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presenting and exploring the two sides of information graphics and visualization www.thefunctionalart.com TWITTER: @albertocairo

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Page 1: Cairo

presenting and exploringthe two sides of information graphics and visualization

www.thefunctionalart.comTWITTER: @albertocairo

Page 2: Cairo

In the past, information graphics were about presenting highly edited summaries of data.

In many cases, they summarized too much and didn’t allow readers to dig into the complexity of the original sets of data.

This style is still ingood shape today.

Page 3: Cairo

Today, an opposite trend is gaining momentum: because data is increasingly available and easy to access, designers seem to think that

just throwing numbers at readers is enough

http://www.chrisharrison.net

Cross-references in the Bible

Page 4: Cairo

My first reaction: This is very cool!

Page 5: Cairo

My first reaction: This is very cool!

On a second thought: So what?

Page 6: Cairo

The amount of data is so overwhelming that, once you quench the curiosity of seeing your own neighborhood, other possible

comparisons and stories are difficult to get

My first reaction: This is very cool!

On a second thought: So what?

Page 7: Cairo

We are forcing readers to become their own reporters and editors: they have to look into the data, explore it, and then extract

conclusions. We must help with that

My first reaction: This is very cool!

On a second thought: So what?

Page 8: Cairo

Presentation and exploration are complementary

Page 9: Cairo

We must embrace complexity but we also have to give readers clues to understand that complexity

Page 10: Cairo

The Visual Information-Seeking Mantra

Ben Shneiderman (1996)“Overview first, zoom and filter, then details-on-demand”

Page 11: Cairo

http://revistaepoca.globo.com/diagrama/noticia/2011/10/diagrama-298-anos-de-falacao.html