komputerisasi sistem penjualan barang reklame · ii bab ii landasan teori .....11 2.1. umum..... 11...
TRANSCRIPT
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DAFTAR ISI
Halaman
Lembar Judul Tugas Akhir............................................................................... i
Lembar Pernyataan Keaslian Tugas Akhir................................................ ...... ii
Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ............................ .... iii
Lembar Persetujuan dan Pengesahan Tugas Akhir .......................................... iv
Lembar Konsultasi Tugas Akhir ...................................................................... v
Kata Pengantar ................................................................................................. vii
Abstraksi .................................................................................... ..................... viii
Daftar Isi........................................................................................................... x
Daftar Gambar .................................................................................................. xiii
Daftar Tabel ..................................................................................................... xiv
Daftar Lampiran ............................................................................................... xv
BAB I PENDAHULUAN ........................................................................... 1
1.1. Latar Belakang ........................................................................... 1
1.2. Maksud dan Tujuan .................................................................... 3
1.3. Metode Riset .............................................................................. 3
1.4. Ruang Lingkup ........................................................................... 9
1.5. Permasalahan Pokok .................................................................. 9
1.6. Sistematika Penulisan ................................................................ 10
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BAB II LANDASAN TEORI .... .................................................................. 11
2.1. Umum ......................................................................................... 11
2.2. Studi Literatur ............................................................................ 19
BAB III PEMBAHASAN .............................................................................. 23
3.1. Tinjauan Perusahaan .................................................................. 23
3.1.1. Sejarah Perusahaan ....................................................... 23
3.1.2. Visi Misi Perusahaan ....................................................... 24
3.1.3. Budaya PT Nutrifood Indonesia................................... ... 24
3.1.4. Logo Perusahaan........................................................ 27
3.1.5. Profil Perusahaan............................................................ 27
3.1.6. Struktur Organisasi .......................................................... 31
3.1.7. Tanggung Jawab dan Wewenang................................. 31
3.2. Proses Kerja Program Public Relations .................................... 32
3.2.1. Perencanaan event.......................................................... 32
3.2.2. Pelaksanaan.............................................................. 37
3.2.3. Evaluasi.................................................................. 38
3.3. Kendala dan Pemecahannya ....................................................... 38
BAB IV PENUTUP ........................................................................................ 40
4.1. Kesimpulan ................................................................................ 40
4.2. Saran ........................................................................................... 41
DAFTAR PUSTAKA ..................................................................................... 42
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DAFTAR RIWAYAT HIDUP ..................................................................... 44
SURAT KETERANGAN PKL/RISET ....................................................... 45
LAMPIRAN-LAMPIRAN ........................................................................... 51
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DAFTAR GAMBAR
Halaman
1. Gambar II.1 Logo Perusahaan................................................................... 27
2. Gambar II.2 Struktur Organisasi ............................................................... 31
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DAFTAR TABEL
Halaman
1. Tabel III.1 Analisis SWOT .................................................................................... 33
2. Tabel III.2 Kriteria Evaluasi .................................................................................. 36
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