mobile commerce
DESCRIPTION
Mobile Commerce Presentation. Presented at #Wikufest2012TRANSCRIPT
Sekilas tentang Mobile Internet
Pengertian E-Commerce & M-Commerce
Kelebihan & Kekurangan M-Commerce
Keamanan terkait M-Commerce
Peluang yang bisa diambil
Kesimpulan
Sonny Susanto - [email protected]
Sonny Susanto - [email protected]
Sonny Susanto - [email protected]
Sonny Susanto - [email protected]
Electronic Commerce (E-Commerce) → Transaksi Elektronik Mobile Commerce (M-commerce) → e-commerce yang
dilakukan pada mobile devices dengan koneksi wireless. Peluang layanan baru bagi pelanggan eksisting dan
akuisisi pelanggan baru.
Sonny Susanto - [email protected]
Buying Online means Quick & easy shopping
Access to otherwise unattainable products
More choice & better prices
24/7
Recommendations from peers & experts
Sonny Susanto - [email protected]
Sonny Susanto - [email protected]
Populasi : 245 juta (2011) Luas : 1.904.443 sq km Populasi Jakarta : 8,5 juta (2011) User Internet : 39,6 juta (Des2010), 16.1%
penetration, per IWS. User Facebook : 41,7 juta (Des2011,
17.0% penetration rate.
Source http://www.internetworldstats.com/asia.htm#id
Sonny Susanto - [email protected]
Tahun 1995-1996 Bhinneka.com, Sanur.com
Tahun 2000 Kaskus, Tokobagus, Tokopedia, KrazyMarket,
Juale
Tahun 2010-2011
Multiply, Rakuten, Ebay, Plasa
Survey IDC 2009 → 35 Triliun / $ 3,4 Milyar
Sonny Susanto - [email protected]
Sonny Susanto - [email protected]
Perilaku Trust
Sarana Pembayaran Payment Gateway
Transfer
Potong Pulsa
BELUM MOBILE Logistik
Distribusi & Pengiriman
Regulasi
Sonny Susanto - [email protected]
Jual beli barang atau jasa melalui wireless handheld devices.
Proses membayar untuk barang atau jasamenggunakan mobile phone atau personal organizer.
Menggunakan mobile device untukberkomunikasi, menginformasikan transaksi, menggunakan teks dan data via koneksi kepublik atau private networks.
Sonny Susanto - [email protected]
1997 Helsinki, Finland. Vending mesin
Coca-Cola menerima pembayaran via
SMS.
1998 Finlandia. Penjualan Ringtone
pertama kali.
Sonny Susanto - [email protected]
Sonny Susanto - [email protected]
Mobile Ticketing
Mobile Voucher,
Coupon
Content Purchased
& Delivery
Location-based
Services
Information
Services
Mobile Banking
Mobile StoreFront
Mobile Brokerage
Auctions
Mobile Browsing
Mobile Purchase
Mobile Marketing &
Ads
Sonny Susanto - [email protected]
Mobility Broad Reach → Dapat dihubungi kapan
saja Ubiquity → Mempermudah mengakses
data secara real time Convenience → Device bisa menyimpan
data dan terhubung ke internet. Instant Connectivity Personalization Localization of product and services.
Sonny Susanto - [email protected]
http://teknologi.vivanews.com/news/rea
d/212654-mayoritas-netter-indonesia-
akses-via-ponsel
http://teknologi.vivanews.com/news/rea
d/189817-2015--trafik-mobile-
meningkat-5-kali-lipat
http://seputarecommerce.blogspot.com/
2011/03/mobile-payment-di-indonesia-
masih.html
Sonny Susanto - [email protected]
Usability Small size of mobile devices (screen,
keyboard)
Storage capacity
Hard to browse sites
Keterbatasan Teknis Lack of standardized security protocol
Insufficient bandwidth
3G Lisence
Sonny Susanto - [email protected]
Sonny Susanto - [email protected]
Operator SMS Premium
Apps Store
Bank
Mobile Banking
ISP Apps Store
Sonny Susanto - [email protected]
Mobile Website WAP
Application Based on Operating System (Blackberry, iOS,
Android, etc.)
Best Strategy ??
Both of them
Sonny Susanto - [email protected]
Membawa pelaku UKM ke Pasar E-Commerce Mengembangkan layanan online bagi pelaku
bisnis offline Bikin Toko Online
Mengembangkan layanan mobile site bagi pelakubisnis online
Integrator payment bagi pelaku bisnis online
Aplikasi SMS untuk Koperasi Simpan Pinjam Membuat Aplikasi / Game untuk dijual di
Apps Store
Sonny Susanto - [email protected]
E-Commerce First, then M-Commerce
E-Commerce makin berkembang di
2013, M-Commerce masih dalam tahap
memulai, baru akan berkembang pesat
dalam 3-5 tahun kedepan.
E-Commerce / M-Commerce cocok
untuk hobby dan entertainment.
Sonny Susanto - [email protected]