xi

DAFTAR ISI

Halaman

Lembar Judul Tugas Akhir............................................................................... i

Lembar Pernyataan Keaslian Tugas Akhir................................................ ...... ii

Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ............................ .... iii

Lembar Persetujuan dan Pengesahan Tugas Akhir .......................................... iv

Lembar Konsultasi Tugas Akhir ...................................................................... v

Kata Pengantar ................................................................................................. vii

Abstraksi .................................................................................... ..................... ix

Daftar Isi........................................................................................................... xi

Daftar Gambar .................................................................................................. xiii

Daftar Tabel ..................................................................................................... xv

BAB I PENDAHULUAN ........................................................................... 1

1.1. Latar Belakang ........................................................................... 1

1.2. Rumusan Masalah ...................................................................... 4

1.3. Tujuan Perancangan ................................................................... 4

1.4. Ruang Lingkup Perancangan ..................................................... 4

1.5. Manfaat Perancangan ………………………………………… 5

1.6.Metode Perancangan ………………………………………….. 5

1.6.1 Metode Pengumpulan Data ............................................. 5

1.6.2 Metode Analisa Data ....................................................... 7

1.7 Skematika Perancangan .............................................................. 7

BAB II LANDASAN TEORI .... .................................................................. 8

2.1. Corporate Identity ...................................................................... 8

2.1.1 Fungsi dan Manfaat Corporate Identity .......................... 9

2.2. Teori Logo .................................................................................. 10

2.2.1 Jenis Bentuk Logo ........................................................... 10

2.2.2 Fugsi, Tujuan dan Kriteria Logo ..................................... 11

2.2.3 Langkah Poses Penciptaan Logo ..................................... 12

2.3. Teori Warna ............................................................................... 15

2.4. Teori Tipografi ........................................................................... 16

2.5. Teori Brand Awarness................................................................ 17

2.6. Teori Bentuk............................................................................... 19

BAB III PERANCANGAN KREATIF DAN APLIKASI LOGO ............. 21

3.1. Analisa dan Konsep Perancangan Corporate Identity ................ 21

3.1.1. Fakta Kunci dan Analisa Data ...................................... 21

3.1.2. Konsep Perancangan........................................................ 24

3.1.3. Strategi Perancangan ....................................................... 25

3.1.4. Filosofi dan Makna Logo ................................................ 26

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3.2. Aplikasi Logo Dalam Corporate Identity ................................. 31

3.2.1. Cover Depan dan Belakang .............................................. 31

3.2.2. Sambutan Direksi .............................................................. 33

3.2.3. Daftar Isi ........................................................................... 34

3.2.4. Riwayat Perusahaan ......................................................... 35

3.2.5. Proses Gambar Logo ......................................................... 36

3.2.6. Standard Huruf .................................................................. 37

3.2.7. Pantone Warna .................................................................. 38

3.2.8. Filosofi Logo ...................................................................... 39

3.2.9. Logo Positip - Negatif ....................................................... 40

3.2.10. Variasi ukuran Logo .......................................................... 41

3.2.11. Ketentuan Mekanikal Desain Logo ( Grid system) ........ 42

3.2.12. Ketentuan Minimum Clear Area ..................................... 43

3.2.13. Ketentuan Logo dengan latar belakang berwarna ........... 44

3.2.14. Logo pada Stationary ...................................................... 45

3.2.15. Logo pada Signage / papan Nama .................................. 50

3.2.16. Ketentuan Logo pada Kartu nama .................................. 51

3.2.17. Logo pada Seragam ........................................................ 52

3.2.18. Logo pada Billboard ....................................................... 55

3.2.19. Logo pada iklan cetak dan brosur ................................... 56

3.2.20. Logo Pada Poster dan Flyer ............................................ 57

3.2.21. Ketentuan Logo pada kendaraan ..................................... 58

3.2.22. Logo pada Packaging ..................................................... 59

3.2.23. Merchandise .................................................................... 60

3.2.23. Biografi perancang ......................................................... 61

3.3. Time Table dan Biaya Produksi ................................................ 62

3.3.1. Time Table ........................................................................ 62

3.3.2. Biaya Produksi .................................................................. 63

3.4. Kendala dan Pemecahan ........................................................... 64

3.4.1. Kendala .............................................................................. 64

3.4.2. Pemecahan ......................................................................... 64

BAB IV PENUTUP ........................................................................................ 65

4.1. Kesimpulan ................................................................................ 65

4.2. Saran ........................................................................................... 66

DAFTAR PUSTAKA ..................................................................................... 65

DAFTAR RIWAYAT HIDUP ..................................................................... 67

SURAT KETERANGAN PKL/RISET ....................................................... 69

LAMPIRAN-LAMPIRAN ........................................................................... 74

xiii

DAFTAR GAMBAR

Halaman

1 Gambar II.1 Jenis bentuk logo Alphabet ................................................... 10

2 Gambar II.2 Jenis bentuk logo Symbol ..................................................... 11

3 Gambar II.3 Jenis bentuk logo Concrete Froms ....................................... 11

4 Gambar II.4 Jenis bentuk logo Abstrack Forms........................................ 11

5 Gambar II.5 Filosofi Warna ....................................................................... 16

6 Gambar II.6 Tingkatan Brand Awareness .................................................. 19

7 Gambar II.7 Arah Garis dan Sifat .............................................................. 20

8 Gambar II.8 Hubungan Bentuk dan SIfatnya ............................................. 20

9 Gambar III.1 Warna Logo .......................................................................... 25

10 Gambar III.2 Alternatif Logo ..................................................................... 27

11 Gambar III.3 Logo Fix ............................................................................... 27

12 Gambar III.4 Proses Pembuatan Logo ....................................................... 27

13 Gambar III.5 Logo Baru Perusahaan ......................................................... . 27

14 Gambar III.6 Gambar Logo........................................................................ 27

15 Gambar III.7 Gambar Tipografi ................................................................. 28

16 Gambar III.8 Warna Logo .......................................................................... 29

17 Gambar III.9 Cover Deoan ......................................................................... 31

18 Gambar III.10 Cover Belakang .................................................................. 32

19 Gambar III.11 Sambutan Direksi ............................................................... 33

20 Gambar III.12 Daftar Isi ............................................................................. 34

21 Gambar III.13 Riwayat perusahaan............................................................ 35

22 Gambar III.14 Proses Kreatif Logo ........................................................... 36

23 Gambar III.15 Standard huruf ................................................................... 37

24 Gambar III.16 Komposisi Warna Logo .................................................... 38

25 Gambar III.17 Filosofi Logo ..................................................................... 39

26 Gambar III.18 Logo Positip - Negatif ....................................................... 40

27 Gambar III.19 Variasi ukuran Logo .......................................................... 41

28 Gambar III.20 Ketentuan Mekanikal Desain Logo ( Grid system) ........... 42

29 Gambar III.21 Ketentuan Minimum Clear Area ....................................... 43

30 Gambar III.22 Ketentuan Logo dengan latar belakang berwarna ............. 44

31 Gambar III.23 Ketentuan Layout elemen karya ........................................ 45

32 Gambar III.24 Logo pada Kop Surat......................................................... 46

33 Gambar III.25 Logo pada Amplop ............................................................ 47

34 Gambar III.26 Logo pada Faximile ........................................................... 48

35 Gambar III.27 Logo pada Name Tag ........................................................ 49

36 Gambar III.28 Logo pada Invoice ............................................................. 50

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37 Gambar III.29 Logo pada Memo .............................................................. 51

38 Gambar III.30 Logo pada Signage / papan Nama ..................................... 52

39 Gambar III.31 Ketentuan Logo pada Kartu nama ..................................... 53

40 Gambar III.32 Logo pada Seragam ........................................................... 54

41 Gambar III.33 Logo pada Billboard .......................................................... 55

42 Gambar III.34 Logo pada iklan cetak ....................................................... 56

43 Gambar III.35 Logo pada Poster dan Flyer .............................................. 57

44 Gambar III.36 Ketentuan Logo pada kendaraan ....................................... 58

45 Gambar III.37 Logo pada Packaging ........................................................ 59

46 Gambar III.38 Merchandise ...................................................................... 60

47 Gambar III.39 Biografi perancang ........................................................... 61

xv

DAFTAR TABEL

Halaman

1. Tabel I.1 Bagan Skematika .................................................................................. 7

2. Tabel III.1 Tabel Pra Produksi ............................................................................. 62

3. Tabel III.2 Tabel Produksi ................................................................................... 62

4. Tabel III.3 Tabel Pasca Produksi ......................................................................... 63

5. Tabel III.4 Tabel Biaya Produksi ......................................................................... 63