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Mobile Commerce @Wikufest - 20-21Jan 2012 (Sonny Susanto) Sonny Susanto - [email protected]

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Mobile Commerce Presentation. Presented at #Wikufest2012

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Page 1: Mobile Commerce

Mobile Commerce

@Wikufest - 20-21Jan 2012(Sonny Susanto)

Sonny Susanto - [email protected]

Page 2: Mobile Commerce

Sekilas tentang Mobile Internet

Pengertian E-Commerce & M-Commerce

Kelebihan & Kekurangan M-Commerce

Keamanan terkait M-Commerce

Peluang yang bisa diambil

Kesimpulan

Sonny Susanto - [email protected]

Page 3: Mobile Commerce

Sonny Susanto - [email protected]

Page 4: Mobile Commerce

Sonny Susanto - [email protected]

Page 5: Mobile Commerce

Sonny Susanto - [email protected]

Page 6: Mobile Commerce

Electronic Commerce (E-Commerce) → Transaksi Elektronik Mobile Commerce (M-commerce) → e-commerce yang

dilakukan pada mobile devices dengan koneksi wireless. Peluang layanan baru bagi pelanggan eksisting dan

akuisisi pelanggan baru.

Sonny Susanto - [email protected]

Page 7: Mobile Commerce

Automation

Integration

Publishing

Interaction

Transaction

Sonny Susanto - [email protected]

Page 8: Mobile Commerce

Buying Online means Quick & easy shopping

Access to otherwise unattainable products

More choice & better prices

24/7

Recommendations from peers & experts

Sonny Susanto - [email protected]

Page 9: Mobile Commerce

Sonny Susanto - [email protected]

Page 10: Mobile Commerce

Populasi : 245 juta (2011) Luas : 1.904.443 sq km Populasi Jakarta : 8,5 juta (2011) User Internet : 39,6 juta (Des2010), 16.1%

penetration, per IWS. User Facebook : 41,7 juta (Des2011,

17.0% penetration rate.

Source http://www.internetworldstats.com/asia.htm#id

Sonny Susanto - [email protected]

Page 11: Mobile Commerce

Tahun 1995-1996 Bhinneka.com, Sanur.com

Tahun 2000 Kaskus, Tokobagus, Tokopedia, KrazyMarket,

Juale

Tahun 2010-2011

Multiply, Rakuten, Ebay, Plasa

Survey IDC 2009 → 35 Triliun / $ 3,4 Milyar

Sonny Susanto - [email protected]

Page 12: Mobile Commerce

Sonny Susanto - [email protected]

Page 13: Mobile Commerce

Perilaku Trust

Sarana Pembayaran Payment Gateway

Transfer

Potong Pulsa

BELUM MOBILE Logistik

Distribusi & Pengiriman

Regulasi

Sonny Susanto - [email protected]

Page 14: Mobile Commerce

Jual beli barang atau jasa melalui wireless handheld devices.

Proses membayar untuk barang atau jasamenggunakan mobile phone atau personal organizer.

Menggunakan mobile device untukberkomunikasi, menginformasikan transaksi, menggunakan teks dan data via koneksi kepublik atau private networks.

Sonny Susanto - [email protected]

Page 15: Mobile Commerce

1997 Helsinki, Finland. Vending mesin

Coca-Cola menerima pembayaran via

SMS.

1998 Finlandia. Penjualan Ringtone

pertama kali.

Sonny Susanto - [email protected]

Page 16: Mobile Commerce

Mobile Users > Desktop Internet Users

Within 5 Years

Sonny Susanto - [email protected]

Page 17: Mobile Commerce

Sonny Susanto - [email protected]

Page 18: Mobile Commerce

Mobile Ticketing

Mobile Voucher,

Coupon

Content Purchased

& Delivery

Location-based

Services

Information

Services

Mobile Banking

Mobile StoreFront

Mobile Brokerage

Auctions

Mobile Browsing

Mobile Purchase

Mobile Marketing &

Ads

Sonny Susanto - [email protected]

Page 19: Mobile Commerce

Mobility Broad Reach → Dapat dihubungi kapan

saja Ubiquity → Mempermudah mengakses

data secara real time Convenience → Device bisa menyimpan

data dan terhubung ke internet. Instant Connectivity Personalization Localization of product and services.

Sonny Susanto - [email protected]

Page 20: Mobile Commerce

http://teknologi.vivanews.com/news/rea

d/212654-mayoritas-netter-indonesia-

akses-via-ponsel

http://teknologi.vivanews.com/news/rea

d/189817-2015--trafik-mobile-

meningkat-5-kali-lipat

http://seputarecommerce.blogspot.com/

2011/03/mobile-payment-di-indonesia-

masih.html

Sonny Susanto - [email protected]

Page 21: Mobile Commerce

Usability Small size of mobile devices (screen,

keyboard)

Storage capacity

Hard to browse sites

Keterbatasan Teknis Lack of standardized security protocol

Insufficient bandwidth

3G Lisence

Sonny Susanto - [email protected]

Page 22: Mobile Commerce

Sonny Susanto - [email protected]

Page 23: Mobile Commerce

Operator SMS Premium

Apps Store

Bank

Mobile Banking

ISP Apps Store

Sonny Susanto - [email protected]

Page 24: Mobile Commerce

Mobile Website WAP

Application Based on Operating System (Blackberry, iOS,

Android, etc.)

Best Strategy ??

Both of them

Sonny Susanto - [email protected]

Page 25: Mobile Commerce

Membawa pelaku UKM ke Pasar E-Commerce Mengembangkan layanan online bagi pelaku

bisnis offline Bikin Toko Online

Mengembangkan layanan mobile site bagi pelakubisnis online

Integrator payment bagi pelaku bisnis online

Aplikasi SMS untuk Koperasi Simpan Pinjam Membuat Aplikasi / Game untuk dijual di

Apps Store

Sonny Susanto - [email protected]

Page 26: Mobile Commerce

E-Commerce First, then M-Commerce

E-Commerce makin berkembang di

2013, M-Commerce masih dalam tahap

memulai, baru akan berkembang pesat

dalam 3-5 tahun kedepan.

E-Commerce / M-Commerce cocok

untuk hobby dan entertainment.

Sonny Susanto - [email protected]

Page 27: Mobile Commerce

Matur Suwun

Ada Pertanyaan ?

Sonny Susanto - [email protected]