fimrc-wwu_brandingguide

8/20/2019 FIMRC-WWU_BrandingGuide

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FIMRC-WWU Branding GuideFoundation for International Medical Relief of Children (FIMRC)

An Associated Students club of Western Washington University



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Table Of Contents

Introduction……………………pg. 1Branding Position…………..pg. 2Branding Personality………pg. 3

Branding Voice……………….pg. 4Branding Assets……………..pg. 5Branding Guidelines……….pg. 6

Welcome to the WWU-FIMRC

Branding Guide Introduction:

The purpose of Western’s Foundation for International Medical Relief of Children’s(FIMRC WWU) branding guide is to help us establish a consistent identity by whichstudents and community members will view us.

Our target audience is anyone within the Whatcom community that is passionate aboutgiving back to children. While we are most visible to Western students, we hope toexpand in order to include other local students and community members. The purpose

of this guide is to implement a unified and visible brand as an Associated Student group,while providing guidelines regarding how our message is to be delivered.

About:

We seek to provide help for children both internationally and locally by combining

fundraising for FIMRC with hands on work in the Whatcom communtiy. Children are theWorld’s future, and we are passionate about the opportunity to provide a helping handthrough a number of different avenues. We feel a strong sense of responsibility when itcomes to providing a helping hand, and we want to share that with our community.



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Section Two

Branding Personality

Our personality:

The Foundation for International Medical Relief of Children is an organization that could

be categorized with other organizations like UNICEF and Save The Children.

However, FIMRC-WWU’s unique personality is shown through the types of activities andevents that were prepared, in order to raise funds.

Our personality is presented by some of our favorite events:

● Sending Halloween goodie-bags to the PeaceHealth St. Joseph Medical Center● Volunteering at the Blood Drive on Western Washington University’s campus●

Volunteering for the Girl’s on the Run marathon, an organization that inspire girls to be confident and healthy.

By being involved in these activities and interacting with our local children at WhatcomCounty, our personality embodies:

● Creativity

● Thoughtfulness

● Health

● Encouragement

● Power

● Passion



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Section Three

Branding Voice

Our Voice:

Similar to our personality, we invite and encourage people of all ages to gain knowledge

of public health and aid to our volunteering efforts. The language we use are

encouraging, straightforward

, and sincere.

FIMRC-WWU constantly looks for ways to gain new members across Western Washington

University’s campus, but also being involved with the local community in hopes to impact

a child’s life. Each message that we as a chapter frame to the public, is a clear and concise

message that the public can easily understand and spread the word about.



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Section Five

Branding GuidelinesGuidelines:

In order to maintain a professional and uniform appearance, FIMRC-WWU has created aset of guidelines for any print or digital ads that are associated with the club. This way,the organization will be based on a consistent and professional template for all materialthat promotes FIMRC-WWU.

All titles, either online or in print are Cambria. For body paragraphs, Century is used. Forboth fonts, regular and bold is permitted.

FIMRC’s logo must also accompany all published or online material. The logo representsnot only the WWU chapter, but the entire organization. The logo cannot be altered inregards to color or design.

Finally, all print ads must include the Associated Student’s logo and recycle logo.

fimrc-wwu_brandingguide

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