Download - Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 1/39
ANALISIS RESEPSI MAHASISWA TERHADAP PROGRAM ACARA
TALKSHOW MATA NAJWA “episode Separuh Jiwau Per!i"
# s$udi desrip$i% ua&i$a$i% pada 'ahasiswa i&'u pe'eri($aha( da( i&'u o'u(iasi
)au&$as I&'u Sosia& da( I&'u Po&i$i *(i+ersi$as La',u(! Ma(!ura$-.
Disusu( o&eh /
D0ah Purwa(i(!$0as D1C112345
Merr0 Se$ia Pu$ri D1C112134
Kii Dwi A&%io(i$a D1C112613
PROGRAM ST*DI ILM* KOM*NIKASI
)AK*LTAS ILM* SOSIAL DAN ILM* POLITIK
*NI7ERSITAS LAM8*NG MANGK*RAT 8ANJARMASIN
6319
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 2/39
KATA PENGANTAR
Pu:i s0uur a&ha'du&i&&ah a'i u;apa( ehadira$ A&&ah SWT 0a(! $e&ah
'e&i'paha( rah'a$ da( hida0ah<N0a= ser$a de(!a( i>i(<N0a a'i dapa$ 'e(0usu(
da( 'e(0e&esaia( $u!as proposa& pe(e&i$ia( de(!a( :udu& A(a&isis Resepsi
'ahasiswa $erhadap pro!ra' a;ara $a&show Ma$a Na:wa episode Separuh Jiwau
Per!i- Adapu( pe(u&isa( proposa& pe(e&i$ia( i(i di'asuda( u($u 'e'e(uhi
pers0ara$a( u($u *:ia( Ahir Se'es$er Me$ode Pe(e&i$ia( Sosia&- Da&a' pe(u&isa(
proposa& pe(e&i$ia( i(i a'i ,a(0a 'e(dapa$a( ,a($ua( ser$a doro(!a( 0a(!
sa(!a$ ,erar$i dari ,er,a!ai piha ,ai se;ara 'ori& 'aupu( spiri$ui&- Me&a&ui
ese'pa$a( i(i= pe(u&is 'e(0a'paia( u;apa( $eri'aasih epada piha 0a(! $e&ah
'e',a($u-
Pe(u&is 'e(0adari ada(0a eura(!a( da&a' pe(u&isa( i(i da( proposa&
pe(e&i$ia( i(i 'asih :auh dari se'pur(a- *($u i$u= pe(u&is 'e(!harapa( ri$i da(
sara( 0a(! 'e',a(!u( dari para pe',a;a sea&ia( a!ar pe(u&is ,isa 'e(!hadira(
0a(! &e,ih ,ai &a!i- Se'o!a proposa& pe(e&i$ia( i(i ,er'a(%aa$ ,a!i pe(u&is=
pe',a;a da( rea(<rea( sea&ia(- Teri'a asih u(ru se'ua piha 0a(! $e&ah
'e',a($u-
8a(:ar'asi(=
Pe(u&is
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 3/39
DA)TAR ISI
Ka$a Pe(!a($ar
Da%$ar isi
8a, 1 PENDAH*L*AN
1-1 &a$ar 8e&aa(! 'asa&ah
1-6 Ru'usa( 'asa&ah
1-2 Tu:ua( pe(e&i$ia(1-? Ma(%aa$ pe(e&i$ia(
8a, 6 TINJA*AN P*STAKA
6-1 Ko'u(iasi Massa
6-1-1 De%i(isi o'u(iasi 'assa
6-1-6 Ciri @ ;iri o'u(iasi 'assa
6-1-2 )u(!si o'u(iasi 'assa
6-6 Ko(sep Media Massa
6-6-1 De%i(isi Media Massa
6-6-6 E%e Media Massa
6-2 Ko(sep Te&e+isi
6-6-1 De%i(isi Te&e+isi
6-6-6 Kara$er $e&e+isi
6-6-2 )u(!si $e&e+isi
6-6-? Ke&e'aha( da( eua$a( $e&e+isi
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 4/39
6-? Ko(sep Pro!ra'
6-2-1 Pe(!er$ia( Pro!ra'
6-2-6 Pro!ra' A;ara Te&e+isi
6-9 Kara$eris$i Mahasiswa
6- Ta&show
6-B Teori Pe(eri'a( Pesa(
6-B-1 A(a&isis Resepsi
6-B-6 Re;ep$io( A(a&0sis Theor0
6-4 Ma$ris Pe(e&i$ia( Terdahu&u
6-5 Kera(!a Pe'iira(
8a, 2 METODE PENELITIAN
2-1 Pe(dea$a( pe(e&i$ia(
2-6 Tipe pe(e&i$ia(
2-2 Loasi pe(e&i$ia(
2-? Te(i pe(!u'pu&a( Da$a
2-9 Te(i a(a&isa Da$a
DA)TAR P*STAKA
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 5/39
8A8 1
PENDAH*L*AN
1-1 LATAR 8ELAKANG
Pere',a(!a( $e(o&o!i pada >a'a( 'oder( i(i sa(!a$ ,ere',a(! pesa$
husus(0a pada pere',a(!a( $e&e+isi- Te&e+isi 'erupaa( sa&ah sa$u 'edia
o'u(iasi 'assa 0a(! sa(!a$ pe($i(! da( 'e(:adi sa&ah sa$u e,u$uha( hidup
'as0araa$- Ha'pir di se$iap Ne!ara $e&ah 'e'i&ii $e&e+isi- Ha& i(i 'e(u(:ua( $e&e+isi
$e&ah 'e(:adi sa&ah sa$u e,u$uha( hidup 'a(usia-
Ke'u(;u&a( $e&e+isi pada awa&(0a di$a(!!api ,iasa sa:a o&eh 'as0araa$- Kare(a
pada saa$ i$u har!a $e&e+isi 'asih 'aha&= se&ai( i$u ,e&u' $ersedia ,a(0a pro!ra' u($u
disasia( di,a(di(!a( pada saa$ i(i-
Me(uru$ o(o(! u;h:a(a #6332 /1B?. $e&e+isi 'erupaa( perpadua( a($ara
radio # ,road;as$ . da( %i&' # 'o+i(! pi;$ure .- Audie(s a$au pe(o($o( $ida
'u(!i( 'e(a(!ap siara( $e&e+isi= a&au $ida ada u(sur @ u(sur radio- Da(
$ida 'u(!i( dapa$ 'e&iha$ !a',ar @ !a',ar 0a(! ,er!era pada &a0ar pesawa$
$e&e+is= :ia $ida ada u(sur @ u(sur %i&'-
Te&e+isi se,a!ai 'edia 'assa 0a(! 'e'i&ii %u(!si se,a!ai 'edia pe(0i'pa(a(
i(%or'asi- Pro!ra' $e&e+isi seper$i (ews= i(%o$ai('e($= ,aha( $a&show 'a'pu
'e',eria( i(%or'asi 0a(! diper&ua( o&eh pe'irsa $e&e+isi- Se&ai( 'e',er i(%or'asi=
$e&e+isi :u!a ,isa ,er'a(%aa$ se,a!ai sara(a eduasi ,a!i pe(o($o( husus(0a para
pe&a:ar= 'ahasiswa= a(a @ a(a ser$a ora(! dewasa 0a(! seda(! da&a' $ahap
pere',a(!a(- Pro!ra' @pro!ra' a;ara $erse,u$ sa(!a$ ,er!u(a ,a!i 'as0araa$ i$a
$eru$a'a da&a' ,ida(! pe(didia( da( i&'u pe(!e$ahua(- Se,a!ia( ora(! 'e'i&ii po&a
,e&a:ar se;ara audio+isua&= 'e(o($o( $e&e+isi dapa$ di:adia( se,a!ai a&$er(a$i+e
pe',e&a:ara(-
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 6/39
)u(!si &ai( dari $e&e+isi ada&ah se,a!ai 'edia hi,ura(- Di'a(a $a0a(!a( $e&e+isi
0a(! dapa$ 'e(!hi,ur sa(!a$ diper&ua( u($u 'eredaa( s$ress epada audie(s-
Sehi(!!a pada saa$ 'e&iha$ hi,ura( di $e&e+isi dapa$ 'e(0e!ara( o$a dari
per'asa&aha( @ per'asa&aha( 0a(! $er:adi da&a' sehari @ hari-
Pesa( 0a(! disa'paia( 'e&a&ui perpadua( !a',ar da( suara 'a'pu 'e(ari
perha$ia( ha&a0asea&i!us 'e',er pe(!aruh $erhadap peru,aha( peri&au da&a' diri
pe(o($o((0a- Te&e+isi 'a'pu 'e(:a(!au ,a(0a ora(! da( &e,ih 'e(ari 'i(a$
'as0araa$ dis,a(di(! 'edia o'u(iasi &ai((0a seper$i radio= Kora(= 'a:a&ah da(
'edia &ai(- Te&e+isi $ida 'e',a$asi diri ha(0a u($u o(su'si a&a(!a( $er$e($u sa:a
(a'u( 'e(:a(!au o(su'e( dari se'ua a&a(!a( 'as0araa$ $a $ere;ua&i re'a:a da(
a(a @ a(a-Se'ai( ,a(0a 'as0araa$ 0a(! ,er'i(a$ $erhadap $e&e+isi= 'aa se'ai( ,a(0a
:u!a $e&e+isi 'e(0iara( pro!ra' @ pro!ra' u(!!u&a((0a 0a(! 'e',ua$ 'as0araa$
a$au pe(o($o( ,e$ah 'e(o($o( $e&e+isi sepa(:a(! hari-
De(!a( o(disi seper$i i(i= pe(!aruh $e&e+isi sa(!a$ ,esar $erhadap po&a piir
'aupu( siap 'as0araa$- Te&e+isi dapa$ 'e(!hi,ur= dapa$ 'e',ua$ sesua$u 0a(! s&ah
'e(:adi ,e(ar o&eh pu,&i;- Te&e+isi dapa$ :u!a 'erusa ara$er seseora(!- Te&e+isi ,isa
pu&a 'e',ua$ 'as0araa$ ,er$a',ah pi($ar ,erpiir ri$is a$au :us$ru $e(!!e&a' da&a'
po&a piir 0a(! des$ru$i%-
8er,a!ai ,e($u $a0a(!a( di'u(;u&a( di $e&e+isi u($u dapa$ 'e'e(uhi e,u$uha('as0araa$= $eru$a'a 'as0araa$ 0a(! 0a(! haus aa( $a0a(!a( 0a(! i(%or'a$i+e=
(a'u( :u!a 'e(!hi,ur- Sa&ah sa$u pro!ra' a$au $a0a(!a( 0a(! i(%or'a$i+e da(
'e(!hi,ur ada&ah $a&show-
Ta&show ada&ah se,uah pro!ra' 0a(! 'e(a'pi&a( sa$u a$au ,e,erapa ora(! u($u
'e',ahas sua$u $opi; $er$e($u 0a(! dipa(du o&eh seora(! pe',awa a;ara- Ta& show
:u!a 'erupaa( sua$u !e&ar wi;ara ,isa di,awaa( de(!a( !a0a %or'a& 'aupu(
sa($ai da( ada(! dapa$ 'e(eri'a $e&epo( ,erupa per$a(0aa( a$au $a(!!apa( dari
pe'irsa a$au ora(! di &uar s$udio-Ta&show 'erupaa( sa:ia( per,i(;a(!a( 0a(! ;uup 'e(ari 0a(! ,iasa(0a
'e(!a(!a$ isu @ isu ha(!a$ da&a' 'as0araa$- Te'a 0a(! dia(!a$ :u!a
,er'a;a' @ 'a;a'-
Ha'pir se'ua s$asiu( $e&e+isi = seper$i Me$ro T7= ANT7= T7O(e= RCTI= ser$a
Tra(s T7 'e'pu(0ai pro!ra' $a&show- Pro!ra' a;ara $erse,u$ rupa(0a
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 7/39
'e(dapa$ respo( 0a(! ;uup 'e(!!e',iraa( dari pe(o($o(- Ha& i$u dapa$
di&iha$ dari pero&eha( ra$i(! a$au share se$iap a;ara- Sa&ah sa$u $a&show 0a(!
'ere,u$ perha$ia( ha&a0a ada&ah $eru$a'a dia&a(!a( 'ahasiswa ada&ah a;ara
“Ma$a Na:wa"- A;ara $a&show “Ma$a Na:wa" ada&ah se,uah $a0a(!a( ,eri$a
se;ara o( air prese($asio( 0a(! 'e(!a(!a$ isu @ isu $eriri da( a;$ua& dari du(ia
po&i$i di I(do(esia da( 0a(! ,erai$a( &a(!su(! de(!a( ehidupa( pu,&i;-
A;ara Ta&show 0a(! di,awaa( o&eh Na:wa Shiha, da( di$a0a(!a( di
Me$ro T7 pada hari ra,u da( sa,$u i$u 'e(a'pi&a( $opi; a;ara de(!a( $e'a
0a(! u(i sa&ah sa$u(0a ada&ah $e'a “Separuh Jiwau Per!i"- Da( :u!a
'e(!hadira( $ooh @ $ooh pe($i(! 0a(! aa( 'e(:adi (arasu',er pada saa$a;ara ,er&a(!su(!-
Da&a' episode “separuh Jiwau Per!i" 0a(! 'e(:adi (arasu',er ada&ah
'a($a( Preside( RI-8J-Ha,i,ie- 0a(! pada saa$ i$u 'e',i;araa( $e($a(! isah
;i($a a($ara 'a($a( preside( 8-J Ha,i,ie de(!a( i,u ai(u( de(!a( diawa&i
per;aapa( 'asa @ 'asa pas;a 8-J Ha,i,ie di$i(!!a& o&eh a&'arhu'ah= da(
episode i$u $er(0a$a ,a(0a 'e',ua$ i(spirasi da( $erharu 'as0araa$ 0a(!
'e(o($o(-
Ma$a Na:wa $e&ah ,erhasi& 'eraih se:u'&ah pe(!har!aa( di da&a' 'aupu(
&uar (e!eri- Di$ahu( 6313= episode “ Separuh Jiwau Per!i" $erpi&ih 'e(:adi sa&ah
sa$u (o'i(asi The 19$h Asia( Te&e+isiso( Awards u($u a$e!oro “8es$ Curre($
A%%air Pro!ra'"- Di$ahu( 6311 Ma$a Na:wa 'e(dapa$ a(u!erah Do'pe$ Dhua%a
Award se,a!ai $a&show $eri(spira$i% ser$a 'e(dapa$ pe(!har!aa( The Word o%
Mou$h Mare$i(! Award- Da( di$ahu( 0a(! sa'a= Ma$a Na:wa 'asu 'e(:adi
sa&ah sa$u (o'i(asi KPI Award a$e!ori “ Ta&show Ter,ai"- Da( $ahu( 631?=
'e'asui usia e ?= Ma$a Na:wa ,erhasi& 'e(dapa$ KPI Award se,a!ai “
Pro!ra' Ta&show Ter,ai"- Tahu( 6319 Ma$a Na:wa 'asu da&a' (o'i(asi
Pa(aso(i; Go,e& Awards 631? a$e!ori “Ta&show I(%or'asi da( 8eri$a"-
Se&a'a $i!a $ahu( ,er$uru$ se:a 6313 hi(!!a 6316= Ma$a Na:wa ,er:hsi&
$erpi&ih se,a!ai 8ra(d 0a(! pa&i(! direo'e(dasia( o&eh 'a:a&ah SWA-
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 8/39
Ma$a Na:wa di(i&ai 'erupaa( pro!ra' a;ara 0a(! ,erua&i$as 0a(! dapa$
'e(a',ah pe(!e$ahua( da( wawasa(- De(!a( pe',awa a;ara 0a(! ,era(i 0ai$u
Na:wa Shiha, 0a(! 'e(dapa$a( pe(!har!aa( Pa(aso(i; Go,e& Award 631?
a$e!ori Hos$ News a(d I(%or'a$io( Ta&show- Seora(! hos$ 0a(! 'e'i&ii
e,era(ia( da( e;erdasa( da&a' 'e(!upas isu @ isu da&a' po&i$i di I(do(esia
de(!a( per$a(0aa( @ per$a(0aa( 0a(! (aa& 0a(! dapa$ 'e(:adi da0a $ari dari
a;ara $erse,u$-#www.kompasiana.com.-Topi dari a;ara $erse,u$ $ida ha(0a $erpusa$ pada sa$u per'asa&aha( sa:a
'e&ai(a( :u!a 'e(!upas ,er,a!ai $opi;= isu a$au asus dari sudu$ pa(da(! 0a(!
,er,eda- I(%or'asi da( %e(o'e(a dari $a0a(!a( i(i ,iasa(0a 'e(ari a(i'o'as0araa$ 0a(! seda(! 'e(o($o((0a- Mas0araa$ 'e'i&ii respo( 0a(! posi$i%
saa$ 'e(o($o( $a0a(!a( i(i- Se$e&a( 'e(o($o( a;ara $erse,u$= pe(o($o( dapa$
'e(eri'a wawasa( ser$a i(%or'asi 0a(! ,ersi%a$ ,aru da( a;$ua&-
8erdasara( pe(:e&asa( a$au wa;a(a dia$as 'aa dapa$dia$aa( ,ahwa
'edia $e&e+isi 'e'pu(0ai pe(!aruh 0a(! ,esar $erhadap pe(o($o( da( pro!ra'
0a(! di$a0a(!a(-Da&a' sua$u pro!ra' a;ara $e&e+isi pera( audie( sa(!a$ pe($i(! da&a'
'e(e($ua( apaah $a0a(!a( $erse,u$ &a0a u($u di$o($o( da( se,a!ai 'edia
0a(! ,isa 'e(dapa$a( i(%or'asi- Sa&ah sa$u(0a ada&ah pro!ra' a;ara $a& show
Ma$a Na:wa- O&eh are(a i$u pe(e&i$i 'e(;o,a u($u 'e&aua( pe(e&i$ia(
de(!a( 'asud u($u 'e(!e$ahui a(a&isis resepsi 0a(! $er:adi pada 'ahasiswa di
)au&$as I&'u Sosia& da( I&'u Po&i$i= *(i+ersi$as La',u(! Ma(!ura$-
1-6 R*M*SAN MASALAH8erdasara( &a$ar ,e&aa(! 'asa&ah 0a(! $e&ah di uraia( di a$as= 'aa pe(e&i$i
dapa$ 'eru'usa( 'asa&ah da&a' pe(e&i$ia( i(i 0a(i se,a!ai ,eriu$ /
8a!ai'a(a A(a&isis resepsi Mahasiswa $erhadap pro!ra' a;ara $a&show Ma$a
Na:wa episode “ Separuh Jiwau Per!i “di Me$ro T7
1-2 T*J*AN PENELITIAN
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 9/39
Tu:ua( pe(e&i$i da&a' pe(e&i$ia( i(i ada&ah u($u 'e(!e$ahui ,a!ai'a(a resepsi
a(a&isis 'ahasiswa $erhadap pro!ra' a;ara $a&show Ma$a Na:wa episode
“Separuh Jiwau Per!i" di Me$ro T7-
1-? MAN)AAT PENELITIAN1-?-1 Ma(%aa$ $eori$is
Dapa$ 'e',e($u po&a piir 0a(! di(a'is ser$a dapa$ 'e(i(!a$a(
da0a ri$i 'ahasiswa da( dapa$ 'e',eria( pe(i&aia( $erhadap
pro!ra' $erse,u$ ser$a dapa$ 'e'perda&a' i&'u a:ia( o'u(iasi
$e($a(! $eori resepsi-
1-?-6 Ma(%aa$ pra$is
Dapa$ 'e',eria( 'asua( da( 'e'o$i+asi ,ai 'edia $e&e+isi
'aupu( audie(s $eru$a'a 'ahasiswa $erhadap pro!ra' $a&show 0a(!
dapa$ 'e',eria( i(%or'asi 0a(! ,er'a(%aa$-
8A8 6
TINJA*AN P*STAKA
6-1 Ko'u(iasi Massa
6-1-1 De%i(isi Ko'u(iasi 'assa
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 10/39
Pada dasar(0a o'u(iasi 'assa ada&ah o'u(iasi 'e&a&ui 'edia 'assa
# 'edia ;e$a da( e&e$ro(i .- Ko'u(iasi 'assa ,erasa& dari pe(!e',a(!a( a$a
'edia o% 'ass ;o''u(i;a$io( # 'edia o'u(iasi 'assa .- Ko'u(iasi 'assa
ada&ah s$udi i&'iah $e($a(! 'edia 'assa ,eser$a pesa( 0a(! dihasi&a(= pe',a;a=
pe(de(!ar= a$au pe(o($o( 0a(! aa( ;o,a diraih(0a= da( e%e(0a $erhadap 'erea-
Ko'u(iasi 'assa 'erupaa( disip&i( a:ia( i&'u sosia& 0a(! re&a$i+e 'uda :ia
di,a(di(!a( de(!a( i&'u psio&o!i= sosio&o!i= i&'u po&i$i= da( eo(o'i- Seara(!
i(i o'u(iasi 'assa sudah di'asua( da&a' disip&i( i&'iah-
Ko(sep o'u(iasi 'assa 'e(uru$ Joseph A- De+i$o da&a' ,uu(0a
Co''u(i;o&o!0 / A( I($rodu;$io( $o $he s$ud0 o% ;o''u(i;a$io(- a(! 'e(0a$aa(
,ahwa o'u(iasi 'assa /
First, mass communication is communication addressed to the masses, to an
extremiley large audience. This does not mean that the audience includes all people
or that is large and generraly rather poorly difined.
Second, mass communication is communication is perhaps most easily and most
logically defined by it form : Televison, radio, news paper, magazine, film, books and
tapes.
Jia di$er:e'aha( se;ara ,e,as ,erar$i= “Per$a'a =o'u(iasi 'assa ada&ah
o'u(iasi 0a(! di$u:ua( pada 'assa= epada ha&a0a 0a(! &uar ,iasa ,a(0a(0a-
I(i $ida ,erar$i ha&a0a 'e&ipu$ se&uruh pe(dudu a$au se'ua ora(! 0a(! 'e',a;a
a$au se'ua ora(! 0a(! 'e(o($o( $e&e+isi= a!a(0a i(i ,erar$i ,ahwa ha&a0a i$u
,esar pada u'u'(0a a!ar suar di de%i(isia(-
edua= o'u(iasi 'assa ada&ah o'u(iasi 0a(! disa&ura( o&eh pe'a(;ar<
pe'a(;ar 0a(! audio a$au +isua& o'u(iasi- 8ara(!a&i aa( &e,ih 'udah da( &e,ih
&o!is ,i&a di de%i(isia( 'e(uru$ ,e($u(0a #$e&e+isi= radio= 'a:a&ah= %i&'= ,uu da(
pi$a.-"
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 11/39
Se'e($ara i$u= 'e(uru$ Ja0 8&a; da( )rederi; C- Whi$(e0 #1544.
'e(0e,u$a( ,ahwa “ !ass communication is a process whereby mass " produced
message are transmitted to large, anonymous, and heterogeneous masses of receiver #
o'u(iasi 'assa 'erupaa( se,uah proses di'a(a pesa( @ pesa( 0a(! diprodusi
se;ara 'issa& a$au $ida sedii$ i$u dise,ara( epada 'assa pe(eri'a pesa( 0a(!
&uas= a(o(0'= da( he$ero!e(.-"
De%i(isi o'u(iasi 'assa 0a(! pa&i(! sederha(a die'uaa( o&eh 8i$$(er-
Me(uru$ 8i$$(er o'u(iasi 'assa ada&ah pesa( 0a(! dio'u(iasia( 'e&a&ui
'edia 'assa pada se:u'&ah ,esar ora(! # 'ass ;o''u(i;a$io( is 'essa!e
;o''u(i;a$ed $hrou!h a 'ass 'ediu'$o a &ar!e (u',er o% peop&e .- Dari d%i(isi
$erse,u$ die$ahui ,ahwa o'u(iasi 'assa harus 'e(!!u(aa( 'edia 'assa-
Kare(a :ia $ida 'e(!!u(aa( 'edia 'assa i$u ,erar$i ,ua( o'u(iasi 'assa-
8i$$(er :u!a 'e(ea(a( ar$i pe($i(!((0a Ga$eeeper da&a' proses o'u(iasi
'assa- I($i dari de%i(isi $erse,u$ dapa$ diar$ia( ,ahwa da&a' proses o'u(iasi
'assa disa'pi(! 'e&i,a$a( u(sure @ u(sure o'u(iasi se,a!ai'a(a u'u'(0a= ia
'e',u$uha( pera( 'edia 'assa se,a!ai a&a$ u($u 'e(0a'paia( a$au
'e(0e,ara( i(%or'asi- Media 'assa i$u $ida ,erdiri se(diri- Dida&a'(0a ada
,e,erapa i(di+idu 0a(! ,er$u!as 'e&aua( pe(!o&aha( i(%or'asi se,e&u' i(%or'asi
i$u sa'pai epada audie(s<(0a- Merea 0a(! ,er$u!as i$u seri(! dise,u$ Ga$eeeper-
Jadi i(%or'asi 0a(! di$eri'a o&eh audie(s se,e(ar(0a sudah dio&ah o&eh Ga$eeeper
da( disesuaia( de(!a( 'isi= +isi 'edia 0a(! ,ersa(!u$a(=ha&a0a sasara( da(
orie($asi ,is(is a$au idea& 0a(! '(0er$ai(0a-
6-1-6 Ciri @ ;irri o'u(iasi 'assa1- Ko'u(ia$or da&a' o'u(iasi 'assa 'e&e',a!a
Ko'u(ia$or da&a' o'u(iasi 'assa ,ua( sa$u ora(!= $e$api
u'pu&a( ora(!- Ar$i(0a = !a,u(!a( a($ar ,er,a!ai 'a;a' u(sure da(
,eer:a sa$u sa'a &ai( da&a' se,uah &e',a!a- Le',a!a 0a(! di'asud 0ai$u
&e',a!a 0a(! 'e(0erupai s0s$e' a$au see&o'po ora(!= pedo'a(= da(
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 12/39
'edia 0a(! 'e&aua( e!ia$a(= 'e(!o&ah= 'e(0i'pa(= 'e(ua(!a( ide=
!a!asa(= s0',o&= &a',i(! 'e(:adi pesa( da&a' 'e',ua$ epu$usa( u($u
'e(;apai sa$u esepaa$a( da( sa&i(! pe(!er$ia( sa$u sa'a &ai( de(!a(
'e(!o&ah pesa( i$u 'e(:adi su',er i(%or'asi-
Me(uru$ A&eis- S Ta( # 1541 .o'u(ia$or da&a' o'u(iasi 'assa
ada&ah or!a(isasi sosia& 0a(! 'apu 'e'produsi pesa( da( 'e(!iri'a((0a
se;ara sere'pa e se:u'&ah ha&a0a 0a(! ,a(0a da( $erpisah-
Ko'u(ia$or da&a' o'u(iasi 'assa ,iasa(0a ada&ah 'edia 'assa # sura$
a,ar= :ari(!a( $e&e+isi= s$asiu( radio= 'a:a&ah a$au pe(er,i$ ,uu .- Media
'assa i(i dise,u$ or!a(isasi sosia& are(a 'erupaa( u'pu&a( ,e,erapai(di+idu 0a(! ,er$a(!!u(! :awa, da&a' proses o'u(iasi 'assa $erse,u$-
Ko'u(ia$or da&a' o'u(iasi 'assa 'erupaa( &e',a!a are(a
e&e'e( u$a'a o'u(iasi 'assa ada&ah 'edia 'assa- Media 'assa ha(0a
,isa 'u(;u& are(a !a,u(!a( er:a sa'a de(!a( ,e,erapa ora(!-
6- Ko'u(ia( da&a' o'u(iasi 'assa ,ersi%a$ he$ero!e(
Ko'u(ia( da&a' o'u(iasi 'assa ,ersi%a$ he$ero!e( diare(aa(
pe(o($o( 'edia 'assa 0a(! ,era!a' pe(didia(= u'ur= :e(is e&a'i(= s$a$us
sosia& eo(o'i= 'e'i&ii :a,a$a( 0a(! ,era!a'= 'e'i&ii a!a'a da(
eper;a0aa( 0a(! $ida sa'a pu&a- Her,er$ ,&u'er 'e',eria( ara$eris$i
audie(;e a$au o'u(ia( se,a!ai ,eriu$ /
• Audie(;e da&a' o'u(iasi 'assa sa(!a$&ah he$ero!e(- Ar$i(0a = ia
'e'pu(0ai he$ero!e(i$as o'posisi a$au susu(a(- Jia di$i(:au dari
asa&(0a 'erea ,erasa& dari ,er,a!ai e&o'po da&a' 'as0araa$-
• 8erisi i(di+idu @ i(di+idu 0a(! $ida $ahu a$au 'e(!e(a& sa$u sa'a
&ai(- Di sa'pi(! i$u= a(a$ari(di+idu i$u $ida ,eri($erasi sa$u sa'a
&ai( se;ara &a(!su(!-• Merea $ida 'e'pu(0ai epe'i'pi(a( a$au or!a(isasi %or'a&-
Jadi = dari pe(:e&asa( 8&u''er se'ai( :e&as ,ahwa si%a$ he$ero!e( 0a(! 'e&ea$
pada diri o'u(ia(-
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 13/39
2- Pesa((0a ,ersi%a$ u'u'
Pesa( @ pesa( da&a' o'u(iasi 'assa $ida di$u:ua( epada sa$u
ora(! a$au sa$u e&o'po 'as0araa$ $er$e($u- De(!a( a$a &ai(= pesa( @
pesa((0a di$u:ua( pada ha&a0a 0a(! p&ura&- O&eh are(a i$u= pesa( @ pesa(
0a(! die'uaa( pu( $ida ,o&eh ,ersi%a$ husus 0a(! ar$i(0a pesa(
'e'a(! $ida dise(!a:a u($u !o&o(!a( $er$e($u-
?- Ko'u(iasi(0a ,er&a(!su(! sa$u arahKo'u(iasi 'assa ,er&a(!su(! sa$u arah ar$i(0a o'u(iasi 0a(!
,er&a(!su(! i$u 'e(!!u(aa( a$au 'e&a&ui 'edia- Kare(a 'e&a&ui 'edia
'assa 'aa o'u(ia$or da( o'u(ia(0a $ida dapa$ 'e&aua( o($a &a(!su(!-
9- Ko'u(iasi 'assa 'e(i',u&a( esere'paa(
Ju'&ah sasara( ha&a0a a$au o'u(ia( 0a(! di;apai re&a$i+e ,a(0a
da( $ida $er,a$as- 8aha( dapa$ &e,ih dari i$u- Ko'u(ia( 'e(dapa$a(
pesa( 0a(! sa'a a$au sere'pa da&a' wa$u 0a(! sa'a-
- Ko'u(iasi 'assa 'e(!a(da&a( pera&a$a(
Media 'assa se,a!ai a&a$ u$a'a da&a' 'e(0a'paia( pesa( epada
ha&a0a sa(!a$ 'e',u$uha( ,a($ua( pera&a$a( $e(is- Pera&a$a( $e(is
seper$i pe'a(;ar u($u 'edia e&e$ro(i # 'ea(i a$au e&e$ro(i .- Kare(a
$e&e+isi 'erupaa( 'edia 'assa 0a(! $ida aa( &epas dari pe'a(;ar-
Pera&a$a( $e(is 'erupaa( e(is;a0aa( 0a(! sa(!a$ di,u$uha( 'edia
'assa- Tida &ai( a!ar proses pe'a(;ara( a$au pe(0e,ara( pesa((0a ,isa
&e,ih ;epa$ da( sere($a epada ha&a0a 0a(! $erse,ar-
B- Ko'u(iasi 'assa dio($ro& o&eh Ga$eeeper
Ga$eeeper 'erupaa( pe(apis i(%or'asi= 0a(! ,er%u(!si u($u
'e(!i$erpre$asia( pesa(= 'e(!a(a&isis = 'e(a',aha( da$a= da( '(!ura(!i
pesa( @ pesa( a$au i(%or'asi se,e&u' disiara( epada ha&a0a- Ga$eeeper
0a(! di'asud a($ara &ai( repor$er= edi$or= 'a(a:er pe',eri$aa(= pe(:a!a
ru,ri;= ;a'era'e(= su$radara= da( &e',a!a se(sor %i&' 0a(! se'ua(0a
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 14/39
'e'e(!aruhi ,aha( @ ,aha( 0a(! aa( die'as da&a' pesa( @ pesa( dari
'edia 'asi(! @ 'asi(!- Ga$eeeper sa(!a$ di,u$uha( are(a pesa( 0a(!
aa( disiara( 'edia 'assa ,era!a' da( sa(!a$ ,a(0a- Te($u $ida se'ua
,aha( $erse,u$ dapa$ di'u(;u&a( a$au disiara(- O&eh i$u= Ga$eeeper
,er$u!as 'e'i&ah= 'e'i&ih da( 'e(0esuaia( de(!a( 'edia 0a(!
,ersa(!u$a(-
6-1-2 )u(!si o'u(iasi 'assa
1- )u(!si i(%or'asi)u(!si i(%or'asi 'erupaa( %u(!si pa&i(! pe($i(! da&a' o'u(iasi
'assa- Ko'po(e( pa&i(! pe($i(! u($u 'e(!e$ahui %u(!si i(%or'asi i(i
ada&ah ,eri$a @ ,eri$a 0a(! di sa:ia(-
)a$a @ %a$a 0a(! di;ari war$awa( di &apa(!a( e'udia( di $ua(!a( da&a'
$u&isa( :u!a 'erupaa( i(%or'asi- )a$a 0a(! di'asud ada&ah ada(0a
e:adia( 0a(! ,e(ar @ ,e(ar $er:adi di 'as0araa$-
6- Hi,ura()u(!si hi,ura( u($u 'edia e&e$ro(i 'e(dudui posisi 0a(! pa&i(!
$i(!!i di,a(di(!a( de(!a( %u(!si @ %u(!si &ai(- Ha& i(i diare(aa(
'as0araa$ i$a 0a(! 'asih 'e(:adia( $e&e+isi se,a!ai 'edia hi,ura(-
A;ara hi,ura( i$u :u!a dapa$ dia(!!ap perea$ e&uar!a are(a dapa$ di$o($o(
,ersa'a @ sa'a sa',i& ,er;a(da-
2- Persuasi
)u(!si persuasi+e o'u(iasi 'assa $ida a&ah pe($i(!(0a de(!a(
%u(!si i(%or'asi da( hi,ura(- 8a(0a ,e($u $u&isa( 0a(! :ia diperha$ia(
sei&as ha(0a ,erupa i(%or'asi= $e$epi :ia diperha$ia( se;ara &e,ih :e&i
$er(0a$a $erdapa$ %u(!si persuasi-
8a!i Joseph A-De+i$o #155B. %u(!si persuasi dia(!!ap %u(!si a(! pa&i(!
pe($i(! da&a' o'u(iasi 'assa- Persuasi ,isa da$a(! dari ,er,a!ai 'a;a'
,e($u /
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 15/39
• Me(!uuha( a$au 'e'perua$ siap= eper;a0aa(= a$au (i&ai
seseora(!
• Me(!u,ah siap= eper;a0aa(= a$au (i&ai seseora(!
• Me(!!eraa( seseora(! u($u 'e&aua( sesua$u
• Me'pere(a&a( e$ia= a$au 'e(awara( s0s$e' (i&ai $er$e($u-
?- Tra(s'isi ,uda0a
Tra(s'isi ,uda0a 'erupaa( %u(!si o'u(iasi 'assa 0a(! pa&i(!
&uas- Mesipu( pa&i(! sedii$ di,i;araa(- Tra(s'isi ,uda0a se&a&u hadir
da&a' ,er,a!ai ,e($u o'u(iasi 0a(! 'e'pu(0ai da'pa pada
pe(eri'aa( i(di+idu- 8e,erapa ,e($u o'u(iasi 'e(:adi ,a!ia( dari
pe(!a&a'a( da( pe(!e$ahua( i(di+idu- Me&a&ui i(di+idu= o'u(iasi 'e(:adi
,a!ia( dari pe(!a&a'a( o&e$i% e&o'po= pu,&i;= audie(;e ,er,a!ai :e(is=
da( i(di+idu i(di+idu ,a!ia( dari sua$u 'assa- Tida ha(0a 'e&a&ui 'edia
'assa= $e$api :u!a da&a' se(i= i&'u pe(!e$ahua(= da( 'as0araa$-
9- Me(doro(! ohesi sosia&Kohesi 'erupaa( pe(0a$ua(- Ar$i(0a 'edia 'assa 'e(doro(!
'as0araa$ u($u ,ersa$u- De(!a( a$a &ai(= 'edia 'assa 'era(!sa(!
'as0araa$ u($u 'e'iira( diri(0a ,ahwa ,erpisah ,ua( eadaa( 0a(!
,ai ,a!i ehidupa( 'erea- Media 'assa 'e(doro(! ohesi sosia& da(
'edia 'assa se;ara $ida &a(!su(! ,erpera( da&a' 'ewu:uda( ohesi
sosia&-
- Pe(!awasa(Me(u(:u pada pe(!u'pu&a( da( pe(0e,ara( i(%or'asi 'e(!e(ai
e:adia( @ e:adia( 0a(!a ada disei$ar i$a- )u(!si pe(!awasa( dapa$ di,a!i
'e(:adi dua 0ai$u pe(!awasa( peri(!a$a( 0a(! 'e&ipu$i se,uah i(%or'asi
a$au pe',eri$aa( 0a(! harus die$ahui o&eh ha&a0a da( pe(!awasa(
i(s$ru'e($a& 0a(i pe(0e,ara( i(%or'asi 0a(! ,er!u(a ,a!i 'as0araa$
seper$ei i(%or'asi produ ,aru da( ,eri$a $e($a(! :adwa& a;ara $e&e+isi-
B- Kore&asi
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 16/39
)u(!si ore&asi ada&ah %u(!si 0a(! 'e(!hu,u(!a( ,a!ia( @ ,a!ia(
dari 'as0araa$ a!ar sesuai de(!a( &i(!u(!a((0a- Era$ ai$a((0a de(!a(
%u(!si i(i ada&ah pera( 'edia 'assa se,a!ai pe(!hu,u(! a($ara ,er,a!ai
o'po(e( 'as0araa$-
4- Pewarisa( sosia&
da&a' ha& i(i 'edia 'assa ,er%u(!si se,a!ai seora(! pe(didi= ,ai
0a(! 'e(0a(!u$ pe(didia( %or'a& 'aupu( i(%or'a& 0a(! 'e(;o,a
'e(erusa( a$au 'ewarisa( sua$u i&'u pe(!e$ahua(= (i&ai= (or'a= pra(a$a=
da( e$ia dari sa$u !e(erasi e !e(erasi se&a(:u$(0a-
6-6 Ko(sep 'edia 'assa
6-6-1 De%i(isi Media Massa
Media 'assa 0ai$u sara(a pe(0a'paia( pesa( @ pesa( = aspirasi 'as0araa$=
se,a!ai a&a$ o'u(iasi u($u 'e(0e,ara( ,eri$a a$aupu( pesa( epada
'as0araa$ &a(!su(! se;ara &uas-
Me(uru$ Ca(!ara #6316/1?3. 'edia 'assa ada&ah a&a$ 0a(! di!u(aa( da&a'
pe(0a'paia( pesa( dari su',er epada ha&a0a # pe(eri'a . de(!a(
'e(!!u(aa( a&a$ @ a&a$ o'u(iasi 'ea(is seper$i sura$ a,ar= %i&'= radio= da(
$e&e+isi-
6-6-6 E%e 'edia 'assa
E%e 'edia 'erupaa( sua$u peru,aha( peri&au 'a(usia se$e&ah di$erpa
pesa( dari 'edia 'assa-
Me(uru$ ei$h R-S$a' da( Joh( E- 8owes #1553. e%e 'edia di,a!i 'e(:adi 6
#dua. ,a!ia( /
1- E%e pri'er
E%e 0a(! di$i',u&a( are(a ada(0a $erpaa(= perha$ia( da( pe'aha'a(-
Jia 'a(usia $ida ,isa &epas dari 'edia 'assa= 'aa e%e 0a(!
di$i',u&a( su(!!uh<su(!!uh $er:adi- Se'ai( 'e'aha'i apa 0a(!
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 17/39
disa'paia( o&eh 'edia= 'aa se'ai( ua$ pu&a e%e pri'er 0a(!
$er:adi-
6- E%e seu(der E%e 0a(! di$i',u&a( are(a ada(0a peru,aha( $i(!a$ o!(i$i%
#peru,aha( pe(!e$ahua( da( siap. da( peru,aha( pri&au #'e(eri'a da(
'e'i&ih.- a(! $er'asu dari e%e seu(der ada&ah pri&au pe(eri'a 0a(!
ada di,awah o($ro& &a(!su(! si pe',eri pesa(- E%e seu(der di0ai(i
&e,ih 'e(!!a',ara( rea&i$as 0a(! su(!!uh<su(!!uh $er:adi di
'as0araa$-
6-2 Ko(sep Te&e+isi
6-2-1 De%i(isi Te&e+isi
Is$i&ah $e&e+isi ,erasa& dari ,ahasa 0u(a(i 0ai$u $e&e # :auh . da( +isio(
# 'e&iha$ .= :adi se;ara har%iah ,erar$i “'e&iha$ :auh"= are(a pe'irsa ,erada :auh dari
s$udio $e&e+isi-Te&e+isi 'erupaa( a&a$ pe(a(!ap siara( ,er!a',ar= 0a(! ,erupa
audio +isua& da( pe(0iara( +ideo(0a se;ara ,road;as$i(!- Me(uru$ Adi 8ad:uri
# 6313/25. Te&e+isi :u!a 'erupaa( 'edia pa(da(! sea&i!us 'edia pe(de(!ar
di'a(a ora(! $ida ha(0a 'e'a(da(! !a',ar 0a(! di$a0a(!a( di $e&e+isi= $e$api
sea&i!us 'e(de(!ara( $e&e+isi a$au 'e(;er(a (arasi dari !a',ar $erse,u$-
Te&e+isi &ahir se$e&ah ada(0a pe(e'ua( $e(o&o!i $e&epo(= $e&e!ra%= %o$o!ra%i
da( rea'a( suara- Te&e+isi 'erupaa( s0s$e' e&e$ro(i 0a(! 'e(!iri'a( !a',ar
dia' da( !a',ar hidup ,ersa'a suara 'e&a&ui a,e& a$au rua(!- Sis$e' i(i
'e(!!u(aa( pera&a$a( 0a(! 'e(!u,ah ;aha0a da( suara eda&a' !e&o',a(!
e&e$ro(i da( 'e(!o(+ersia( e',a&i eda&a' ;aha0a 0a(! dapa$ di&iha$ da(
suara(0a dapa$ dide(!ar # soer:oa($o 6332/6?.-
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 18/39
Me(uru$ o(o(! u;h:a(a #6332 /1B?. $e&e+isi 'erupaa( perpadua( a($ara
radio # ,road;as$ . da( %i&' # 'o+i(! pi;$ure .- Audie(s a$au pe(o($o( $ida 'u(!i(
'e(a(!ap siara( $e&e+isi= a&au $ida ada u(sur @ u(sur radio- Da( $ida 'u(!i(
dapa$ 'e&iha$ !a',ar @ !a',ar 0a(! ,er!era pada &a0ar pesawa$ $e&e+is= :ia $ida
ada u(sur @ u(sur %i&'-
8e,erapa de%i(isi $e&e+isi 0a(! $e&ah dipapara( o&eh para ah&i dia$as ada&ah
de%i(isi $e&e+is 0ai$u sa&ah sa$u 'edia 'assa a$au se,uah sis$e' e&e$ro(i 0a(!
'e(!!u(aa( $e(a!a &is$ri 0a(! dapa$ 'e(!iri'a( !a',ar da( suara epada
pesawa$ pe(eri'a 0a(! ,er%u(!si 'e',eria( i(%or'asi da( hi,ura( epada
ha&a0a &uas-
6-2-6 ara$eris$i $e&e+isi
8e,erapa ara$eris$i 0a(! di'i&ii o&eh $e&e+isi ada&ah se,a!ai ,eriu$ /
1- Audio+isua&Ke&e,iha( $e&e+isii 0ai$u dapa$ dide(!ar sea&i!us di&iha$
# audio+isua& .= :adi apa,i&a pada 'edia radio ha&a0a ha(0a dapa$
'e(de(!ara( a$a @ a$a= 'usi= da( e%e suara= 'aa ha&a0a $e&e+is
dapa$ 'e&iha$ !a',ar 0a(! ,er!era-
6- 8erpiir da&a' !a',ar
Pe(!arah a;ara 'erupaa( piha 0a(! ,er$a(!!u(! :awa, a$as
e&a(;ara( pada $e&e+is- 8i&a ia 'e',ua$ a$au 'e',a;a (asah a;ara ia harus
,erpiir da&a' !a',ar # $hi( i( pi;$ure .- Sa'a ha&(0a de(!a( o'u(ia$or
0a(! aa( 'e(0a'paia( i(%or'asi= pe(didia(= a$au persuasi- Ia harus ,isa
:u!a ,erpiir da&a' !a',ar-- 'esipu( o'u(ia$or $ida 'e',ua$ (asah=
(a'u( ia dapa$ 'e(0a'paia( ei(!i(a((0a epada pe(!arah a;ara $e($a(!
pe(!!a',ara( a$au +isua&isasi dari a;ara $erse,u$-
2- Pe(!oprasia( &e,ih o'p&es
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 19/39
Pe(!oprasia( pada $e&e+isi siara( &e,ih o'p&es da( &e,ih ,a(0a
'e&i,a$a( ora(! 0a(! $erdiri dari produser= pe(!arah a;ara= pe'a(du
!a',ar= :uru a'era= :uru +ideo= :uru audio= :uru 'ae<up= da( &ai(<&ai(
# Ardia($o 6335/16B.- Te&e+isi 'erupaa( !e(erasi ,aru dari 'edia e&e$ro(i
0a(! dapa$ 'e(0a'paia( pesa( @ pesa( 'ora& da( +isua& se;ara sere($a-
Pesa( +isua& 0a(! disa'paia( di 'edia $e&e+isi dapa$ ,erupa !a',ar dia'
'aupu( !a',ar hidup- 8i&a disa:ia( se;ara rea$i% da&a' $a$a war(a 0a(!
$epa$= da( didiri(!i pesa( 'ora& 0a(! sesuai aa( dapa$ 'e(0a:ia( rea&i$a
0a(! ada- Maa dari i$u= $e&e+isi &e,ih ,a(0a 'e'ia$ ha&a0a
di,a(di(!a( de(!a( 'edia 'assa &ai((0a-
6-2-2 )u(!si Te&e+isi
)u(!si $e&e+isi sa'a de(!a( %u(!si 'edia 'assa &ai((0a- Na'u( pada i($i(0a
$e&e+isi 'e'i&ii $i!a %u(!si u$a'a 0ai$u /
1- )u(!si pe(era(!a(Fi(%or'asi
ai$u se,a!ai sara(a 0a(! e%e$i% da&a' 'e(!i(%or'asia( se!a&a ,eri$a
epada h&a0a sesuai de(!a( e,u$uha( ha&a0a-6- )u(!si pe(didia(
Dapa$ 'e',eria( pe(!e$ahua( $a',aha( epada ha&a0a &uas 'e(!e(ai
,er,a!ai 'a;a' ha&-
2- )u(!si hi,ura(
Me',eria( hi,ura( are(a isi dari $e&e+isi $ida se&uruh(0a 'e(;aup
,eri$a-
6-2-? Ke&e'aha( da( Keua$a( $e&e+isi
Keua$a( da( e&e'aha( $e&e+isi a($ara &ai( /
• Keua$a(
Dapa$ 'e',eria( !a',ara( ,i&a di,a(di(!a( de(!a( 'edia 'assa &ai((0a
seper$i radio= sura$ a,ar= 'a:a&ah= ,uu= da( se,a!ai((0a- Te&e+isi :u!a
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 20/39
'e',eria( si%a$ 0a(! is$i'ewa- Ia 'erupaa( !a,u(!a( dari 'edia de(!a(
!a',ar# so'is / 1549.
Me(uru$ s0ahpu$ra= #633/B3. ada ? #e'pa$ . eua$a( $e&e+isi 0ai$u /1- Me(!uasai :ara da( wa$u= are(a $e(o&o!i $e&e+isi 'e(!!u(aa(
e&e$ro'a!(e$i- Ka,e& @ a,e& %i,er 0a(! dipa(;ara( $ra(s'isi
'e&a&ui sa$e&i$-
6- Sasara( 0a(! $+ o(&i(e s$rea'i(! di;apai u($u 'e(:a(!au 'assa
;uup ,esar= (i&ai a$ua&isasi $erhadap sua$u &ipi$a( a$au pe',eri$aa(
;uup ;epa$
2- Da0a ra(!sa(! $erhadap 'edia $e&e+isi ;uup $i(!!i- Ha& i(i
diare(aa( eua$a( suara da( !a',ar0a 0a(! ,er!era # espresi% .?- I(%or'asi a$au ,eri$a @ ,eri$a 0a(! disa'paia( &e,ih si(!a$= :e&as
da( sis$e'a$is-
• Ke&e'aha( $e&e+isi
1- Media $e&e+isi $eria$ o&eh wa$u $o($o(a(
6- Te&e+isi $ida ,isa 'e&aua( ri$i sosia& da( pe(!awasa( sosia&
se;ara &a(!su(! da( +u&!ar 2- Pe(!aruh $e&e+isi &e,ih ;e(deru(! 'e(0e($uh aspe psio&i!is 'assa-
8ersi%a$ “ $ra(si$or0 “= are(a si%a$ i(i 'e',ua$ isi pesa((0a $ida
dapa$ di'e'ori o&eh pe'irsa(0a- Lai( ha&(0a de(!a 'edia ;e$a-
I(%or'asi dapa$ disi'pa( da&a' ,e($u &ipi(!-
6-? Ko(sep Pro!ra'
6-?-1 Pe(!er$ia( Pro!ra'
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 21/39
Ka$a “pro!ra'" ,erasa& dari ,ahasa i(!!ris programme 0a(! ,erar$i a;ara
a$au re(;a(a- Da&a' se,uah pe(0iara( I(do(esia $ida 'e(!!u(aa( a$a pro!ra'
u($u a;ara 'e&ai(a( 'e(!!u(aa( is$i&ah “siara(" da( a$a pro!ra' &e,ih seri(!
di!u(aa( da&a' du(ia pe(0iara( di I(do(esia daripada a$a “siara(" u($u 'e(!a;u
pada pe(!er$ia( a;ara- Pro!ra' ada&ah se!a&a ha& 0a(! di$a'pi&a( s$asiu( pe(0iara(
u($u 'e'e(uhi e,u$uha( audie((0a- Pro!ra' a$au a;ara 0a(! disa:ia( ada&ah
%a$or 0a(! 'e',ua$ audie( $er$ari u($u 'e(!iu$i siara( 0a(! dipa(;ara( o&eh
s$asiu( pe(0iara( ,ai radio a$au $e&e+isi-
Se;ara sederha(a pro!ra' 'e(uru$ u&iuspar$o(o #6335/65. 'erupaa(
sedere$a( i(s$rusi a$au s$a$e'e($ da&a' ,ahasa 0a(! di'e(!er$i o&eh ;o'pu$er 0a(!
,ersa(!u$a(-# su',er / h$$ps/FFsa0ud:,er,a!i-wordpress-;o'F6311F13F14Fpe(!er$ia(<
pro!ra'F.
De%i(isi pro!ra' sa(!a$ &uas= se&ai( dapa$ ,er'a(a se,a!ai pro!ra' siara(
di radio a$au $e&e+isi- Pro!ra' :u!a dapa$ di'a(ai se,a!ai pro!ra' o'pu$erisasi-
Na'u( da&a' ha& i(i de%i(isi 0a(! di!u(aa( ada&ah pro!ra' siara( $e&e+isi-
Pro!ra' siara( $e&e+isi 'erupaa( a;ara @ a;ara 0a(! di$a0a(!a( o&eh s$asiu(
$e&e+isi- Apa,i&a dihu,u(!a( de(!a( de%i(isi pro!ra' $erse,u$= 'aa pro!ra'
$e&e+isi dapa$ di'a(ai se,a!ai sua$u pere(;a(aa( 0a(! $erperi(;i 'e(!e(ai da$a da(
usaha 0a(! hasi&(0a aa( di$a0a(!a( o&eh s$asiu( $e&e+isi u($u 'e'e(uhi
e,u$uha( audie(-
8a!ia( 0a(! pa&i(! ,er$a(!!u(! :awa, da&a' 'e(!e&o&ah pro!ra' a$au a;ara
pada sua$u s$asiu( pe(0iara( ada&ah ,a!ia( a$au depar$'e($ pro!ra' 0a(!
'e'pu(0ai $u!as 'e',awa audie( epada sua$u s$asiu( pe(0iara( 'e&a&ui ,er,a!ai pro!ra'((0a- Jia sua$u pro!ra' dapa$ 'e(ari ,a(0a audie( da( 'e'i&ii
ara$eris$i 0a(! sesuai de(!a( e,u$uha( pe'asa(! i&a( u($u 'e'pro'osia(
produ(0a= 'aa 'edia pe(0iara( 0a(! ,ersa(!u$a( aa( 'e(dapa$ pe'asua(-
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 22/39
De(!a( de'iia( pe(dapa$a( da( prospe sua$u 'edia pe(0iara( sa(!a$ di$e($ua(
o&eh ,a!ia( pro!ra'-
8a!ia( pro!ra' ,er$u!as 'e',ua$ o(sep a;ara 0a(! aa( disu!uha( epada
audie(s- )u(!si u$a'a ,a!ia( pro!ra' dapa$ diru'usa( se,a!ai ,eriu$ /
1- The production or ac#uisition of conten that will appeal to targeted audience
#'e'produsi da( 'e',e&i a$au auisisi pro!ra' 0a(! dapa$ 'e(ari
audie(;e 0a(! di$u:u .
6- The scheduling of program to attract the desired audience # 'e(0usu( :adwa&
pe(a0a(!a( pro!ra' a$au :adwa& pro!ra' u($u 'e(ari audie(s 0a(!dii(!i(a( .
2- The production of public service and promotional announcement and lokal
commercial # 'e'produsi &a0a(a( pu,&i da( pro'osi ser$a produsi i&a(
&oa& .
?- The production or ac#uisition of other programs to satisfy the public interest #
produsi da( auisisi pro!ra' @ pro!ra' &ai((0a u($u 'e'uasa(
e$er$aria( pu,&i .
9- The generation of a profit for the stasion$s owners #'e(;ip$aa( eu($u(!a(
,a!i pe'i&i 'edia pe(0iara(.- Pri(!&e<S$arr<M;Ca+i$$ #1551/131.
S$asiu( $e&e+isi ha'pir se$iap hari 'e0a:ia( ,er,a!ai 'a;a' pro!ra' 0a(!
:e(is(0a ,era!a' da( :u'&ah(0a sa(!a$ ,a(0a- Pada dasar(0a apa sa:a 0a(!
dapa$ di:adia( pro!ra' u($u di$a0a(!a( di$e&e+isi se&a'a pro!ra' $erse,u$
'e(ari da( disuai o&eh audie(s= da( se&a'a $ida ,er$e($a(!a( de(!a(
(or'a esusi&aa(= huu'= da( pera$ura( 0a(! ,er&au- Pe(!e&o&aha( sis$e'
pe(0iara( di$u($u$ u($u 'e'i&ii rea$i+i$as se&uas @ &uas(0a a!ar
'e(!hasi&a( pro!ra' de(!a( %or'a$ 0a(! 'e(ari- )or'a$ a;ara $e&e+isi
ada&ah se,uah pere(;a(aa( dasar dari sua$u o(sep a;ara $e&e+isi 0a(!
'e(:adi &a(dasa( rea$i%i$as da( desai( produsi 0a(! aa( $er,a!ai da&a'
,er,a!ai ri$eria u$a'a 0a(! disesuaia( de(!a( $u:ua( da( $ar!e$ pe'irsa
a;ara $erse,u$ #Nara$a'a=633/92.-
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 23/39
6-?-6 Pro!ra' a;ara Te&e+isi
Te&e+isi 'e(0a:ia( ,er,a!ai :e(is pro!ra' 0a(! :u'&ah(0a sa(!a$ ,a(0a
da( :e(is(0a ,era!a'- Pada dasar(0a apa sa:a dapa$ di:adia( se,a!ai pro!ra'
ha'pir se$iap hari= 0a(! pa&i(! pe($i(! ada&ah disuai o&eh audiens= $ida
,er$e($a(!a( de(!a( (or'a esusi&aa(= huu'= da( pera$ura( 0a(! ,er&au-
Pro!ra' $e&e+isi 'e(uru$ Morrisa( # 6334 /63B. di,a!i 'e(:adi dua 0ai$u /
1- Pro!ra' i(%or'asi
Merupaa( se!a&a :e(is siara( 0a(! $u:ua((0a 'e(a',ah pe(!e$ahua(
# i(%or'asi. epada ha&a0a audie(s- Da&a' ha& i(i pro!ra' i(%or'asi
$er,a!i 'e(:adi dua ,a!ia( 0ai$u /
• 8eri$a eras # Hard (ews .
Se,uah ,eri$a 0a(! sa:ia((0a ,erisi $e($a(! se!a&a i(%or'asi pe($i(!
da( 'e(ari 0a(! harus disiara( o&eh 'edia pe(0iara( are(a
si%a$(0a 0a(! se!era u($u die$ahui ha&a0a-
• 8eri$a &u(a # so%$ (ews.
Se,uah pro!ra' ,eri$a 0a(! 'e(0a:ia( i(%or'asi pe($i(! da(
'e(ari 0a(! disa'paia( se;ara 'e(da&a' (a'u( $ida harus se!era
di$a0a(!a(- 8eri$a 0a(! 'asu a$e!ori i(i di$a0a(!a( pada sa$u
pro!ra' $erse(diri di &uar pro!ra' ,eri$a-
6- Pro!ra' hi,ura(
Pro!ra' hi,ura( ada&ah se!a&a ,e($u siara( 0a(! ,er$u:ua( u($u
'e(!hi,ur audie(s da&a' ,e($u 'usi= &a!u= ;erira da( per'ai(a(- Pro!ra'
0a(! $er'asu da&a' a$e!ori i(i ada&ah dra'a= 'usi= !a'es- Co($oh
pro!ra' 'e(!hi,ur ada&ah i(%o$ai'e($ 0a(! 'erupaa( si(!a$a( dari
i(%or'a$io( da( e($er$ai('e($ 0a(! ,erar$i sua$u o',i(asi sa:ia( i(%or'asi
da( hi,ura( a$au sa:ia( i(%or'asi 0a(! ,ersi%a$ 'e(!hi,ur- I(%o$ai('e($
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 24/39
'erupaa( ,eri$a 0a(! 'e(0a:ia( i(%or'asi 'e(!e(ai ehidupa( ora(! @
ora(! 0a(! die(a& 'as0araa$ # ;e&e,ri$0 . da( are(a se,a!ia( ,esar dari
'erea ,eer:a pada i(dus$ri hi,ura( seper$i pe'ai( %i'= pe(0a(0i= da(
se,a!ai(0a= 'aa ,eri$a 'e(!e(ai 'erea dise,u$ :u!a de(!a( i(%o$ai('e($
# Morrisa( 6339/64?.
adapu( %or'a$ pro!ra' a;ara $e&e+isi 'e(uru$ Wi,owo #633B/92.= 0ai$u se,a!ai
,eriu$ /
1- Pro!ra' Se(i 8uda0aPro!ra' se(i ,uda0a $er'asu produsi ar$is$i da&a' produsi pro!ra'
$e&e+isi- Se;ara !aris ,esar 'a$eri produsi se(i ,uda0a di,a!i 'e(:adi dua =
0ai$u se(i per$u(:ua( ,o(ea de(!a( se!a&a 'a;a' :e(is(0a da( se(i 'usi
'isa&(0a dapa$ ,erupa o(ser= !a'e&a(= :a>>= da( per!e&ara( 'usi daerah-
6- Pro!ra' Ta&show
Merupaa( pro!ra' wi;ara di $e&e+isi 0a(! 'e&ipu$i ,a(0a %or'a$ 0ai$u
uis= wawa(;ara ,ai dida&a' s$udio 'aupu( di&uar s$udio da( disusi pa(e&
di $e&e+isi-
2- Pro!ra' 8eri$aSua$u sa:ia( &apora( ,erupa %a$a da( e:adia( 0a(! 'e'i&ii (i&ai ,eri$a ser$a
disiara( 'e&a&ui 'edia se;ara periodi- Pe(0a:ia( %a$a da( ,eri$a da&a'
'edia ,ersi%a$ o,0e$i%- Hasi& &ipu$a( !a',ar ,iasa(0a dia',i& de(!a(
'e'perha$ia( ha& @ ha& 0a(! dipredisi $ida $er&a&u 'e',ua$ a!e$ audie(-
Na'u(=o,:e$i%i$as seper$i i(i 'asih $er!a($u(! pada su,:e$i+i$as pe&ipu$-
?- Pro!ra' Dou'e($er
Dou'e($er dapa$ dipaha'i se,a!ai sesua$u 0a(! (0a$a= %a$ua&=da( esse(sia&
ser$a 'e'i&ii 'a(a- Sua$u dou'e( dapa$ ,erwu:ud o(re$ er$as de(!a(
$u&isa( a$au ,eras @ ,eras $er$u&is seper$i I:a>ah da( ;a$a$a(-
9- Pro!ra' )ea$ure
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 25/39
Sua$u pro!ra' 0a(! 'e',ahas sua$u poo ,ahasa(= sa$u $e'a= diu(!apa(
'e&a&ui ,er,a!ai pa(da(!a( 0a(! sa&i(! 'e&e(!api = 'e(!urai= 'e(0oro$i
se;ara ri$is= da( disa:ia( de(!a( ,er,a!ai %or'a$-
- Pro!ra' Ma!a>i(eDi I(do(esia pro!ra' i(i die(a& se,a!ai pro!ra' 'a:a&ah udara-
Se,a!ai'a(a 'a:a&ah ;e$a= pro!ra' 'a!a>i(e 'e'i&ii :a(!a wa$u $er,i$
'i(!!ua(= ,u&a(a(= $er!a($u(! dari e'aua( produser- Di,a(di(! de(!a(
pro!ra' %e$ure 0a(! ha(0a 'e(0oro$ sa$u poo per'asa&ah dari ,er,a!ai
aspe= pro!ra' 'a!a>i(e $idah ha(0a 'e(0oro$ sa$u poo per'asa&aha(
'e&ai(a( 'e',ahas sa$u ,ida(! ehidupa( 0a(! di$a'pi&a( dari ru,ri @
ru,ri $e$ap da( disa:ia( &ewa$ ,er,a!ai %or'a$-
B- Pro!ra' Spo$
Pro!ra' 0a(! i(!i( 'e'pe(!aruhi da( 'e(doro(! pe(o($o( $e&e+isi ser$a
pe(de(!ar radio u($u $u:ua( @ $u:ua( $er$e($u- Spo$ 'erupaa( pro!ra' 0a(!
sa(!a$ pe(de - durasi sua$u spo$ ,erisar a($ara 13 de$i sa'pai 1=9 'e(i$-
4- Pro!ra' Si(e$ro(
Se,e&u' $erdapa$ ,a(0a s$asiu( $e&e+isi da( di I(do(esia ha(0a ada T7RI
pro!ra' i(i ,iasa dise,u$ de(!a( dra'a $e&e+isi= $e&ep&a0 a$au sa(diwara
$e&e+isi- Produsi pro!ra' si(e$ro( ,iasa(0a diprodusi sepe(uh(0a
'e(!!u(aa( se$$i(! i(door da( di da&a' s$udio $e&e+isi-
6-9 ara$eris$i 'ahasiswa
Kara$eris$i 'ahasiswa 0a(! idea& ada&ah 'ahasiswa 0a(! iu$ a(di& u($u
'e&aua( !eraa( peru,aha( se;ara si!(i%ia( da( 'e'i&ii idea&is'e $i(!!i-
Kare(a 'ahasiswa 'erupaa( pe'uda dari u:u(! $o',a peru,aha( ,a(!sa- Di
pu(da pe'uda&ah di$opa(!a( $a(!!u(! :awa, 0a(! ,esar aa( 'asa depa( ,a(!sa
0a(! &e,ih ,ai- *($u i$u= pe'uda 'e'a(! harus 'e'i&ii idea&is'e 0a(! $i(!!i
da( 'e'u(;u&a( idea&is'e i$u 'e',u$uha( ara$eris$i se,a!ai pe(u(:a(!-
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 26/39
Se&ai( ,eri'a(= ,erse'a(!a$ da( ,a(0a 'e',a;a= Kara$eris$i 0a(! harus di'i&ii
o&eh seora(! 'ahaiswa idea& ada&ah/
1- 'e'i&ii orie($asi :e&as
6- pa(dai 'e(0esuaia( diri2- Disip&i(= rea$i% da( i(o+a$i%
?- Me'i&ii ;i$a @ ;i$a 0a(! $i(!!i
9- 8erpe(diria( ooh da( re(dah ha$i-
De(!a( $erpe(uhi(0a ara$eris$i $erse,u0 'aa( 'ahasiswa 0a(! idea&
aa( $er;ip$a da( $er;ip$a :u!a !e(erasi @ !e(erasi pe(erus ,a(!sa 0a(! ,e(ar @ ,e(ar
'a'pu da( 'e'i&ii po$e(si $i(!!i u($u 'e(0a(da(! predia$ !e(erasi pe(erus
,a(!sa- Ge:o&a :iwa 0a(! 'asih &a,i& dapa$ 'e(:adi pe(!ha',a$ ara$eris$i
'ahasiswa= 'aa= di,u$uha( i(dia$or @ i(dia$or 'ahasiswa se,a!ai a&a$ o($ro&
da( se,a!ai a&a$ u($u 'e(!a($isipasi= ser$a se,a!ai 'edia 'e(0a&ura( po$e(si 0a(!
,er!e:o&a sehi(!!a 'e(:adi sesua$u 0a(! ,er'a(%aa$ ,a!i &i(!u(!a( da( ,a!i diri
'ahasiswa i$u se(diri-
6- Ta& show
Ta& show 'erupaa( ,ahasa 0a(! dia',i& dari ,ahasa i(!!ris 0a(! ar$i(0a
!e&ar wi;ara 0ai$u sua$u :e(is a;ara $e&e+isi a$au radio 0a(! ,erupa per,i(;a(!a(
a$au disusi sesora(! a$au see&o'po ora(! “$a'u “ $e($a(! sua$u $opi $er$e($u
a$au ,era!a' $opi de(!a( dipa(du o&eh pe'a(du !e&ar wi;ara- Ta'u da&a'
sua$u !e&ar wi;ara ,iasa(0a $erdiri, dari ora(! @ ora(! 0a(! $e&ah 'e'pe&a:ari
a$au 'e'i&ii pe(!a&a'a( &uas 0a(! $erai$ isu 0a(! seda(! diper,i(;a(!a(-
Sua$u !e&ar wi;ara ,isa di,awaa( de(!a( !a0a %or'a& 'aupu( sa($ai da( ada(!dapa$ 'e(eri'a $e&epo( ,erupa per$a(0aa( a$au $a(!!apa( dari pe'irsa a$au
ora(! di &uar s$udio-
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 27/39
Me$ode $a&show 'e(uru$ K&aus as$a( die(a& de(!a( se,u$a( $a&show si&&
0a(! ,erupa e'a'pua( sua$u pe',awa a;ara da&a' 'e&aua( ,e,erapa
$i(daa( 0a(! 'e&ipu$i /
1- Me(!a',i& epu$usa(6- Me(0usu( $opi da( per$a(0aa( de(!a( ;epa$
2- Me'o$o(! pe',i;araa( (arasu',er 0a(! $ida sesuai de(!a( $opi
pe',i;araa(-?- Ke'a'pua( da&a' 'e0ai(a( (arasu',er da( 'e',ua$ sua$u o'pro'i-
9- Me'adua( e'asa( pro!ra' se;ara i($era$i%-
Ta&show de(!a( wawa(;ara ,eri$a sa(!a$ ,er,eda= $a&show &e,ih ,ersi%a$di(a'is da( $ida $erpa;u pada a$ua&i$as $opi per,i(;a(!a( ser$a :a' $a0a(!
0a(! %&esi,e&- Ta&show dapa$ di'asua( eda&a' a$e!ori pro!ra'
wawa(;ara se,a!ai a;ara-
6-B Teori A(a&isis $eori
6-B-1 a(a&isis resepsi
A(a&isis resepsi 'erupaa( se,uah “pe(dea$a( u&$ura&is" di'a(a 'a(a
'edia di(e!osiasia( o&eh i(di+idua& ,erdasara( pe(!a&a'a( hidup 'erea- ?
#e'pa$ . ha& 0a(! 'e&ipu$i %eception analysis a($ara &ai( /
1- PersepsiMerupaa( pe(!a&a'a( $e($a(! o,0e= peris$iwa a$au hu,u(!a( @ hu,u(!a(
0a(! dipero&eh de(!a( 'e(0i'pu&a( i(%or'asi da( 'e(a%sira( pesa(
#Ja&auddi( rah'a$=6316.-6- Pe'iira(
Dide%i(isia' se,a!ai sua$u per,ua$a( i(di+idu da&a' 'e'per$i',a(!a(=
'e(!uraia(= 'e(!hu,u(!a( sa'pai 'e(!a',i& epu$usa(-
2- Pre%ere(siMerupaa( se'ua u(!apa( e'osi i(di+idu 0a(! 'e(0er$ai pe'iira(
persepsi i$a da&a' 'e(eri'a pesa(= apaah pe'irsa 'e(0uai pro!ra'
,eri$a $erse,u$ a$au $ida-
?- I($erpre$asiSe,uah is$i&ah u($u 'e(:e&asa( ,a!ai'a(a i$a 'e'aha'i pe(!a&a'a(-
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 28/39
6-B-6 Re;ep$io( A(a&0sis Theor0 # $eori pe(eri'aa( pesa( .
Teori re;ep$io( 'erupaa( $eori 0a(! 'e(ea(a( pada pera( pe',a;a a$au
ha&a0a da&a' 'e(eri'a pesa(-$eori i(i die'uaa( o&eh S$uar$ Ha&&- Pe'a(aa(
pesa( pada $eori i(i ,er!a($u(! pada &a$ar ,e&aa(! ,uda0a da( pe(!a&a'a( hidup
ha&a0a i$u se(diri- Ha& i(i 'e(u(:ua( ,ahwa 'a(a da&a' se,uah $es $ida
'e&ea$ pada $es= $e$api di,e($u pada hu,u(!a( a($ara $es pe',a;a-
Da&a' $eori 0a(! di Ha&& 'e(!e'uaa( proses o'u(iasi 'e(!!u(aa(
'e$ode E(;odi(! da( De;odi(! da&a' proses o'u(iasi da( ,er&a(!su(! &e,ih
o'p&es -ha&a0a $ida 'e(eri'a pesa( 0a(! disa'paia( o&eh pe(!iri' pesa(=
$e$api :!a dapa$ 'e'produsi pesa( 0a(! disa'paia(-
Ga',ar 6-B / proses pe(eri'aa( pesa(-
Da&a' $eori i(i $erdapa$ 2 # $i!a . $ipe pe(eri'a( pesa( ha&a0a 0ai$u /
1- Do'i(a(
Kha&a0a 0a(! 'e(eri'a pesa( dari 'edia se;ara pe(uh da( 'e'a(ai pesa(
$erse,u$ seper$i 0a(! dii(!i(a( o&eh 'edia- O&eh are(a i$u= ha&a0a ,erada
diposisi 0a(! do'i(a(- Da( da&a' ha& i(i per$uara( o'u(iasi 'e(:adi
se'pur(a a$au ,er&a(!su(! se'pur(a-
Latar belakang budaya
ENCODING DECODING
Pe(!a&a'a( hidup
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 29/39
6- Ne!oisasi
Kha&a0a ;uup 'e'aha'i apa 0a(! di$a'pi&a( o&eh 'edia= $e$api $ida
se'ua 'e'i&ii pe'a(aa( a$au pe'aha'a( sa'a- Pe(eri'aa( o&eh
ha&a0a (e!oisasi 'e(!a(du(! du ha& 0ai$u u(sur adap$i% da( oposisi- Ha&
i(i 'e(u(:ua( ,ahwa pesa( di(e!oisasia(-2- A&$er(a$i% a$au oposisi
Kha&a0a sa'a sea&i 'e(o&a pesa( 0a(! disa'paia( 'edia- Merea
'e(o&a pesa( $erse,u$ are(a $ida sesuai de(!a( pe(!e$ahua( a$au (i&ai
0a(! dia(u$(0a- Maa ha&a0a $erse,u$ ,erada pada posisi oposisi-
6-B Ma$ris pe(e&i$ia( $erdahu&u-
NO Pe(e&i$ia(
$erdahu&u
Na'aF
$ahu(
Judu& Me$odo&o!i Kesi'pu&a(
1 Pe(e&i$ia(
$erdahu&u
ahra
Mahdia$ari=
#6313.
Re;ep$io( a(a&0sis
ru,ri %ashio(
'a:a&ah !o !ir&
pada 'ahasiswi
# s$udi pada
'ahasiswi )ISIP
*(i+-8rawi:a0a
Ma&a(!.
Pe(e&i$ia(
ua&i$a$i%
de(!a( 'e$ode
re;ep$io(
a(a&0sis da(
paradi!'a
ri$is
Pe'a(aa( pe',a;
'e(!e(ai ru,r
%ashio( 'a:a&ah !o !i
'e(!hasi&a(
i($er(a&isasi ,a!
pe',a;a da( 'esipu
'e'i&ii pe'a(aa
0a(! serupa= (a'u
ha&a0a 0a(! dap
'e&aua( i($er(a&isa
0a(! ,er,eda-
6 Pe(e&i$ia(
$erdahu&u
A((a pu:i
&es$ari#6311.
A(a&isis resepsi
pe(o($o( pere'pua(
$erhadap ;i$ra
sesua&i$as
o($es$a(
Pe(dea$a(
ua&i$a$i% de(!a( 'e$ode
re;ep$io(
a(a&0sis da(
'u$ed !roup
Pe(o($o( $ida per(a
'e(:adi piha pasda&a' 'e',a;a se,ua
$es e,uda0aa(- Da
pe(o($o( 'eresepsi
da&a' 6 #dua. $ip
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 30/39
pere'pua( di Tae
Hi' Ou$-
$heor0- pe'a(aa( 0ai$
oposisi da( (e!oisasi-
2 Pe(e&i$ia(
seara(!
D0ah
Purwa(i(!$0
as= Kii Dwi
A&%io(i$a=
Merr0 se$ia
pu$ri #6319.
A(a&isis resepsi
'ahasiswa $erhadap
pro!ra' a;ara
$a&show Ma$a Na:wa
edisode Separuh
Jiwau Per!i-
Pe(dea$a(
desrip$i%
ua&i$a$i%
de(!a( 'e$ode
a(a&isis
resepsi-
Seda(! da&a'
pe(e&i$ia(
6-5 Kera(!a pe'iira(
8erdasara( $i(:aua( $eori$is 0a(! se,e&u'(0a di:e&asa( = 'aa era(!a pe'iira(
pada pe(e&i$ia( i(i disusu( se,a!ai'a(a 0a(! $er&iha$ pada !a',ar di,awah i(i /
PROGRAM ACARA
TALKSHOW MATA NAJWA
ANALISIS RESEPSI
Stuart Hall
MEDIA
TELE!ISI"
Pen#nt#n
D#$%nan
Pen#nt#n
O&#''%#nal
Pen#nt#n
(erneg#%'a'%
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 31/39
Ga',ar 6-5 / era(!a pe'iira(
Su',er / Di,ua$ o&eh pe(e&i$i= 6319
8A8 2
METODE PENELITIAN
2-1 PENDEKATAN PENELITIANPe(dea$a( 0a(! diper!u(aa( da&a' pe(e&i$ia( i(i ada&ah de(!a(
'e(!!u(aa( pe(dea$a( ua&i$a$i% 0a(! 'e(!u(!ap si$uasi sosia& $er$e($u
de(!a( 'e(desripsia( e(0a$aa( se;ara ,e(ar da( di,e($u o&eh a$a @ a$a
,erdasara( $e(i pe(!u'pu&a( da$a da( a(a&isa da$a 0a(! re&a+a(-
Me(uru$ De(>i( da( Li(;ho&( # Mo&eo(!= 633B/9.= pe(e&i$ia( ua&i$a$i%
'erupaa( pe(e&i$ia( 0a(! 'e(!!u(aa( &a$ar a&a'iah= de(!a( 'asud
'e(a%sira( %e(o'e(a 0a(! $er:adi da( di&aua( de(!a( :a&a( 'e&i,a$a(
,er,a!ai 'e$ode 0a(! ada- De(!a( ,er,a!ai ara$eris$i has 0a(! di'i&ii=
pe(e&i$ia( ua&i$a$i% 'e'i&ii eu(ia( $erse(diri sehi(!!a ,er,eda de(!a(
pe(e&i$ia( ua($i$a$i%-Pe(dea$a( ua&i$a$i% di!u(aa( u($u 'e'aha'i 'a(a di,a&i da$a 0a(!
$a'pa- Ge:a&a sosia& seri(! $ida dipaha'i ,erdasara( apa 0a(! diu;apa( da(
di&aua( o&eh ora(!- Se$iap u;apa( da( $i(daa( ora(! seri(! 'e'pu(0ai
'a(a $er$e($u- Pe(e&i$ia( ua&i$a$i% 'e(!e',a(!a(a( per$a(0aa( dasar $e($a(!
apa da( ,a!ai'a( e:adia( i$u $er:adi= siapa 0a(! $er&i,a$ da&a' e:adia( $erse,u$=
apa( $er:adi(0a= da( di'a(a $e'pa$ e:adia((0a-
Ke)%du&an '#'%al dan budaya
$a'yarakat
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 32/39
Cresswe&& #1554. 'e(!e'uaa( &#ualitative research is an in#uiry process
of understanding based on distinct methological traditions of in#uiry that explore
sosial or human problem. The researcher builds a complex, holistic picture,
analyzes words, reports detailed views of informant, and conducts the study in
natural setting - Pe(e&i$ia( ua&i$a$i% ada&ah sua$u proses i(uir0 $e($a(!
pe'aha'a( ,erdasar pada $radisi @ $radisi 'e$odo&o!is $erpisah :e&as
pe'erisaa((0a ,ahwa 'e(:e&a:ah sua$u 'asa&ah sosia& a$au 'a(usia- Pe(e&i$i
'e',a(!u( sua$u o'p&es= !a',ara( ho&is$i;= 'e(e&i$i a$a @ a$a= &apora( @
&apora( 'e'eri(;i pa(da(!a( @ pa(da(!a( dari pe($ur as&i= da( 'e&aua( s$udi
di sua$u pe(!a$ura( 0a(! a&a'i"-
Da&a' pe(e&i$ia( i(i pe(e&i$i 'e(!!u(aa( 'e$ode resepsi a(a&isis a$au
a(a&isis pe(eri'aa( 0a(! die'ua( o&eh S$uar$ Ha&&- Me$ode i(i ,er$u:ua(
'e(!e$ahui resepsi 'ahasiswa $erhadap pro!ra' a;ara $a&show 'a$a (a:awa episode
separuh :iwau per!i- a(! per&u diperha$ia( da&a' re;ep$io( a(a&0sis ada&ah ,ahwa
$e&e+isi 'e(!iri'a( pesa( 'e&a&ui ode @ ode 0a(! disa'paia( audio+isua& da(
pe'irsa dapa$ 'e(eri'a da( 'e(!a(a&isis pesa( $erse,u$- Teori S$uar$ Ha&& #15B6.
$e($a(! encoding ' decoding 'e(doro(! $er:adi(0a i($erpre$asi<i($erpre$asi ,era!a'
dari $es<$es 'edia se&a'a proses produsi da( pe(eri'aa( #resepsi.- De(!a( a$a
&ai(= Ha&& 'e(0a$aa( ,ahwa 'a(a $ida per(ah pas$i- Jia i$a ,isa pas$i o&eh
represe($asi= 'aa $ida aa( ada per$uara( sehi(!!a $ida ada s$ra$e!i<s$ra$e!i 0a(!
'e(!o($er a$au i($repe$asi < i($repe$asi 0a(! ,er,eda- De(!a( i($repe$asi 0a(!
,er,eda<,eda i(i&ah e'udia( 'e(!a',i& $opi pe(e&i$ia( reception analisis-
Teori *se a(d Gra$i%i;a$io( pe(e&i$i !u(aa( se,a!ai $eori pe(duu(! are(a
$eori 0a(! die'uaa( o&eh E&ihu Ka$> #1595. are(a $eori i(i 'e(!asu'sia( ,ahwa audie( 'e'i&ii si%a$ a$i% da&a' 'e'i&ih da( 'e(!!u(aa( 'edia 'assa
se,a!ai sara(a pe'e(uha( e,u$uha(- Teori i(i :u!a 'e(!asu'sia( ,ahwa 'edia
'assa harus ,ersai(! de(!a( ,er,a!ai su',er @ su',er &ai( 0a(! :u!a ,er%u(!si
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 33/39
se,a!ai pe'e(uh e,u$uha( ha&a0a- Da( pe(i&aia( $erhadap isi 'edia ha(0a dapa$
di(i&ai o&eh ha&a0a-
2-6 TIPE PENELITIAN
Tipe pe(e&i$ia( i(i 'e(!!u(aa( $ipe pe(e&i$ia( Desrip$i%- Pe(e&i$ia( i(i
,er$u:ua( u($u 'e(e&i$i da( 'e(e'ua( i(%or'asi se,a(0a @ ,a(0a(0a dari sua$u
%e(o'e(a-
Me(uru$ rah'a$ #1549 /2?. pe(e&i$ia( desrip$i% $ida 'e(;ari a$au 'e(:e&asa(
hu,u(!a( ser$a $ida 'e(!u:i hipo$esis a$au 'e',ua$ predisi- Pe(e&i$ia( desrip$i%
di$u:ua( u($u /
1- Me(!u'pu&a( i(%or'asi a;$ua& se;ara $erperi(;i 0a(! 'e&uisa( !e:a&a
0a(! ada-6- Me(!ide($i%iasi 'asa&ah a$au 'e'erisa o(disi da( pra$e @ pra$e 0a(!
,er&au-
2- Me',ua$ per,a(di(!a( a$au e+a&uasi?- Me(e($ua( apa 0a(! di&aua( ora(! &ai( da&a' 'e(!hadapi 'asa&ah 0a(!
sa'a da( ,e&a:ar dari pe(!a&a'a( 'erea u($u 'e'e$apa( re(;a(a da(
epu$usa( pada wa$u 0a(! aa( da$a(!-
Di sa'pi(! i$u pe(e&i$ia( desrip$i% :u!a 'erupaa( pe(e&i$ia( 0a(! di&aua(
u($u 'e(!e$ahui (i&ai +aria,&e i(dpe(de(= ,ai sa$u +aria,&e 'aupu( &e,ih $a(pa
'e',ua$ per,a(di(!a( a$au 'e(!hu,u(!a( a($ar +aria,e&-
2-2 LOKASI PENELITIAN
Pe(e&i$i 'e(!aa',i& &oasi pe(e&i$ia( di sei$ar a'pus )au&$as I&'u Sosia&
da( I&'u po&$i *(i+ersi$as La',u(! Ma(!ura$ 8a(:ar'asi(- De(!a( o,:e
pe(e&i$ia( ada&ah 'ahasiswa I&'u pe'eri($aha( da( I&'u Ko'u(iasi-
2-? TEKNIK PENG*MP*LAN DATA
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 34/39
Te(i pe(!u'pu&a( da$a 0a(! di!u(aa( da&a' pe(e&i$ia( i(i ada dua
'a;a' 0ai$u da$a pri'er da( da$a seu(der-
1- Da$a pri'er
Merupaa( da$a 0a(! ,erai$a( &a(!su(! de(!a( su,:e pe(e&i$ia(- Da$a
pri'er dipero&eh dari wawa(;ara de(!a( i(%or'a( da( piha @ piha &ai(
0a(! ,erhu,u(!a( de(!a( 'asa&ah 0a(! $e&i$i-
Adapu( da$a pri'er 0a(! di!(aa( pe(i&i$i dapa$ di:e&asa( se,!ai
,eriu$ /
• O,ser+asi
O,ser+asi a$au pe(!a'a$a( 'erupaa( sua$u e!ia$a( 0a(! di&aua( se;ara
&a(!su(!- Sehi(!!a da&a' sua$u pe(e&i$ia( u($u 'e(dapa$a( da$a 'aa
pe(e&i$i 'e(!adaa( o,ser+asi $erhadap o,:e 0a(! di$e&i$i= de(!a( ;ara
'e&iha$ %e(o'e(a dari 0a(! di$e&i$i a$au 'e(0e&idii 'e&a&u pe(!&iha$a( da(
pe(de(!ara(- De(!a( 'e&aua( sua$u o,ser+asi 'aa pe(e&i$i aa( dapa$
'e(!u'pu&a( da$a da&a' pe(e&i$ia( u($u dapa$ 'e(!e$ahui ,a!ai'a(a
resepsi 'as0araa$ urau $erhadap pro!ra' a;ara $a&show Ma$a Na:wa
episode “Separuh Jiwau Per!i"-
• Wawa(;ara
Wawa(;ara 'erupaa( $e(i pe(!u'pu&a( da$a 0a(! seri(!
di!u(aa( da&a' pe(e&i$ia( ua&i$a$i%- Me&asa(aa( $e(i wawa(;ara
,erar$i 'e&aua( i($erasi o'u(iasi a$au per;aapa( a($ara pewawa(;ara
da( $erwawa(;ara de(!a( 'asud 'e(!hi'pu( i(%or'asi dari i(%or'a(-
Pe(e&i$i 'e(!!u(aa( $e(i wawa(;ara ,er'asud u($u 'e(!u(!ap da$a
da( i(%or'asi dari su',er 0a(! ,ersi%a$ da$a(0a ,erhu,u(!a( de(!a( 'a(a
@ 'aa( 0a(! ,erada di,a&i peri&au a$au si$uasi sosia& 0a(! $er:adi-
Je(is wawa(;ara 0a(! di!u(aa( o&eh pe(i&i$i ada&ah wawa(;ara $er,ua s$a(dar=
$ida $ers$ru$ur da( wawa(;ara pe',i;raa( i(%or'a& a!ar per$a(0aa( 0a(!
dia:ua( epada i(%or'a( se'ai( &e,ih :e&as da( 'e(da&a'- Ke&o(!!ara( da&a'
wawa(;ara i(i aa( 'a'pu 'e'i($a e:u:ura( i(%or'a( u($u 'e',eria(
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 35/39
i(%or'asi 0a(! se,e(ar(0a= $eru$a'a 0a(! ,erai$a( de(!a( perasaa(= siap da(
pa(da(!a( ser$a ;ara 'erea 'eresepsi pesa( $erhadap pro!ra' a;ara $a&show
Ma$a Na:wa di Me$ro T7-
6- Da$a seu(der
• Dou'e($asi
Dou'e($asi 'erupaa( $e(i pe(!u'pu&a( da$a 0a(! su',er i(%or'asi(0a
,ua( dari 'a(usia # (o( hu'a( resour;es.= se;ara har%iah dou'e( diar$ia(
se,a!ai ;a$a$a( e:adia( 0a(! sudah &a'pau-Da&a' pe(e&i$ia( i(i= u($u 'e(duu(! da$a 0a(! &ai(= pe(e&i$i 'e(!!u(aa(
dou'e($asi se,a!ai ,u$i 0a(! o$e($i da( 'e(:adi pe(duu(! e,e(ara(.
2-9 TEKNIK ANALISA DATA
A(a&isa da$a 'erupaa( &a(!ah 0a(! sa(!a$ 'e(e$ua( da&a' se,uah
pe(e&i$ia(- Kare(a 'e&a&ui a(a&isis 0a(! op0i'a& de(!a( i($erpre$asi 0a(!
$epa$ aa( dipero&eh hasi& pe(e&i$ia( 0a(! ,er'a(a-
Da&a' pe(e&i$ia( ua&i$a$i% da$a dipero&eh dari ,er,a!ai su',er=
de(!a( 'e(!!u(aa( $e(i pe(!u'pu&a( da$a 0a(! ,er'a;a' @ 'a;a'-
Da( di&aua( se;ara $erus 'e(erus sa'pai da$a(0a :e(uh-
Te(i a(a&isis da$a 0a(! di!u(aa( pe(e&i$i ada&ah a(a&isis resepsi-
Pe(ea(a( da&a' a(a&isis i(i ada&ah pe'iira( da( pe(dapa$ dari i(%or'a(-
Ada dua e&e'e( da&a' pe(e&i$ia( a(a&isis resepsi 0ai$u ()* the analysis of
interview and other audience discourse= 0a(i 'e(!a(a&isis hasi& dari
wawa(;ara da( wa;a(a dari audie(- (+* reception studies makes no absolute
distination between the analysis and the interpretation of audience
experience of media= 0a(i a:ia( da&a' a(a&isis resepsi $ida 'e&aua(
pe'isah a($ara a(a&isis da( i($erpre$asi audie( $e($a(! 'edia #Je(se( da(
Ja(ows0= 1552/125<1?3.-
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 36/39
Terdapa$ ? #e'pa$. $ahapa( 0a(! harus di&aua( da&a' 'e(!a(a&isisi da$a 0a(i
prosedur= redusi da$a= pe(0a:ia( da$a=da( esi'pu&a( a$au +eri%iasi da$a-
1- Pe(!u'pu&a( da$a-
Da&a' pe(e&i$ia( i(i pe(!u'pu&a( di&aua( 'e&a&ui wawa(;ara de(!a(
i(%or'a( da&a' pe(e&i$ia( i(i ada&ah 'ahasiswa I&'u Pe'eri($aha( da(
Mahasiswa I&'u Ko'u(iasi )ISIP *NLAM 8a(:ar'asi(- O,ser+asi
di&aua( u($u 'e(de(!ara( se;ara &a(!su(! ,a!ai'a(a 'ahasiswa
'e(eri'a= 'e(a(!!api i(%or'asi a$au pesa( da&a' pro!ra' a;ara $a&show
Ma$a Na:wa episode"Separuh Ha$iu Per!i"- Da( pe(e&i$i 'e&aua(
dou'e($asi 'e&a&ui &apora( a$au da$a $er$u&is-
6- Redusi da$a
Redusi da$a dapa$ diar$ia( se,a!ai proses pe'i&iha(= pe'usa$a( perha$ia(
pada pe(0ederha(aa(= pe(!a,s$raa( da( $ra(s%or'asi da$a “asar" 0a(!
'u(;u& dari ;a$a$a( @ ;a$a$a( $er$u&is di&apa(!a(- Da&a' ha& i(i pe(e&i$i
'e(;a$a$ hasi& wawa(;ara dari 'ahasiswa 0a(! ,erai$a( de(!a( ha& poo
0a(! pe(e&i$i a(!!ap pe($i(! ,ere(aa( de(!a( %o;us pe(e&i$ia( '(e!e(ai
a(a&isis resepsi pe(o($o(- Da$a 0a(! diredusi aa( 'e',eria( !a',ara(&e,ih $a:a' da( aa( 'e'udaha( pe(e&i$i u($u 'e(;arai e',a&i da$a a$au
i(%or'asi 0a(! ada di&apa(!a(-
2- Pe(0a:ia( da$a
Pe(0a:ia( da$a ada&ah seu'pu&a( i(%or'asi 0a(! $ersusu( sis$e'a$is= 0a(!
'e',er e'u(!i(a( ada(0a pe(aria( esi'pu&a(- Pe(0a:ia( 0a(!
di&aua( pe(e&i$i ,er,e($u $es (ara$i% da( ;a$a$a( hasi& wawa(;ara de(!a(
'ahasiswa- Pe(0a:ia( da$a ,er$u:ua( u($u 'e',eria( e'udaha( da&a'
'e'aha'i da$a 0a(! dipero&eh- Pe(e&i$i aa( 'e(desripsia( se;ara &e(!ap
dari hasi& pe(e&i$ia( da( disa:ia( pada 8a, @ 8a, ,eriu$(0a-
?- Pe(aria( esi'pu&a(
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 37/39
Kesi'pu&a( 0a(! dipero&eh pe(e&i$i 'erupaa( esi'pu&a( 'e(!e(ai
pe(e&i$ia( a(a&isis resepsi 'ahasiswa $erhadap pro!ra' a;ara $a&show 'a$a
(a:wa episode separuh :iwau per!i- Sehi(!!a apa 0a(! diper$a(0aa( a$au
di$ua(!a( o&eh pe(e&i$i da&a' ru'usa( 'asa&ah dapa$ $er:awa, sesuai
de(!a( da$a da( %a$a di&apa(!a( 0a(! pe(e&i$i dapa$a( se&a'a pe(e&i$ia(
,er&a(!su(! sa'pai pada ahir pe(e&i$ia(-
DA)TAR P*STAKA
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 38/39
Su',er ,uu da( :ur(a& sripsi/
Ca(!ara=Ha%ied= 6316= engantar -lmu omunikasi edisi +- Jaar$a / PT-Ra:awa&iGra%i(do Persada-
Hariwi:a0a= 6339- edoman enulisan -lmiah Skripsi dan Tesis. o!0aar$a / Tu!u
Pu,&isher-
Mu&0a(a=ded0= 6334- !etode enelitian omunikasi- 8a(du(! / PT-Re'a:a
Rosdaar0a
o'aria( da( sa$ori-6335=metode penelitian kualitatif -8a(du(! /AL)A8ETA-
Nurudi(= 631?- engantar omunikasi !assa-Jaar$a /-Ra:a Gra%i(do Persada -
*;h:a(a=o(o(!=6332- -lmu,Teori, dan Filsafat omunikasi-8a(du(! / PT-Ci$ra Adi$0a
8a$i-
Su',er :ur(a& sripsi /
A((a pu:i &es$ari =6311- nalisis resepsi penonton perempuan terhadap citra
seksualitas kontestan perempuan di Take /im 0ut - I&'u Ko'u(iasi *(i+ersi$as
Dipo(e!ororo Se'ara(!-
Di(i &arasa$i= 631?- ersepsi 1.2isterners terhadap Tagline 13%adio 4ntertainment and
2ifstyle Station in 5an6armasin- I&'u Ko'u(iasi *(i+ersi$as La',u(! Ma(!ura$
8a(:ar'asi(-
)ia($i wid0as$u$i= 6312- rogram Televisi lokal sebagai !edia 4dukasi ebudayaan 2okal
di alimantan Selatan- I&'u Ko'u(iasi *(i+ersi$as La',u(! Ma(!ura$ 8a(:ar'asi(-
ahra Mahdia$ari= 6313- %eception analysis rubrik fashion ma6alah go girl pada
mahasiswi ( studi pada mahasiswi F-S- 7niv.5rawi6aya !alang .- I&'u Ko'u(iasi
*(i+ersi$as 8rawi:a0a Ma&a(!-
7/23/2019 Tugas Kelompok Mps DIAH,MERRY,KIKI (2)
http://slidepdf.com/reader/full/tugas-kelompok-mps-diahmerrykiki-2 39/39
Su',er i($er(e$ /
h$$p/FFi;$-u(i'ed-a;-idFi;$%r'F'edia-php'odu&e$opiid92Bh$$ps/FFsa0ud:,er,a!i-wordpress-;o'F6311F13F14Fpe(!er$ia(< pro!ra'F.
h$$ps/FFid-wiipedia-or!FwiiFTeoripe(eri'aa(pesa(
h$$p/FFwww-:adwa&$e&e+isi-;o'Fi(%oF:adwa&<'e$ro<$+<'a$a<(a:wa