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PERANCANGAN BUKU PERSIAPAN HUBUNGAN

JARAK JAUH UNTUK PASANGAN PADA MASA

PACARAN

Laporan Tugas Akhir

Ditulis sebagai syarat untuk memperoleh gelar Sarjana Desain (S.Ds.)

Nama : Marcia Devana

NIM : 00000010252

Program Studi : Desain Komunikasi Visual

Fakultas : Seni & Desain

UNIVERSITAS MULTIMEDIA NUSANTARA

TANGERANG

2019

Perancangan Buku Persiapan..., Marcia Devana, FSD UMN, 2019

ii

LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT

Saya yang bertanda tangan di bawah ini:

Nama : Marcia Devana

NIM : 00000010252

Program Studi : Desain Komunikasi Visual

Fakultas : Seni & Desain

Universitas Multimedia Nusantara

Judul Tugas Akhir :

PERANCANGAN BUKU PERSIAPAN HUBUNGAN JARAK JAUH

UNTUK PASANGAN PADA MASA PACARAN

dengan ini menyatakan bahwa, laporan dan karya tugas akhir ini adalah asli dan

belum pernah diajukan untuk mendapatkan gelar sarjana, baik di Universitas

Multimedia Nusantara maupun di perguruan tinggi lainnya.

Karya tulis ini bukan saduran/terjemahan, murni gagasan, rumusan dan

pelaksanan penelitian/implementasi saya sendiri, tanpa bantuan pihak lain, kecuali

arahan pembimbing akademik dan nara sumber.

Demikian surat Pernyataan Originalitas ini saya buat dengan sebenarnya,

apabila di kemudian hari terdapat penyimpangan serta ketidakbenaran dalam

pernyataan ini, maka saya bersedia menerima sanksi akademik berupa pencabutan

gelar (S.Ds.) yang telah diperoleh, serta sanksi lainnya sesuai dengan norma yang

berlaku di Universitas Multimedia Nusantara.


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v

KATA PENGANTAR

Pertama saya ucapkan terima kasih kepada Tuhan yang Maha Esa karena dengan

anugerah-Nya penulis dapat menyelesaikan pembuatan laporan tugas akhir ini

dengan baik. Penulisan laporan tugas akhir ini diajukan sebagai prasyarat untuk

memperoleh gelar sarjana desain (S.Ds).

Dilatarbelakangi oleh ketertarikan penulis untuk mendalami tentang

hubungan di kalangan remaja. Serta banyaknya teman-teman penulis yang

menjalani hubungan LDR, ditambah dengan berbagai kasus kegagalan hubungan

LDR membuat penulis ingin mengangkat topik tentang hubungan jarak jauh ini.

Sebuah hubungan LDR harus diberikan perhatian khusus dikarenakan

adanya jarak antar pasangan membuat sebuah hubungan harus dipersiapkan dengan

baik. Dengan adanya persiapkan secara psikis dan biologis dari pasangan, akan

membuat LDR bukan sebuah hambatan. Oleh karena itu persiapan sebelum

menjalani LDR merupakan suatu hal yang sangat penting.

Selama proses perancangan ini penulis juga mendapatkan banyak informasi

dan pengalaman baru, terutama mengenai hubungan yang baik itu sendiri. Penulis

dapat pula memahami keluh kesah dari pengalaman orang-orang yang menjalani

hubungan LDR serta mendapat wawasan lebih mengenai masa-masa persiapan

sebelum menjalin LDR.

Selain itu saya juga ingin berterima kasih kepada pihak-pihak yang telah

membantu dan membimbing saya selama proses pembuatan proposal tugas akhir

ini. Pihak-pihak tersebut adalah sebagai berikut:


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vii

ABSTRAKSI

Hubungan jarak jauh merupakan suatu keadaan dimana pasangan harus terpisahkan

jarak secara geografis. Di usia remaja 17-25 tahun merupakan masa dimana

seseorang mulai mencari jalan menuju jati dirinya yang sebenarnya. Hal ini dapat

dilakukan dengan berbagai cara misalnya menempuh pendidikan di universitas

impian, bekerja di suatu perusahaan asing, ataupun sekedar pindah demi kehidupan

yang lebih baik di kota/negara lain. Beberapa faktor tersebut akhirnya memaksa

mereka yang memiliki pacar di tempat mereka dahulu menjalani hubungan jarak

jauh. Padahal pada umur tersebutlah para remaja ini juga mulai mencari dan

membutuhkan suatu hubungan yang serius dalam hidupnya. Namun kurangnya

informasi mengenai pentingnya persiapan menghadapi hubungan jarak jauh

membuat banyak pasangan harus mengalami kegagalan. Oleh karena itu, penulis

merancang buku panduan berilustrasi sebagai media informasi persiapan hubungan

jarak jauh untuk pasangan pada masa pacaran dengan tujuan dapat membantu

pasangan tersebut menjaga keharmonisan hubungannya meski harus terpisah jarak.

Kata kunci: LDR, Pacaran, Buku


viii

ABSTRACT

Long distance relationship (LDR) is condition when a couple have to be apart way

each other geographically. In adolescence, 17-25 years old is a time when a person

starts looking forward to reach up his true identity. This can be done in various

way like take an education at his future goals university, working at foreign

company, or maybe just to have a better live in another city/country. Some of these

factors eventually forced those who had a special relationship in their old place

have to go through a long distance relationship. Even though at that age, these

teenagers also began to look and needed a serious relationship in their lives. But

over time, long disance reationship is not easy to live. Lack of information to

prepraring each other before they face a long distance relationship makes a lot of

couple have to break up. Therefore, the author designed an illustrated guidebook

as a medium of information to preparing couple before they are going on long

ditance relationship for helping them to maintain their romantic relationship.

Keywords: LDR, Dating, Book


ix

DAFTAR ISI

LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT .................... II

LEMBAR PENGESAHAN TUGAS AKHIR ................................................... IV

KATA PENGANTAR ........................................................................................... V

ABSTRAKSI ...................................................................................................... VII

ABSTRACT ....................................................................................................... VIII

DAFTAR ISI ........................................................................................................ IX

DAFTAR GAMBAR ......................................................................................... XII

DAFTAR TABEL ........................................................................................... XVII

DAFTAR LAMPIRAN ................................................................................. XVIII

BAB I PENDAHULUAN ...................................................................................... 1

Latar Belakang ........................................................................................ 1

Rumusan Masalah ................................................................................... 2

Batasan Masalah ..................................................................................... 3

Tujuan Tugas Akhir ................................................................................ 3

Manfaat Tugas Akhir .............................................................................. 4

BAB II TINJAUAN PUSTAKA ........................................................................... 5

Buku ........................................................................................................ 5

Komponen Buku ......................................................................... 8

Layout ........................................................................................ 12


x

Tipografi .................................................................................... 16

Ilustrasi ...................................................................................... 21

Warna ........................................................................................ 26

Concept book ......................................................................................... 31

Prinsip Desain ....................................................................................... 32

Karakteristik Pria dan Wanita ............................................................... 36

Psikologi Remaja Akhir / Dewasa Awal ............................................... 38

Pacaran .................................................................................................. 42

Bahasa Cinta ............................................................................. 45

Hubungan Jarak Jauh (long distance relationship) ............................... 47

Masalah dalam LDR ................................................................. 48

Cara menjaga hubungan jarak jauh ........................................... 50

BAB III METODOLOGI ................................................................................... 47

Metodologi Pengumpulan Data ............................................................ 47

3.1.1. Kuesioner .................................................................................. 47

3.1.2. Focus Group Discussion (FGD) ................................................ 52

3.1.3. Wawancara ................................................................................ 55

3.1.4. Studi Eksisting .......................................................................... 58

Metodologi Perancangan ....................................................................... 61

BAB IV STRATEGI DAN ANALISIS PERANCANGAN ............................. 65

4.1. Strategi Perancangan ............................................................................. 65

4.1.1. Mind Mapping ........................................................................... 65


xi

4.1.2. Perancangan Konten ................................................................. 66

4.1.3. Perancangan Judul ..................................................................... 67

4.1.4. Perancangan Visual ................................................................... 68

4.1.5. Perancangan merchandise ......................................................... 83

4.1.6. Perancangan gimmick ................................................................ 87

4.1.7. Perancangan media promosi ..................................................... 89

4.2. Analisis Perancangan ............................................................................ 93

4.2.1. Analisis konten buku ................................................................. 93

4.2.2. Analisis desain cover buku........................................................ 94

4.2.3. Analisis layout buku .................................................................. 94

4.2.4. Analisis karakter ....................................................................... 96

4.2.5. Analisis desain merchandise ..................................................... 97

4.2.6. Analisis media promosi ........................................................... 101

4.3. Budgeting ............................................................................................ 105

BAB V PENUTUP ............................................................................................. 109

Kesimpulan ......................................................................................... 109

Saran .................................................................................................... 110

DAFTAR PUSTAKA .................................................................................... XVIII


xii

DAFTAR GAMBAR

Gambar 2.1. Contoh trade book .............................................................................. 5

Gambar 2.2. Contoh mass market paperbacks (kiri) .............................................. 6

Gambar 2.3. Contoh religious book ........................................................................ 6

Gambar 2.4. Contoh scolarly book ......................................................................... 7

Gambar 2.5. Contoh book clubs .............................................................................. 7

Gambar 2.6. Contoh subscription reference book .................................................. 8

Gambar 2.7. The Book Block................................................................................... 8

Gambar 2.8. The Page and The Grid .................................................................... 10

Gambar 2.9. Elemen dari layout ........................................................................... 13

Gambar 2.10. Single-column grid ......................................................................... 14

Gambar 2.11. Two-column grid ............................................................................ 14

Gambar 2.12. Multicolumn grid ............................................................................ 15

Gambar 2.13. Modular grid .................................................................................. 15

Gambar 2.14. Hierarchiral grid ............................................................................ 16

Gambar 2.15. Bentuk-bentuk huruf ...................................................................... 16

Gambar 2.16. Kerangka Huruf .............................................................................. 17

Gambar 2.17. Kering, tracking, dan leading ......................................................... 17

Gambar 2.18. Flush right ...................................................................................... 19

Gambar 2.19. Flush left ......................................................................................... 19

Gambar 2.20. Centered ......................................................................................... 20

Gambar 2.21. Justify ............................................................................................. 20


xiii

Gambar 2.22. Hyperrealism .................................................................................. 22

Gambar 2.23. Impresionis ..................................................................................... 22

Gambar 2.24. Realis .............................................................................................. 23

Gambar 2.25. Anthromorphism ............................................................................. 24

Gambar 2.26. Surealis ........................................................................................... 24

Gambar 2.27. Simbolisme ..................................................................................... 25

Gambar 2.28. Stylised Realism.............................................................................. 25

Gambar 2.29. Segitiga Goethe .............................................................................. 26

Gambar 2.30. Jenis-jenis warna ............................................................................ 27

Gambar 2.31. Color Wheel.................................................................................... 27

Gambar 2.32. Complementary color ..................................................................... 28

Gambar 2.33. Split complementary color ............................................................. 28

Gambar 2.34. Double complementary color ......................................................... 28

Gambar 2.35. Analogous color ............................................................................. 29

Gambar 2.36. Triadic color ................................................................................... 29

Gambar 2.37. Monochromatic color ..................................................................... 29

Gambar 2.38. Gestalt ............................................................................................ 32

Gambar 2.39. Proximity ........................................................................................ 33

Gambar 2.40. Repetition ....................................................................................... 33

Gambar 2.41. Continuity grid ............................................................................... 33

Gambar 2.42. Emphasis ........................................................................................ 34

Gambar 2.43. Scale and proportion ...................................................................... 34

Gambar 2.44. Keseimbangan ................................................................................ 35


xiv

Gambar 2.45. Ritme .............................................................................................. 35

Gambar 2.46. Skema dari The Love Traingle ....................................................... 43

Gambar 3.1. Hasil kuesioner demografis responden ............................................ 49

Gambar 3.2. Hasil kuesioner pengalaman LDR .................................................... 49

Gambar 3.3. Hasil kuesioner LDR ........................................................................ 50

Gambar 3.4. Hasil kuesiner alasan berpisah ......................................................... 51

Gambar 3.5. Hasil kuesioner permasalah tersulit dalam LDR .............................. 52

Gambar 3.6. Penulis melakukan FGD 1................................................................ 53

Gambar 3.7. Penulis bersama ibu Diana M. Sani, M.Psi ...................................... 56

Gambar 3.8. Love Book: Diari Love Is ................................................................. 59

Gambar 3.9. Couple’s Recipe................................................................................ 60

Gambar 3.10. Teori peracangan buku oleh Haslam .............................................. 61

Gambar 4.1. Mind map utama ............................................................................... 65

Gambar 4.2. Lembar brainstorming ilustrasi ........................................................ 69

Gambar 4.3. Sketsa ilustrasi .................................................................................. 70

Gambar 4.4. Gaya ilustrasi .................................................................................... 71

Gambar 4.5. Lembar brainstorming tipografi ....................................................... 71

Gambar 4.6. Typeface ........................................................................................... 72

Gambar 4.7. Lembar brainstorming color pallete ................................................ 73

Gambar 4.8. Palet warna pada buku...................................................................... 74

Gambar 4.9. Lembar brainstorming grid dan layout ............................................ 75

Gambar 4.10 Eksplorasi layout dan grid............................................................... 76

Gambar 4.11. Grid halaman .................................................................................. 77


xv

Gambar 4.12. Penggunaan layout dan grid final................................................... 78

Gambar 4.13. Sketsa awal karakter ....................................................................... 79

Gambar 4.14. Referensi digital karakter ............................................................... 80

Gambar 4.15. Digitalisasi karakter........................................................................ 80

Gambar 4.16. Kateren buku .................................................................................. 81

Gambar 4.17. Eksplorasi cover ............................................................................. 82

Gambar 4.18. Font pada cover buku ..................................................................... 83

Gambar 4.19. Cover final ...................................................................................... 83

Gambar 4.20. Desain pin ....................................................................................... 84

Gambar 4.21. Desain totebag ................................................................................ 84

Gambar 4.22. Desain gantungan kunci ................................................................. 85

Gambar 4.23 Desain cover paspor ........................................................................ 85

Gambar 4.24. Ilustrasi stiker ................................................................................. 86

Gambar 4.25. Desain kalender .............................................................................. 87

Gambar 4.26. Desain stiker ................................................................................... 88

Gambar 4.27. Desain pembatas buku .................................................................... 88

Gambar 4.28. Desain feeds Instagram .................................................................. 90

Gambar 4.29. Desain Instagram story ................................................................... 91

Gambar 4.30. Desain tampilan website ................................................................. 92

Gambar 4.31. Desain poster .................................................................................. 92

Gambar 4.32. Desain x-banner ............................................................................. 93

Gambar 4.33. Cover buku ..................................................................................... 94

Gambar 4.34. Layout final pada buku ................................................................... 96


xvi

Gambar 4.35. Mock up kalender ........................................................................... 97

Gambar 4.36. Desain bag tag ................................................................................ 98

Gambar 4.37. Desain totebag ................................................................................ 99

Gambar 4.38. Desain bantal ................................................................................ 100

Gambar 4.39. Desain paspor holder .................................................................... 100

Gambar 4.40. Desain cutting sticker dan casing polos ....................................... 101

Gambar 4.41. Desain feeds Instagram ................................................................ 102

Gambar 4.42. Mock up Instagram story .............................................................. 103

Gambar 4.43. Desain website .............................................................................. 104

Gambar 4.44. Desain poster ................................................................................ 104

Gambar 4.45. Desain x-banner............................................................................ 105


xvii

DAFTAR TABEL

Tabel 2.1. Perbedaan Pria dan Wanita .................................................................. 37

Tabel 3.1. Analisis SWOT Buku Love Book: Diari Love Is... .............................. 59

Tabel 3.2. Analisis SWOT Couple’s Recipe ......................................................... 60

Tabel 4.1. Biaya Desain ...................................................................................... 105

Tabel 4.2. Biaya Produksi ................................................................................... 106

Tabel 4.3. Biaya produksi cover ......................................................................... 107

Tabel 4.4. Biaya produksi packaging .................................................................. 107

Tabel 4.5. Biaya produksi 1 set buku .................................................................. 107

Tabel 4.6. Harga jual 1 set buku ......................................................................... 108


xviii

DAFTAR LAMPIRAN

LAMPIRAN A : KARTU BIMBINGAN .......................................................... xx

LAMPIRAN B : KUESIONER...................................................................... xxiii


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