T H E P 9 L A U N C H

P6(2013)

P7(2014)

P8(2015)

T H E P - S E R I E S E V O L U T I O N

NEW COSMOPOLITAN MALE AND FEMALE 20-39 (twenty and thirty something's) Urban Chic Culturally sophisticated Digitally savvy Image conscious Identity driven Ambitious with new perspective on personal success

I  P  S  O  S    C  O  N  F  I  R  M  S  T  H  E    I  M  P  O  R  T  A  N  C  E    O  F    T  H  E    C  A  M  E  R  A    Any  excuse  is  good  to  take  photos  or  make  a  video  and  then  upload  it  or  send  it.  

Art  of  CraEsmanship   Art  of  Technology  Art  of  Photography  

T H E R O L E O F D I G I T A L : T A S K S A L O N G T H E C O N S U M E R J O U R N E Y

B R A N D A W A R E N E S S & C R E D I B I L I T Y

P R O D U C T I N F O & D E S I R E

P U R C H A S E U R G E N C Y

#OO S E E T H E W O R L D T H R O U G H A N E W L E N S

A W A R E N E S S

E V A L U A T E

S E L E C T

P R E -P U R C H A S E

E X P E R I E N CE

C O N S I D E R

T H E R E A R E F O U R T Y P E S O F D I G I T A L C O N T E N T T O D E L I V E R T H I S

M a s s r e a c h

N i c h e r e a c h

B r a n d b u i l d i n g

P r o d u c t f o c u s

H E R O C O N T E N T

•  D e m o n s t r a t e s b r a n d p o s i t i o n i n g t o a m a s s

a u d i e n c e •  I n s p i r e s n e w a u d i e n c e s t o

e n g a g e w i t h t h e b r a n d

H Y G I E N E C O N T E N T

•  C o v e r s k e y K S P s a n d p r o d u c t i n f o r m a t i o n f o r

t h o s e l o o k i n g f o r i t •  C o n t i n u o u s c o n t e n t t h a t

r e i n f o r c e s b r a n d a n d p r o d u c t K S P s

E X P E R T C O N T E N T

•  T a l k s t o i n t e r e s t e d a u d i e n c e s w i t h d e t a i l e d

i n f o r m a t i o n •  E a r n e d c o n t e n t c r e a t e d b y

e x p e r t i n f l u e n c e r s ( e . g . r e v i e w s )

P A S S I O N - L E D C O N T E N T

•  B u i l d s b r a n d c r e d i b i l i t y

a m o n g s t a c o m m u n i t y o f i n f l u e n c e r s

•  J o i n s a l r e a d y a c t i v e a n d p a s s i o n a t e c o m m u n i t y

T E A S E R L A U N C H & S U S T A I N

Teaser  video  

TVC  –  Henry  &  ScarleI  

L A U N C H & S U S T A I N P H A S E TVC/  Product  Video

Product  Banners  

 Social  Posts  

Impressions  Views  Clicks  

Impressions  Clicks  

Impressions  Views  Clicks/

InteracMons  

Art  of  CraEsmanship  

Art  of  Photography  

Art  of  Technology  

P 9 L A U N C H — W I T H N O T A B L E P H O T O G R A P H E R S

Mary McCartney from Leica

Zhu Yinghao from Traveler

Reuben Krabbe from Banff

David Guttenfelder from N.G

Mary McCartney from Leica

From basketballs to bicycle wheels, ornate circular windows to edible round treats, capture two Os in a single picture to enter this new Mission.

Jack  Morris  Video  

Within 4 months of the launch in London, more than 6 million P9 and P9 Plus handsets were sold

@tanrahman