merk n e commerce 2011
DESCRIPTION
TRANSCRIPT
Presented by SHG - GBS
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
UU Merk No 15 Tahun 2001 Adalah Tanda yang Berupa:
GAMBAR
NAMA
KATA
ANGKA - ANGKA
SUSUNAN atau
KOMBINASI dari unsur-unsur tersebut yang memiliki DAYA PEMBEDA
Digunakan dalam kegiatan perdagangan barang dan jasa
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
UU Merk No 15 Tahun 2001
seperangkat aset dan liabilitas yang berkaitan dengan suatu merek, nama dan simbolnya,yang menambah atau mengurangi nilai yang diberikan
oleh sebuah barang atau jasa bagi perusahaan ataupun pelanggan
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
UU Merk No 15 Tahun 2001
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
THE Perspectives
Merk sebagai Daya Pembeda
Merek tidak boleh memiliki
persamaan pada keseluruhannya
mempunyai persamaan dalam hal
asal, sifat, cara pembuatan dan
tujuan pemakaiannya
Merek tidak boleh memiliki
persamaan pada pokoknya
memiliki persamaan pada
beberapa ciri menonjol terkait
bentuk, cara penempatan dan
bunyi ucapan
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Azas konstitutif di Indonesia, yaitu
pemegang Hak Merek adalah yang
mendaftarkan untuk pertamakalinya di
Direktorat Jenderal HaKI. Ini
menggantikan azas first to use.
first to FILE
THE Perspectives
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Pengajuan Gugatan
terhadap pihak lain yang secara tanpa hak
menggunakan merek yang mempunyai
persamaan pada pokoknya dan pada
keseluruhannya untuk barang atau jasa yang
sejenis meliputi:
Gugatan Ganti Rugi
Penghentian semua perbuatan yang berkaitan
dengan penggunaan merek tersebut
Hukuman yang bisa bersifat alternatif
atau akumulatif
Pemilik Merk
THE Perspectives
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
THE Perspectives
Pasal 90 dan Pasal 91
UU Merk 2001
Pelanggaran atas Hak Merek
terdaftar yang sama pada
keseluruhannya dipidana penjara
paling lama 5 (lima) tahun atau
denda paling banyak Rp
1.000.000.000
Pelajari lagi tentang Merk yang berkaitan
dengan penggunaannya dari literatur
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
The END continue to e-Commerce
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
The Legal Aspects
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Commercial Activities
Via electronic mechanism as media
Through internet web based
The Main Definitions
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
On-line trading and servicing
On-line advertising
On-line payment and ordering
On-line Marketing
On-line Tendering
The Main Definitions
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Encryption Decryption
Plaintext
Cipher text
Shared key
Y$3*@ hallo
hallo
The basic Procedures
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
The e-Commerce Business Types
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Ps. 1233 Perdata Lahirnya Perikatan
Ps. 1320 Perdata Sahnya Kontrak
Pembuktian dan Alat-alat Bukti
UU Hak Cipta
UU Merk
UU Patent
E-COMMERCE
The Basic Legal Aspects
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Writing evidences
Witnesses
Assumptions, confession
Under oath confession
Ps. 1866 Perdata 164 HIR
UU No.8/1997 Electronic Evidences
The Proof of Evidences
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
The Long Relationship
Well-known Trading Partners
Frequent Data-Exchanges
Using Peer to Peer Model
The B2B Main Characteristics
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
The B2B on Peer to Peer Model
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Open to Public by
Generic Services
On Demand Services
Client / Web-Server business
processing approach
The B2C Characteristics
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
The B2C Procedures and Process
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
BUYER
MERCHANT CERTIFICATION
AUTHORITY
Supporting Parties
Account Issuer
Payment Network
Internet Service P
Shipping Co.
The B2C Involved Parties
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Dialog box to create digital
certificate on Microsoft Outlook
The B2C Digital Certificate
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
United Nations in Contracts
for International Sale of Goods
(UNCISG) 1980 and 1986
Indonesia has been not ratified yet
UNCISG regulate the International trading
In regard of Business Contract for B2B
The International Regulation
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Jurisdiction
Non - Repudiation
Reciprocity
The International legal Issues to consider
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
THANK YOU
For LISTENING
Brand RIGHTS & e-Commerce
Presented by
Sugiharto, SH. MM
Re-programmed
Presentation created by
ugik013 Presentation Pro
Images provided by
Personal collections
Closing theme performed by
FF VIII
Nobuo Uematsu
E-mail: [email protected]
STIE GICI Business School
© 2011