM* SOSIAL DAN ILM* POLITIK

*NI7ERSITAS LAM8*NG MANGK*RAT 8ANJARMASIN

6319



KATA PENGANTAR

Pu:i s0uur a&ha'du&i&&ah a'i u;apa( ehadira$ A&&ah SWT 0a(! $e&ah

'e&i'paha( rah'a$ da( hida0ah<N0a= ser$a de(!a( i>i(<N0a a'i dapa$ 'e(0usu(

da( 'e(0e&esaia( $u!as proposa& pe(e&i$ia( de(!a( :udu& A(a&isis Resepsi

'ahasiswa $erhadap pro!ra' a;ara $a&show Ma$a Na:wa episode Separuh Jiwau

Per!i- Adapu( pe(u&isa( proposa& pe(e&i$ia( i(i di'asuda( u($u 'e'e(uhi

pers0ara$a( u($u *:ia( Ahir Se'es$er Me$ode Pe(e&i$ia( Sosia&- Da&a' pe(u&isa(

proposa& pe(e&i$ia( i(i a'i ,a(0a 'e(dapa$a( ,a($ua( ser$a doro(!a( 0a(!

sa(!a$ ,erar$i dari ,er,a!ai piha ,ai se;ara 'ori& 'aupu( spiri$ui&- Me&a&ui

ese'pa$a( i(i= pe(u&is 'e(0a'paia( u;apa( $eri'aasih epada piha 0a(! $e&ah

'e',a($u-

Pe(u&is 'e(0adari ada(0a eura(!a( da&a' pe(u&isa( i(i da( proposa&

pe(e&i$ia( i(i 'asih :auh dari se'pur(a- *($u i$u= pe(u&is 'e(!harapa( ri$i da(

sara( 0a(! 'e',a(!u( dari para pe',a;a sea&ia( a!ar pe(u&is ,isa 'e(!hadira(

0a(! &e,ih ,ai &a!i- Se'o!a proposa& pe(e&i$ia( i(i ,er'a(%aa$ ,a!i pe(u&is=

pe',a;a da( rea(<rea( sea&ia(- Teri'a asih u(ru se'ua piha 0a(! $e&ah

'e',a($u-

8a(:ar'asi(=

Pe(u&is



DA)TAR ISI

Ka$a Pe(!a($ar

Da%$ar isi

8a, 1 PENDAH*L*AN

1-1 &a$ar 8e&aa(! 'asa&ah

1-6 Ru'usa( 'asa&ah

1-2 Tu:ua( pe(e&i$ia(1-? Ma(%aa$ pe(e&i$ia(

8a, 6 TINJA*AN P*STAKA

6-1 Ko'u(iasi Massa

6-1-1 De%i(isi o'u(iasi 'assa

6-1-6 Ciri @ ;iri o'u(iasi 'assa

6-1-2 )u(!si o'u(iasi 'assa

6-6 Ko(sep Media Massa

6-6-1 De%i(isi Media Massa

6-6-6 E%e Media Massa

6-2 Ko(sep Te&e+isi

6-6-1 De%i(isi Te&e+isi

6-6-6 Kara$er $e&e+isi

6-6-2 )u(!si $e&e+isi

6-6-? Ke&e'aha( da( eua$a( $e&e+isi



6-? Ko(sep Pro!ra'

6-2-1 Pe(!er$ia( Pro!ra'

6-2-6 Pro!ra' A;ara Te&e+isi

6-9 Kara$eris$i Mahasiswa

6- Ta&show

6-B Teori Pe(eri'a( Pesa(

6-B-1 A(a&isis Resepsi

6-B-6 Re;ep$io( A(a&0sis Theor0

6-4 Ma$ris Pe(e&i$ia( Terdahu&u

6-5 Kera(!a Pe'iira(

8a, 2 METODE PENELITIAN

2-1 Pe(dea$a( pe(e&i$ia(

2-6 Tipe pe(e&i$ia(

2-2 Loasi pe(e&i$ia(

2-? Te(i pe(!u'pu&a( Da$a

2-9 Te(i a(a&isa Da$a

DA)TAR P*STAKA



8A8 1

PENDAH*L*AN

1-1 LATAR 8ELAKANG

Pere',a(!a( $e(o&o!i pada >a'a( 'oder( i(i sa(!a$ ,ere',a(! pesa$

husus(0a pada pere',a(!a( $e&e+isi- Te&e+isi 'erupaa( sa&ah sa$u 'edia

o'u(iasi 'assa 0a(! sa(!a$ pe($i(! da( 'e(:adi sa&ah sa$u e,u$uha( hidup

'as0araa$- Ha'pir di se$iap Ne!ara $e&ah 'e'i&ii $e&e+isi- Ha& i(i 'e(u(:ua( $e&e+isi

$e&ah 'e(:adi sa&ah sa$u e,u$uha( hidup 'a(usia-

Ke'u(;u&a( $e&e+isi pada awa&(0a di$a(!!api ,iasa sa:a o&eh 'as0araa$- Kare(a

pada saa$ i$u har!a $e&e+isi 'asih 'aha&= se&ai( i$u ,e&u' $ersedia ,a(0a pro!ra' u($u

disasia( di,a(di(!a( pada saa$ i(i-

Me(uru$ o(o(! u;h:a(a #6332 /1B?. $e&e+isi 'erupaa( perpadua( a($ara

radio # ,road;as$ . da( %i&' # 'o+i(! pi;$ure .- Audie(s a$au pe(o($o( $ida

'u(!i( 'e(a(!ap siara( $e&e+isi= a&au $ida ada u(sur @ u(sur radio- Da(

$ida 'u(!i( dapa$ 'e&iha$ !a',ar @ !a',ar 0a(! ,er!era pada &a0ar pesawa$

$e&e+is= :ia $ida ada u(sur @ u(sur %i&'-

Te&e+isi se,a!ai 'edia 'assa 0a(! 'e'i&ii %u(!si se,a!ai 'edia pe(0i'pa(a(

i(%or'asi- Pro!ra' $e&e+isi seper$i (ews= i(%o$ai('e($= ,aha( $a&show 'a'pu

'e',eria( i(%or'asi 0a(! diper&ua( o&eh pe'irsa $e&e+isi- Se&ai( 'e',er i(%or'asi=

$e&e+isi :u!a ,isa ,er'a(%aa$ se,a!ai sara(a eduasi ,a!i pe(o($o( husus(0a para

pe&a:ar= 'ahasiswa= a(a @ a(a ser$a ora(! dewasa 0a(! seda(! da&a' $ahap

pere',a(!a(- Pro!ra' @pro!ra' a;ara $erse,u$ sa(!a$ ,er!u(a ,a!i 'as0araa$ i$a

$eru$a'a da&a' ,ida(! pe(didia( da( i&'u pe(!e$ahua(- Se,a!ia( ora(! 'e'i&ii po&a

,e&a:ar se;ara audio+isua&= 'e(o($o( $e&e+isi dapa$ di:adia( se,a!ai a&$er(a$i+e

pe',e&a:ara(-



)u(!si &ai( dari $e&e+isi ada&ah se,a!ai 'edia hi,ura(- Di'a(a $a0a(!a( $e&e+isi

0a(! dapa$ 'e(!hi,ur sa(!a$ diper&ua( u($u 'eredaa( s$ress epada audie(s-

Sehi(!!a pada saa$ 'e&iha$ hi,ura( di $e&e+isi dapa$ 'e(0e!ara( o$a dari

per'asa&aha( @ per'asa&aha( 0a(! $er:adi da&a' sehari @ hari-

Pesa( 0a(! disa'paia( 'e&a&ui perpadua( !a',ar da( suara 'a'pu 'e(ari

perha$ia( ha&a0asea&i!us 'e',er pe(!aruh $erhadap peru,aha( peri&au da&a' diri

pe(o($o((0a- Te&e+isi 'a'pu 'e(:a(!au ,a(0a ora(! da( &e,ih 'e(ari 'i(a$

'as0araa$ dis,a(di(! 'edia o'u(iasi &ai((0a seper$i radio= Kora(= 'a:a&ah da(

'edia &ai(- Te&e+isi $ida 'e',a$asi diri ha(0a u($u o(su'si a&a(!a( $er$e($u sa:a

(a'u( 'e(:a(!au o(su'e( dari se'ua a&a(!a( 'as0araa$ $a $ere;ua&i re'a:a da(

a(a @ a(a-Se'ai( ,a(0a 'as0araa$ 0a(! ,er'i(a$ $erhadap $e&e+isi= 'aa se'ai( ,a(0a

:u!a $e&e+isi 'e(0iara( pro!ra' @ pro!ra' u(!!u&a((0a 0a(! 'e',ua$ 'as0araa$

a$au pe(o($o( ,e$ah 'e(o($o( $e&e+isi sepa(:a(! hari-

De(!a( o(disi seper$i i(i= pe(!aruh $e&e+isi sa(!a$ ,esar $erhadap po&a piir

'aupu( siap 'as0araa$- Te&e+isi dapa$ 'e(!hi,ur= dapa$ 'e',ua$ sesua$u 0a(! s&ah

'e(:adi ,e(ar o&eh pu,&i;- Te&e+isi dapa$ :u!a 'erusa ara$er seseora(!- Te&e+isi ,isa

pu&a 'e',ua$ 'as0araa$ ,er$a',ah pi($ar ,erpiir ri$is a$au :us$ru $e(!!e&a' da&a'

po&a piir 0a(! des$ru$i%-

8er,a!ai ,e($u $a0a(!a( di'u(;u&a( di $e&e+isi u($u dapa$ 'e'e(uhi e,u$uha('as0araa$= $eru$a'a 'as0araa$ 0a(! 0a(! haus aa( $a0a(!a( 0a(! i(%or'a$i+e=

(a'u( :u!a 'e(!hi,ur- Sa&ah sa$u pro!ra' a$au $a0a(!a( 0a(! i(%or'a$i+e da(

'e(!hi,ur ada&ah $a&show-

Ta&show ada&ah se,uah pro!ra' 0a(! 'e(a'pi&a( sa$u a$au ,e,erapa ora(! u($u

'e',ahas sua$u $opi; $er$e($u 0a(! dipa(du o&eh seora(! pe',awa a;ara- Ta& show

:u!a 'erupaa( sua$u !e&ar wi;ara ,isa di,awaa( de(!a( !a0a %or'a& 'aupu(

sa($ai da( ada(! dapa$ 'e(eri'a $e&epo( ,erupa per$a(0aa( a$au $a(!!apa( dari

pe'irsa a$au ora(! di &uar s$udio-Ta&show 'erupaa( sa:ia( per,i(;a(!a( 0a(! ;uup 'e(ari 0a(! ,iasa(0a

'e(!a(!a$ isu @ isu ha(!a$ da&a' 'as0araa$- Te'a 0a(! dia(!a$ :u!a

,er'a;a' @ 'a;a'-

Ha'pir se'ua s$asiu( $e&e+isi = seper$i Me$ro T7= ANT7= T7O(e= RCTI= ser$a

Tra(s T7 'e'pu(0ai pro!ra' $a&show- Pro!ra' a;ara $erse,u$ rupa(0a



'e(dapa$ respo( 0a(! ;uup 'e(!!e',iraa( dari pe(o($o(- Ha& i$u dapa$

di&iha$ dari pero&eha( ra$i(! a$au share se$iap a;ara- Sa&ah sa$u $a&show 0a(!

'ere,u$ perha$ia( ha&a0a ada&ah $eru$a'a dia&a(!a( 'ahasiswa ada&ah a;ara

“Ma$a Na:wa"- A;ara $a&show “Ma$a Na:wa" ada&ah se,uah $a0a(!a( ,eri$a

se;ara o( air prese($asio( 0a(! 'e(!a(!a$ isu @ isu $eriri da( a;$ua& dari du(ia

po&i$i di I(do(esia da( 0a(! ,erai$a( &a(!su(! de(!a( ehidupa( pu,&i;-

A;ara Ta&show 0a(! di,awaa( o&eh Na:wa Shiha, da( di$a0a(!a( di

Me$ro T7 pada hari ra,u da( sa,$u i$u 'e(a'pi&a( $opi; a;ara de(!a( $e'a

0a(! u(i sa&ah sa$u(0a ada&ah $e'a “Separuh Jiwau Per!i"- Da( :u!a

'e(!hadira( $ooh @ $ooh pe($i(! 0a(! aa( 'e(:adi (arasu',er pada saa$a;ara ,er&a(!su(!-

Da&a' episode “separuh Jiwau Per!i" 0a(! 'e(:adi (arasu',er ada&ah

'a($a( Preside( RI-8J-Ha,i,ie- 0a(! pada saa$ i$u 'e',i;araa( $e($a(! isah

;i($a a($ara 'a($a( preside( 8-J Ha,i,ie de(!a( i,u ai(u( de(!a( diawa&i

per;aapa( 'asa @ 'asa pas;a 8-J Ha,i,ie di$i(!!a& o&eh a&'arhu'ah= da(

episode i$u $er(0a$a ,a(0a 'e',ua$ i(spirasi da( $erharu 'as0araa$ 0a(!

'e(o($o(-

Ma$a Na:wa $e&ah ,erhasi& 'eraih se:u'&ah pe(!har!aa( di da&a' 'aupu(

&uar (e!eri- Di$ahu( 6313= episode “ Separuh Jiwau Per!i" $erpi&ih 'e(:adi sa&ah

sa$u (o'i(asi The 19$h Asia( Te&e+isiso( Awards u($u a$e!oro “8es$ Curre($

A%%air Pro!ra'"- Di$ahu( 6311 Ma$a Na:wa 'e(dapa$ a(u!erah Do'pe$ Dhua%a

Award se,a!ai $a&show $eri(spira$i% ser$a 'e(dapa$ pe(!har!aa( The Word o%

Mou$h Mare$i(! Award- Da( di$ahu( 0a(! sa'a= Ma$a Na:wa 'asu 'e(:adi

sa&ah sa$u (o'i(asi KPI Award a$e!ori “ Ta&show Ter,ai"- Da( $ahu( 631?=

'e'asui usia e ?= Ma$a Na:wa ,erhasi& 'e(dapa$ KPI Award se,a!ai “

Pro!ra' Ta&show Ter,ai"- Tahu( 6319 Ma$a Na:wa 'asu da&a' (o'i(asi

Pa(aso(i; Go,e& Awards 631? a$e!ori “Ta&show I(%or'asi da( 8eri$a"-

Se&a'a $i!a $ahu( ,er$uru$ se:a 6313 hi(!!a 6316= Ma$a Na:wa ,er:hsi&

$erpi&ih se,a!ai 8ra(d 0a(! pa&i(! direo'e(dasia( o&eh 'a:a&ah SWA-



Ma$a Na:wa di(i&ai 'erupaa( pro!ra' a;ara 0a(! ,erua&i$as 0a(! dapa$

'e(a',ah pe(!e$ahua( da( wawasa(- De(!a( pe',awa a;ara 0a(! ,era(i 0ai$u

Na:wa Shiha, 0a(! 'e(dapa$a( pe(!har!aa( Pa(aso(i; Go,e& Award 631?

a$e!ori Hos$ News a(d I(%or'a$io( Ta&show- Seora(! hos$ 0a(! 'e'i&ii

e,era(ia( da( e;erdasa( da&a' 'e(!upas isu @ isu da&a' po&i$i di I(do(esia

de(!a( per$a(0aa( @ per$a(0aa( 0a(! (aa& 0a(! dapa$ 'e(:adi da0a $ari dari

a;ara $erse,u$-#www.kompasiana.com.-Topi dari a;ara $erse,u$ $ida ha(0a $erpusa$ pada sa$u per'asa&aha( sa:a

'e&ai(a( :u!a 'e(!upas ,er,a!ai $opi;= isu a$au asus dari sudu$ pa(da(! 0a(!

,er,eda- I(%or'asi da( %e(o'e(a dari $a0a(!a( i(i ,iasa(0a 'e(ari a(i'o'as0araa$ 0a(! seda(! 'e(o($o((0a- Mas0araa$ 'e'i&ii respo( 0a(! posi$i%

saa$ 'e(o($o( $a0a(!a( i(i- Se$e&a( 'e(o($o( a;ara $erse,u$= pe(o($o( dapa$

'e(eri'a wawasa( ser$a i(%or'asi 0a(! ,ersi%a$ ,aru da( a;$ua&-

8erdasara( pe(:e&asa( a$au wa;a(a dia$as 'aa dapa$dia$aa( ,ahwa

'edia $e&e+isi 'e'pu(0ai pe(!aruh 0a(! ,esar $erhadap pe(o($o( da( pro!ra'

0a(! di$a0a(!a(-Da&a' sua$u pro!ra' a;ara $e&e+isi pera( audie( sa(!a$ pe($i(! da&a'

'e(e($ua( apaah $a0a(!a( $erse,u$ &a0a u($u di$o($o( da( se,a!ai 'edia

0a(! ,isa 'e(dapa$a( i(%or'asi- Sa&ah sa$u(0a ada&ah pro!ra' a;ara $a& show

Ma$a Na:wa- O&eh are(a i$u pe(e&i$i 'e(;o,a u($u 'e&aua( pe(e&i$ia(

de(!a( 'asud u($u 'e(!e$ahui a(a&isis resepsi 0a(! $er:adi pada 'ahasiswa di

)au&$as I&'u Sosia& da( I&'u Po&i$i= *(i+ersi$as La',u(! Ma(!ura$-

1-6 R*M*SAN MASALAH8erdasara( &a$ar ,e&aa(! 'asa&ah 0a(! $e&ah di uraia( di a$as= 'aa pe(e&i$i

dapa$ 'eru'usa( 'asa&ah da&a' pe(e&i$ia( i(i 0a(i se,a!ai ,eriu$ /

8a!ai'a(a A(a&isis resepsi Mahasiswa $erhadap pro!ra' a;ara $a&show Ma$a

Na:wa episode “ Separuh Jiwau Per!i “di Me$ro T7

1-2 T*J*AN PENELITIAN

http://www.kompasiana.com/

http://www.kompasiana.com/



Tu:ua( pe(e&i$i da&a' pe(e&i$ia( i(i ada&ah u($u 'e(!e$ahui ,a!ai'a(a resepsi

a(a&isis 'ahasiswa $erhadap pro!ra' a;ara $a&show Ma$a Na:wa episode

“Separuh Jiwau Per!i" di Me$ro T7-

1-? MAN)AAT PENELITIAN1-?-1 Ma(%aa$ $eori$is

Dapa$ 'e',e($u po&a piir 0a(! di(a'is ser$a dapa$ 'e(i(!a$a(

da0a ri$i 'ahasiswa da( dapa$ 'e',eria( pe(i&aia( $erhadap

pro!ra' $erse,u$ ser$a dapa$ 'e'perda&a' i&'u a:ia( o'u(iasi

$e($a(! $eori resepsi-

1-?-6 Ma(%aa$ pra$is

Dapa$ 'e',eria( 'asua( da( 'e'o$i+asi ,ai 'edia $e&e+isi

'aupu( audie(s $eru$a'a 'ahasiswa $erhadap pro!ra' $a&show 0a(!

dapa$ 'e',eria( i(%or'asi 0a(! ,er'a(%aa$-

8A8 6

TINJA*AN P*STAKA

6-1 Ko'u(iasi Massa

6-1-1 De%i(isi Ko'u(iasi 'assa



Pada dasar(0a o'u(iasi 'assa ada&ah o'u(iasi 'e&a&ui 'edia 'assa

# 'edia ;e$a da( e&e$ro(i .- Ko'u(iasi 'assa ,erasa& dari pe(!e',a(!a( a$a

'edia o% 'ass ;o''u(i;a$io( # 'edia o'u(iasi 'assa .- Ko'u(iasi 'assa

ada&ah s$udi i&'iah $e($a(! 'edia 'assa ,eser$a pesa( 0a(! dihasi&a(= pe',a;a=

pe(de(!ar= a$au pe(o($o( 0a(! aa( ;o,a diraih(0a= da( e%e(0a $erhadap 'erea-

Ko'u(iasi 'assa 'erupaa( disip&i( a:ia( i&'u sosia& 0a(! re&a$i+e 'uda :ia

di,a(di(!a( de(!a( i&'u psio&o!i= sosio&o!i= i&'u po&i$i= da( eo(o'i- Seara(!

i(i o'u(iasi 'assa sudah di'asua( da&a' disip&i( i&'iah-

Ko(sep o'u(iasi 'assa 'e(uru$ Joseph A- De+i$o da&a' ,uu(0a

Co''u(i;o&o!0 / A( I($rodu;$io( $o $he s$ud0 o% ;o''u(i;a$io(- a(! 'e(0a$aa(

,ahwa o'u(iasi 'assa /

First, mass communication is communication addressed to the masses, to an

extremiley large audience. This does not mean that the audience includes all people

or that is large and generraly rather poorly difined.

Second, mass communication is communication is perhaps most easily and most

logically defined by it form : Televison, radio, news paper, magazine, film, books and

tapes.

Jia di$er:e'aha( se;ara ,e,as ,erar$i= “Per$a'a =o'u(iasi 'assa ada&ah

o'u(iasi 0a(! di$u:ua( pada 'assa= epada ha&a0a 0a(! &uar ,iasa ,a(0a(0a-

I(i $ida ,erar$i ha&a0a 'e&ipu$ se&uruh pe(dudu a$au se'ua ora(! 0a(! 'e',a;a

a$au se'ua ora(! 0a(! 'e(o($o( $e&e+isi= a!a(0a i(i ,erar$i ,ahwa ha&a0a i$u

,esar pada u'u'(0a a!ar suar di de%i(isia(-

edua= o'u(iasi 'assa ada&ah o'u(iasi 0a(! disa&ura( o&eh pe'a(;ar<

pe'a(;ar 0a(! audio a$au +isua& o'u(iasi- 8ara(!a&i aa( &e,ih 'udah da( &e,ih

&o!is ,i&a di de%i(isia( 'e(uru$ ,e($u(0a #$e&e+isi= radio= 'a:a&ah= %i&'= ,uu da(

pi$a.-"



Se'e($ara i$u= 'e(uru$ Ja0 8&a; da( )rederi; C- Whi$(e0 #1544.

'e(0e,u$a( ,ahwa “ !ass communication is a process whereby mass " produced

message are transmitted to large, anonymous, and heterogeneous masses of receiver #

o'u(iasi 'assa 'erupaa( se,uah proses di'a(a pesa( @ pesa( 0a(! diprodusi

se;ara 'issa& a$au $ida sedii$ i$u dise,ara( epada 'assa pe(eri'a pesa( 0a(!

&uas= a(o(0'= da( he$ero!e(.-"

De%i(isi o'u(iasi 'assa 0a(! pa&i(! sederha(a die'uaa( o&eh 8i$$(er-

Me(uru$ 8i$$(er o'u(iasi 'assa ada&ah pesa( 0a(! dio'u(iasia( 'e&a&ui

'edia 'assa pada se:u'&ah ,esar ora(! # 'ass ;o''u(i;a$io( is 'essa!e

;o''u(i;a$ed $hrou!h a 'ass 'ediu'$o a &ar!e (u',er o% peop&e .- Dari d%i(isi

$erse,u$ die$ahui ,ahwa o'u(iasi 'assa harus 'e(!!u(aa( 'edia 'assa-

Kare(a :ia $ida 'e(!!u(aa( 'edia 'assa i$u ,erar$i ,ua( o'u(iasi 'assa-

8i$$(er :u!a 'e(ea(a( ar$i pe($i(!((0a Ga$eeeper da&a' proses o'u(iasi

'assa- I($i dari de%i(isi $erse,u$ dapa$ diar$ia( ,ahwa da&a' proses o'u(iasi

'assa disa'pi(! 'e&i,a$a( u(sure @ u(sure o'u(iasi se,a!ai'a(a u'u'(0a= ia

'e',u$uha( pera( 'edia 'assa se,a!ai a&a$ u($u 'e(0a'paia( a$au

'e(0e,ara( i(%or'asi- Media 'assa i$u $ida ,erdiri se(diri- Dida&a'(0a ada

,e,erapa i(di+idu 0a(! ,er$u!as 'e&aua( pe(!o&aha( i(%or'asi se,e&u' i(%or'asi

i$u sa'pai epada audie(s<(0a- Merea 0a(! ,er$u!as i$u seri(! dise,u$ Ga$eeeper-

Jadi i(%or'asi 0a(! di$eri'a o&eh audie(s se,e(ar(0a sudah dio&ah o&eh Ga$eeeper

da( disesuaia( de(!a( 'isi= +isi 'edia 0a(! ,ersa(!u$a(=ha&a0a sasara( da(

orie($asi ,is(is a$au idea& 0a(! '(0er$ai(0a-

6-1-6 Ciri @ ;irri o'u(iasi 'assa1- Ko'u(ia$or da&a' o'u(iasi 'assa 'e&e',a!a

Ko'u(ia$or da&a' o'u(iasi 'assa ,ua( sa$u ora(!= $e$api

u'pu&a( ora(!- Ar$i(0a = !a,u(!a( a($ar ,er,a!ai 'a;a' u(sure da(

,eer:a sa$u sa'a &ai( da&a' se,uah &e',a!a- Le',a!a 0a(! di'asud 0ai$u

&e',a!a 0a(! 'e(0erupai s0s$e' a$au see&o'po ora(!= pedo'a(= da(



'edia 0a(! 'e&aua( e!ia$a(= 'e(!o&ah= 'e(0i'pa(= 'e(ua(!a( ide=

!a!asa(= s0',o&= &a',i(! 'e(:adi pesa( da&a' 'e',ua$ epu$usa( u($u

'e(;apai sa$u esepaa$a( da( sa&i(! pe(!er$ia( sa$u sa'a &ai( de(!a(

'e(!o&ah pesa( i$u 'e(:adi su',er i(%or'asi-

Me(uru$ A&eis- S Ta( # 1541 .o'u(ia$or da&a' o'u(iasi 'assa

ada&ah or!a(isasi sosia& 0a(! 'apu 'e'produsi pesa( da( 'e(!iri'a((0a

se;ara sere'pa e se:u'&ah ha&a0a 0a(! ,a(0a da( $erpisah-

Ko'u(ia$or da&a' o'u(iasi 'assa ,iasa(0a ada&ah 'edia 'assa # sura$

a,ar= :ari(!a( $e&e+isi= s$asiu( radio= 'a:a&ah a$au pe(er,i$ ,uu .- Media

'assa i(i dise,u$ or!a(isasi sosia& are(a 'erupaa( u'pu&a( ,e,erapai(di+idu 0a(! ,er$a(!!u(! :awa, da&a' proses o'u(iasi 'assa $erse,u$-

Ko'u(ia$or da&a' o'u(iasi 'assa 'erupaa( &e',a!a are(a

e&e'e( u$a'a o'u(iasi 'assa ada&ah 'edia 'assa- Media 'assa ha(0a

,isa 'u(;u& are(a !a,u(!a( er:a sa'a de(!a( ,e,erapa ora(!-

6- Ko'u(ia( da&a' o'u(iasi 'assa ,ersi%a$ he$ero!e(

Ko'u(ia( da&a' o'u(iasi 'assa ,ersi%a$ he$ero!e( diare(aa(

pe(o($o( 'edia 'assa 0a(! ,era!a' pe(didia(= u'ur= :e(is e&a'i(= s$a$us

sosia& eo(o'i= 'e'i&ii :a,a$a( 0a(! ,era!a'= 'e'i&ii a!a'a da(

eper;a0aa( 0a(! $ida sa'a pu&a- Her,er$ ,&u'er 'e',eria( ara$eris$i

audie(;e a$au o'u(ia( se,a!ai ,eriu$ /

• Audie(;e da&a' o'u(iasi 'assa sa(!a$&ah he$ero!e(- Ar$i(0a = ia

'e'pu(0ai he$ero!e(i$as o'posisi a$au susu(a(- Jia di$i(:au dari

asa&(0a 'erea ,erasa& dari ,er,a!ai e&o'po da&a' 'as0araa$-

• 8erisi i(di+idu @ i(di+idu 0a(! $ida $ahu a$au 'e(!e(a& sa$u sa'a

&ai(- Di sa'pi(! i$u= a(a$ari(di+idu i$u $ida ,eri($erasi sa$u sa'a

&ai( se;ara &a(!su(!-• Merea $ida 'e'pu(0ai epe'i'pi(a( a$au or!a(isasi %or'a&-

Jadi = dari pe(:e&asa( 8&u''er se'ai( :e&as ,ahwa si%a$ he$ero!e( 0a(! 'e&ea$

pada diri o'u(ia(-



2- Pesa((0a ,ersi%a$ u'u'

Pesa( @ pesa( da&a' o'u(iasi 'assa $ida di$u:ua( epada sa$u

ora(! a$au sa$u e&o'po 'as0araa$ $er$e($u- De(!a( a$a &ai(= pesa( @

pesa((0a di$u:ua( pada ha&a0a 0a(! p&ura&- O&eh are(a i$u= pesa( @ pesa(

0a(! die'uaa( pu( $ida ,o&eh ,ersi%a$ husus 0a(! ar$i(0a pesa(

'e'a(! $ida dise(!a:a u($u !o&o(!a( $er$e($u-

?- Ko'u(iasi(0a ,er&a(!su(! sa$u arahKo'u(iasi 'assa ,er&a(!su(! sa$u arah ar$i(0a o'u(iasi 0a(!

,er&a(!su(! i$u 'e(!!u(aa( a$au 'e&a&ui 'edia- Kare(a 'e&a&ui 'edia

'assa 'aa o'u(ia$or da( o'u(ia(0a $ida dapa$ 'e&aua( o($a &a(!su(!-

9- Ko'u(iasi 'assa 'e(i',u&a( esere'paa(

Ju'&ah sasara( ha&a0a a$au o'u(ia( 0a(! di;apai re&a$i+e ,a(0a

da( $ida $er,a$as- 8aha( dapa$ &e,ih dari i$u- Ko'u(ia( 'e(dapa$a(

pesa( 0a(! sa'a a$au sere'pa da&a' wa$u 0a(! sa'a-

- Ko'u(iasi 'assa 'e(!a(da&a( pera&a$a(

Media 'assa se,a!ai a&a$ u$a'a da&a' 'e(0a'paia( pesa( epada

ha&a0a sa(!a$ 'e',u$uha( ,a($ua( pera&a$a( $e(is- Pera&a$a( $e(is

seper$i pe'a(;ar u($u 'edia e&e$ro(i # 'ea(i a$au e&e$ro(i .- Kare(a

$e&e+isi 'erupaa( 'edia 'assa 0a(! $ida aa( &epas dari pe'a(;ar-

Pera&a$a( $e(is 'erupaa( e(is;a0aa( 0a(! sa(!a$ di,u$uha( 'edia

'assa- Tida &ai( a!ar proses pe'a(;ara( a$au pe(0e,ara( pesa((0a ,isa

&e,ih ;epa$ da( sere($a epada ha&a0a 0a(! $erse,ar-

B- Ko'u(iasi 'assa dio($ro& o&eh Ga$eeeper

Ga$eeeper 'erupaa( pe(apis i(%or'asi= 0a(! ,er%u(!si u($u

'e(!i$erpre$asia( pesa(= 'e(!a(a&isis = 'e(a',aha( da$a= da( '(!ura(!i

pesa( @ pesa( a$au i(%or'asi se,e&u' disiara( epada ha&a0a- Ga$eeeper

0a(! di'asud a($ara &ai( repor$er= edi$or= 'a(a:er pe',eri$aa(= pe(:a!a

ru,ri;= ;a'era'e(= su$radara= da( &e',a!a se(sor %i&' 0a(! se'ua(0a



'e'e(!aruhi ,aha( @ ,aha( 0a(! aa( die'as da&a' pesa( @ pesa( dari

'edia 'asi(! @ 'asi(!- Ga$eeeper sa(!a$ di,u$uha( are(a pesa( 0a(!

aa( disiara( 'edia 'assa ,era!a' da( sa(!a$ ,a(0a- Te($u $ida se'ua

,aha( $erse,u$ dapa$ di'u(;u&a( a$au disiara(- O&eh i$u= Ga$eeeper

,er$u!as 'e'i&ah= 'e'i&ih da( 'e(0esuaia( de(!a( 'edia 0a(!

,ersa(!u$a(-

6-1-2 )u(!si o'u(iasi 'assa

1- )u(!si i(%or'asi)u(!si i(%or'asi 'erupaa( %u(!si pa&i(! pe($i(! da&a' o'u(iasi

'assa- Ko'po(e( pa&i(! pe($i(! u($u 'e(!e$ahui %u(!si i(%or'asi i(i

ada&ah ,eri$a @ ,eri$a 0a(! di sa:ia(-

)a$a @ %a$a 0a(! di;ari war$awa( di &apa(!a( e'udia( di $ua(!a( da&a'

$u&isa( :u!a 'erupaa( i(%or'asi- )a$a 0a(! di'asud ada&ah ada(0a

e:adia( 0a(! ,e(ar @ ,e(ar $er:adi di 'as0araa$-

6- Hi,ura()u(!si hi,ura( u($u 'edia e&e$ro(i 'e(dudui posisi 0a(! pa&i(!

$i(!!i di,a(di(!a( de(!a( %u(!si @ %u(!si &ai(- Ha& i(i diare(aa(

'as0araa$ i$a 0a(! 'asih 'e(:adia( $e&e+isi se,a!ai 'edia hi,ura(-

A;ara hi,ura( i$u :u!a dapa$ dia(!!ap perea$ e&uar!a are(a dapa$ di$o($o(

,ersa'a @ sa'a sa',i& ,er;a(da-

2- Persuasi

)u(!si persuasi+e o'u(iasi 'assa $ida a&ah pe($i(!(0a de(!a(

%u(!si i(%or'asi da( hi,ura(- 8a(0a ,e($u $u&isa( 0a(! :ia diperha$ia(

sei&as ha(0a ,erupa i(%or'asi= $e$epi :ia diperha$ia( se;ara &e,ih :e&i

$er(0a$a $erdapa$ %u(!si persuasi-

8a!i Joseph A-De+i$o #155B. %u(!si persuasi dia(!!ap %u(!si a(! pa&i(!

pe($i(! da&a' o'u(iasi 'assa- Persuasi ,isa da$a(! dari ,er,a!ai 'a;a'

,e($u /



• Me(!uuha( a$au 'e'perua$ siap= eper;a0aa(= a$au (i&ai

seseora(!

• Me(!u,ah siap= eper;a0aa(= a$au (i&ai seseora(!

• Me(!!eraa( seseora(! u($u 'e&aua( sesua$u

• Me'pere(a&a( e$ia= a$au 'e(awara( s0s$e' (i&ai $er$e($u-

?- Tra(s'isi ,uda0a

Tra(s'isi ,uda0a 'erupaa( %u(!si o'u(iasi 'assa 0a(! pa&i(!

&uas- Mesipu( pa&i(! sedii$ di,i;araa(- Tra(s'isi ,uda0a se&a&u hadir

da&a' ,er,a!ai ,e($u o'u(iasi 0a(! 'e'pu(0ai da'pa pada

pe(eri'aa( i(di+idu- 8e,erapa ,e($u o'u(iasi 'e(:adi ,a!ia( dari

pe(!a&a'a( da( pe(!e$ahua( i(di+idu- Me&a&ui i(di+idu= o'u(iasi 'e(:adi

,a!ia( dari pe(!a&a'a( o&e$i% e&o'po= pu,&i;= audie(;e ,er,a!ai :e(is=

da( i(di+idu i(di+idu ,a!ia( dari sua$u 'assa- Tida ha(0a 'e&a&ui 'edia

'assa= $e$api :u!a da&a' se(i= i&'u pe(!e$ahua(= da( 'as0araa$-

9- Me(doro(! ohesi sosia&Kohesi 'erupaa( pe(0a$ua(- Ar$i(0a 'edia 'assa 'e(doro(!

'as0araa$ u($u ,ersa$u- De(!a( a$a &ai(= 'edia 'assa 'era(!sa(!

'as0araa$ u($u 'e'iira( diri(0a ,ahwa ,erpisah ,ua( eadaa( 0a(!

,ai ,a!i ehidupa( 'erea- Media 'assa 'e(doro(! ohesi sosia& da(

'edia 'assa se;ara $ida &a(!su(! ,erpera( da&a' 'ewu:uda( ohesi

sosia&-

- Pe(!awasa(Me(u(:u pada pe(!u'pu&a( da( pe(0e,ara( i(%or'asi 'e(!e(ai

e:adia( @ e:adia( 0a(!a ada disei$ar i$a- )u(!si pe(!awasa( dapa$ di,a!i

'e(:adi dua 0ai$u pe(!awasa( peri(!a$a( 0a(! 'e&ipu$i se,uah i(%or'asi

a$au pe',eri$aa( 0a(! harus die$ahui o&eh ha&a0a da( pe(!awasa(

i(s$ru'e($a& 0a(i pe(0e,ara( i(%or'asi 0a(! ,er!u(a ,a!i 'as0araa$

seper$ei i(%or'asi produ ,aru da( ,eri$a $e($a(! :adwa& a;ara $e&e+isi-

B- Kore&asi



)u(!si ore&asi ada&ah %u(!si 0a(! 'e(!hu,u(!a( ,a!ia( @ ,a!ia(

dari 'as0araa$ a!ar sesuai de(!a( &i(!u(!a((0a- Era$ ai$a((0a de(!a(

%u(!si i(i ada&ah pera( 'edia 'assa se,a!ai pe(!hu,u(! a($ara ,er,a!ai

o'po(e( 'as0araa$-

4- Pewarisa( sosia&

da&a' ha& i(i 'edia 'assa ,er%u(!si se,a!ai seora(! pe(didi= ,ai

0a(! 'e(0a(!u$ pe(didia( %or'a& 'aupu( i(%or'a& 0a(! 'e(;o,a

'e(erusa( a$au 'ewarisa( sua$u i&'u pe(!e$ahua(= (i&ai= (or'a= pra(a$a=

da( e$ia dari sa$u !e(erasi e !e(erasi se&a(:u$(0a-

6-6 Ko(sep 'edia 'assa

6-6-1 De%i(isi Media Massa

Media 'assa 0ai$u sara(a pe(0a'paia( pesa( @ pesa( = aspirasi 'as0araa$=

se,a!ai a&a$ o'u(iasi u($u 'e(0e,ara( ,eri$a a$aupu( pesa( epada

'as0araa$ &a(!su(! se;ara &uas-

Me(uru$ Ca(!ara #6316/1?3. 'edia 'assa ada&ah a&a$ 0a(! di!u(aa( da&a'

pe(0a'paia( pesa( dari su',er epada ha&a0a # pe(eri'a . de(!a(

'e(!!u(aa( a&a$ @ a&a$ o'u(iasi 'ea(is seper$i sura$ a,ar= %i&'= radio= da(

$e&e+isi-

6-6-6 E%e 'edia 'assa

E%e 'edia 'erupaa( sua$u peru,aha( peri&au 'a(usia se$e&ah di$erpa

pesa( dari 'edia 'assa-

Me(uru$ ei$h R-S$a' da( Joh( E- 8owes #1553. e%e 'edia di,a!i 'e(:adi 6

#dua. ,a!ia( /

1- E%e pri'er

E%e 0a(! di$i',u&a( are(a ada(0a $erpaa(= perha$ia( da( pe'aha'a(-

Jia 'a(usia $ida ,isa &epas dari 'edia 'assa= 'aa e%e 0a(!

di$i',u&a( su(!!uh<su(!!uh $er:adi- Se'ai( 'e'aha'i apa 0a(!



disa'paia( o&eh 'edia= 'aa se'ai( ua$ pu&a e%e pri'er 0a(!

$er:adi-

6- E%e seu(der E%e 0a(! di$i',u&a( are(a ada(0a peru,aha( $i(!a$ o!(i$i%

#peru,aha( pe(!e$ahua( da( siap. da( peru,aha( pri&au #'e(eri'a da(

'e'i&ih.- a(! $er'asu dari e%e seu(der ada&ah pri&au pe(eri'a 0a(!

ada di,awah o($ro& &a(!su(! si pe',eri pesa(- E%e seu(der di0ai(i

&e,ih 'e(!!a',ara( rea&i$as 0a(! su(!!uh<su(!!uh $er:adi di

'as0araa$-

6-2 Ko(sep Te&e+isi

6-2-1 De%i(isi Te&e+isi

Is$i&ah $e&e+isi ,erasa& dari ,ahasa 0u(a(i 0ai$u $e&e # :auh . da( +isio(

# 'e&iha$ .= :adi se;ara har%iah ,erar$i “'e&iha$ :auh"= are(a pe'irsa ,erada :auh dari

s$udio $e&e+isi-Te&e+isi 'erupaa( a&a$ pe(a(!ap siara( ,er!a',ar= 0a(! ,erupa

audio +isua& da( pe(0iara( +ideo(0a se;ara ,road;as$i(!- Me(uru$ Adi 8ad:uri

# 6313/25. Te&e+isi :u!a 'erupaa( 'edia pa(da(! sea&i!us 'edia pe(de(!ar

di'a(a ora(! $ida ha(0a 'e'a(da(! !a',ar 0a(! di$a0a(!a( di $e&e+isi= $e$api

sea&i!us 'e(de(!ara( $e&e+isi a$au 'e(;er(a (arasi dari !a',ar $erse,u$-

Te&e+isi &ahir se$e&ah ada(0a pe(e'ua( $e(o&o!i $e&epo(= $e&e!ra%= %o$o!ra%i

da( rea'a( suara- Te&e+isi 'erupaa( s0s$e' e&e$ro(i 0a(! 'e(!iri'a( !a',ar

dia' da( !a',ar hidup ,ersa'a suara 'e&a&ui a,e& a$au rua(!- Sis$e' i(i

'e(!!u(aa( pera&a$a( 0a(! 'e(!u,ah ;aha0a da( suara eda&a' !e&o',a(!

e&e$ro(i da( 'e(!o(+ersia( e',a&i eda&a' ;aha0a 0a(! dapa$ di&iha$ da(

suara(0a dapa$ dide(!ar # soer:oa($o 6332/6?.-



Me(uru$ o(o(! u;h:a(a #6332 /1B?. $e&e+isi 'erupaa( perpadua( a($ara

radio # ,road;as$ . da( %i&' # 'o+i(! pi;$ure .- Audie(s a$au pe(o($o( $ida 'u(!i(

'e(a(!ap siara( $e&e+isi= a&au $ida ada u(sur @ u(sur radio- Da( $ida 'u(!i(

dapa$ 'e&iha$ !a',ar @ !a',ar 0a(! ,er!era pada &a0ar pesawa$ $e&e+is= :ia $ida

ada u(sur @ u(sur %i&'-

8e,erapa de%i(isi $e&e+isi 0a(! $e&ah dipapara( o&eh para ah&i dia$as ada&ah

de%i(isi $e&e+is 0ai$u sa&ah sa$u 'edia 'assa a$au se,uah sis$e' e&e$ro(i 0a(!

'e(!!u(aa( $e(a!a &is$ri 0a(! dapa$ 'e(!iri'a( !a',ar da( suara epada

pesawa$ pe(eri'a 0a(! ,er%u(!si 'e',eria( i(%or'asi da( hi,ura( epada

ha&a0a &uas-

6-2-6 ara$eris$i $e&e+isi

8e,erapa ara$eris$i 0a(! di'i&ii o&eh $e&e+isi ada&ah se,a!ai ,eriu$ /

1- Audio+isua&Ke&e,iha( $e&e+isii 0ai$u dapa$ dide(!ar sea&i!us di&iha$

# audio+isua& .= :adi apa,i&a pada 'edia radio ha&a0a ha(0a dapa$

'e(de(!ara( a$a @ a$a= 'usi= da( e%e suara= 'aa ha&a0a $e&e+is

dapa$ 'e&iha$ !a',ar 0a(! ,er!era-

6- 8erpiir da&a' !a',ar

Pe(!arah a;ara 'erupaa( piha 0a(! ,er$a(!!u(! :awa, a$as

e&a(;ara( pada $e&e+is- 8i&a ia 'e',ua$ a$au 'e',a;a (asah a;ara ia harus

,erpiir da&a' !a',ar # $hi( i( pi;$ure .- Sa'a ha&(0a de(!a( o'u(ia$or

0a(! aa( 'e(0a'paia( i(%or'asi= pe(didia(= a$au persuasi- Ia harus ,isa

:u!a ,erpiir da&a' !a',ar-- 'esipu( o'u(ia$or $ida 'e',ua$ (asah=

(a'u( ia dapa$ 'e(0a'paia( ei(!i(a((0a epada pe(!arah a;ara $e($a(!

pe(!!a',ara( a$au +isua&isasi dari a;ara $erse,u$-

2- Pe(!oprasia( &e,ih o'p&es



Pe(!oprasia( pada $e&e+isi siara( &e,ih o'p&es da( &e,ih ,a(0a

'e&i,a$a( ora(! 0a(! $erdiri dari produser= pe(!arah a;ara= pe'a(du

!a',ar= :uru a'era= :uru +ideo= :uru audio= :uru 'ae<up= da( &ai(<&ai(

# Ardia($o 6335/16B.- Te&e+isi 'erupaa( !e(erasi ,aru dari 'edia e&e$ro(i

0a(! dapa$ 'e(0a'paia( pesa( @ pesa( 'ora& da( +isua& se;ara sere($a-

Pesa( +isua& 0a(! disa'paia( di 'edia $e&e+isi dapa$ ,erupa !a',ar dia'

'aupu( !a',ar hidup- 8i&a disa:ia( se;ara rea$i% da&a' $a$a war(a 0a(!

$epa$= da( didiri(!i pesa( 'ora& 0a(! sesuai aa( dapa$ 'e(0a:ia( rea&i$a

0a(! ada- Maa dari i$u= $e&e+isi &e,ih ,a(0a 'e'ia$ ha&a0a

di,a(di(!a( de(!a( 'edia 'assa &ai((0a-

6-2-2 )u(!si Te&e+isi

)u(!si $e&e+isi sa'a de(!a( %u(!si 'edia 'assa &ai((0a- Na'u( pada i($i(0a

$e&e+isi 'e'i&ii $i!a %u(!si u$a'a 0ai$u /

1- )u(!si pe(era(!a(Fi(%or'asi

ai$u se,a!ai sara(a 0a(! e%e$i% da&a' 'e(!i(%or'asia( se!a&a ,eri$a

epada h&a0a sesuai de(!a( e,u$uha( ha&a0a-6- )u(!si pe(didia(

Dapa$ 'e',eria( pe(!e$ahua( $a',aha( epada ha&a0a &uas 'e(!e(ai

,er,a!ai 'a;a' ha&-

2- )u(!si hi,ura(

Me',eria( hi,ura( are(a isi dari $e&e+isi $ida se&uruh(0a 'e(;aup

,eri$a-

6-2-? Ke&e'aha( da( Keua$a( $e&e+isi

Keua$a( da( e&e'aha( $e&e+isi a($ara &ai( /

• Keua$a(

Dapa$ 'e',eria( !a',ara( ,i&a di,a(di(!a( de(!a( 'edia 'assa &ai((0a

seper$i radio= sura$ a,ar= 'a:a&ah= ,uu= da( se,a!ai((0a- Te&e+isi :u!a



'e',eria( si%a$ 0a(! is$i'ewa- Ia 'erupaa( !a,u(!a( dari 'edia de(!a(

!a',ar# so'is / 1549.

Me(uru$ s0ahpu$ra= #633/B3. ada ? #e'pa$ . eua$a( $e&e+isi 0ai$u /1- Me(!uasai :ara da( wa$u= are(a $e(o&o!i $e&e+isi 'e(!!u(aa(

e&e$ro'a!(e$i- Ka,e& @ a,e& %i,er 0a(! dipa(;ara( $ra(s'isi

'e&a&ui sa$e&i$-

6- Sasara( 0a(! $+ o(&i(e s$rea'i(! di;apai u($u 'e(:a(!au 'assa

;uup ,esar= (i&ai a$ua&isasi $erhadap sua$u &ipi$a( a$au pe',eri$aa(

;uup ;epa$

2- Da0a ra(!sa(! $erhadap 'edia $e&e+isi ;uup $i(!!i- Ha& i(i

diare(aa( eua$a( suara da( !a',ar0a 0a(! ,er!era # espresi% .?- I(%or'asi a$au ,eri$a @ ,eri$a 0a(! disa'paia( &e,ih si(!a$= :e&as

da( sis$e'a$is-

• Ke&e'aha( $e&e+isi

1- Media $e&e+isi $eria$ o&eh wa$u $o($o(a(

6- Te&e+isi $ida ,isa 'e&aua( ri$i sosia& da( pe(!awasa( sosia&

se;ara &a(!su(! da( +u&!ar 2- Pe(!aruh $e&e+isi &e,ih ;e(deru(! 'e(0e($uh aspe psio&i!is 'assa-

8ersi%a$ “ $ra(si$or0 “= are(a si%a$ i(i 'e',ua$ isi pesa((0a $ida

dapa$ di'e'ori o&eh pe'irsa(0a- Lai( ha&(0a de(!a 'edia ;e$a-

I(%or'asi dapa$ disi'pa( da&a' ,e($u &ipi(!-

6-? Ko(sep Pro!ra'

6-?-1 Pe(!er$ia( Pro!ra'



Ka$a “pro!ra'" ,erasa& dari ,ahasa i(!!ris programme 0a(! ,erar$i a;ara

a$au re(;a(a- Da&a' se,uah pe(0iara( I(do(esia $ida 'e(!!u(aa( a$a pro!ra'

u($u a;ara 'e&ai(a( 'e(!!u(aa( is$i&ah “siara(" da( a$a pro!ra' &e,ih seri(!

di!u(aa( da&a' du(ia pe(0iara( di I(do(esia daripada a$a “siara(" u($u 'e(!a;u

pada pe(!er$ia( a;ara- Pro!ra' ada&ah se!a&a ha& 0a(! di$a'pi&a( s$asiu( pe(0iara(

u($u 'e'e(uhi e,u$uha( audie((0a- Pro!ra' a$au a;ara 0a(! disa:ia( ada&ah

%a$or 0a(! 'e',ua$ audie( $er$ari u($u 'e(!iu$i siara( 0a(! dipa(;ara( o&eh

s$asiu( pe(0iara( ,ai radio a$au $e&e+isi-

Se;ara sederha(a pro!ra' 'e(uru$ u&iuspar$o(o #6335/65. 'erupaa(

sedere$a( i(s$rusi a$au s$a$e'e($ da&a' ,ahasa 0a(! di'e(!er$i o&eh ;o'pu$er 0a(!

,ersa(!u$a(-# su',er / h$$ps/FFsa0ud:,er,a!i-wordpress-;o'F6311F13F14Fpe(!er$ia(<

pro!ra'F.

De%i(isi pro!ra' sa(!a$ &uas= se&ai( dapa$ ,er'a(a se,a!ai pro!ra' siara(

di radio a$au $e&e+isi- Pro!ra' :u!a dapa$ di'a(ai se,a!ai pro!ra' o'pu$erisasi-

Na'u( da&a' ha& i(i de%i(isi 0a(! di!u(aa( ada&ah pro!ra' siara( $e&e+isi-

Pro!ra' siara( $e&e+isi 'erupaa( a;ara @ a;ara 0a(! di$a0a(!a( o&eh s$asiu(

$e&e+isi- Apa,i&a dihu,u(!a( de(!a( de%i(isi pro!ra' $erse,u$= 'aa pro!ra'

$e&e+isi dapa$ di'a(ai se,a!ai sua$u pere(;a(aa( 0a(! $erperi(;i 'e(!e(ai da$a da(

usaha 0a(! hasi&(0a aa( di$a0a(!a( o&eh s$asiu( $e&e+isi u($u 'e'e(uhi

e,u$uha( audie(-

8a!ia( 0a(! pa&i(! ,er$a(!!u(! :awa, da&a' 'e(!e&o&ah pro!ra' a$au a;ara

pada sua$u s$asiu( pe(0iara( ada&ah ,a!ia( a$au depar$'e($ pro!ra' 0a(!

'e'pu(0ai $u!as 'e',awa audie( epada sua$u s$asiu( pe(0iara( 'e&a&ui ,er,a!ai pro!ra'((0a- Jia sua$u pro!ra' dapa$ 'e(ari ,a(0a audie( da( 'e'i&ii

ara$eris$i 0a(! sesuai de(!a( e,u$uha( pe'asa(! i&a( u($u 'e'pro'osia(

produ(0a= 'aa 'edia pe(0iara( 0a(! ,ersa(!u$a( aa( 'e(dapa$ pe'asua(-

https://sayudjberbagi.wordpress.com/2011/10/18/pengertian-program/







De(!a( de'iia( pe(dapa$a( da( prospe sua$u 'edia pe(0iara( sa(!a$ di$e($ua(

o&eh ,a!ia( pro!ra'-

8a!ia( pro!ra' ,er$u!as 'e',ua$ o(sep a;ara 0a(! aa( disu!uha( epada

audie(s- )u(!si u$a'a ,a!ia( pro!ra' dapa$ diru'usa( se,a!ai ,eriu$ /

1- The production or ac#uisition of conten that will appeal to targeted audience

#'e'produsi da( 'e',e&i a$au auisisi pro!ra' 0a(! dapa$ 'e(ari

audie(;e 0a(! di$u:u .

6- The scheduling of program to attract the desired audience # 'e(0usu( :adwa&

pe(a0a(!a( pro!ra' a$au :adwa& pro!ra' u($u 'e(ari audie(s 0a(!dii(!i(a( .

2- The production of public service and promotional announcement and lokal

commercial # 'e'produsi &a0a(a( pu,&i da( pro'osi ser$a produsi i&a(

&oa& .

?- The production or ac#uisition of other programs to satisfy the public interest #

produsi da( auisisi pro!ra' @ pro!ra' &ai((0a u($u 'e'uasa(

e$er$aria( pu,&i .

9- The generation of a profit for the stasion$s owners #'e(;ip$aa( eu($u(!a(

,a!i pe'i&i 'edia pe(0iara(.- Pri(!&e<S$arr<M;Ca+i$$ #1551/131.

S$asiu( $e&e+isi ha'pir se$iap hari 'e0a:ia( ,er,a!ai 'a;a' pro!ra' 0a(!

:e(is(0a ,era!a' da( :u'&ah(0a sa(!a$ ,a(0a- Pada dasar(0a apa sa:a 0a(!

dapa$ di:adia( pro!ra' u($u di$a0a(!a( di$e&e+isi se&a'a pro!ra' $erse,u$

'e(ari da( disuai o&eh audie(s= da( se&a'a $ida ,er$e($a(!a( de(!a(

(or'a esusi&aa(= huu'= da( pera$ura( 0a(! ,er&au- Pe(!e&o&aha( sis$e'

pe(0iara( di$u($u$ u($u 'e'i&ii rea$i+i$as se&uas @ &uas(0a a!ar

'e(!hasi&a( pro!ra' de(!a( %or'a$ 0a(! 'e(ari- )or'a$ a;ara $e&e+isi

ada&ah se,uah pere(;a(aa( dasar dari sua$u o(sep a;ara $e&e+isi 0a(!

'e(:adi &a(dasa( rea$i%i$as da( desai( produsi 0a(! aa( $er,a!ai da&a'

,er,a!ai ri$eria u$a'a 0a(! disesuaia( de(!a( $u:ua( da( $ar!e$ pe'irsa

a;ara $erse,u$ #Nara$a'a=633/92.-



6-?-6 Pro!ra' a;ara Te&e+isi

Te&e+isi 'e(0a:ia( ,er,a!ai :e(is pro!ra' 0a(! :u'&ah(0a sa(!a$ ,a(0a

da( :e(is(0a ,era!a'- Pada dasar(0a apa sa:a dapa$ di:adia( se,a!ai pro!ra'

ha'pir se$iap hari= 0a(! pa&i(! pe($i(! ada&ah disuai o&eh audiens= $ida

,er$e($a(!a( de(!a( (or'a esusi&aa(= huu'= da( pera$ura( 0a(! ,er&au-

Pro!ra' $e&e+isi 'e(uru$ Morrisa( # 6334 /63B. di,a!i 'e(:adi dua 0ai$u /

1- Pro!ra' i(%or'asi

Merupaa( se!a&a :e(is siara( 0a(! $u:ua((0a 'e(a',ah pe(!e$ahua(

# i(%or'asi. epada ha&a0a audie(s- Da&a' ha& i(i pro!ra' i(%or'asi

$er,a!i 'e(:adi dua ,a!ia( 0ai$u /

• 8eri$a eras # Hard (ews .

Se,uah ,eri$a 0a(! sa:ia((0a ,erisi $e($a(! se!a&a i(%or'asi pe($i(!

da( 'e(ari 0a(! harus disiara( o&eh 'edia pe(0iara( are(a

si%a$(0a 0a(! se!era u($u die$ahui ha&a0a-

• 8eri$a &u(a # so%$ (ews.

Se,uah pro!ra' ,eri$a 0a(! 'e(0a:ia( i(%or'asi pe($i(! da(

'e(ari 0a(! disa'paia( se;ara 'e(da&a' (a'u( $ida harus se!era

di$a0a(!a(- 8eri$a 0a(! 'asu a$e!ori i(i di$a0a(!a( pada sa$u

pro!ra' $erse(diri di &uar pro!ra' ,eri$a-

6- Pro!ra' hi,ura(

Pro!ra' hi,ura( ada&ah se!a&a ,e($u siara( 0a(! ,er$u:ua( u($u

'e(!hi,ur audie(s da&a' ,e($u 'usi= &a!u= ;erira da( per'ai(a(- Pro!ra'

0a(! $er'asu da&a' a$e!ori i(i ada&ah dra'a= 'usi= !a'es- Co($oh

pro!ra' 'e(!hi,ur ada&ah i(%o$ai'e($ 0a(! 'erupaa( si(!a$a( dari

i(%or'a$io( da( e($er$ai('e($ 0a(! ,erar$i sua$u o',i(asi sa:ia( i(%or'asi

da( hi,ura( a$au sa:ia( i(%or'asi 0a(! ,ersi%a$ 'e(!hi,ur- I(%o$ai('e($



'erupaa( ,eri$a 0a(! 'e(0a:ia( i(%or'asi 'e(!e(ai ehidupa( ora(! @

ora(! 0a(! die(a& 'as0araa$ # ;e&e,ri$0 . da( are(a se,a!ia( ,esar dari

'erea ,eer:a pada i(dus$ri hi,ura( seper$i pe'ai( %i'= pe(0a(0i= da(

se,a!ai(0a= 'aa ,eri$a 'e(!e(ai 'erea dise,u$ :u!a de(!a( i(%o$ai('e($

# Morrisa( 6339/64?.

adapu( %or'a$ pro!ra' a;ara $e&e+isi 'e(uru$ Wi,owo #633B/92.= 0ai$u se,a!ai

,eriu$ /

1- Pro!ra' Se(i 8uda0aPro!ra' se(i ,uda0a $er'asu produsi ar$is$i da&a' produsi pro!ra'

$e&e+isi- Se;ara !aris ,esar 'a$eri produsi se(i ,uda0a di,a!i 'e(:adi dua =

0ai$u se(i per$u(:ua( ,o(ea de(!a( se!a&a 'a;a' :e(is(0a da( se(i 'usi

'isa&(0a dapa$ ,erupa o(ser= !a'e&a(= :a>>= da( per!e&ara( 'usi daerah-

6- Pro!ra' Ta&show

Merupaa( pro!ra' wi;ara di $e&e+isi 0a(! 'e&ipu$i ,a(0a %or'a$ 0ai$u

uis= wawa(;ara ,ai dida&a' s$udio 'aupu( di&uar s$udio da( disusi pa(e&

di $e&e+isi-

2- Pro!ra' 8eri$aSua$u sa:ia( &apora( ,erupa %a$a da( e:adia( 0a(! 'e'i&ii (i&ai ,eri$a ser$a

disiara( 'e&a&ui 'edia se;ara periodi- Pe(0a:ia( %a$a da( ,eri$a da&a'

'edia ,ersi%a$ o,0e$i%- Hasi& &ipu$a( !a',ar ,iasa(0a dia',i& de(!a(

'e'perha$ia( ha& @ ha& 0a(! dipredisi $ida $er&a&u 'e',ua$ a!e$ audie(-

Na'u(=o,:e$i%i$as seper$i i(i 'asih $er!a($u(! pada su,:e$i+i$as pe&ipu$-

?- Pro!ra' Dou'e($er

Dou'e($er dapa$ dipaha'i se,a!ai sesua$u 0a(! (0a$a= %a$ua&=da( esse(sia&

ser$a 'e'i&ii 'a(a- Sua$u dou'e( dapa$ ,erwu:ud o(re$ er$as de(!a(

$u&isa( a$au ,eras @ ,eras $er$u&is seper$i I:a>ah da( ;a$a$a(-

9- Pro!ra' )ea$ure



Sua$u pro!ra' 0a(! 'e',ahas sua$u poo ,ahasa(= sa$u $e'a= diu(!apa(

'e&a&ui ,er,a!ai pa(da(!a( 0a(! sa&i(! 'e&e(!api = 'e(!urai= 'e(0oro$i

se;ara ri$is= da( disa:ia( de(!a( ,er,a!ai %or'a$-

- Pro!ra' Ma!a>i(eDi I(do(esia pro!ra' i(i die(a& se,a!ai pro!ra' 'a:a&ah udara-

Se,a!ai'a(a 'a:a&ah ;e$a= pro!ra' 'a!a>i(e 'e'i&ii :a(!a wa$u $er,i$

'i(!!ua(= ,u&a(a(= $er!a($u(! dari e'aua( produser- Di,a(di(! de(!a(

pro!ra' %e$ure 0a(! ha(0a 'e(0oro$ sa$u poo per'asa&ah dari ,er,a!ai

aspe= pro!ra' 'a!a>i(e $idah ha(0a 'e(0oro$ sa$u poo per'asa&aha(

'e&ai(a( 'e',ahas sa$u ,ida(! ehidupa( 0a(! di$a'pi&a( dari ru,ri @

ru,ri $e$ap da( disa:ia( &ewa$ ,er,a!ai %or'a$-

B- Pro!ra' Spo$

Pro!ra' 0a(! i(!i( 'e'pe(!aruhi da( 'e(doro(! pe(o($o( $e&e+isi ser$a

pe(de(!ar radio u($u $u:ua( @ $u:ua( $er$e($u- Spo$ 'erupaa( pro!ra' 0a(!

sa(!a$ pe(de - durasi sua$u spo$ ,erisar a($ara 13 de$i sa'pai 1=9 'e(i$-

4- Pro!ra' Si(e$ro(

Se,e&u' $erdapa$ ,a(0a s$asiu( $e&e+isi da( di I(do(esia ha(0a ada T7RI

pro!ra' i(i ,iasa dise,u$ de(!a( dra'a $e&e+isi= $e&ep&a0 a$au sa(diwara

$e&e+isi- Produsi pro!ra' si(e$ro( ,iasa(0a diprodusi sepe(uh(0a

'e(!!u(aa( se$$i(! i(door da( di da&a' s$udio $e&e+isi-

6-9 ara$eris$i 'ahasiswa

Kara$eris$i 'ahasiswa 0a(! idea& ada&ah 'ahasiswa 0a(! iu$ a(di& u($u

'e&aua( !eraa( peru,aha( se;ara si!(i%ia( da( 'e'i&ii idea&is'e $i(!!i-

Kare(a 'ahasiswa 'erupaa( pe'uda dari u:u(! $o',a peru,aha( ,a(!sa- Di

pu(da pe'uda&ah di$opa(!a( $a(!!u(! :awa, 0a(! ,esar aa( 'asa depa( ,a(!sa

0a(! &e,ih ,ai- *($u i$u= pe'uda 'e'a(! harus 'e'i&ii idea&is'e 0a(! $i(!!i

da( 'e'u(;u&a( idea&is'e i$u 'e',u$uha( ara$eris$i se,a!ai pe(u(:a(!-



Se&ai( ,eri'a(= ,erse'a(!a$ da( ,a(0a 'e',a;a= Kara$eris$i 0a(! harus di'i&ii

o&eh seora(! 'ahaiswa idea& ada&ah/

1- 'e'i&ii orie($asi :e&as

6- pa(dai 'e(0esuaia( diri2- Disip&i(= rea$i% da( i(o+a$i%

?- Me'i&ii ;i$a @ ;i$a 0a(! $i(!!i

9- 8erpe(diria( ooh da( re(dah ha$i-

De(!a( $erpe(uhi(0a ara$eris$i $erse,u0 'aa( 'ahasiswa 0a(! idea&

aa( $er;ip$a da( $er;ip$a :u!a !e(erasi @ !e(erasi pe(erus ,a(!sa 0a(! ,e(ar @ ,e(ar

'a'pu da( 'e'i&ii po$e(si $i(!!i u($u 'e(0a(da(! predia$ !e(erasi pe(erus

,a(!sa- Ge:o&a :iwa 0a(! 'asih &a,i& dapa$ 'e(:adi pe(!ha',a$ ara$eris$i

'ahasiswa= 'aa= di,u$uha( i(dia$or @ i(dia$or 'ahasiswa se,a!ai a&a$ o($ro&

da( se,a!ai a&a$ u($u 'e(!a($isipasi= ser$a se,a!ai 'edia 'e(0a&ura( po$e(si 0a(!

,er!e:o&a sehi(!!a 'e(:adi sesua$u 0a(! ,er'a(%aa$ ,a!i &i(!u(!a( da( ,a!i diri

'ahasiswa i$u se(diri-

6- Ta& show

Ta& show 'erupaa( ,ahasa 0a(! dia',i& dari ,ahasa i(!!ris 0a(! ar$i(0a

!e&ar wi;ara 0ai$u sua$u :e(is a;ara $e&e+isi a$au radio 0a(! ,erupa per,i(;a(!a(

a$au disusi sesora(! a$au see&o'po ora(! “$a'u “ $e($a(! sua$u $opi $er$e($u

a$au ,era!a' $opi de(!a( dipa(du o&eh pe'a(du !e&ar wi;ara- Ta'u da&a'

sua$u !e&ar wi;ara ,iasa(0a $erdiri, dari ora(! @ ora(! 0a(! $e&ah 'e'pe&a:ari

a$au 'e'i&ii pe(!a&a'a( &uas 0a(! $erai$ isu 0a(! seda(! diper,i(;a(!a(-

Sua$u !e&ar wi;ara ,isa di,awaa( de(!a( !a0a %or'a& 'aupu( sa($ai da( ada(!dapa$ 'e(eri'a $e&epo( ,erupa per$a(0aa( a$au $a(!!apa( dari pe'irsa a$au

ora(! di &uar s$udio-



Me$ode $a&show 'e(uru$ K&aus as$a( die(a& de(!a( se,u$a( $a&show si&&

0a(! ,erupa e'a'pua( sua$u pe',awa a;ara da&a' 'e&aua( ,e,erapa

$i(daa( 0a(! 'e&ipu$i /

1- Me(!a',i& epu$usa(6- Me(0usu( $opi da( per$a(0aa( de(!a( ;epa$

2- Me'o$o(! pe',i;araa( (arasu',er 0a(! $ida sesuai de(!a( $opi

pe',i;araa(-?- Ke'a'pua( da&a' 'e0ai(a( (arasu',er da( 'e',ua$ sua$u o'pro'i-

9- Me'adua( e'asa( pro!ra' se;ara i($era$i%-

Ta&show de(!a( wawa(;ara ,eri$a sa(!a$ ,er,eda= $a&show &e,ih ,ersi%a$di(a'is da( $ida $erpa;u pada a$ua&i$as $opi per,i(;a(!a( ser$a :a' $a0a(!

0a(! %&esi,e&- Ta&show dapa$ di'asua( eda&a' a$e!ori pro!ra'

wawa(;ara se,a!ai a;ara-

6-B Teori A(a&isis $eori

6-B-1 a(a&isis resepsi

A(a&isis resepsi 'erupaa( se,uah “pe(dea$a( u&$ura&is" di'a(a 'a(a

'edia di(e!osiasia( o&eh i(di+idua& ,erdasara( pe(!a&a'a( hidup 'erea- ?

#e'pa$ . ha& 0a(! 'e&ipu$i %eception analysis a($ara &ai( /

1- PersepsiMerupaa( pe(!a&a'a( $e($a(! o,0e= peris$iwa a$au hu,u(!a( @ hu,u(!a(

0a(! dipero&eh de(!a( 'e(0i'pu&a( i(%or'asi da( 'e(a%sira( pesa(

#Ja&auddi( rah'a$=6316.-6- Pe'iira(

Dide%i(isia' se,a!ai sua$u per,ua$a( i(di+idu da&a' 'e'per$i',a(!a(=

'e(!uraia(= 'e(!hu,u(!a( sa'pai 'e(!a',i& epu$usa(-

2- Pre%ere(siMerupaa( se'ua u(!apa( e'osi i(di+idu 0a(! 'e(0er$ai pe'iira(

persepsi i$a da&a' 'e(eri'a pesa(= apaah pe'irsa 'e(0uai pro!ra'

,eri$a $erse,u$ a$au $ida-

?- I($erpre$asiSe,uah is$i&ah u($u 'e(:e&asa( ,a!ai'a(a i$a 'e'aha'i pe(!a&a'a(-



6-B-6 Re;ep$io( A(a&0sis Theor0 # $eori pe(eri'aa( pesa( .

Teori re;ep$io( 'erupaa( $eori 0a(! 'e(ea(a( pada pera( pe',a;a a$au

ha&a0a da&a' 'e(eri'a pesa(-$eori i(i die'uaa( o&eh S$uar$ Ha&&- Pe'a(aa(

pesa( pada $eori i(i ,er!a($u(! pada &a$ar ,e&aa(! ,uda0a da( pe(!a&a'a( hidup

ha&a0a i$u se(diri- Ha& i(i 'e(u(:ua( ,ahwa 'a(a da&a' se,uah $es $ida

'e&ea$ pada $es= $e$api di,e($u pada hu,u(!a( a($ara $es pe',a;a-

Da&a' $eori 0a(! di Ha&& 'e(!e'uaa( proses o'u(iasi 'e(!!u(aa(

'e$ode E(;odi(! da( De;odi(! da&a' proses o'u(iasi da( ,er&a(!su(! &e,ih

o'p&es -ha&a0a $ida 'e(eri'a pesa( 0a(! disa'paia( o&eh pe(!iri' pesa(=

$e$api :!a dapa$ 'e'produsi pesa( 0a(! disa'paia(-

Ga',ar 6-B / proses pe(eri'aa( pesa(-

Da&a' $eori i(i $erdapa$ 2 # $i!a . $ipe pe(eri'a( pesa( ha&a0a 0ai$u /

1- Do'i(a(

Kha&a0a 0a(! 'e(eri'a pesa( dari 'edia se;ara pe(uh da( 'e'a(ai pesa(

$erse,u$ seper$i 0a(! dii(!i(a( o&eh 'edia- O&eh are(a i$u= ha&a0a ,erada

diposisi 0a(! do'i(a(- Da( da&a' ha& i(i per$uara( o'u(iasi 'e(:adi

se'pur(a a$au ,er&a(!su(! se'pur(a-

Latar belakang budaya

ENCODING DECODING

Pe(!a&a'a( hidup



6- Ne!oisasi

Kha&a0a ;uup 'e'aha'i apa 0a(! di$a'pi&a( o&eh 'edia= $e$api $ida

se'ua 'e'i&ii pe'a(aa( a$au pe'aha'a( sa'a- Pe(eri'aa( o&eh

ha&a0a (e!oisasi 'e(!a(du(! du ha& 0ai$u u(sur adap$i% da( oposisi- Ha&

i(i 'e(u(:ua( ,ahwa pesa( di(e!oisasia(-2- A&$er(a$i% a$au oposisi

Kha&a0a sa'a sea&i 'e(o&a pesa( 0a(! disa'paia( 'edia- Merea

'e(o&a pesa( $erse,u$ are(a $ida sesuai de(!a( pe(!e$ahua( a$au (i&ai

0a(! dia(u$(0a- Maa ha&a0a $erse,u$ ,erada pada posisi oposisi-

6-B Ma$ris pe(e&i$ia( $erdahu&u-

NO Pe(e&i$ia(

$erdahu&u

Na'aF

$ahu(

Judu& Me$odo&o!i Kesi'pu&a(

1 Pe(e&i$ia(

$erdahu&u

ahra

Mahdia$ari=

#6313.

Re;ep$io( a(a&0sis

ru,ri %ashio(

'a:a&ah !o !ir&

pada 'ahasiswi

# s$udi pada

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6 Pe(e&i$ia(

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A((a pu:i

&es$ari#6311.

A(a&isis resepsi

pe(o($o( pere'pua(

$erhadap ;i$ra

sesua&i$as

o($es$a(

Pe(dea$a(

ua&i$a$i% de(!a( 'e$ode

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'e(:adi piha pasda&a' 'e',a;a se,ua

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pe(o($o( 'eresepsi

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pere'pua( di Tae

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2 Pe(e&i$ia(

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Merr0 se$ia

pu$ri #6319.

A(a&isis resepsi

'ahasiswa $erhadap

pro!ra' a;ara

$a&show Ma$a Na:wa

edisode Separuh

Jiwau Per!i-

Pe(dea$a(

desrip$i%

ua&i$a$i%

de(!a( 'e$ode

a(a&isis

resepsi-

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pe(e&i$ia(

6-5 Kera(!a pe'iira(

8erdasara( $i(:aua( $eori$is 0a(! se,e&u'(0a di:e&asa( = 'aa era(!a pe'iira(

pada pe(e&i$ia( i(i disusu( se,a!ai'a(a 0a(! $er&iha$ pada !a',ar di,awah i(i /

PROGRAM ACARA

TALKSHOW MATA NAJWA

ANALISIS RESEPSI

Stuart Hall

MEDIA

TELE!ISI"

Pen#nt#n

D#$%nan

Pen#nt#n

O&#''%#nal

Pen#nt#n

(erneg#%'a'%



Ga',ar 6-5 / era(!a pe'iira(

Su',er / Di,ua$ o&eh pe(e&i$i= 6319

8A8 2

METODE PENELITIAN

2-1 PENDEKATAN PENELITIANPe(dea$a( 0a(! diper!u(aa( da&a' pe(e&i$ia( i(i ada&ah de(!a(

'e(!!u(aa( pe(dea$a( ua&i$a$i% 0a(! 'e(!u(!ap si$uasi sosia& $er$e($u

de(!a( 'e(desripsia( e(0a$aa( se;ara ,e(ar da( di,e($u o&eh a$a @ a$a

,erdasara( $e(i pe(!u'pu&a( da$a da( a(a&isa da$a 0a(! re&a+a(-

Me(uru$ De(>i( da( Li(;ho&( # Mo&eo(!= 633B/9.= pe(e&i$ia( ua&i$a$i%

'erupaa( pe(e&i$ia( 0a(! 'e(!!u(aa( &a$ar a&a'iah= de(!a( 'asud

'e(a%sira( %e(o'e(a 0a(! $er:adi da( di&aua( de(!a( :a&a( 'e&i,a$a(

,er,a!ai 'e$ode 0a(! ada- De(!a( ,er,a!ai ara$eris$i has 0a(! di'i&ii=

pe(e&i$ia( ua&i$a$i% 'e'i&ii eu(ia( $erse(diri sehi(!!a ,er,eda de(!a(

pe(e&i$ia( ua($i$a$i%-Pe(dea$a( ua&i$a$i% di!u(aa( u($u 'e'aha'i 'a(a di,a&i da$a 0a(!

$a'pa- Ge:a&a sosia& seri(! $ida dipaha'i ,erdasara( apa 0a(! diu;apa( da(

di&aua( o&eh ora(!- Se$iap u;apa( da( $i(daa( ora(! seri(! 'e'pu(0ai

'a(a $er$e($u- Pe(e&i$ia( ua&i$a$i% 'e(!e',a(!a(a( per$a(0aa( dasar $e($a(!

apa da( ,a!ai'a( e:adia( i$u $er:adi= siapa 0a(! $er&i,a$ da&a' e:adia( $erse,u$=

apa( $er:adi(0a= da( di'a(a $e'pa$ e:adia((0a-

Ke)%du&an '#'%al dan budaya

$a'yarakat



Cresswe&& #1554. 'e(!e'uaa( &#ualitative research is an in#uiry process

of understanding based on distinct methological traditions of in#uiry that explore

sosial or human problem. The researcher builds a complex, holistic picture,

analyzes words, reports detailed views of informant, and conducts the study in

natural setting - Pe(e&i$ia( ua&i$a$i% ada&ah sua$u proses i(uir0 $e($a(!

pe'aha'a( ,erdasar pada $radisi @ $radisi 'e$odo&o!is $erpisah :e&as

pe'erisaa((0a ,ahwa 'e(:e&a:ah sua$u 'asa&ah sosia& a$au 'a(usia- Pe(e&i$i

'e',a(!u( sua$u o'p&es= !a',ara( ho&is$i;= 'e(e&i$i a$a @ a$a= &apora( @

&apora( 'e'eri(;i pa(da(!a( @ pa(da(!a( dari pe($ur as&i= da( 'e&aua( s$udi

di sua$u pe(!a$ura( 0a(! a&a'i"-

Da&a' pe(e&i$ia( i(i pe(e&i$i 'e(!!u(aa( 'e$ode resepsi a(a&isis a$au

a(a&isis pe(eri'aa( 0a(! die'ua( o&eh S$uar$ Ha&&- Me$ode i(i ,er$u:ua(

'e(!e$ahui resepsi 'ahasiswa $erhadap pro!ra' a;ara $a&show 'a$a (a:awa episode

separuh :iwau per!i- a(! per&u diperha$ia( da&a' re;ep$io( a(a&0sis ada&ah ,ahwa

$e&e+isi 'e(!iri'a( pesa( 'e&a&ui ode @ ode 0a(! disa'paia( audio+isua& da(

pe'irsa dapa$ 'e(eri'a da( 'e(!a(a&isis pesa( $erse,u$- Teori S$uar$ Ha&& #15B6.

$e($a(! encoding ' decoding 'e(doro(! $er:adi(0a i($erpre$asi<i($erpre$asi ,era!a'

dari $es<$es 'edia se&a'a proses produsi da( pe(eri'aa( #resepsi.- De(!a( a$a

&ai(= Ha&& 'e(0a$aa( ,ahwa 'a(a $ida per(ah pas$i- Jia i$a ,isa pas$i o&eh

represe($asi= 'aa $ida aa( ada per$uara( sehi(!!a $ida ada s$ra$e!i<s$ra$e!i 0a(!

'e(!o($er a$au i($repe$asi < i($repe$asi 0a(! ,er,eda- De(!a( i($repe$asi 0a(!

,er,eda<,eda i(i&ah e'udia( 'e(!a',i& $opi pe(e&i$ia( reception analisis-

Teori *se a(d Gra$i%i;a$io( pe(e&i$i !u(aa( se,a!ai $eori pe(duu(! are(a

$eori 0a(! die'uaa( o&eh E&ihu Ka$> #1595. are(a $eori i(i 'e(!asu'sia( ,ahwa audie( 'e'i&ii si%a$ a$i% da&a' 'e'i&ih da( 'e(!!u(aa( 'edia 'assa

se,a!ai sara(a pe'e(uha( e,u$uha(- Teori i(i :u!a 'e(!asu'sia( ,ahwa 'edia

'assa harus ,ersai(! de(!a( ,er,a!ai su',er @ su',er &ai( 0a(! :u!a ,er%u(!si



se,a!ai pe'e(uh e,u$uha( ha&a0a- Da( pe(i&aia( $erhadap isi 'edia ha(0a dapa$

di(i&ai o&eh ha&a0a-

2-6 TIPE PENELITIAN

Tipe pe(e&i$ia( i(i 'e(!!u(aa( $ipe pe(e&i$ia( Desrip$i%- Pe(e&i$ia( i(i

,er$u:ua( u($u 'e(e&i$i da( 'e(e'ua( i(%or'asi se,a(0a @ ,a(0a(0a dari sua$u

%e(o'e(a-

Me(uru$ rah'a$ #1549 /2?. pe(e&i$ia( desrip$i% $ida 'e(;ari a$au 'e(:e&asa(

hu,u(!a( ser$a $ida 'e(!u:i hipo$esis a$au 'e',ua$ predisi- Pe(e&i$ia( desrip$i%

di$u:ua( u($u /

1- Me(!u'pu&a( i(%or'asi a;$ua& se;ara $erperi(;i 0a(! 'e&uisa( !e:a&a

0a(! ada-6- Me(!ide($i%iasi 'asa&ah a$au 'e'erisa o(disi da( pra$e @ pra$e 0a(!

,er&au-

2- Me',ua$ per,a(di(!a( a$au e+a&uasi?- Me(e($ua( apa 0a(! di&aua( ora(! &ai( da&a' 'e(!hadapi 'asa&ah 0a(!

sa'a da( ,e&a:ar dari pe(!a&a'a( 'erea u($u 'e'e$apa( re(;a(a da(

epu$usa( pada wa$u 0a(! aa( da$a(!-

Di sa'pi(! i$u pe(e&i$ia( desrip$i% :u!a 'erupaa( pe(e&i$ia( 0a(! di&aua(

u($u 'e(!e$ahui (i&ai +aria,&e i(dpe(de(= ,ai sa$u +aria,&e 'aupu( &e,ih $a(pa

'e',ua$ per,a(di(!a( a$au 'e(!hu,u(!a( a($ar +aria,e&-

2-2 LOKASI PENELITIAN

Pe(e&i$i 'e(!aa',i& &oasi pe(e&i$ia( di sei$ar a'pus )au&$as I&'u Sosia&

da( I&'u po&$i *(i+ersi$as La',u(! Ma(!ura$ 8a(:ar'asi(- De(!a( o,:e

pe(e&i$ia( ada&ah 'ahasiswa I&'u pe'eri($aha( da( I&'u Ko'u(iasi-

2-? TEKNIK PENG*MP*LAN DATA



Te(i pe(!u'pu&a( da$a 0a(! di!u(aa( da&a' pe(e&i$ia( i(i ada dua

'a;a' 0ai$u da$a pri'er da( da$a seu(der-

1- Da$a pri'er

Merupaa( da$a 0a(! ,erai$a( &a(!su(! de(!a( su,:e pe(e&i$ia(- Da$a

pri'er dipero&eh dari wawa(;ara de(!a( i(%or'a( da( piha @ piha &ai(

0a(! ,erhu,u(!a( de(!a( 'asa&ah 0a(! $e&i$i-

Adapu( da$a pri'er 0a(! di!(aa( pe(i&i$i dapa$ di:e&asa( se,!ai

,eriu$ /

• O,ser+asi

O,ser+asi a$au pe(!a'a$a( 'erupaa( sua$u e!ia$a( 0a(! di&aua( se;ara

&a(!su(!- Sehi(!!a da&a' sua$u pe(e&i$ia( u($u 'e(dapa$a( da$a 'aa

pe(e&i$i 'e(!adaa( o,ser+asi $erhadap o,:e 0a(! di$e&i$i= de(!a( ;ara

'e&iha$ %e(o'e(a dari 0a(! di$e&i$i a$au 'e(0e&idii 'e&a&u pe(!&iha$a( da(

pe(de(!ara(- De(!a( 'e&aua( sua$u o,ser+asi 'aa pe(e&i$i aa( dapa$

'e(!u'pu&a( da$a da&a' pe(e&i$ia( u($u dapa$ 'e(!e$ahui ,a!ai'a(a

resepsi 'as0araa$ urau $erhadap pro!ra' a;ara $a&show Ma$a Na:wa

episode “Separuh Jiwau Per!i"-

• Wawa(;ara

Wawa(;ara 'erupaa( $e(i pe(!u'pu&a( da$a 0a(! seri(!

di!u(aa( da&a' pe(e&i$ia( ua&i$a$i%- Me&asa(aa( $e(i wawa(;ara

,erar$i 'e&aua( i($erasi o'u(iasi a$au per;aapa( a($ara pewawa(;ara

da( $erwawa(;ara de(!a( 'asud 'e(!hi'pu( i(%or'asi dari i(%or'a(-

Pe(e&i$i 'e(!!u(aa( $e(i wawa(;ara ,er'asud u($u 'e(!u(!ap da$a

da( i(%or'asi dari su',er 0a(! ,ersi%a$ da$a(0a ,erhu,u(!a( de(!a( 'a(a

@ 'aa( 0a(! ,erada di,a&i peri&au a$au si$uasi sosia& 0a(! $er:adi-

Je(is wawa(;ara 0a(! di!u(aa( o&eh pe(i&i$i ada&ah wawa(;ara $er,ua s$a(dar=

$ida $ers$ru$ur da( wawa(;ara pe',i;raa( i(%or'a& a!ar per$a(0aa( 0a(!

dia:ua( epada i(%or'a( se'ai( &e,ih :e&as da( 'e(da&a'- Ke&o(!!ara( da&a'

wawa(;ara i(i aa( 'a'pu 'e'i($a e:u:ura( i(%or'a( u($u 'e',eria(



i(%or'asi 0a(! se,e(ar(0a= $eru$a'a 0a(! ,erai$a( de(!a( perasaa(= siap da(

pa(da(!a( ser$a ;ara 'erea 'eresepsi pesa( $erhadap pro!ra' a;ara $a&show

Ma$a Na:wa di Me$ro T7-

6- Da$a seu(der

• Dou'e($asi

Dou'e($asi 'erupaa( $e(i pe(!u'pu&a( da$a 0a(! su',er i(%or'asi(0a

,ua( dari 'a(usia # (o( hu'a( resour;es.= se;ara har%iah dou'e( diar$ia(

se,a!ai ;a$a$a( e:adia( 0a(! sudah &a'pau-Da&a' pe(e&i$ia( i(i= u($u 'e(duu(! da$a 0a(! &ai(= pe(e&i$i 'e(!!u(aa(

dou'e($asi se,a!ai ,u$i 0a(! o$e($i da( 'e(:adi pe(duu(! e,e(ara(.

2-9 TEKNIK ANALISA DATA

A(a&isa da$a 'erupaa( &a(!ah 0a(! sa(!a$ 'e(e$ua( da&a' se,uah

pe(e&i$ia(- Kare(a 'e&a&ui a(a&isis 0a(! op0i'a& de(!a( i($erpre$asi 0a(!

$epa$ aa( dipero&eh hasi& pe(e&i$ia( 0a(! ,er'a(a-

Da&a' pe(e&i$ia( ua&i$a$i% da$a dipero&eh dari ,er,a!ai su',er=

de(!a( 'e(!!u(aa( $e(i pe(!u'pu&a( da$a 0a(! ,er'a;a' @ 'a;a'-

Da( di&aua( se;ara $erus 'e(erus sa'pai da$a(0a :e(uh-

Te(i a(a&isis da$a 0a(! di!u(aa( pe(e&i$i ada&ah a(a&isis resepsi-

Pe(ea(a( da&a' a(a&isis i(i ada&ah pe'iira( da( pe(dapa$ dari i(%or'a(-

Ada dua e&e'e( da&a' pe(e&i$ia( a(a&isis resepsi 0ai$u ()* the analysis of

interview and other audience discourse= 0a(i 'e(!a(a&isis hasi& dari

wawa(;ara da( wa;a(a dari audie(- (+* reception studies makes no absolute

distination between the analysis and the interpretation of audience

experience of media= 0a(i a:ia( da&a' a(a&isis resepsi $ida 'e&aua(

pe'isah a($ara a(a&isis da( i($erpre$asi audie( $e($a(! 'edia #Je(se( da(

Ja(ows0= 1552/125<1?3.-



Terdapa$ ? #e'pa$. $ahapa( 0a(! harus di&aua( da&a' 'e(!a(a&isisi da$a 0a(i

prosedur= redusi da$a= pe(0a:ia( da$a=da( esi'pu&a( a$au +eri%iasi da$a-

1- Pe(!u'pu&a( da$a-

Da&a' pe(e&i$ia( i(i pe(!u'pu&a( di&aua( 'e&a&ui wawa(;ara de(!a(

i(%or'a( da&a' pe(e&i$ia( i(i ada&ah 'ahasiswa I&'u Pe'eri($aha( da(

Mahasiswa I&'u Ko'u(iasi )ISIP *NLAM 8a(:ar'asi(- O,ser+asi

di&aua( u($u 'e(de(!ara( se;ara &a(!su(! ,a!ai'a(a 'ahasiswa

'e(eri'a= 'e(a(!!api i(%or'asi a$au pesa( da&a' pro!ra' a;ara $a&show

Ma$a Na:wa episode"Separuh Ha$iu Per!i"- Da( pe(e&i$i 'e&aua(

dou'e($asi 'e&a&ui &apora( a$au da$a $er$u&is-

6- Redusi da$a

Redusi da$a dapa$ diar$ia( se,a!ai proses pe'i&iha(= pe'usa$a( perha$ia(

pada pe(0ederha(aa(= pe(!a,s$raa( da( $ra(s%or'asi da$a “asar" 0a(!

'u(;u& dari ;a$a$a( @ ;a$a$a( $er$u&is di&apa(!a(- Da&a' ha& i(i pe(e&i$i

'e(;a$a$ hasi& wawa(;ara dari 'ahasiswa 0a(! ,erai$a( de(!a( ha& poo

0a(! pe(e&i$i a(!!ap pe($i(! ,ere(aa( de(!a( %o;us pe(e&i$ia( '(e!e(ai

a(a&isis resepsi pe(o($o(- Da$a 0a(! diredusi aa( 'e',eria( !a',ara(&e,ih $a:a' da( aa( 'e'udaha( pe(e&i$i u($u 'e(;arai e',a&i da$a a$au

i(%or'asi 0a(! ada di&apa(!a(-

2- Pe(0a:ia( da$a

Pe(0a:ia( da$a ada&ah seu'pu&a( i(%or'asi 0a(! $ersusu( sis$e'a$is= 0a(!

'e',er e'u(!i(a( ada(0a pe(aria( esi'pu&a(- Pe(0a:ia( 0a(!

di&aua( pe(e&i$i ,er,e($u $es (ara$i% da( ;a$a$a( hasi& wawa(;ara de(!a(

'ahasiswa- Pe(0a:ia( da$a ,er$u:ua( u($u 'e',eria( e'udaha( da&a'

'e'aha'i da$a 0a(! dipero&eh- Pe(e&i$i aa( 'e(desripsia( se;ara &e(!ap

dari hasi& pe(e&i$ia( da( disa:ia( pada 8a, @ 8a, ,eriu$(0a-

?- Pe(aria( esi'pu&a(



Kesi'pu&a( 0a(! dipero&eh pe(e&i$i 'erupaa( esi'pu&a( 'e(!e(ai

pe(e&i$ia( a(a&isis resepsi 'ahasiswa $erhadap pro!ra' a;ara $a&show 'a$a

(a:wa episode separuh :iwau per!i- Sehi(!!a apa 0a(! diper$a(0aa( a$au

di$ua(!a( o&eh pe(e&i$i da&a' ru'usa( 'asa&ah dapa$ $er:awa, sesuai

de(!a( da$a da( %a$a di&apa(!a( 0a(! pe(e&i$i dapa$a( se&a'a pe(e&i$ia(

,er&a(!su(! sa'pai pada ahir pe(e&i$ia(-

DA)TAR P*STAKA



Su',er ,uu da( :ur(a& sripsi/

Ca(!ara=Ha%ied= 6316= engantar -lmu omunikasi edisi +- Jaar$a / PT-Ra:awa&iGra%i(do Persada-

Hariwi:a0a= 6339- edoman enulisan -lmiah Skripsi dan Tesis. o!0aar$a / Tu!u

Pu,&isher-

Mu&0a(a=ded0= 6334- !etode enelitian omunikasi- 8a(du(! / PT-Re'a:a

Rosdaar0a

o'aria( da( sa$ori-6335=metode penelitian kualitatif -8a(du(! /AL)A8ETA-

Nurudi(= 631?- engantar omunikasi !assa-Jaar$a /-Ra:a Gra%i(do Persada -

*;h:a(a=o(o(!=6332- -lmu,Teori, dan Filsafat omunikasi-8a(du(! / PT-Ci$ra Adi$0a

8a$i-

Su',er :ur(a& sripsi /

A((a pu:i &es$ari =6311- nalisis resepsi penonton perempuan terhadap citra

seksualitas kontestan perempuan di Take /im 0ut - I&'u Ko'u(iasi *(i+ersi$as

Dipo(e!ororo Se'ara(!-

Di(i &arasa$i= 631?- ersepsi 1.2isterners terhadap Tagline 13%adio 4ntertainment and

2ifstyle Station in 5an6armasin- I&'u Ko'u(iasi *(i+ersi$as La',u(! Ma(!ura$

8a(:ar'asi(-

)ia($i wid0as$u$i= 6312- rogram Televisi lokal sebagai !edia 4dukasi ebudayaan 2okal

di alimantan Selatan- I&'u Ko'u(iasi *(i+ersi$as La',u(! Ma(!ura$ 8a(:ar'asi(-

ahra Mahdia$ari= 6313- %eception analysis rubrik fashion ma6alah go girl pada

mahasiswi ( studi pada mahasiswi F-S- 7niv.5rawi6aya !alang .- I&'u Ko'u(iasi

*(i+ersi$as 8rawi:a0a Ma&a(!-



Su',er i($er(e$ /

h$$p/FFi;$-u(i'ed-a;-idFi;$%r'F'edia-php'odu&e$opiid92Bh$$ps/FFsa0ud:,er,a!i-wordpress-;o'F6311F13F14Fpe(!er$ia(< pro!ra'F.

h$$ps/FFid-wiipedia-or!FwiiFTeoripe(eri'aa(pesa(

h$$p/FFwww-:adwa&$e&e+isi-;o'Fi(%oF:adwa&<'e$ro<$+<'a$a<(a:wa

http://ict.unimed.ac.id/ictfrm/media.php?module=topik&id=537




https://id.wikipedia.org/wiki/Teori_penerimaan_pesan

http://www.jadwaltelevisi.com/info/jadwal-metro-tv-mata-najwa

http://ict.unimed.ac.id/ictfrm/media.php?module=topik&id=537


https://id.wikipedia.org/wiki/Teori_penerimaan_pesan

http://www.jadwaltelevisi.com/info/jadwal-metro-tv-mata-najwa

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