komputerisasi sistem penjualan barang reklame...xiii 46. gambar iii.6 typeface bauhaus 93..... 41...
TRANSCRIPT
x
DAFTAR ISI
Lembar Judul Tugas Akhir............................................................................... i
Lembar Pernyataan Keaslian Tugas Akhir................................................ ...... ii
Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ............................ .... iii
Lembar Persetujuan dan Pengesahan Tugas Akhir .......................................... iv
Lembar Konsultasi Tugas Akhir ...................................................................... v
Kata Pengantar ................................................................................................. vi
Abstraksi .................................................................................... ..................... vii
Daftar Isi........................................................................................................... x
Daftar Gambar .................................................................................................. xii
Daftar Tabel ..................................................................................................... xiv
Daftar Lampiran ............................................................................................... xv
BAB I PENDAHULUAN ........................................................................... 1
1.1. Latar Belakang ........................................................................... 1
1.2. Rumusan Permasalahan ............................................................. 3
1.3. Tujuan Perancangan ................................................................... 3
1.4. Ruang Lingkup Perancangan ..................................................... 4
1.5. Manfaat Perancangan ................................................................. 4
1.6. Metode Perancangan .................................................................. 5
1.6.1. Metode Pengumpulan Data ............................................. 5
1.6.2. Metode Analisa Data ...................................................... 6
1.7. Skematika Perancangan ............................................................ 8
BAB II LANDASAN TEORI .... .................................................................. 11
2.1. Landasan Teori ........................................................................... 11
2.1.1. Corporate Identity ........................................................ 11
2.1.2. Logo .............................................................................. 13
2.1.3. Bentuk........................................................................... 16
2.1.4. Tipografi ....................................................................... 19
2.1.5. Warna ........................................................................... 24
2.1.6. Filosofi .......................................................................... 30
BAB III PERANCANGAN KREATIF DAN APLIKASI LOGO ............. 32
3.1. Analisa dan Konsep Perancangan .............................................. 32
3.1.1. Fakta Kunci dan Analisa Data ...................................... 32
3.1.2. Konsep Perancangan ..................................................... 36
3.1.3. Strategi Perancangan ..................................................... 37
3.1.4. Filosofi dan Makna Logo Baru ...................................... 38
3.2. Aplikasi Logo Dalam Corporate Identity .................................. 44
3.2.1. Cover Depan dan Belakang .......................................... 44
3.2.2. Sambutan Direksi .......................................................... 45
3.2.3. Daftar Isi ....................................................................... 45
3.2.4. Riwayat Perusahaan dan Logo Lama ............................. 46
3.2.5. Proses Gambar Logo ...................................................... 47
xi
3.2.6. Standard Huruf .............................................................. 50
3.2.7. Pantone Warna .............................................................. 51
3.2.8. Filosofi Logo ................................................................. 52
3.2.9. Logo Positif-Negatif ..................................................... 54
3.2.10. Logo Berwana ............................................................... 54
3.2.11. Variasi Ukuran Logo .................................................... 55
3.2.12. Ketentuan Mekanikal Desain Logo .............................. 55
3.2.13. Ketentuan Minimum Clear Area .................................... 56
3.2.14. Ketentuan Logo Pada Latar Warna ............................... 56
3.2.15. Ketentuan Layout Elemen Logo .................................... 57
3.2.16. Penerapan Logo Pada Stationery ................................... 57
3.2.17. Penerapan Logo Pada Kartu Nama ............................... 58
3.2.18. Penerapan Logo Pada Signage ...................................... 58
3.2.19. Penerapan Logo Pada Seragam ..................................... 59
3.2.20. Penerapan Logo Pada Billboard .................................... 59
3.2.21. Penerapan Logo Pada Iklan Cetak ................................. 60
3.2.22. Penerapan Logo Pada Poster ......................................... 60
3.2.23. Penerapan Logo Pada Brosur dan Lembar Menu .......... 61
3.2.24. Penerapan Logo Pada Website ...................................... 62
3.2.25. Penerapan Logo Pada Kendaraan ................................. 62
3.2.26. Penerapan Logo Pada Packaging .................................. 63
3.2.27. Penerapan Logo Pada Merchandise .............................. 63
3.2.28. Biografi Perancang ....................................................... 64
3.2.29. Disc Materi Corporate Identity ..................................... 64
3.3. Time Table dan Biaya Produksi ................................................ 65
3.3.1. Time Table ...................................................................... 65
3.3.2. Biaya Produksi ................................................................ 66
3.4. Kendala dan Pemecahan ........................................................... 66
3.4.1. Kendala ........................................................................... 66
3.4.2. Pemecahan ....................................................................... 66
BAB IV PENUTUP ........................................................................................ 68
4.1. Kesimpulan ................................................................................ 68
4.2. Saran ........................................................................................... 69
DAFTAR PUSTAKA ..................................................................................... 70
DAFTAR RIWAYAT HIDUP ..................................................................... 72
LAMPIRAN-LAMPIRAN ........................................................................... 73
xii
DAFTAR GAMBAR
1. Gambar I.1 Skematika Proses Perancangan ............................................. 8
2. Gambar II.1 Logotype Motorola Inc. dan Sony ........................................ 13
3. Gambar II.2 Logogram PalmOne dan Philippe Starck. ............................ 14
4. Gambar II.3 Picture mark dan letter mark pada logo Djarum. ................. 16
5. Gambar II.4 Picture mark sekaligus letter mark pada logo Dopod. ......... 16
6. Gambar II.5 Letter mark pada logo Acer. ................................................. 16
7. Gambar II.6 Garis Mendatar/horizontal .................................................... 17
8. Gambar II.7 Garis Tegak/vertikal . ........................................................... 17
9. Gambar II.8 Garis Miring/Diagonal ......................................................... 18
10. Gambar II.9 Bentuk lingkaran dan penerapan pada logo Audi ................. 18
11. Gambar II.10 Bentuk segi empat dan penerapan pada logo AXA ............ 19
12. Gambar II.11 Bentuk segitiga dan penerapan pada logo Adidas .............. 19
13. Gambar II.12 Typeface Helvetica pada logo Jeep ..................................... 20
14. Gambar II.13 Contoh huruf serif ............................................................... 20
15. Gambar II.14 Contoh huruf sans serif....................................................... 20
16. Gambar II.15 Typeface black letter Old English Text .............................. 21
17. Gambar II.16 Typeface humanist Centaur ................................................ 21
18. Gambar II.17 Typeface oldstyle Garamond .............................................. 22
19. Gambar II.18 Typeface transitional Times New Roman .......................... 22
20. Gambar II.19 Typeface modern Bodoni .................................................... 22
21. Gambar II.20 Typeface slab serif Clarendon ............................................ 23
22. Gambar II.21 Typeface sans serif Helvetica ............................................. 23
23. Gambar II.22 Typeface script Brush Script............................................... 24
24. Gambar II.23 Typeface cursive Lucida Calligraphy ................................. 24
25. Gambar II.24 Typeface dekoratif Rosewood ............................................ 24
26. Gambar II.25 Warna abu-abu .................................................................... 25
27. Gambar II.26 Warna putih ........................................................................ 25
28. Gambar II.27 Warna hitam ....................................................................... 26
29. Gambar II.28 Warna merah....................................................................... 26
30. Gambar II.29 Warna biru .......................................................................... 27
31. Gambar II.30 Warna hijau......................................................................... 27
32. Gambar II.31 Warna kuning ..................................................................... 28
33. Gambar II.32 Warna purple ...................................................................... 28
34. Gambar II.33 Warna jingga....................................................................... 29
35. Gambar II.34 Warna cokelat ..................................................................... 29
36. Gambar II.35 Warna pink .......................................................................... 29
37. Gambar II.36 Logo The University of Manchaster dan Brasil Telecom... 30
38. Gambar II.37 Logo WWF dan Le Tour de France.................................... 31
39. Gambar II.38 Logo Carrefour dan Fedex. ................................................. 31
40. Gambar II.39 Logo Renault dan Institute of Cancer Therapeutics. .......... 31
41. Gambar III.1 Logo Kedai Taychan. .......................................................... 34
42. Gambar III.2 Proses gambar picture mark logo. ....................................... 38
43. Gambar III.3 Proses gambar letter mark logo ........................................... 39
44. Gambar III.4 Logo baru Kedai Taychan ................................................... 40
45. Gambar III.5 Gambar sate taichan dan kobaran api. ................................. 41
xiii
46. Gambar III.6 Typeface Bauhaus 93 ........................................................... 41
47. Gambar III.7 Typeface Geometr415 ......................................................... 42
48. Gambar III.8 Kode warna yang digunakan ............................................... 42
49. Gambar III.9 Kipas lipat Jepang (Sensu). ................................................. 43
50. Gambar III.10 Cover depan dan belakang ............................................... 44
51. Gambar III.11 Sambutan direksi ............................................................... 45
42. Gambar III.12 Daftar isi ............................................................................ 45
43. Gambar III.13 Riwayat Perusahaan dan Logo lama ................................. 46
44. Gambar III.14 Proses Gambar Logo Baru ................................................ 47
45. Gambar III.15 Standard Huruf .................................................................. 50
46. Gambar III.16 Pantone Warna .................................................................. 51
47. Gambar III.17 Uraian Filosofi Logo Baru ................................................ 52
48. Gambar III.18 Logo Positif-Negatif .......................................................... 54
49. Gambar III.19 Logo Berwarna .................................................................. 54
50. Gambar III.20 Ukuran Logo Baru ............................................................ 55
51. Gambar III.21 Ketentuan Mekanikal Desain Logo ................................... 55
52. Gambar III.22 Minimum Clear Area ......................................................... 56
53. Gambar III.23 Logo Baru dengan Latar Warna. ....................................... 56
54. Gambar III.24 Penyimpangan Penerapan Logo ........................................ 57
55. Gambar III.25 Penerapan Logo Pada Stationery....................................... 57
56. Gambar III.26 Penerapan Logo Pada Kartu Nama .................................. 58
57. Gambar III.27 Penerapan Logo Pada Signage .......................................... 58
58. Gambar III.28 Penerapan Logo Pada Seragam ......................................... 59
59. Gambar III.29 Penerapan Logo Billboard ................................................ 59
60. Gambar III.30 Penerapan Logo Pada Iklan Cetak .................................... 60
61. Gambar III.31 Penerapan Logo Pada Poster ............................................. 60
62. Gambar III.32 Penerapan Logo Pada Brosur dan Lembar Menu ............. 61
63. Gambar III.33 Penerapan Logo Pada Website .......................................... 62
64. Gambar III.34 Penerapan Logo Pada Kendaraan ...................................... 62
65. Gambar III.35 Penerapan Logo Pada Packaging ...................................... 63
66. Gambar III.36 Penerapan Logo Pada Merchandise ................................. 63
67. Gambar III.37 Biografi Perancang ............................................................ 64
68. Gambar III.38 Disc Materi Corporate Identity ......................................... 64
xiv
DAFTAR TABEL
1. Tabel III.1 Time Table Pra Produksi ...................................................................... 65
2. Tabel III.2 Time Table Produksi ............................................................................ 65
3. Tabel III.3 Time Table Pasca Produksi .................................................................. 65
4. Tabel III.4 Biaya Produksi ..................................................................................... 66
xv
DAFTAR LAMPIRAN
A.1. Surat Keterangan Praktek Perancangan Ulang Corporate Identity ................... 74
A.2. Surat Keterangan Persetujuan Karya............................................................ ..... 75
A.3. Client Contact Report ..................................................................................... 76
B.1 Client Brief ........................................................................................................ 77
B.2 Creative Brief .................................................................................................... 87
C.1. Sketsa Logo Yang Diajukan .............................................................................. 94
C.2. Komputerisasi Logo Yang Diajukan ................................................................. 95
C.3 Gambar Logo Lama ........................................................................................... 96
D.1 Teks Wawancara dengan Client ........................................................................ 97
D.2 Hasil Survey Mengenai Kuliner Pedas.............................................................. 98