analisis strategi pemasaran ukm penghasil produk kerajinan akar wangi (studi kasus pada kub zocha...
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7/31/2019 ANALISIS STRATEGI PEMASARAN UKM PENGHASIL PRODUK KERAJINAN AKAR WANGI (STUDI KASUS PADA KUB ZOCH
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DEDIG]G] ]X_DXBFG ^BAD]D_DE RLA ^BEFJD]GI
^_KHRL LB_D@GEDE DLD_ VDEFG
*]XRHG LD]R] ^DHD LRO PKMJD F_DJD L_GWD)LDOR^DXBE FD_RX) @DVD OD_DX'
KibjER_DSGSD ARXGD _GPLW
J?8>6>>78
HB^D_XBABE ADED@BABE
CDLRIXD] BLKEKAG HDE ADED@BABE
GE]XGXRX B_XDEGDE OKFK_
OKFK_
?>44
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_GEFLD]DE
ER_DSGSD ARXGD _GPLW% J?8>6>>78% Dedig}g} ]xrdxbfg ^bad}drde RLA
^befjd}gi ^rkhl Lbrd`gede Dldr Vdefg *]xhg Ld}} ~dhd LRO Pkmjd Frdjd
Lrgwd) Ldo~dxbe Fdrx) @dvd Odrdx'% Hg odvdj ogaogefde AGAGE DAGEDJ%
Ldo~dxbe Fdrx wdef }b`dl idad hglbedi }bodfdg }bexrd ligx hde hkhki)
xbrewdxd abagglg ~rkhl effide idgeewd) wdgx dldr vdefg *Sbxgsbrd
Pgpdegkghb}'% Jd}gi ~rkhl}g dldr vdefg d}di Ldo~dxbe Fdrx xbrad}l ekagedxgc
hg hegd) xbxd~g ohghdwd dldr vdefg }b`dl xdje 47?>!de }bodfgde ob}dr
hgidllde exl abefjd}gilde agewdl dx}grg }bodfdg odjde hd}dr vbvdefgde dxd
lk}abxgl% ^kxbe}g geg lbahgde hglbaodeflde Lbika~kl R}djd Obr}dad *LRO'
Pkmjd Frdjd Lrgwd hbefde abadecddxlde dldr vdefg }bodfdg odjde odl hdrg
obrodfdg ~rkhl lbrd`gede wdef hgjd}gilde }b`dl xdje 4777%
Vdid~e ~def}d ~d}dr }brxd ~rkhlxgsgxd} }djd LRO Pkmjd Frdjd Lrgwdxbr} abegefldx) obrhd}drlde jd}gi ~bebigxgde dvdi hglbxdjg odjvd R}djd Lbmgi
Abebefdj *RLA' geg obia abagiglg ckl} hdida abrdemdef) abackraid}glde
}brxd abefga~ibabexd}glde }xrdxbfg ~bad}drde hdida abefbaodeflde }djdewd%
Kibj ldrbed gx) ~bebigxgde geg obrx`de exl *4' abefghbexgcgld}g cdlxkr!cdlxkr
wdef aba~befdrjg hde abe`dhg e}r ~bew}ede }xrdxbfg ~bad}drde LRO
Pkmjd Frdjd Lrgwd) hde *?' abrblkabehd}glde }xrdxbfg ~bad}drde wdef xb~dx
exl hgxbrd~lde ~dhd LRO Pkmjd Frdjd Lrgwd%
Hdxd wdef hgfedlde hdida ~bebigxgde geg dhdidj hdxd ~rgabr hde hdxd
}blehbr% Hdxd ~rgabr hg~brkibj hdrg vdvdemdrd hbefde ~gjdl gexbredi RLA
exl abefbxdjg dlxgsgxd} ~bad}drde wdef xbidj hgidl}dedlde }brxd ~befg}gde
lb}gkebr kibj ~drd ~dldr wdef abig~xg `d`drde ~ga~gede LRO Pkmjd FrdjdLrgwd) Lb~did Oghdef Geh}xrg hde Lb~did Oghdef ^brhdfdefde Hged}
^brgeh}xrgde hde ^brhdfdefde Ldo~dxbe Fdrx) Lb~did Hgsg}g Adrlbxgef D}fdr
ahd Fdrx% Hdxd }blehbr hg~brkibj hdrg }xhg igxbrdxr hg ~br~}xdldde) gexbrebx)
}lrg~}g xbrhdji hde obobrd~d igxbrdxr wdef xbrldgx% Didx dedig}g} wdef hgfedlde
hdida ~bebigxgde geg dhdidj DJ^ *Dediwxgmdi Jgbrdrmjw rkmb}}'%
Obrhd}drlde jd}gi ~bebigxgde) cdlxkr wdef ~digef obr~befdrj hdida
~bew}ede }xrdxbfg ~bad}drde dhdidj ld~d}gxd} ~br}djdde *>)=24') ~rkhl
*>)?::') lkehg}g cgede}gdi ~br}djdde *>)438') }gld~ lke}abe *>)>67') lkehg}g
~br}dgefde *>)>37' hde ld~d}gxd} kxibx *>)>2>'% Dlxkr wdef obr~befdrj hdida
~bew}ede }xrdxbfg ~bad}drde ~br}djdde wdgx Lb~did K~brd}gkedi *>)=78')
^ga~gede Raa *>)==4' hde Fbebrdi Adedfbr*>)?62'% X`de ~bew}e }xrdxbfg~bad}drde ~rkhl lbrd`gede dldr vdefg wdef ~digef gefge hgmd~dg LRO Pkmjd
Frdjd Lrgwd wdgx aba~brxdjdelde ikwdigxd} ~bideffde *>)=3?'% Dixbredxgc
}xrdxbfg ~bad}drde wdef hd~dx hgidllde kibj LRO Pkmjd Frdjd Lrgwd dhdidj
hbefde abebrd~lde m}xkabr gexgadmw *>)=6?') ~k}gxgkegef ~rkhl obrhd}drlde
ldigxd} hde jdrfd *>)?:>') abadecddxlde abhgd ad}}d }bmdrd k~xgadi *>)?4>'
}brxd abefbaodeflde ~rkfrda Cdmxkrw deh Fdibrw Sg}gx oblbr`d }dad hbefde
kxibx *>)4=7'%
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DEDIG]G] ]X_DXBFG ^BAD]D_DE RLA ^BEFJD]GI
^_KHRL LB_D@GEDE DLD_ VDEFG*]XRHG LD]R]
^DHD LRO PKMJD F_DJD L_GWD)
LDOR^DXBE FD_RX) @DVD OD_DX'
]L_G^]G
]bodfdg }didj }dx }wdrdx exl aba~brkibj fbidr
]D_@DED BLKEKAG
~dhd Hb~drxbabe Aded`babe
Cdlixd} Blkekag hde Aded`babe
Ge}xgxx ^brxdegde Okfkr
Kibj
ER_DSGSD ARXGD _GPLW
J?8>6>>78
HB^D_XBABE ADED@BABE
CDLRIXD] BLKEKAG HDE ADED@BABE
GE]XGXRX B_XDEGDE OKFK_
OKFK_
?>44
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@hi ]lrg~}g 0 Dedig}g} ]xrdxbfg ^bad}drde RLA ^befjd}gi ^rkhl Lbrd`gede
Dldr Vdefg *]xhg Ld}} ~dhd LRO Pkmjd Frdjd Lrgwd)
Ldo~dxbe Fdrx) @dvd Odrdx'Edad 0 Erdsgsd Axgd _gplw
EGA 0 J?8>6>>78
Abewbx`g)
Hk}be ^baogaogef
Gr% J`% Agage Dagedj) AA
EG^% 4733>7>6 4774>= ? >>?
Abefbxdjg)
Lbxd Hb~drxbabe
Hr% Gr% @kek A% Aedehdr) A%]m
EG^% 4734>4?= 47:3>4 4 >>?
Xdeffdi Ii}0
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7/31/2019 ANALISIS STRATEGI PEMASARAN UKM PENGHASIL PRODUK KERAJINAN AKAR WANGI (STUDI KASUS PADA KUB ZOCH
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ggg
_GVDWDX JGHR^
^beig} hgidjgrlde hg @dldrxd) ?= ]b~xbaobr 47:7%
^beig} abr~dlde dedl lbhd hdrg xgfd obr}dhdrd
~d}defde Adarhde _beg Ohgdvdxg% ^beig} abefdvdig
~behghglde ckradi hg XL Dg}wgwdj ^kehkl ^gedef ~dhd
xdje 477=!4772% ^dhd xdje 4772!?>>4) ~beig}
abebr}lde ~behghglde hd}dr hg ]H Ajdaadhgwdj 4?
^daidef hde ~behghglde abebefdj ~brxdad hgxba~j
hdrg xdje ?>>4!?>>8 hg ]IX^G Di ]wlrk) Mg~xdx% Lbahgde) ~beig}
abeba~j ~behghglde abebefdj dxd} ~dhd xdje ?>>8!?>>6 hg ]AD Ebfbrg 4
Mg}dl%
^beig} abide`xlde ~behghglde xgeffg hg Ge}xgxx ^brxdegde Okfkr abidig
`dir ]bibl}g Ad}l ^brfrde Xgeffg Ebfbrg *]A^XE' ~dhd xdje ?>>6 hde
hgxbrgad }bodfdg adjd}g}vd Hb~drxbabe Aded`babe) Cdlixd} Blkekag hde
Aded`babe hbefde agekr Lkaegld}g% ]bidad abefglxg ~brligdjde) ~beig}
dlxgc hdida obrodfdg lb~degxgdde hde krfdeg}d}g lbadjd}g}vdde dexdrd idge
}bodfdg ]xdcc Hb~drxbabe Gecklka OBA X^O G^O ~brgkhb ?>>6+?>>:) ]xdcc
^oigm _bidxgke hg Mbexrb kc Adedfbabex *MKAN' ~brgkhb ?>>:+?>>7) hde
Hgrblxr ^oigm _bidxgke hg Mbexrb kc Adedfbabex *MKAN' ~dhd ~brgkhb
?>>7+?>4>%
]bidad ad}d ~brligdjde) ~rb}xd}g wdef xbidj hgrdgj kibj ~beig} dexdrd
idge ^bewd`g Adldidj Xgefldx Ed}gkedi ~dhd ^blde Giagdj Adjd}g}vd Ed}gkedi
*^gaed}' ZZGG xdje ?>>7 hg Regsbr}gxd} Ordvg`dwd) Adidef< Adjd}g}vd
Obr~rb}xd}g Hb~drxbabe Aded`babe xdje ?>4> hde @drd Xgfd Xga Hbodx hdida
Gehkeb}gde Adrlbxgef Mka~bxgxgke *G!Akxgke' xdje ?>4> hg Regsbr}gxd}
Gehkeb}gd% ^beig} `fd ~bredj abe`dhg d}g}xbe hk}be *~rdlxgla' adxd ligdj
]k}gkikfg Raa hde Hd}dr!hd}dr Lkaegld}g%
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gs
LDXD BEFDEXD_
Dijdahigiidj) }bfdid ~`g }bedexgd}d ~beig} ~de`dxlde jdewd lb~dhd
Diidj ]VX wdef xbidj abaobrglde _djadx hde Ldregd!Ewd lb~dhd ~beig})
}bjgeffd ~beig} hd~dx abewbib}dglde }lrg~}g hbefde odgl% ]lrg~}g geg obr`hi
Dedig}g} ]xrdxbfg ^bad}drde RLA ^befjd}gi ^rkhl Lbrd`gede Dldr Vdefg
*]xhg Ld}} ~dhd LRO Pkmjd Frdjd Lrgwd) Ldo~dxbe Fdrx) @dvd Odrdx'%
]lrg~}g geg abaodjd} xbexdef ~bew}ede }xrdxbfg ~bad}drde ~dhd LRO
Pkmjd Frdjd Lrgwd wdef aba~rkhl}g ~rkhl lbrd`gede dldr vdefg obrhd}drlde
jd}gi dedig}g} xbrjdhd~ ]bfabexdxgke) Xdrfbxgef hde ^k}gxgkegef *]X^' }brxd
odrde ~bad}drde ~br}djdde hbefde abeffedlde abxkhbDediwxgmdi Jgbrdrmjw
^rkmb}} *DJ^'% X`de hdrg ~beig}de }lrg~}g geg dhdidj exl abefghbexgcgld}g
cdlxkr!cdlxkr wdef aba~befdrjg }xrdxbfg ~bad}drde hde abrblkabehd}glde
}xrdxbfg ~bad}drde wdef xb~dx exl hgidl}dedlde kibj LRO Pkmjd Frdjd Lrgwd%
^beig} abewdhdrg odjvd }lrg~}g wdef hg}}e }bodfdg }wdrdx exl
aba~brkibj fbidr ]dr`ded Blkekag ~dhd Hb~drxbabe Aded`babe) Cdlixd}
Blkekag hde Aded`babe) Ge}xgxx ^brxdegde Okfkr geg ad}gj abefdehef
lblrdefde% Kibj ldrbed gx) lrgxgl hde }drde wdef obr}gcdx abaodefe ~beig}
jdrd~lde exl odjde ~brodglde hg ad}d wdef dlde hdxdef% Dljgrewd) ~beig}
obrjdrd~ }bakfd }lrg~}g geg hd~dx obradecddx odfg odewdl ~gjdl%
Okfkr) ]b~xbaobr ?>44
^beig}
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s
RMD^DE XB_GAD LD]GJ
^dhd lb}ba~dxde geg ~beig} gefge abewda~dglde md~de xbrgad ld}gj
wdef }bob}dr!ob}drewd lb~dhd obrodfdg ~gjdl wdef xbidj abehlef hdida
abewbib}dglde }lrg~}g geg) wdgx0
4% Lbhd krdef xd xbrmgexd) Adar hde _beg Ohgdvdxg dxd} }bfdid mgexd) hkd)}badefdx hde hlefde odfg ~beig} wdef xdl ~bredj ibldef kibj vdlx%
?% Dd Grvde) Hbhb Hgde hde }birj lbidrfd ob}dr wdef }bidi abaobrgldeld}gj }dwdef) hkd) hde hlefde wdef xdl xbrjgeffd lb~dhd ~beig}%
=% Cgrhd}) ]^ dxd} mgexd) hkd) lb}dodrde }brxd }badefdx wdef }bidi hgobrgldehde abefjgd}g jdrg!jdrg ~beig}%
8% Go Gr% J`% Agage Dagedj) AA }bodfdg ~baogaogef }lrg~}g wdef xbidjabaobrglde ogaogefde) }drde) akxgsd}g }brxd obrodfdg ~bid`drde jgh~
lb~dhd ~beig} hbefde ~bej lb}dodrde%
2% Od~dl _% Hgllw Gehrdvde) ]^) AA< Od~dl Hbhw Mdjwdhg ]xdrade) ]%X^)AA< Go Jbxg Aiwdxg) ]%X^) AX hde Go Jdrhgded Vghwd}xxg) ]%Jx) AA
dxd} }bfdid drdjde) ad}lde hde ogaogefde wdef hgobrglde lb~dhd ~beig}%
3% Od~dl ^rkc% Hr% Gr% V%J% Igaokef) A] hde Go Brige Xrg}wigdexg) ]%X^) A]g}bodfdg hk}be ~bef`g wdef xbidj abaobrglde ad}lde hde akxgsd}g lb~dhd
~beig}%
6% Od~dl Crdep Igagdrx) Go @kdeed) Od~dl Abfd Lk}d}gj }brxd }birj ~gjdlLRO Pkmjd Frdjd Lrgwd wdef xbidj abaobrglde lbahdjde hdida
~bebigxgde%
:% Od~dl J% X`x` _jgwdx) A%]g< Od~dl Xbhhw L}edhg< hde Od~dl Hd}b~Odhr}dida wdef xbidj abideflde vdlx exl abe`dhg rb}~kehbe hdida
~befg}gde lg}gkebr ~beig}%
7% ]birj Hk}be hde }xdc xdxd }djd Hb~drxbabe Aded`babe CBA G^O wdef}defdx abaodex ~beig} hdida aba~brkibj gia hde ~bebigxgde%
4>% ]djdodx }bldigf} }dhdrd Xjb Adefrksbr} *Ad} Dfef) Ad} _geffd) AodEgd) Jgiaw') Aodl Rxge) Dw) Deb wdef }bidi abefd`drlde lbobr}dadde
hde }digef abaodex hdida }ld ad~e hld%
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sg
44% Ldldl }bldigf} }djdodx Ldl Dhgx) Odef Xkek) Hbike) }brxd rblde!rblde~befr} MKAN G^O ~brgkhb ?>>:+?>>7 hde ~befr} MKAN G^O ~brgkhb
?>>7+?>4> dxd} }bfdid hlefde) }badefdx) hde akxgsd}g odfg ~beig}%
4?% Xbade!xbade }bogaogefde *Gexde) Deeb) ^xrg) D}xrgded) Gad' wdef xbidjobr}dad!}dad abefjdhd~g }bad rgexdefde hde }digef abefdxlde%
4=% Hbsg) Absg) Deeb}) Big}) Drgc) Fbrw) Hgeg hde }birj xbade!xbadeAded`babe 88 wdef xbidj abaobrglde odewdl ge}~grd}g hde lbedefde gehdj
hdida lbobr}dadde odfg ~beig}%
48% ]bad ~gjdl wdef xghdl hd~dx ~beig} }boxlde }dx ~br}dx%
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HDCXD_ G]G
Jdidade
_GEFLD]DE
_GVDWDX JGHR^%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% % ggg
LDXD ^BEFDEXD_% gs
RMD^DE XB_GADLD]GJ s
HDCXD_ G]G %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% sgg
HDCXD_ XDOBI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% gz
HDCXD_ FDAOD_ %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% z
HDCXD_ IDA^G_DE %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% zg
G% ^BEHDJRIRDE%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 44%4%Idxdr Obidldef%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 44%?%^bra}de Ad}didj %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% =4%=%X`de ^bebigxgde %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 24%8%Adecddx ^bebigxgde %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 24%2%_def Igefl~ bebigxgde %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 2
GG% XGE@DRDE ^R]XDLD%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 6?%4%Hbcgeg}g RALA%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 6?%?%^bad}drde%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% % 7?%=%]xrdxbfg ^bad}drde%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 4>?%8%]bfabexdxgke) Xdrfbxgef) k}gxgkegef%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 4=?%2%Lke}b~ Odrde ^bad}drde%% 48
?%2%4 ^rkhmx+^rkhl 48
?%2%? ^rgmb+Jdrfd%% 48
?%2%= ^idmb+Xba~dx 42
?%2%8 ^rkakxgke+^rkak}g%% 42
?%3% Dldr Vdefg% 43
?%6%^rk}b} Jgrdrlg Dedigxgl% 43?%6%4 Lke}b~ Hd}dr DJ^%% 43
?%6%? Idefldj!idefldj ^beffedde DJ^ 4:
?%6%= Lbexefde DJ^ ?8
?%:%^bebigxgde Xbrhdji ?2GGG%ABXKHB ^BEBIGXGDE%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ?6
=%4% Lbrdefld baglgrde ^bebigxgde %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ?6
=%?% Xdjd~de ^rk}b} ^bebigxgde% ?:
=%=% Ikld}g hde Vdlx ^bebigxgde%%%% =>
=%8% @beg} hde ]aobr Hdxd%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% =>
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sggg
=%2% Abxkhb ^befdaogide ]da~ib =>
=%3% ^befkidjde hde Dedig}g} Hdxd%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% =4
GS% JD]GI HDE ^BAODJD]DE =88%4% Fdaodrde Raa ^br}djdde%% =8
8%4%4 ]b`drdj hde brlbaodefde LRO Pkmjd Frdjd Lrgwd%% =8
8%4%? Sg}g) Ag}g hde X`de LRO Pkmjd Frdjd Lrgwd%% =2
8%4%= ]xrlxr Krfdeg}d}g hde Lbxbedfdlbr`dde% =3
8%?% ]bfabexdxgke) Xdrfbxgef hde^k}gxgkegef%% =7
8%=% Odrde ^bad}drde LRO Pkmjd Frdjd Lrgwd% 8>
8%=%4 ^rkhl%% 8>
8%=%? Jdrfd 84
8%=%= Xba~dx%% 8?
8%=%8 ^rkak}g% 8?8%8% Dedig}g} Bibabe bew}e ]xrdxbfg bad}drde
LRO Pkmjd Frdjd Lrgwd%%% 88
8%8%4 Ghbexgcgld}g Cdlxkr!cdlxkr bew}e ]xrdxbfg ^bad}drde
LRO Pkmjd Frdjd Lrgwd% 82
8%8%? Dlxkr wdef Obr~brde hdida bew}ede ]xrdxbfg
^bad}drde LRO Pkmjd Frdjd Lrgwd%%%%%%%%%% 86
8%8%= X`de bew}ede ]xrdxbfg ^bad}drde
LRO Pkmjd Frdjd Lrgwd%% 8:
8%8%8 Dixbredxgc ]xrdxbfg ^bad}drde LRO Pkmjd Frdjd Lrgwd 87
8%2 Dedig}g} bew}ede ]xrdxbfg bad}drde LRO Pkmjd Frdjd Lrgwd
Abeffedlde Abxkhb DJ^ 24
8%2%4 Jd}gi ^befkidjde Hdxd hbefde DJ^ }bmdrd Jkrgpkexdi% 2=
D% Jd}gi befkidjde~dhd Ibsbi Dlxkr% 2=
O% Jd}gi ^befkidjde ~dhd Ibsbi X`de 23
M% Jd}gi ^befkidjde~dhd Ibsbi Dixbredxgc 2:
8%2%? Jd}gi ^befkidjde Hdxd hbefde DJ^ }bmdrd Sbrxgldi% 3>
D% Jd}gi befkidjde~dhd Ibsbi Cdlxkr% 3>
O% Jd}gi ^befkidjde ~dhd Ibsbi Dlxkr%% 3?
M% Jd}gi ^befkidjde ~dhd Ibsbi X`de 3=H% Jd}gi befkidjde~dhd Ibsbi Dixbredxgc 38
8%3 Ga~igld}g Aded`brgdi% 33
LB]GA^RIDE HDE ]D_DE%%%%%%%%%% 6>
4% Lb}ga~ide% 6>
?%]drde 64
HDCXD_ ^R]XDLD%%% 6?
IDA^G_DE%%%%%%%%%%%%% 68
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gz
HDCXD_ XDOBI
Ek% Jdidade
4% ^brlbaodefde `aidj hde skiab }djd RLA hg Ldo~dxbe Fdrx)@dvd Odrdx xdje ?>>:!?>>7%%% =
?% Egidg }ldid odehgef obr~d}defde ?>=% Adxrgl} ~behd~dx gehgsgh ?48% Adxrgl} ~behd~dx fdoefde%%%%% ??2% Gehbl} dmdl%% ?=3% Okokx hde ~rgkrgxd} bibabe dlxkr wdef obr~befdrj hdida
~bew}ede }xrdxbfg ~bad}drde LRO Pkmjd Frdjd Lrgwd% 28
6% Okokx hde ~rgkrgxd} bibabe x`de wdef gefge hgmd~dg hdida~bew}ede }xrdxbfg ~bad}drde LRO Pkmjd Frdjd Lrgwd%% 23
:% Okokx hde ~rgkrgxd} bibabe dixbredxgc }xrdxbfg ~bad}drdeLRO Pkmjd Frdjd Lrgwd % 2:
7% Okokx hde ~rgkrgxd} cdlxkr!cdlxkr ~bew}e }xrdxbfg ~bad}drdeLRO Pkmjd Frdjd Lrgwd 3>
4>% Okokx hde ~rgkrgxd} dlxkr wdef obr~brde hdida ~bew}ede }xrdxbfg~bad}drde LRO Pkmjd Frdjd Lrgwd 3=
44% Okokx hde ~rgkrgxd} x`de }xrdxbfg ~bad}drdeLRO Pkmjd Frdjd Lrgwd 38
4?% Okokx hde ~rgkrgxd} dixbredxgc }xrdxbfg ~bad}drdeLRO Pkmjd Frdjd Lrgwd%% 32
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z
HDCXD_ FDAOD_
Ek% Jdidade
4% Akhbi }bhbrjded ~rk}b} ~bad}drde *Lkxibr hde Dra}xrkef) ?>>:' 4>?% ]xrlxr jgrdrlg ibefld~ *Aiwkek hdida Bihgde}ke) ?>>:'% 47=% Dir lbrdefld ~baglgrde lke}b~xdi%%%%% ?:8% ]xrlxr jgrdrlg ~bew}ede }xrdxbfg ~bad}drde LRO Pkmjd Frdjd
Lrgwd% =?
2% ]xrlxr krfdeg}d}g LRO Pkmjd Frdjd Lrgwd%%%% =33% Frdcgl ~be`dide ~rkhl LRO Pkmjd Frdjd Lrgwd ?>>:!?>>7% 846% ]xrlxr jgrdrlg ~bew}ede }xrdxbfg ~bad}drde LRO Pkmjd Frdjd
Lrgwd%% 88
:% Jd}gi ~befkidjde jkrgpkexdi ~bew}ede }xrdxbfg ~bad}drde LROPkmjd Frdjd Lrgwd 2?
7% Jd}gi ~befkidjde sbrxgldi ~bew}ede }xrdxbfg ~bad}drde LROPkmjd Frdjd Lrgwd 3:
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zg
HDCXD_ IDA^G_DE
Ek% Jdidade
4% Xdjd~de ~rk}b} ~bebigxgde%%% 68?% Lg}gkebr ~bebigxgde% 63=% Hdcxdr ~brxdewdde vdvdemdrd dvdi lb~dhd
LRO Pkmjd Frdjd Lrgwd% :6
8% Jd}gi ~brjgxefde jkrgpkexdi% ::2% Jd}gi ~brjgxefde sbrxgldi% 733% _defldgde ~rk}b} ~baodxde lbrd`gede dldr vdefg 766% _dfda ~rkhl lbrd`gede LRO Pkmjd Frdjd Lrgwd%% 4>=
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G% ^BEHDJRIRDE
4%4% Idxdr Obidldef
^brjdxgde ~dhd ~befbaodefde }blxkr R}djd Aglrk) Lbmgi hde Abebefdj
*RALA' abaobrglde adled xbr}behgrg ~dhd }djd ~begefldxde ~brxaojde
blkekag }brxd hdida }djd abeblde defld lbag}lgede }dx ebfdrd%
^brxaojde hde ~befbaodefde }blxkr RALA }brgef hgdrxglde }bodfdg }didj
}dx gehgldxkr lbobrjd}gide ~baodefede) lj}}ewd odfg ebfdrd!ebfdrd wdef
abagiglg gemkab ~brld~gxd wdef rbehdj% Obrhd}drlde hdxd wdef hgrgig} kibj Ogrk
^}dx ]xdxg}xgl *O^]' ~dhd xdje ?>>>) xgfd xdje ~d}md lrg}g} *xdje 4776' }d`d
}blxkr RALA xbidj ada~ abaobrglde lkexrgo}g wdef abefb}delde) wdgx
hdida xkxdi ~brxaojde ^rkhl Hkab}xgl Orxk *^HO' Ed}gkedi xdje ?>>>
}bob}dr 8)7 ~br}be) }bodewdl ?): ~br}be obrd}di hdrg ~brxaojde }blxkr RALA
*^rgagded) ?>>7'%
Lkexrgo}g }blxkr RALA wdef ob}dr hdida ~brxaojde blkekag
ed}gkedi xbr}box abaodx }blxkr RALA abagiglg ~brde wdef }xrdxbfg} hdida
~baodefede ~brblkekagde odef}d% ^befbaodefde RALA hd~dx hg`dhglde
}bodfdg }dx }xgai} ~brxaojde blkekag ad~e ~bemg~xdde }bodfgde ob}dr
id~defde lbr`d% ]blxkr RALA geg `fd ada~ obr~brde hdida aba~brlbedilde
dxd abebrd~lde obrodfdg ghb ikldi *odjlde fikodi') ~rkhl dxd abxkhb obr}djd
wdef rbibsde hde geksdxgc hg}da~gef ada~ abehkrkef rb}xrlxrg}d}g blkekag
hde akhbreg}d}g }djd!}djd wdef obr}gcdx xghdl }digef obrlka~bxg}g) }brxd
ada~ abehkrkef xbrmg~xdewd }blxkr }vd}xd }bodfdg }blxkr blkekag wdef
bcg}gbe%
Lkexrgo}g }xrdxbfg} }blxkr RALA abaodx ~babrgexdj abidllde ~dwd
exl xbr} abefbaodeflde ~brxaojde RALA Gehkeb}gd dfdr xbrmg~xdewd
lbadehgrgde blkekag hde lb}b`djxbrdde ad}wdrdldx% ]didj }dx ~dwd ~babrgexdj
dhdidj hbefde hgmdedefldeewd ~rkfrda Keb Sgiidfb) Keb ^rkhmx ~dhd xdje
?>>6% ^rkfrda geg obrx`de exl abaodefe lbadehgrgde hde lb}b`djxbrdde
blkekag ikldi hbefde abefbl}~ikrd}g }aobr hdwd ljd} wdef hgagiglg xgd~
hdbrdj abidig ~bemg~xdde ~rkhl lbodeffdde ikldi% ^rkhl lbodeffde ikldi
wdef abehkaged}g ~rkfrda geg dhdidj lbrd`gede hde adldede%
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?
Geh}xrg lbmgi lbrd`gede abagiglg lbada~de ob}dr hdida ~bewbrd~de
xbedfd lbr`d% Geh}xrg lbmgi lbrd`gede geg xbr}bodr id} hg }birj ~bik}kl Gehkeb}gd
hbefde od}g} ~kxbe}g ~rkhl}g hg obrodfdg vgidwdj) }didj }dxewd hg @dvd Odrdx%
Lgebr`d ~drd ~bidl geh}xrg lbrd`gede hg @dvd Odrdx }ddx geg abee`llde
~bemd~dgde wdef abefb}delde% Obrhd}drlde hdxd wdef hgrgig} Hged} ^brgeh}xrgde
hde ^brhdfdefde ^rksge}g @dvd Odrdx) hg}boxlde odjvd rbdig}d}g egidg bl}~kr
~rkhl geh}xrg lbrd`gede ~dhd xdje ?>4> abemd~dg _~% ?):6 xrgige ibogj% ]bidge
gx) geh}xrg lbrd`gede geg ~e ada~ abeffbrdlde }blgxdr 8> ~br}be geh}xrg lbmgi
abebefdj *ldxbfkrg geh}xrg radj xdeffd'%
]didj }dx hdbrdj hg @dvd Odrdx wdef xbrlbedi hbefde lbeffide }blxkr
geh}xrg lbrd`gedeewd dhdidj Ldo~dxbe Fdrx) @dvd Odrdx% Ldo~dxbe Fdrx wdef
}b`dl idad hglbedi hbefde lbrd`gede ligx `fd abagiglg }aobr hdwd ljd} idge
wdef hd~dx hglbaodeflde abe`dhg ~rkhl lbrd`gede wdef egl wdgx dldr vdefg%
Dldr vdefg *Sbxgsbrgd Pgpdegkghb}' abr~dlde xdedade wdef xbrfkikef lb hdida
cdagig Frdagedb *ra~x!ra~xde'%
Dldr vdefg abe`dhg }didj }dx lkakhgxd} ljd} effide Ldo~dxbe Fdrx
ldrbed jdewd hg Ldo~dxbe Fdrx) @dvd Odrdx xdedade geg hglbaodeflde }bmdrd
ob}dr!ob}drde wdgx }blgxdr ?%:>> jd% ]bjgeffd) Gehkeb}gd abe`dhg ~rkh}be dldr
vdefg xbrob}dr hg hegd obr}dad hbefde Okroke }brxd Jdgxg% Jd}gi ~rkhl}g dldr
vdefg d}di Ldo~dxbe Fdrx xbrad}l ekagedxgc hegd) xbxd~g ohghdwd dldr
vdefg }b`dl xdje 47?> }bodfgde ob}dr hgidllde exl abefjd}gilde agewdl
dx}grg }bodfdg odjde hd}dr vbvdefgde dxd lk}abxgl%
^badecddxde dldr vdefg }bodfdg odjde xdad ~rkhl lbrd`gede
abr~dlde ~kxbe}g wdef ob}dr hde aba~ewdg ~rk}~bl wdef odgl hdida
ldgxdeewd hbefde ~befbaodefde }djd lbmgi obrod}g} ~brxdegde wdef hgjdrd~dldehd~dx abegefldxlde lb}b`djxbrdde ~drd lbika~kl }djd *xbrad}l ~bxdeg'%
Edae) dhdewd lbxbrodxd}de ~befbxdjde hde lbxbrda~gide hdida oghdef
~bad}drde wdef hgagiglg kibj lbika~kl }djd abaodx ~bri dhdewd
~bakxgsd}gde hde ~behda~gefde xbrjdhd~ lbika~kl }djd dfdr hd~dx
abefbaodeflde }djd lbrd`gede dldr vdefg }bmdrd obrlbide`xde% Kibj ldrbed
gx) hgoxjlde }dx ~bebigxgde exl abra}lde }xrdxbfg ~bad}drde wdef xb~dx
odfg lbika~kl }djd wdef abefjd}gilde ~rkhl lbrd`gede dldr vdefg%
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=
4%?% bra}de Ad}didj
Ldo~dxbe Fdrx) @dvd Odrdx abr~dlde }didj }dx hdbrdj wdef abagiglg
~kxbe}g }aobr hdwd ikldi wdef egl hde ~rk}~bl ~brxaojde RALA wdef odgl
exl hglbaodeflde hdida x`de abaodefe lbadehgrgde blkekag hdbrdj
abidig ~befbaodefde }blxkr lbrd`gedeewd% Jdi geg hgxe`llde hdida xdobi
~brlbaodefde RALA hg Ldo~dxbe Fdrx) @dvd Odrdx%
Xdobi 4% ^brlbaodefde `aidj hde skiab }djd RLA hg Ldo~dxbe
Fdrx) @dvd Odrdx xdje ?>>:!?>>7
Ek Rrdgde ]dxde ?>>: ?>>7 ^brlbaodefde
4 @aidj RLA Regx 4?%>6: 4?%8== 4)82"
?
@aidj Akhdi
]behgrg
_~
=83%7>>%42>%4:6 =3>%663%423%478
4)73"
= Skiab R}djd_~
:??%642%4>:%>66 :22%334%42?%8>>4)73"
8 D}}bx _~ 8>6%763%?:7%43> 8?8%?72%=8>%6?3 4)73"
2 Akhdi Idr _~ :=%884%642 :3%667%8?4 4)73"
3 Xbedfd Lbr`d Krdef ?3%377 ?6%636 4)73"
]aobr0 Hged} brgehdflk~ # RLA Ldo~dxbe Fdrx *vvv%fdrxldo%fk%gh'
Ldo~dxbe Fdrx wdef }b`dl idad ghbexgl hbefde ligx hde hkhki }bodfdg
~rkhl effide hdbrdjewd) xbrewdxd abagiglg ~kxbe}g }aobr hdwd effide
idgeewd wdef }defdx ~kxbe}gdi exl hglbaodeflde) wdgx dldr vdefg% ]b`dl xdje47?>!de dldr vdefg wdef hg~rkhl}g }bmdrd ob}dr!ob}drde hg Ldo~dxbe Fdrx)
@dvd Odrdx jdewd hgadecddxlde }bodfdg odjde hd}dr ~baodxde agewdl dx}grg hde
lk}abxgl% Lbahgde) odr ~dhd xdje 473>!de aidg hglbaodeflde }djd
lbrd`gede dldr vdefg kibj ~bxdeg }bxba~dx% Edae) ldigxd} hde lkexgegxd} }djd
ad}gj obia obrlbaodef hbefde odgl ldrbed ~drd ~bxdeg ad}gj obrckl} ~dhd
}djd agewdl dx}grg%
^dhdjdi) ad}gj xbrhd~dx rdfda dldr vdefg wdef }defdx }b}dg exl
hgadecddxlde }bodfdg odjde xdad ~rkhl lbrd`gede) abefgefdx obexl dldr
vdefg wdef ~de`def }bjgeffd hd~dx hglbaodeflde abe`dhg ~rkhl lbrd`gede
wdef }defdx gehdj hde `fd abagiglg adecddx }bodfdg drkadxbrd~g hde ~bef}gr
ewdal wdef rdadj igeflefde% ^kxbe}g gegidj wdef lbahgde hgadecddxlde hde
hglbaodeflde Lbika~kl R}djd Obr}dad *LRO' Pkmjd Frdjd Lrgwd) hg
Ldo~dxbe Fdrx) @dvd Odrdx exl abadecddxlde dldr vdefg }bodfdg odjde
odl hdrg obrodfdg ~rkhl lbrd`gede wdef hgjd}gilde }b`dl xdje 4777%
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8
LRO Pkmjd Frdjd Lrgwd abefjd}gilde ~rkhl!~rkhl lbrd`gede wdef
abagiglg egidg b}xbxgld hde ldigxd} xgeffg hbefde abadecddxlde dldr vdefg
}bodfdg adxbrgdi xdad hdrg }birj ~rkhl lbrd`gedeewd% Lb}birjde ~rkhl
wdef hgjd}gilde kibj RLA ~bebrgad ~befjdrfdde ^befdohg ^drgvg}dxd Xgefldx
@dvd Odrdx ~dhd xdje ?>>? geg obr~d xbeede ~i} abeffedlde didx xbee
olde ab}ge hbefde }bexjde fdaodr geksdxgc) lrbdxgc hde hbefde hb}dge wdef
hd~dx hg~b}de }b}dg }bibrd ~bideffde%
^rkhl!~rkhl wdef hgjd}gilde RLA geg abadhlde dldr vdefg }bodfdg
odjde xdad hbefde odxkl lbid~d) odao mbehdeg }brxd oi gxgl wdef lbahgde
hglbika~kllde abe`dhg xgfd lbika~kl ~rkhl) wdgx0 ~rkhl cd}jgkedoib)
cef}gkedi) hde hblkrdxgc% ^rkhl!~rkhl lbrd`gede dldr vdefg wdef hgjd}gilde
kibj hbid~de lbika~kl }djd geg) dexdrd idge0 rdfda debld xd~idl ab`d) xd})
ida~gke) xhef }d`g) xx~ lild}) okebld) }dref odexdi) jgeffd }bldx rdefde%
Vdid~e ~def}d ~d}dr }brxd ~rkhlxgsgxd} }djd LRO Pkmjd Frdjd Lrgwd
xbr} abegefldx) obrhd}drlde jd}gi vdvdemdrd abehdida wdef xbidj hgidllde
kibj ~gjdl gexbredi ~br}djdde) LRO Pkmjd Frdjd Lrgwd obia abagiglg ckl}
hdida abrdemdef) abackraid}glde }brxd abefga~ibabexd}glde }xrdxbfg
~bad}drde hdida abefbaodeflde }djdewd% ^dhdjdi) }xrdxbfg ~bad}drde
abr~dlde }dx didx wdef hd~dx hgfedlde exl abemd~dg x`de }brxd }d}drde
}dx }djd hbefde mdrd abefbaodeflde lbeffide obr}dgef wdef
obrlb}gedaoefde abidig ~d}dr wdef hgad}lg hde ~rkfrda wdef hgfedlde
exl abidwdeg ~d}dr }d}drde xbr}box%
Hbefde dhdewd ~bra}de }xrdxbfg ~bad}drde wdef xb~dx }b}dg hbefde
lkehg}g ~br}djdde) xrbeh) }brxd ~brodjde igeflefde) }dx ~br}djdde dlde
ada~ abefbaodeflde lbeffide obr}dgefewd }brxd ada~ abaodx~br}djdde aba~brxdjdelde bl}g}xbe}g }djdewd }bmdrd obrlbide`xde% Kibj
ldrbed gx) obrhd}drlde idxdr obidldef wdef xbidj hglbaldlde) adld
~brad}didjde ~bebigxgde geg dlde hgra}lde }bodfdg obrglx 0
4% Cdlxkr!cdlxkr d~d }d`d wdef aba~befdrjg ~bew}ede }xrdxbfg ~bad}drdeLRO Pkmjd Frdjd Lrgwd;
?% Odfdgaded }xrdxbfg ~bad}drde wdef xb~dx exl hgga~ibabexd}glde kibj LROPkmjd Frdjd Lrgwd;
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2
4%=% X`de ^bebigxgde
Obrhd}drlde idxdr obidldef hde ra}de ad}didj wdef xbidj hgrdglde hg
dxd}) adld x`de wdef dlde hgmd~dg hdida ~bebigxgde geg dexdrd idge0
4% Abefghbexgcgld}g cdlxkr!cdlxkr wdef aba~befdrjg hde abe`dhg e}r~bew}ede }xrdxbfg ~bad}drde LRO Pkmjd Frdjd Lrgwd%
?% Abew}e hde abrblkabehd}glde }xrdxbfg ~bad}drde wdef xb~dx exlhgxbrd~lde LRO Pkmjd Frdjd Lrgwd%
4%8% Adecddx bebigxgde
Jd}gi wdef hg~brkibj abidig lbfgdxde ~bebigxgde geg hgjdrd~lde hd~dx
abaobrglde adecddx }bodfdg obrglx 0
4% Odfg Lbika~kl R}djd Obr}dad *LRO' Pkmjd Frdjd LrgwdJd}gi ~bebigxgde hgjdrd~lde hd~dx abe`dhg }aodef }drde wdef ~k}gxgc odfg
~bidl }djd dfdr hd~dx abe`dhg odjde ad}lde ad~e ~brxgaodefde hdida
abew}e }xrdxbfg ~bad}drde odfg ~rkhl wdef hgjd}gilde%
?% Odfg Dldhbag}gJd}gi ~bebigxgde hgjdrd~lde hd~dx abaobrglde fdaodrde }brxd ~befbxdjde
~bebrd~de abxkhb Dediwxgmdi Jgbrdrmjw ^rkmb}} *DJ^' hdida abew}e
}xrdxbfg ~bad}drde }brxd }bodfdg }aobr geckrad}g exl ~bebigxgde ibogj ide`x%
=% Odfg Ibaodfd babrgexdjJd}gi ~bebigxgde hgjdrd~lde hd~dx abe`dhg odjde ad}lde wdef xbrldgx hbefde
lbog`dlde ~bad}drde odfg ~befbaodefde }djd lbmgi obrod}g}lde ~brxdegde
hbefde lkakhgxg effide dldr vdefg%
8% Odfg Ad}wdrdldx RaaJd}gi ~bebigxgde hgjdrd~lde hd~dx aba~brldwd ljd}dedj lbgiade ad}wdrdldx
hde abe`dhg }didj }dx rbcbrbe}g dixbredxgc ~bew}ede }xrdxbfg oghdef
~bad}drde odfg RALA%
4%2% _def Igefl~ ^bebigxgde
Dedig}g} }xrdxbfg ~bad}drde ~dhd RLA ~befjd}gi ~rkhl lbrd`gede dldr
vdefg ~dhd LRO Pkmjd Frdjd Lrgwd geg hgidllde ~dhd ~}dx }djd *}blrbxdrgdx'
LRO Pkmjd Frdjd Lrgwd hg @dide ^dlvke Ek% 4>) Ldo~dxbe Fdrx) @dvd Odrdx%
_def igefl~ dedig}g} hde ~baodjd}de hdida ~bebigxgde geg abig~xg ~rkcgi LRO
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3
Pkmjd Frdjd Lrgwd) fdaodrde aa }djd ~rkhl lbrd`gede dldr vdefg) dedig}g}
xbrjdhd~ ]bfabexdxgke) Xdrfbxgef hde ^k}gxgkegef *]X^' hde odrde ~bad}drde
LRO Pkmjd Frdjd Lrgwd%
Abidig dedig}g} }xrdxbfg ~bad}drde ~dhd LRO Pkmjd Frdjd Lrgwd geg dlde
hg~brkibj cdlxkr!cdlxkr wdef obr~befdrj hde abe`dhg e}r ~bew}e jgrdrlg
}xrdxbfg ~bad}drde% Cdlxkr hde e}r ~bew}e jgrdrlg }xrdxbfg ~bad}drde xbr}box
lbahgde dlde hgdedig}g} hbefde abxkhb Dediwxgmdi Jgbrdrmjw ^rkmb}} *DJ^'
dfdr abefjd}gilde rblkabehd}g }xrdxbfg ~bad}drde wdef hd~dx hgga~ibabexd}glde
kibj LRO Pkmjd Frdjd Lrgwd exl ~befbaodefde }djd lbrd`gede dldr vdefg
wdef hg`dideldeewd%
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GG% XGE@DRDE ^R]XDLD
?%4% Hbcgeg}g RALA *R}djd Aglrk) Lbmgi) hde Abebefdj'
Obrhd}drlde Rehdef!Rehdef Ek% ?> xdje ?>>: xbexdef RALA wdef
hglxg~ hdrg vvv%og%fk%gh) dhd obobrd~d lrgxbrgd wdef hg~brfedlde exl
abehbcgeg}glde ~befbrxgde hde lrgxbrgd R}djd Aglrk) Lbmgi hde Abebefdj%
^befbrxgde!~befbrxgde RALA xbr}box dhdidj 0
4% R}djd AglrkLrgxbrgd lbika~kl R}djd Aglrk dhdidj }djd ~rkhlxgc agigl krdef ~brkrdefde
hde+dxd odhde }djd ~brkrdefde wdef ababejg lrgxbrgd R}djd Aglrk
}bodfdgaded hgdxr hdida Rehdef!Rehdef geg%
?% R}djd LbmgiLrgxbrgd R}djd Lbmgi Dhdidj }djd blkekag ~rkhlxgc wdef obrhgrg }behgrg)
wdef hgidllde kibj krdef ~brkrdefde dxd odhde }djd wdef olde
abr~dlde dedl ~br}djdde dxd olde mdodef ~br}djdde wdef hgagiglg)
hgld}dg) dxd abe`dhg odfgde odgl idef}ef ad~e xghdl idef}ef hdrg }djd
abebefdj dxd }djd ob}dr wdef ababejg lrgxbrgd R}djd Lbmgi }bodfdgaded
hgadl}h hdida Rehdef!Rehdef geg%
=% R}djd AbebefdjLrgxbrgd R}djd Abebefdj dhdidj }djd blkekag ~rkhlxgc wdef obrhgrg }behgrg)
wdef hgidllde kibj krdef ~br}bkrdefde dxd odhde }djd wdef olde
abr~dlde dedl ~br}djdde dxd mdodef ~br}djdde wdef hgagiglg) hgld}dg)
dxd abe`dhg odfgde odgl idef}ef ad~e xghdl idef}ef hbefde R}djd Lbmgi
dxd }djd ob}dr hbefde `aidj lbldwdde obr}gj dxd jd}gi ~be`dide xdjede
}bodfdgaded hgdxr hdida Rehdef!Rehdef geg%
Lrgxbrgd R}djd Aglrk) Lbmgi hde Abebefdj *RALA' aberx RR Ek% ?>
xdje ?>>: geg hgfkikeflde obrhd}drlde `aidj d}bx hde ka}bx wdef hgagiglg
kibj }bodj }djd }b~brxg wdef hgrdglde }bodfdg obrglx0
4% R}djd Aglrkd% Abagiglg lbldwdde obr}gj ~digef odewdl _~% 2>%>>>%>>>)>> *igad ~ij `xd
r~gdj' xghdl xbrad}l xdedj hde odefede xba~dx }djd< dxd
o% Abagiglg jd}gi ~be`dide xdjede ~digef odewdl _~% =>>%>>>%>>>)>> *xgfd
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rdx} `xd r~gdj'%
?% R}djd Lbmgid% Abagiglg lbldwdde obr}gj ibogj hdrg _~% 2>%>>>%>>>)>> *igad ~ij `xd
r~gdj' }da~dg hbefde ~digef odewdl _~% 2>>%>>>%>>>)>> *igad rdx} `xd
r~gdj' xghdl xbrad}l xdedj hde odefede xba~dx }djd< dxd
o% Abagiglg jd}gi ~be`dide xdjede ibogj hdrg _~% =>>%>>>%>>>)>> *xgfd rdx}`xd r~gdj' }da~dg hbefde ~digef odewdl _~% ?%2>>%>>>%>>>)>> *hd agiwdr
igad rdx} `xd r~gdj'%
=% R}djd Abebefdjd% Abagiglg lbldwdde obr}gj ibogj hdrg _~% 2>>%>>>%>>>)>> *igad rdx} `xd
r~gdj' }da~dg hbefde ~digef odewdl _~% 4>%>>>%>>>%>>>)>> *}b~ij
agiwdr r~gdj'< dxd
o% Abagiglg jd}gi ~be`dide xdjede ibogj hdrg _~% ?%2>>%>>>%>>>)>> *hdagiwdr igad rdx} `xd r~gdj' }da~dg hbefde ~digef odewdl _~%
2>%>>>%>>>%>>>)>> *igad ~ij agiwdr r~gdj'%
Obrhd}drlde ~d}di ? RR Ek% ?> xdje ?>>:) RALA obrd}d}lde0 *4'
lblbidrfdde< *?' hbaklrd}g blkekag< *=' lbobr}dadde< *8' bcg}gbe}g obrlbdhgide>6'%
Aberx AmLbeed hdida X`g~xkek *?>>:' dhdidj adrlbxgef g} bsbrwxjgef
deh bsbrwxjgef g} adrlbxgef% Hbefde ldxd idge) ~bad}drde olde idfg }blbhdr
hb~drxbabe dxd cef}g aded`brgdi hdida }bodj krfdeg}d}g% ^bad}drde xbidj
abe`biad abe`dhg cgik}kcg hde mdrd obrog}eg} wdef obrkrgbexd}g ~dhd ~bad}de
lboxjde hde lbgefgede ~bideffde }bmdrd bcblxgc) bcg}gbe) hde bxg} }bhbaglgde
r~d }bjgeffd ibogj effi hgodehgeflde ~drd ~b}dgef hde obrlkexrgo}g ~dhd
~begefldxde lb}b`djxbrdde ad}wdrdldx hde igeflefde }bmdrd aa%
Aberx Lkxibr hde Dra}xrkef *?>>:') ~bad}drde dhdidj }dx ~rk}b}
}k}gdi hde aded`brgdi hgaded ~rgodhg dxd krfdeg}d}g aba~brkibj d~d wdef
abrbld oxjlde hde gefgelde abidig ~bemg~xdde hde ~brxldrde egidg hbefde
wdef idge% Hdida lkexbl} og}eg} wdef ibogj }ba~gx) ~bad}drde abemdl~
abemg~xdlde joefde ~brxldrde adxde egidg hbefde ~bideffde wdef
abefexeflde% Kibj ldrbed gx) hbcgeg}g ~bad}drde dhdidj ~rk}b} hgaded
~br}djdde abemg~xdlde egidg odfg ~bideffde hde abaodefe joefde wdef
ldx hbefde ~bideffde hbefde x`de exl abedefld~ egidg hdrg ~bideffde
}bodfdg gaodideewd%
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^rk}b} ~bad}drde }bmdrd }bhbrjded hgfdaodrlde hdida igad idefldj)
}b~brxg wdef hggi}xrd}glde hdida Fdaodr 4% Hdida ba~dx idefldj ~brxdad)
~br}djdde oblbr`d exl abadjdag ~bideffde) abemg~xdlde egidg odfg
~bideffde) hde abaodefe joefde wdef ldx hbefde ~bideffde% Hdida
idefldj dljgr) ~br}djdde abedg jd}gi hdrg abemg~xdlde egidg effi odfg
~bideffde% Hbefde abemg~xdlde egidg odfg ~bideffde) }bodfdg gaodideewd abrbld
abedefld~ egidg hdrg ~bideffdeewd hdida obexl ~be`dide) idod) hde blgxd}
~bideffde hdida defld ~de`def *Lkxibr hde Dra}xrkef) ?>>:'%
Abemg~xdlde egidg exl ~bideffde hde
abaodefe joefde ~bideffde
Abedefld~ lbaodig egidg ~bideffde
Fdaodr 4%Akhbi }bhbrjded ~rk}b} ~bad}drde *Lkxibr hde Dra}xrkef) ?>>:'
Ckl} xdad ~rk}b} ~bad}drde dhdidj exl abemg~xdlde }brxd
abedefld~ lbaodig egidg ~bideffde% Jdi geg }b`dide hbefde lke}b~ ~bad}drde
wdef obr~dehdefde odjvd lemg exl abv`hlde x`de krfdeg}d}g xbribxdl
~dhd lbada~de krfdeg}d}g hdida abemg~xdlde) abaobrglde) hde
abefkaegld}glde egidg ~bideffde *m}xkabr sdib' lb~dhd ~d}dr }d}drdeewd
}bmdrd ibogj bcblxgc hgodehgeflde ~dhd ~b}dgef% Hbcgeg}g egidg ~bideffde dhdidjrd}gk dexdrd d~d wdef hg~brkibj ~bideffde hde d~d wdef gd obrglde *X`g~xkek)
?>>:'%
?%=% ]xrdxbfg ^bad}drde
Obrhd}drlde d}di!}i ldxd) g}xgidj }xdrxbfg obrd}di hdrg odjd}d Wedeg
}xdrxbfgd *}xrdxk} 1 agigxbr< hde gf 1 abaga~ge') wdef drxgewd }beg dxd gia
exl abe`dhg }bkrdef `behrdi% Hdida lkexbl} og}eg}) }xrdxbfg abeffdaodrlde
drdj og}eg} wdef abefglxg igeflefde wdef hg~gigj hde abr~dlde ~bhkade
Abadjdag ~d}dr
hde lboxjde
}brxd lbgefgede
~bideffde
Abrdemdef }xrdxbfg
~bad}drde wdef
hgfbrdllde kibj
~bideffde
Abaodefe joefde
wdef abefexeflde
hde abemg~xdlde
lb~d}de ~bideffde
Abaodefe ~rkfrda
~bad}drde xbrgexbfrd}g
wdef abaobrg egidg
effi
Abedefld~ egidg hdrg
~bideffde exl
abemg~xdlde lbexefde
hde blgxd} ~bideffde
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exl abefdikld}glde }aobr hdwd hde }djd krfdeg}d}g *X`g~xkek hde Hgded)
?>>>'%
Aberx @dge hdida X`g~xkek hde Hgded *?>>>' ~dhd aaewd) }dx
krfdeg}d}g og}eg} abaoxjlde }xrdxbfg d~dogid obrdhd hdida obobrd~d }gxd}g
obrglx0
4% ]aobr hdwd *ade}gd) akhdi) odjde odl) xblekikfg) vdlx) hde idge!idge'wdef hgagiglg xbrodxd}%
?% Dhd lbxghdl~d}xgde abefbedg lbldxde obr}dgef krfdeg}d}g%=% Lkagxabe xbrjdhd~ }aobr hdwd xghdl hd~dx hgodj idfg%8% Lb~x}de!lb~x}de jdr} hglkkrhged}glde dexdr odfgde }b~de`def vdlx%2% Dhd lbxghdl~d}xgde abefbedg ~befbehdigde geg}gdxgc%
Aberx Kjadb hdida Hgrfdexkrk *?>>4') ~brobhdde }xrdxbfg og}eg}
hbefde ~brbemdedde og}eg} xbribxdl ~dhd ldxd lbeffide obr}dgef% Xde~d
~b}dgef) xghdl hg~brilde dhdewd }xrdxbfg% Kibj ldrbed gx) idjgridj fdfd}de
aded`babe }xdrdxbfg} wdef obrdrxg abemd~dg hde aba~brxdjdelde lbeffide
lka~bxgxgc% G}xgidj lbeffide lka~bxgxgc hd~dx hgdrxglde }bodfdg }bfdid }b}dx
wdef hd~dx hgidllde hbefde `dj ibogj odgl kibj }bodj ~br}djdde ogid
hgodehgeflde hbefde ~br}djdde!~br}djdde }dgefde *Hdsgh) ?>>7'%
Aberx Radr *?>>4' hdida }g}g xgefldxde aded`babe) xbrhd~dx hd `beg}
~brbemdedde) wdgx0
4% ^brbemdedde ]xrdxbfg}Abr~dlde odfgde hdrg aded`babe }xrdxbfg}% Aded`babe }xrdxbfg} dhdidj }beg
hde gia exl ~baodxde *ckraidxgef') ~bebrd~de *ga~ibabexgef' hde
bsdid}g *bsdidxgef' lb~x}de!lb~x}de }xrdxbfg} dexdr cef}g wdef
abaeflgelde }bodj krfdeg}d}g abemd~dg x`de hg ad}d hdxdef% @dhg)~brbemdedde }xrdxbfg} ibogj xbrckl} ~dhd odfdgaded aded`babe ~emdl
abebexlde sg}g) ag}g) cdi}dcdj) hde }xrdxbfg ~br}djdde exl abemd~dg x`de
~br}djdde hdida defld ~de`def%
?% ^brbemdedde k~brd}gkediAbr~dlde odfgde hdrg }xrdxbfg k~brd}gkedi wdef ibogj abefdrdj ~dhd oghdef
cef}gkedi ~br}djdde hdida rdefld exl aba~br`bid} adled }dx }xrdxbfg
xdad hbefde ghbexgcgld}g rgemgde wdef }gcdxewd }~b}gcgl hde obr`defld ~behbl%
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]xrdxbfg cef}gkedi geg abe`dhg ~beexe hdida abidllde obrodfdg dlxgsgxd}
dfdr lke}g}xbe olde jdewd hbefde }xrdxbfg xdadewd }d`d) abidgelde `fd
hbefde }xrdxbfg hg oghdef cef}gkedi idgeewd%
Obrhd}drlde rdgde wdef dhd) ghbexgcgld}g hde ~bebexde }xrdxbfg obrodfdg
oghdef cef}gkedi }defdx ~bexgef ldrbed hd~dx ibogj aba~br`bid} }xrdxbfg xdad%
Kibj ldrbed gx) xghdl dhd ~gigjde idge odfg aded`babe lbmdig abefbaodeflde
obrodfdg }xrdxbfg oghdef cef}gkedi hbefde abaobrglde ~brjdxgde xdad ~dhd
oghdef!oghdef cef}gkedi wdef ~bexgef) }didj }dxewd dhdidj oghdef ~bad}drde%
Xbrhd~dx obobrd~d admda ~befbrxgde }xrdxbfg ~bad}drde hdrg ~drd djig%
Aberx Adrr} hdida Radr *?>>4' }xrdxbfg ~bad}drde hghbcgeg}lde }bodfdg
}dx ~rk}b} ~bebexde rbemded ~drd ~baga~ge ~emdl wdef obrckl} ~dhd x`de
`defld ~de`def krfdeg}d}g) hg}brxdg ~bew}ede }dx mdrd dxd ~dwd odfdgaded
dfdr x`de xbr}box hd~dx hgmd~dg% ]xrdxbfg ~bad}drde hghbcgeglde }bmdrd lj}}
}bodfdg xgehdlde wdef obr}gcdx gemrbabexdi *}bedexgd}d abegefldx' hde xbr}!
abebr}) }brxd hgidllde obrhd}drlde }hx ~dehdef xbexdef d~d wdef hgjdrd~lde
kibj ~drd ~bideffde hg ad}d hb~de *^rdjdidh hdida Radr) ?>>4'%
Aberx Hdsgh *?>>3' }xrdxbfg ~bad}drde dhdidj }beg hde gia exl
abackraid}g) abefga~ibabexd}g) hde abefbsdid}g lb~x}de igexd} cef}g
wdef abaeflgelde krfdeg}d}g hd~dx abemd~dg x`deewd% ^rk}b} aded`babe
}xrdxbfg} xbrhgrg dxd} xgfd xdjd~) wdgx0 ckraid}g }xrdxbfg) ga~ibabexd}g }xrdxbfg) hde
bsdid}g }xrdxbfg%
Ckraid}g }xrdxbfg xbrad}l abefbaodeflde sg}g hde ag}g)
abefghbexgcgld}g ~bidef hde demdade bl}xbredi ~br}djdde) abebexlde
lbldxde hde lbibadjde gexbredi) abebxd~lde x`de `defld ~de`def)
abra}lde dixbredxgc }xrdxbfg) hde abagigj }xrdxbfg xbrxbex wdef dldehgidl}dedlde% Ga~ibabexd}g }xrdxbfg dxd }brgef ldig hg}box xdjd~ ~bidl}dedde
}xrdxbfg obrdrxg abakogig}d}g ldrwdvde hde aded`br exl abeba~dxlde }xrdxbfg
wdef xbidj hgckraid}glde abe`dhg xgehdlde% ]bhdeflde bsdid}g }xrdxbfg dhdidj
xdjd~ cgedi hdida aded`babe }xrdxbfg}%
Aberx X`g~xkek *?>>:') }xrdxbfg ~bad}drde abr~dlde rbemded wdef
abe`dodrlde bl}~blxd}g ~br}djdde dlde hda~dl hdrg obrodfdg dlxgsgxd} dxd
~rkfrda ~bad}drde xbrjdhd~ ~bragexdde ~rkhl dxd igeg ~rkhlewd hg ~d}dr
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}d}drde xbrxbex% ^rkfrda ~bad}drde abig~xg xgehdlde!xgehdlde ~bad}drde wdef
hd~dx aba~befdrjg ~bragexdde xbrjdhd~ ~rkhl) hgdexdrdewd hdida jdi
abefodj jdrfd) abakhgcgld}g lda~dewb glide) abrdemdef ~rkak}g lj}})
abebexlde ~gigjde }dirde hg}xrgo}g) hde }bodfdgewd%
?%8% ]bfabexdxgke) Xdrfbxgef hde^k}gxgkegef
Hdida hegd og}eg}) dhd odewdl `beg} lke}abe hbefde odewdl rdfda
lboxjde% ]bodfgde ~br}djdde obrdhd hdida ~k}g}g exl abidwdeg obobrd~d
}bfabe hbefde ibogj odgl hdrg~dhd }bfabe idgeewd% Kibj ldrbed gx) ad}gef!
ad}gef ~br}djdde jdr} abaodfg lb}birjde ~d}dr) abagigj }bfabe xbrodgl)
hde abrdemdef }xrdxbfg exl abidwdeg }bfabe xbr~gigj hbefde odgl *Lkxibr hdeDra}xrkef) ?>>6'% ^rk}b} ~bagigjde }bfabe ~d}dr xbrodgl hde ~brdemdefde
}xrdxbfg exl abidwdeg }bfabe ~d}dr wdef hg~gigj xbr}box abigodxlde }bfabexd}g
~d}dr) ~bebxd~de xdrfbx ~d}dr) hgcbrbe}gd}g) hde ~k}gxgkegef ~d}dr% Aberx
Lkxibr hde Dra}xrkef *?>>6') ~befbrxgde g}xgidj!g}xgidj xbr}box) wdgx0
4% ]bfabexd}g d}dr]bfabexd}g ~d}dr dhdidj ~rk}b} abaodfg ~d}dr abe`dhg lbika~kl ~baobig
obrobhd wdef aba~ewdg lboxjde) ldrdlxbrg}xgl) dxd ~brgidl wdef obrobhd
hde wdef aeflge ababrilde ~rkhl dxd ~rkfrda ~bad}drde xbr~g}dj%
]bfabe ~d}dr }behgrg xbrhgrg hdrg }blbika~kl lke}abe wdef abrb}~ke
hbefde mdrd wdef }dad xbrjdhd~ }b`aidj }djd ~bad}drde xbrxbex%
?% Xdrfbx d}dr^bebxd~de xdrfbx ~d}dr dhdidj ~rk}b} abefbsdid}g hdwd xdrgl ad}gef ad}gef
}bfabe ~d}dr hde abagigj }dx dxd ibogj `aidj }bfabe wdef hgad}lg%
=% Hgcbrbe}gd}g ~d}dr hde ^k}gxgkegef^k}gxgkegef wdef bcblxgc hgaidg hbefde hgcbrbe}gd}g wdef obedr!obedr
abehgcbrbe}gd}glde ~bedvdrde ~d}dr ~br}djdde }bjgeffd ~br}djdde hd~dx
abaobrglde egidg ibogj lb~dhd lke}abe% ]bhdeflde ~k}gxgkegef dhdidj
~befdxrde ~rkhl exl abehhlg xba~dx wdef `bid}) obrobhd) hde
hggefgelde rbidxgc xbrjdhd~ ~rkhl ~b}dgef hdida ~glgrde lke}abe }d}drde%
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?%2% Lke}b~ Odrde ^bad}drde *Adrlbxgef Agz'
Aded`babe ~bad}drde hglbika~kllde hdida ba~dx d}~bl wdef }brgef
hglbedi hbefde adrlbxgef agz dxd odrde ~bad}drde% Aberx Lkxibr hde
Dra}xrkef *?>>:' odrde ~bad}drde *adrlbxgef agz' dhdidj la~ide didx
~bad}drde xdlxg} xbrlbehdig wdef hg~dhlde ~br}djdde exl abefjd}gilde
rb}~ke wdef hggefgeldeewd hg ~d}dr }d}drde% Odrde ~bad}drde xbrhgrg hdrg ba~dx
lbika~kl sdrgdobi wdef hg}box ba~dx ^)wdgx0
?%2%4 ^rkhmx+ ^rkhl
^rkhl obrdrxg lkaoged}g odrdef hde `d}d wdef hgxdvdrlde ~br}djdde
lb~dhd ~d}dr }d}drde% Bibabe!bibae wdef xbrad}l hdida odrde ~rkhl dexdrd
idge rdfda ~rkhl) ldigxd}) hb}gfe) cgxr) edad abrbl) lbad}de) }brxd idwdede%
Aberx Lkxibr *?>>2' ~rkhl hd~dx hglid}gcgld}glde abe`dhg xgfd lbika~kl
aberx hdwd xdjde hde v`hewd) wdgx0
4% Odrdef wdef xghdl xdjde idad *ekehrdoib fkkh}' dhdidj odrdef odrdefobrv`h wdef ogd}dewd hglke}a}g hdida }dx dxd obobrd~d ldig
~beffedde%
?% Odrdef xdjde idad *hrdoib fkkh}' dhdidj odrdef obrv`h wdef ogd}dewdxbxd~ obrxdjde vdid~e }hdj hgfedlde obobrd~d ldig% ^rkhl xdjde idad
~dhd aaewd ababrilde ~be`dide hde ~bidwdede wdef ibogj ~rgodhg)
abefbedlde adr`ge wdef ibogj xgeffg) hde ababrilde ibogj odewdl hdrg
~be`di%
=% @d}d *}brsgmb}' dhdidj ~rkhl wdef xghdl obrv`h) xghdl hd~dx hg~g}djlde) hdeahdj jdog}% ^rkhl `beg} geg) ababrilde ~befbehdigde ax) lrbhgogigxd}
~bad}kl) hde lbada~de ~bewb}dgde wdef ibogj xgeffg% ^rkhl!~rkhl `d}d
kibj ~br}djdde jdr}idj hg}b}dglde hbefde x`de hdrg ~br}djdde) }bjgeffd
~rkhl d}d wdef hgxdvdrlde hd~dx abad}lde lke}abe%
?%2%? ^rgmb+ Jdrfd
Jdrfd dhdidj `aidj def wdef jdr} hgodwdrlde ~bideffde exl
aba~brkibj ~rkhl% Jdrfd dhdidj }dx!}dxewd e}r odrde ~bad}drde wdef
abefjd}gilde ~behd~dxde) }bhdeflde e}r!e}r idgeewd abefjd}gilde ogdwd%
Jdrfd dhdidj e}r odrde ~bad}drde wdef ~digef ahdj hg}b}dglde hde
abaoxjlde vdlx wdef rbidxgc }gefldx) }bhdeflde mgrg!mgrg ~rkhl) }dirde
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hg}xrgo}g) odjlde ~rkak}g abaoxjlde ibogj odewdl vdlx% Jdrfd `fd
aba~k}g}glde egidg wdef hgadl}hlde ~br}djdde lb~dhd ~d}dr xbexdef ~rkhl
hde abrblewd *Lkxibr) ?>>2'%
?%2%=^idmb+Xba~dx
Xba~dx dxd }dirde ~bad}drde abig~xg lbfgdxde ~br}djdde wdef
abaodx ~rkhl xbr}bhgd odfg ~bideffde }d}drde% ]dirde ~bad}drde dhdidj
rdefldgde krfdeg}d}g wdef }digef xbrfdexef wdef xbrigodx hdida ~rk}b} exl
abe`dhglde }dx ~rkhl dxd `d}d }gd~ exl hgfedlde dxd hglke}a}g% ]dirde
~bad}drde hd~dx hghbcgeg}glde }bodfdg jga~ede ~br}djdde hde ~brkrdefde wdef
abefdaogi digj jdl dxd abaodex hdida ~befdigjde jdl dxd} odrdef dxd `d}d
xbrxbex }bidad odrdef dxd `d}d xbr}box obr~gehdj hdrg ~rkh}be lb lke}abe
*Lkxibr) ?>>2'%
?%2%8 ^rkakxgke+ rkak}g
^rkak}g obrdrxg dlxgsgxd} wdef abewda~dglde ~rkhl hde abao`l
~bideffde exl abaobigewd% Hbcgeg}g ~rkak}g aberx Lkxibr *?>>2' dhdidj
obrodfdg lbfgdxde wdef hgidllde kibj ~rkh}be exl abefkaegld}glde
adecddx hdrg ~rkhlewd) abao`l) hde abefgefdxlde ~drd lke}abe }d}drde
dfdr abaobig ~rkhl xbr}box% ]bmdrd rgemg x`de ~rkak}g aberx X`g~xkek
*?>>:' dhdidj }bodfdg obrglx0
4% Abefgeckrad}glde) hd~dx obr~d0d% Abefgeckrad}glde ~d}dr abefbedg lbobrdhdde }dx ~rkhl odro% Aba~brlbedilde mdrd ~badldgde wdef odr }dx ~rkhlm% Abewda~dglde ~brodjde jdrfd lb~dhd ~d}drh% Abefgeckrad}glde d}d!`d}d wdef hg}bhgdlde kibj ~br}djddeb% Abir}lde lb}de wdef lbigrc% Abefrdefg lbxdlxde dxd lbljdvdxgrde ~baobigf% Abaodefe mgxrd ~br}djdde
?% Abao`l ~bideffde }d}drde exl0d% Abaobexl ~gigjde abrblo% Abefdigjlde ~gigjde abrbl lb abrbl xbrxbexm% Abefodj ~br}b~}g ~bideffde xbr}box dxrgox ~rkhlh% Abehkrkef ~baobig exl obide`d }ddx gx `fd
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b% Abehkrkef ~baobig exl abebrgad le`efde vgrdegdfd=% Abefgefdxlde) hd~dx xbrhgrg hdrg0
d% Abefgefdxlde ~baobig odjvd ~rkhl wdef obr}deflxde hgoxjlde hdidavdlx hbldx
o% Abefgefdxlde ~baobig dlde xba~dx!xba~dx wdef abe`di ~rkhl~br}djdde
m% Abaodx ~baobig xbxd~ gefdx vdid~e xghdl dhd lda~dewb glide) abe`dfddfdr gefdxde ~brxdad ~baobig `dxj ~dhd ~rkhl ~br}djdde
?%3% Dldr Vdefg
Dldr vdefg *Sbxgsbrgd Pgpdegkghb}' abr~dlde xdedade wdef xbrfkikef lb
hdida cdagig Frdagedb *ra~x!ra~xde'% ]bmdrd cg}gl) xdedade geg xbrigjdx
}b~brxg ra~x wdef ibodx) xaojewd xbfdl lb dxd} hde xgeffgewd abemd~dg 4)2
abxbr% Dldr xdedade geg obr~d dldr obrmdodef odewdl) obrvdred legef ~mdx
dxd do!do jgeffd abrdj xd *_}ig) ?>4>'%
Dldr vdefg xaoj }or hg hdxdrde xgeffg ~dhd lbxgeffgde 6>> a h~i)
}j 46!?6>
M hbefde mrdj j`de ?>>!?%>>> aa+xdje% Xbxd~g) xdedade geg `fd
hd~dx xaoj hg xdedj ag}lge jdrd hde hg xba~dx ~ded}% Xdedj wdef mkmkl exlohghdwd dldr vdefg dhdidj xdedj wdef obr~d}gr dxd xdedj do sildegl%
^bededade dldr vdefg hd~dx hgidllde }bmdrd akeklixr dxd~e xa~def }drg%
Xdedade geg `fd hd~dx hgxdeda hg idjde agrgef) }b~brxg wdef hglbaodeflde hg
Fdrx hbefde lbagrgefde idjde abemd~dg 42 ~br}be% Rar ~debe xdedade dldr
vdefg obrlg}dr 4?!4: oide *_}ig) ?>4>'%
Aberx Fedvde *?>4>') adecddx idge ohghdwd dldr vdefg wdef
hglbaodeflde kibj ~bxdeg hg Fdrx }b`dl xdje 473>!de obr~d lbrd`gede dldr
vdefg% ^rkhl}g dldr vdefg hde }bexrd ~rkhl}g lbrd`gede dldr vdefg
hglbaodeflde hg Lbmdadxde Ibib}) ]dadrdef) Odwkaokef hde Mgidv%
?%6% ^rk}b} Jgrdrlg Dedigxgl
?%6%4 Lke}b~ Hd}dr DJ^
^befkidjde hdxd exl dedig}g} }xrdxbfg ~bad}drde ~dhd RLA ~befjd}gi
~rkhl lbrd`gede dldr vdefg) }xhg ld}} ~dhd LRO Pkmjd Frdjd Lrgwd geg
abeffedlde abxkhb ^rk}b} Jgrdrlg Dedigxgl dxd wdef ogd}d hg}box hbefde
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Dediwxgmdi Jgbrdrmjw ^rkmb}} *DJ^'% Abxkhb geg hglbaodeflde kibj Xjkad} I%
]ddxw) }bkrdef djig adxbadxgld hde abr~dlde }bodj lbrdefld exl
abefdaogi lb~x}de hbefde bcblxgc dxd} ~br}kdide wdef lka~ibl}) hbefde mdrd
abewbhbrjdedlde hde aba~brmb~dx ~rk}b} ~befdaogide lb~x}de exl
ababmdjlde ~br}kdide xbr}box lbhdida odfgde!odfgdeewd) abedxd odfgde dxd
~bodj geg hdida }dx }}ede jgrdrlg) abaobrg egidg eabrgl ~dhd
~brxgaodefde }owblxgc xbexdef ~bexgefewd xgd~ ~bodj hde abe}gexb}g} obrodfdg
~brxgaodefde exl abebxd~lde ~bodj aded wdef abagiglg ~rgkrgxd} ~digef
xgeffg hde obrxgehdl exl aba~befdrjg jd}gi ~dhd }gxd}g xbr}box%
Abxkhb DJ^ geg abaodex ababmdjlde ~br}kdide lka~ibl} hbefde
abe}xrlxr }dx jgrdrlg lrgxbrgd) ~gjdl wdef obrlb~bexgefde) jd}gi hde hbefde
abedrgl obrodfdg ~brxgaodefde fed abefbaodeflde okokx dxd ~rgkrgxd}%
Abxkhb geg abeffdoeflde lbldxde hdrg ~brd}dde hde ikfgld wdef obr}deflxde
~dhd obrodfdg ~br}kdide) idi abe}gexb}g} obrodfdg ~brxgaodefde wdef obrdfda
abe`dhg jd}gi }b}dg hbefde ~brlgrdde }bmdrd gexgxgc) }bodfdgaded wdef
hg~rb}bexd}glde ~dhd ~brxgaodefde wdef xbidj hgodx *]ddxw) 4774'%
Abxkhb Dediwxgmdi Jgbrdrmjw ^rkmb}} *DJ^' wdef hgfedlde hdida
~bebigxde geg abemkod abe}xrlxrlde ~brad}didjde wdef lka~ibl} hde
abee`llde ~rgkrgxd} exl }dx lrgxbrgd hde dixbredxgc wdef hgxrelde hdrg
jd}gi lka~drd}g obr~d}defde hbefde mdrd abebexlde hde abefgexbr~rbxd}glde
lke}g}xbe}g hdrg ~begidgde ~behd~dx ldigxdxgc lb ldexgxdxgc% Lbrdefld geg dlde
aba~brahdj hdida abe}xrdxgcgld}glde ~brad}didjde hde geckrad}g wdef
xbr}bhgd%
Aberx ]ddxw *4774') xbrhd~dx xgfd ~rge}g~ hdida ababmdjlde ~br}kdide
hbefde DJ^) wdgx ~rge}g~ abew}e jgrdrlg *Hbmka~k}gxgke') ~rge}g~abebexlde ~rgkrgxd} *Mka~drdxgsb @hfbabex') hde ~rge}g~ lke}g}xbe}g ikfg}
*Ikfgmdi Mke}g}xbemw'% Jgrdrlg wdef hgadl}h dhdidj jgrdrlg hdrg ~brad}didjde
wdef dlde hg~bmdjlde exl aba~brxgaodeflde lrgxbrgd!lrgxbrgd dxd lka~kebe!
lka~kebe wdef abehlef ~bemd~dgde x`de% Hdida ~rk}b} abebexlde x`de
hde jgrdrlg x`de) ~bri hg~brjdxglde d~dldj la~ide x`de ob}brxd lrgxbrgd!
lrgxbrgd wdef obr}deflxde xb~dx exl ~br}kdide wdef hgjdhd~g%
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4:
Addrgc hde Xde`ef *?>>=' abebrdeflde hd}dr hdrg ~rge}g~ lbr`d DJ^
xbr}box) wdgx0
4%Hbmka~kxgxgkeXdjd~ geg ababmdj ~br}kdide wdef xj abe`dhg e}r!e}rewd% ^babmdjde
hgidllde xbrjdhd~ e}r!e}rewd }da~dg xghdl aeflge hgidllde
~babmdjde ibogj ide`x }bjgeffd hghd~dxlde obobrd~d xgefldxde hdrg ~br}kdide
xbr}box%
?% Mka~drdxgsb `hfbabexXdjd~ geg abaodx ~begidgde xbexdef lb~bexgefde rbidxgc hd e}r ~dhd }dx
xgefldx xbrxbex hdida ldgxdeewd hbefde xgefldx dxd}ewd% Jd}gi hdrg ~begidgde
geg hd~dx hg}d`glde hdida adxrgl} ~dgrvg}b mka~drg}ke *lka~drd}g
obr~d}defde'% Hdida ~bew}ede }ldid lb~bexgefde hgfedlde }ldid hd}dr
lb~bexgefde ~behd~dx%
=% ]wexjb}g} kc ~rgkrgxwHdrg }bxgd~ adxrgl} ~dgrvg}b mka~drg}ke lbahgde hgmdrg bgfbe sbmxkr!ewd
exl abehd~dx ikmdi ~rgkrgxw hde fikodi ~rgkrgxw% Xdjd~ geg abr~dlde
~befrxde e}r!e}r aberx lb~bexgefde rbidxgc abidig ~rk}bhr }gexb}d%
8%Ikfgmdi Mke}g}xbemwLke}g}xbe}g ikfg} abagiglg hd adled wdgx ~brxdad) odjvd kowbl!kowbl
wdef }br~d hd~dx hglbika~kllde }b}dg hbefde lb}brdfdade hde
rbibsde}gewd% Lbhd) abewdeflx xgefldx joefde dexdrd kowbl!kowbl wdef
hghd}drlde ~dhd lrgxbrgd xbrxbex%
?%6%? Idefldj!Idefldj beffedde DJ^
]ddxw *4774' abe`bid}lde xbrhd~dx obobrd~d idefldj hdida ~beffedde
abxkhb DJ^ }bodfdg }dx didx exl ababmdjlde ~br}kdide% Dhd~e idefldj!idefldj xbr}box dexdrd idge0
4% Abehbcgeg}glde ~br}kdide hde abrgemg ~babmdjde wdef hggefgelde%Jdi ~brxdad wdef jdr} hgidllde wdgx abefghbexgcgld}glde ~br}kdide hbefde
abidllde dedig}d dxd ~badjdade wdef abehdida xbrjdhd~ ~br}kdide wdef
hgjdhd~g hde gefge hg~bmdjlde% ^rk}b} }bide`xewd dhdidj ~befghbexgcgld}gde
hde ~bagigjde bibabe!bibabe wdef dlde ad}l lka~kebe }g}xba }b~brxg
ckm}) ckrmb}) dmxkr}) ko`bmxgsb}) hde }mbedrgk hdida }xrlxr DJ^ edexgewd%
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Hdida DJ^ }behgrg xghdl xbrhd~dx ~rk}bhr wdef ~d}xg exl abefghbexgcgld}g
lka~kebe!lka~kebe }g}xba% Lka~kebe!lka~kebe }g}xba hd~dx hgghbexgcgld}g
obrhd}drlde lbada~de ~dhd dedig}d exl abebalde e}r!e}r wdef
hd~dx hgigodxlde hdida }dx }g}xba%
?% Abaodx }xrlxr jgrdrlg hdrg }hx ~dehdef aded`brgdi }bmdrd abewbirj%Jgrdrlg abr~dlde }dx do}xrdl}g }xrlxr }dx }g}xba wdef aba~bid`drg
cef}g gexbrdl}g dexdr lka~kebe hde hda~dlewd xbrjdhd~ }g}xba% Do}xrdl}g geg
aba~ewdg obexl wdef }digef obrldgxde% ]xrlxr jgrdrlg hg}}e obrhd}drlde
`beg} lb~x}de wdef dlde hgdaogi obrhd}drlde }hx ~dehdef hdrg xgefldx
~emdl }da~dg lb xgefldx hgaded hgaeflgelde mda~r xdefde exl
ababmdjlde ~br}kdide xbr}box% Jgrdrlg wdef hd~dx xbrobexl hdida abxkhb
DJ^ }behgrg hd~dx obr~d jgrdrlg ibefld~ hde jgrdrlg xdl ibefld~% Hdida
}xrlxr jgrdrlg wdef ibefld~ }b~brxg ~dhd Fdaodr ?) }bad bibabe ~dhd }dx
xgefldx abagiglg joefde hbefde }bad bibabe wdef dhd ~dhd xgefldx
obrglxewd%
Fdaodr ?% ]xrlxr Jgrdrlg Ibefld~ *Aiwkek hdida Bihgde}ke) ?>>:'
=% Abew}e adxrgl} odehgef obr~d}defdeAdxrgl} odehgef obr~d}defde geg obrcef}g exl abefbxdjg lkexrgo}g hde
~befdrj }bxgd~ bibabe wdef rbibsde dxd} }bxgd~ lrgxbrgd wdef obr~befdrj
wdef obrdhd }bxgefldx hg dxd}ewd% ^dhd adxrgl} geg) ~d}defde!~d}defde bibabe
hgodehgeflde obrlbedde }dx lrgxbrgd hg xgefldx wdef ibogj xgeffg% Hdida
abaodehgeflde hd bibabe) ogd}dewd abaobrg }dx ~brxgaodefde wdef
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?>
abee`llde hkaged}g }bodfdg ogidefde oidx% Adxrgl} geg abagiglg }dx
xba~dx exl abad}llde ogidefde gx hde }dx xba~dx idge exl
abad}llde egidg rb}g~rkldiewd%
Xdobi ?% Egidg ]ldid Odehgef Obr~d}defde
Gexbe}gxd}
~bexgefewdHbcgeg}g ^be`bid}de
4 Lbhd bibabe }dad
~bexgefewd
Hd bibabe abewaodef }dad
ob}dr ~dhd }gcdx gx%
= Bibabe wdef }dx }bhglgx
ibogj ~bexgef hdrg~dhd
bibabe wdef idgeewd
^befdidade hde ~brxgaodefde
}bhglgx abewklkef }dx bibabe dxd}
bibabe wdef idgeewd
2 Bibabe wdef }dx }defdx
~bexgef hdrg~dhd bibabe
wdef idgeewd
^befdidade hde ~brxgaodefde
hbefde ldx abewklkef }dx
bibabe dxd} bibabewdef idgeewd
6 ]dx bibabe `bid} ibogj
~bexgef hdrg~dhd bibabe
wdef idgeewd
Olxg wdef abewklkef bibabe
wdef }dx dxd} wdef idgeewd
abagiglg xgefldx ~bebfd}de wdef
xbrxgeffg wdef aeflge abefdxlde
7 ]dx bibabe axidl
ibogj ~bexgef hdrg~dhd
bibabe wdef idgeewd
Olxg wdef abewklkef bibabe
wdef }dx dxd} wdef idgeewd
abagiglg xgefldx ~bebfd}de wdef
xbrxgeffg wdef aeflge abefdxlde
?) 8) 3) : Egidg!egidg hgdexdrd hd
~brxgaodefde wdef
obrhbldxde
Lka~rkag hg~brjdxglde hgdexdrd
hd ~brxgaodefde
Lbodiglde @gld exl dlxgsgxd} g abehd~dx }dx defld hgodehgefldehbefde dlxgsgxd} `) adld ` abagiglg egidg lbodigldeewd ogid
hgodehgeflde hbefde g
]aobr0 ]ddxw) 4774
8% Abehd~dxlde }bad ~brxgaodefde wdef hg~brilde exl abefbaodeflde~brdefldx adxrgl} hgidefldj xgfd%
]bxbidj adxrgl} odehgef obr~d}defde dexdr bibabe hgodx) hgidllde ~begidgde
dexdr }bxgd~ bibabe ~dhd lkika lb!g hbefde }bxgd~ bibabe ~dhd odrg} lb!`%
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^begidgde dexdr bibabe xbr}box hgidllde hbefde ~brxdewdde }bobrd~d ldx
bibabe odrg} lb!g hghkaged}g dxd hg~befdrjg) hg~bejg) hgexeflde kibj
ckl} hg ~emdl jgrdrlg) hgodehgeflde hbefde lkika lb!`;% Rexl abefg}g
adxrgl} odehgef obr~d}defde) hgfedlde }ldid odehgef wdef xbrxbrd ~dhd Xdobi
8% Defld!defld wdef xbrxbrd abeffdaodrlde rbidxgc ~bexgefewd }dx bibabe
hgodehgeflde hbefde bibabe idgeewd }bjoefde hbefde }gcdx lrgxbrgd xbrxbex%
^befg}gde adxrgl} jdewd hgidllde exl odfgde hg dxd} fdrg} hgdfkedi hdrg lgrg
lb ldede odvdj%
2% Abad}llde egidg!egidg lbodigldeewd ob}brxd ogidefde 4 }b~de`def hgdfkedixdad% Defld 4 }da~dg 7 hgfedlde d~dogid C g ibogj abehkaged}g dxd
aba~befdrjg }gcdx ckl} ~emdl jgrdrlg *z' hgodehgeflde hbefde C`) edae
ogid Cg lrdef abehkaged}g dxd lrdef aba~befdrjg }gcdx Z hgodehgeflde
C`) adld hgfedlde defld lbodigldeewd% Adxrgl} hg odvdj fdrg} hgdfkedi
xdad hgg}g hbefde egidg!egidg lbodigldeewd% Mkexkj) ogid bibabe C?8 abagiglg
egidg 6) adld bibabe C8? dhdidj 4+6%
3% Abidl}dedlde idefldj =) 8 hde 2 exl }bad xgefldx hde ff}de hdidajgrdrlg xbr}box% ^brodehgefde hgide`xlde exl }bad bibabe ~dhd }bxgd~
xgefldx lb~x}de wdef xbrhd~dx ~dhd jgrdrlg) obrlbedde hbefde lrgxbrgd bibabe
hg dxd}ewd% Adxrgl} ~brodehgefde hdida DJ^ hgobhdlde abe`dhg hd wdgx0
Adxrgl} ^behd~dx Gehgsgh *A^G' hde Adxrgl} ^behd~dx Fdoefde *A^F'%
4% Adxrgl} ^behd~dx Gehgsgh *A^G'A^G dhdidj adxrgl} jd}gi ~brodehgefde wdef hgidllde gehgsgh% A^G
abagiglg bibabe wdef hg}gaokilde hbefde dg` ) wdgx bibabe adxrgl} ~dhd
odrg} lkika lb!g hde lkika lb!`% A^G hd~dx hgigjdx ~dhd Xdobi =%
Xdobi =% Adxrgl} ^behd~dx Gehgsgh
Z D4 D? D= De
D4 d44 d4? d4= d4e
D? d?4 d?? d?= d?e
D= d=4 d=? d== d=e
De de4 de? de= dee
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??
?% Adxrgl} behd~dx Fdoefde *A^F'A^F dhdidj }}ede adxrgl} odr wdef bibabe *fg`' obrd}di hdrg rdxd!rdxd
fbkabxrgl ~behd~dx!~behd~dx gehgsgh wdef rd}gk gelke}g}xbe}gewd ibogj
lbmgi dxd }dad hbefde 4> ~br}be hde }bxgd~ bibabe ~dhd odrg} hde lkika
wdef }dad hdrg A^G wdef }dx hbefde A^G wdef idge xghdl xbr`dhg lkecigl
*Xdobi 8'%
Xdobi 8% Adxrgl} ^behd~dx Fdoefde
Z F4 F? F= Fe
F4 f44 f4? f4= f4e
F? f?4 f?? f?= f?e
F= f=4 f=? f== f=e
Fe fe4 fe? fe= fee
_a} rdxdde fbkabxrgl dhdidj }bodfdg obrglx0
Fg`1 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%*4'hbefde 0 e 1 aidj rb}~kehbe *~dldr'
dg`*l'
1 }bi ~begidgde }bxgd~ ~dldr
6% Abeffedlde lka~k}g}g }bmdrd jgrdrlg exl abaokokxlde sblxkr!sblxkr~rgkrgxd} gx hbefde okokx lrgxbrgd!lrgxbrgd hde abe`aidjlde }bad egidg
~rgkrgxd} xbrokokx wdef obr}deflxde hbefde egidg ~rgkrgxd} hdrg xgefldx odvdj
obrglxewd hde }bxbr}ewd% Dhd~e sblxkr ~rgkrgxd} hd~dx hgjgxef hbefde
ra} 0
S^ *sblxkr ^rgkrgxd}' 1
%*?'
hgaded 0 SB *Sbmxkr Bgfbe' 1 %%%%*='hbefde 0
dg` 1 bibabe A^G ~dhd odrg} lb!g hde lkika lb!`
e 1 `aidj bibabe wdef hg~brodehgeflde
:% Abefbsdid}g gelke}g}xbe}g exl }birj jgrdrlg^beflrde lke}g}xbe}g geg hg~brilde exl abefbxdjg lke}g}xbe}g `dvdode
wdef obr~befdrj xbrjdhd~ lb}djgjde jd}gi% Idefldj wdef hgfedlde wdgx
hbefde abefdiglde }bxgd~ gehbl} lke}g}xbe}g hbefde ~rgkrgxd} lrgxbrgd
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?=
obr}deflxde hde abe`aidjlde jd}gi ldigewd% Jd}gi geg hgodfg hbefde
~brewdxdde }b`beg} wdef abeffedlde gehbl} lke}g}xbe}g dmdl) wdef }b}dg
hbefde hgabe}g ad}gef!ad}gef adxrgl}% Hbefde mdrd wdef }dad }bxgd~ gehbl}
lke}g}xbe}g dmdl `fd hgokokx obrhd}drlde ~rgkrgxd} lrgxbrgd wdef obr}deflxde
hde jd}giewd hg`aidjlde% _d}gk lke}g}xbe}g jgrdrlg jdr} lrdef hdrg }dad
hbefde 4> ~br}be% @gdl xghdl) ax geckrad}g jdr} hg~brodglg) dexdrd idge
hbefde aba~brodglg mdrd abeffedlde ~brxdewdde lbxgld abidllde
~befg}gde idef lb}gkebr dxd ibogj odgl hdida abefdrdjlde rb}~kehbe wdef
abefg}g lb}gkebr%
_a} exl ~brjgxefde `g lke}g}xbe}g dhdidj }bodfdg obrglx 0
MG *Gehbl} Lke}g}xbe}g'MG1
%%%*8'
hbefde 0 MG 1 Gehbl} Lke}g}xbe}g
adz 1 bgfbe sdib adl}gaa
e 1 aidj bibabe wdef hgodehgeflde
hgaded0
adz1
%%*2'
SO *Egidg Bgfbe' 1 %%%%*3'SD *Sblxkr Dexdrd' 1 dg`Z S^ %%%%%*6'Ibogj ide`x gefge hglbxdjg d~dldj MG hbefde ob}drde ml~ odgl dxd xghdl)
adld ~bri hglbxdjg rd}gk lke}g}xbe}gewd *M_' wdgx0
M_ *_d}gk Lke}g}xbe}g'M_ 1
%%%%*:'
_d}gk wdef hgdeffd~ odgl wdgx d~dogid M_>)4% _G dhdidj gehbl} dmdl wdef
hglbidrlde kibj KDL _GHFB IDOK_DXK_W) hdrg adxrgl} obrkrhb 4
}da~dg 42 hbefde abeffedlde }da~bi obrlrde 4>>% Xdobi _G xbr}box
}b~brxg ~dhd Xdobi 2%
Xdobi 2% Gehbl} Dmdl
E 4 ? = 8 2 3 6
_G >)>> >)>> >)2: >)7> 4)4? 4)?8 4)=?
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?8
E : 7 4> 44 4? 4= 48
_G 4)84 4)82 4)87 4)24 4)8: 4)23 4)26
]aobr 0 Cbvghdrxk) 4773
7% Abrbsg}g `hfbabexAberx Cbvghdrxk *4773') d~dogid gehbz lke}g}xbe}g ml~ xgeffg hd~dx
hgidllde rbsg}g`hfbabexwdgx hbefde abemdrg hbsgd}g adl}gadi _A] *_kkx
Abde ]tdrb' hdrg odrg}de dg` hde abrbsg}g `hfbabex ~dhd odrg} wdef
aba~ewdg egidg xbrob}dr%
Adzg y y %*7'
Hdrg jd}gi ~brjgxefde ra} hg dxd}) hg~gigj bibabe adxrgl} wdef abagiglg
}big}gj do}kix xbrob}dr hbefde ~brodehgefde okokxewd hde bibabe dg` xbr}box
hgfdexg hbefde vg+v`% ^beffedde rbsg}g `hfbabex geg }defdx xbrodxd})
abefgefdx dlde xbr`dhgewd hg}xkr}g ~dhd dvdode }bobedrewd%
?%6%= Lbexefde DJ^
]bmdrd aa) lbexefde ~beffedde abxkhb DJ^ hd~dx hggljxg}drlde
}bodfdg obrglx *Addrgc hde Xde`ef) ?>>=' 0
d%
Lb}dxde0 DJ^ abaobrg }dx akhbi xeffdi wdef ahdj hgabefbrxg hdeivb} exl debld rdfda ~br}kdide xdl xbr}xlxr%
o% Lka~ibl}gxd}0 DJ^ abadhlde demdefde hbhlxgc hde demdefdeobrhd}drlde }g}xba hdida ababmdjlde ~br}kdide%
m% ]digef lbxbrfdexefde0 DJ^ hd~dx abedefdeg }digef lbxbrfdexefde bibabe!bibabe hdida }dx }g}xba hde xdl abadl}dlde ~baglgrde igegbr%
h% ^bew}ede jgrdrlg0 DJ^ abembragelde lbmbehbrefde didag ~glgrde exlabagidj bibabebibabe }dx }g}xba hdida obrodfdg xgefldx obridgede hde
abefbika~kllde e}r wdef }br~d hdida }bxgd~ xgefldx%
b% ^beflrde0 DJ^ abaobrg }dx }ldid exl abeflr ko`bl hdida v`h}dx abxkhb exl abebxd~lde ~rgkrgxd}%
c% Lke}g}xbe}g0 DJ^ abidmdl lke}g}xbe}g ikfg} hdrg ~brxgaodefde!~brxgaodefdewdef hgfedlde hdida abebxd~lde obrodfdg ~rgkrgxd}
f% ]gexb}g}0 DJ^ abeexe ~dhd }dx xdl}grde wdef abewbirj xbexdeflbodglde }bxgd~ }lbedrgk%
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?2
j% Xdvdr!abedvdr0 DJ^ aba~brxgaodeflde ~rgkrgxd}!~rgkrgxd} rbidxgc hdrgobrodfdg cdlxkr }g}xba hde abaeflgelde krdef abagigj }lbedrgk xbrodgl
obrhd}drlde x`de!x`de abrbld%
g% ^begidgde hde lke}be}}0 DJ^ xghdl abadl}dlde lke}be}}) xbxd~gabe}gexb}g}lde }dx jd}gi wdef rb~rb}bexdxgc hdrg obrodfdg ~begidgde wdef
obrobhd!obhd%
`% ^befidefde ~rk}b}0 DJ^ abaeflgelde krdef aba~brjdi} hbcgeg}gabrbld ~dhd }dx ~br}kdide hde aba~brodglgewd%
?%:% ^bebigxgde Xbrhdji Wdef _bibsde
Lrg}igdexk *?>>7' abidllde dedig}g} abefbedg }xrdxbfg ~bad}drde Vg}dxdLda~ef Mbehdvd}drg) Lbm% Ibvgigdef) Ldo% Okfkr% ^bebigxgde wdef
abeffedlde abxkhb ^JD geg obrx`de exl abefbxdjg obexl lbfgdxde
~bad}drde wdef hgidllde kibj Vg}dxd Lda~ef Mbehdvd}drg) abefghbexgcgld}g
hde abefdedig}g} cdlxkr!cdlxkr ~bew}e }xrdxbfg ~bad}drde wdef dhd ~dhd
Lda~ef Vg}dxd Mbehdvd}drg hde abra}lde }xrdxbfg ~bad}drde wdef }b}dg
exl Lda~ef Vg}dxd Mbehdvd}drg% Obrhd}drlde jd}gi ~befkidjde hdxd wdef
xbidj hgidllde hglbxdjg odjvd dixbredxgc }xrdxbfg ~bad}drde odfg Lda~ef
vg}dxd Mbehdvd}drg dhdidj abedvdrlde ~dlbx lda~ef vg}dxd odfg dedl!dedl
}blkidj hde exl cdagiw fdxjbrgef odfg ~br}djdde *>)?27'% ]bide`xewd
dixbredxgc hbefde ~rgkrgxd} lbhd dhdidj abedaodj }drded hde ~rd}drded)
abedaodj ~dlbx vg}dxd }brxd ~befdxrde idwkx hde ideh}ld~ dfdr ldvd}de
vg}dxd abe`dhg ibogj gehdj *>)?=:'% Lbahgde) dixbredxgc ~rgkrgxd} lbxgfd hde
lbba~dx dhdidj oblbr`d}dad hbefde DVDG *D}k}gd}g Vg}dxd Dfrk Gehkeb}gd' hde
ogrk ~br`didede dfdr lbfgdxde lda~ef vg}dxd hd~dx abe`dhg odfgde hdrg
~br`didede *>)???' hde abidllde lbr`d}dad hbefde xba~dx!xba~dx vg}dxd idge
wdef dhd hg Okfkr exl abidllde ~dlbx vg}dxd obr}dad *>)426'% ^rgkrgxd}
lbigad dhdidj ~beffedde xblekikfg }bodfdg }drded ~rkak}g wdef k~xgadi
*>)4?8'%
]baogrgef *?>4>' abidllde dedig}g} xbrjdhd~ }xrdxbfg ~bad}drde xbj
okxki }k}rk ~dhd ^X% ]gedr ]k}rk hg ldexkr ~be`dide Okfkr% Jd}gi ~befkidjde
hbefde abeffedlde abxkhb ^JD hde odexde ~rkfrda Bz~brx Mjkgmb ?>>>
abefjd}gilde ~rgkrgxd} dixbredxgc }xrdxbfg ~bad}drde% ^rgkrgxd} ~brxdad dhdidj
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?3
abidllde ~rkak}g }bmdrd gexbe}gc hbefde okokx *>)?24'% ^rgkrgxd} lbhd wdgx
}xrdxbfg aba~brxdjdelde }dirde hg}xrgo}g wdef dhd hbefde mdrd abe`dige
lbr`d}dad wdef odgl hbefde }bad ~gjdl wdef xbrldgx hbefde okokx *>)?=3'%
^rgkrgxd} lbxgfd wdgx }xrdxbfg abefk~xgadilde ogdwd k~brd}gkedi fed
aba~brxdjdelde jdrfd ~rkhl xbxd~ }xdogi hbefde okokx *>)467'% ^rgkrgxd}
lbba~dx dhdidj abegefldxlde ld~d}gxd} ~br}bhgdde ~rkhl hbefde okokx *>)436'%
^rgkrgxd} lbigad wdgx abegefldxlde ldigxd} ~rkhl exl aba~brxdjdelde
~bideffde idad hde aba~brkibj ~bideffde odr hbefde okokx *>)44:'% ]xrdxbfg
wdef abe`dhg ~rgkrgxd} xbrdljgr dhdidj dlxgc abidllde lbfgdxde ~befbaodefde
~rkhl wdef obrobhd hbefde ~b}dgef hbefde okokx *>)>87'%
Ib}xdrg *?>4>' abidllde dedig}g} }xrdxbfg ~bad}drde ~dhd RLA ^dldgde
A}iga Fdigj Hb}gfe) Okfkr) @dvd Odrdx hbefde abeffedlde abxkhb dedig}g}
^JD% Obrhd}drlde jd}gi dedig}g} hglbxdjg odjvd bibabe xdad wdef
hg~brxgaodeflde hdida ~bew}ede }xrdxbfg ~bad}drde Fdigj Hb}gfe dhdidj
ldigxd} ~rkhl hbefde okokx *>)?8:'% Bibabe lbhd wdef dhdidj }dirde
hg}xrgo}g ~bad}drde hbefde okokx *>)???'% ]bide`xewd) }bibrd lke}abe
abeba~dxg ~rgkrgxd} lbxgfd hbefde okokx *>)??>'% Ldrdlxbrg}xgl ~br}dgefde
abe`dhg ~rgkrgxd} lbba~dx *>)442'% Bibabe lbigad hde lbbeda wdef obr~befdrj
dhdidj lbada~de cgede}gdi hbefde okokx *>)4>=' hde ~br}dgefde hbefde okokx
*>)>7?'% Dixbredxgc }xrdxbfg wdef abe`dhg ~rgkrgxd} xdad hdida Fdigj Hb}gfe
dhdidj aba~brid} hde aba~brldx lbagxrdde hbefde dfbe hbefde okokx
*>)=3>'% Dixbredxgc lbhd dhdidj abefgexbe}gclde hde abefbcblxgclde ~rkak}g
hbefde okokx *>)==2'% Dixbredxgc }xrdxbfg lbxgfd hde lbba~dx hdida rxde
~rgkrgxd} }xrdxbfg ~bad}drde Fdigj Hb}gfe dhdidj abegefldxlde ~be`dide
idef}ef hde abadexd~lde ~k}g}g hdida ~br}dgefde) ad}gef!ad}gef hbefdeokokx }bob}dr *>)?=>' hde *>)44:'%
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GGG% ABXKHB BEBIGXGDE
=%4% Lbrdefld baglgrde bebigxgdeLdo~dxbe Fdrx) @dvd Odrdx wdef xbidj idad hglbedi }bodfdg }bexrd
lbrd`gede ligx) lgeg hglbedi ~id abidig ~kxbe}g }aobr hdwd ikldi idgeewd wdef
egl) wdgx xdedade dldr vdefg *Sbxgsbrgd Pgpdegkghb}'% Obrhd}drlde cdlxd wdef
dhd) }ddx geg jdewd Jdgxg hde Okroke hg ^d}gcgl wdef abefbaodeflde `beg}
lkakhgxg wdef }dad% ]bjgeffd) dldr vdefg abe`dhg lkakhgxg ljd} Ldo~dxbe
Fdrx wdef abagiglg ~bidef exl hglbaodeflde abe`dhg odewdl `beg} ~rkhl
}bidge ~rkhl agewdl dx}grg wdef xbidj hglbaodeflde }b`dl xdje 47?>%
LRO Pkmjd Frdjd Lrgwd dhdidj }didj }dx R}djd Lbmgi Abebefdj *RLA'
hg Ldo~dxbe Fdrx wdef ada~ abedefld~ ~rk}~bl ~rkhl lbrd`gede obrodjde
hd}dr dldr vdefg geg exl xbr} hglbaodeflde ldrbed aba~ewdg lbeffide
lka~drdxgc hde lka~bxgxgc }brxd ad}gj xbroldewd ~def}d ~d}dr) odgl ~d}dr
hkab}xgl ad~e ~d}dr idr ebfbrg% ]bodfdg RLA ~befjd}gi ~rkhl lbrd`gede
dldr vdefg }b`dl xdje 4777) LRO Pkmjd Frdjd Lrgwd hgjdr}lde ada~
abra}lde }xrdxbfg ~bad}drde wdef xb~dx dfdr hd~dx abemd~dg x`de ~bad}drde
wdef hggefgelde%
Idefldj ~brxdad wdef hgidllde exl abra}lde }xrdxbfg ~bad}drde
~dhd LRO Pkmjd Frdjd Lrgwd dhdidj hbefde abefbxdjg }bmdrd rgemg xbexdef
~rkcgi LRO Pkmjd Frdjd Lrgwd hg Ldo~dxbe Fdrx) @dvd Odrdx% Lbahgde
hgidllde ghbexgcgld}g x`de LRO Pkmjd Frdjd Lrgwd ldrbed lbika~kl }djd geg
xghdl abagiglg sg}g hde ag}g xbrxig}%
Idefldj }bide`xewd }bxbidj abefbxdjg ~rkcgi hde x`de LRO Pkmjd
Frdjd Lrgwd dhdidj abefghbexgcgld}g cdlxkr!cdlxkr ~bew}ede }xrdxbfg ~bad}drde
~br}djdde obrhd}drlde dedig}g} xbrjdhd~ ]bfabexdxgke) Xdrfbxgef) ^k}gxgkegef
*]X^' hde odrde ~bad}drde ~br}djdde wdef obrx`de exl abehd~dxlde
}xrdxbfg ~bad}drde wdef xb~dx }bjgeffd ada~ abegefldxlde lgebr`d hdida
oghdef ~bad}drdeewd% Lbahgde) hgidllde ghbexgcgld}g }xrdxbfg ~bad}drde
~br}djdde hbefde aba~brxgaodeflde cdlxkr!cdlxkr ~bew}e }xrdxbfg
~br}djdde wdef xbidj xbrghbexgcgld}g }bobiaewd% ]bxbidj abefghbexgcgld}g
}xrdxbfg ~br}djdde adld hgidllde dedig}g} xbrjdhd~ }xrdxbfg ~br}djdde hbefde
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?:
abeffedlde abxkhb DJ^ }bjgeffd hg~brkibj dixbredxgc }xrdxbfg ~bad}drde wdef
}b}dg hbefde lkehg}g ~br}djdde% Dir lbrdefld ~baglgrde lke}b~xdi ~bebigxgde
geg hd~dx hgigjdx ~dhd Fdaodr =%
Fdaodr =% Dir Lbrdefld ^baglgrde Lke}b~xdi
=%?% Xdjd~de rk}b} bebigxgde^rk}b} ~bebigxgde hgdvdig hbefde xdjd~ ~befa~ide hde ~baobid`drde
xbrjdhd~ igxbrdxr xbexdef ~bad}drde) ~befbaodefde }blxkr RALA Gehkeb}gd)
blkekag lrbdxgc) dldr vdefg hde abxkhb DJ^% Ckl} ~baobid`drde hgx`lde
~dhd ~befbaodefde }xrdxbfg ~bad}drde wdef hd~dx hgidllde kibj ~bidl RALA
exl ~rkhl lbrd`gede *lj}}ewd dldr vdefg' wdef dlde hgdedig}g} hbefde
xblegl DJ^%
Ghbexgcgld}g Cdlxkr!cdlxkr
^bew}e ]xrdxbfg
^bad}drde LRO Pkmjd
Adrlbxgef Agz0
^rkhmx) ^rgmb)
^idmb) ^rkakxgke
]bfabexdxgke
Xdrfbxgef
^k}gxgkegef
LRO% Pkmjd Frdjd
X`de ^br}djdde
Ghbexgcgld}g ]xrdxbfg
^bad}drde LRO Pkmjd
Dixbredxgc ]xrdxbfg bad}drde
LRO Pkmjd Frdjd Lrgwd
_blkabehd}g ]xrdxbfg bad}drde
odfg LRO Pkmjd Frdjd Lrgwd
Abxkhb
DJ^
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?7
^bebigxgde wdef hgidllde lbahgde hgdvdig hbefde abefld`g
~brad}didjde wdef hgjdhd~g LRO Pkmjd Frdjd Lrgwd *ckl} hdida oghdef
~bad}drde' }brxd x`de wdef dlde hgxbigxg% ^befld`gde ~brad}didjde hde x`de
wdef dlde hgxbigxg geg hgidllde abidig vdvdemdrd hbefde ~gjdl gexbredi LRO
Pkmjd Frdjd Lrgwd }brxd ~dldr dldhbag}g%
Lbahgde) }bxbidj ~befld`gde ad}didj hde x`de hgidllde adld
hgide`xlde hbefde xdjd~ ~befa~ide hdxd fdaodrde aa ~br}djdde)
ghbexgcgld}g lbfgdxde ~bad}drde wdef xbidj hgidllde ~br}djdde }brxd
~bew}ede }xrlxr dvdi obrhd}drlde jd}gi ld`g ~}xdld% ]bxbidj xdjd~
~bew}ede }xrlxr dvdi abidig ld`g ~}xdld) adld hgide`xlde hbefde
~befkidjde hdxd exl abew}e }xrlxr obrhd}drlde ad}lde hdrg ~dldr% Xdjd~
}bide`xewd dhdidj xdjd~ ~begidgde }xrlxr wdef hgidllde hbefde abew}e
lg}gkebr hdrg }xrlxr wdef hgxbxd~lde) lbahgde hgidllde ~begidgde lg}gkebr
kibj ~dldr%
Xdjd~ }bide`xewd }bxbidj ~begidgde lg}gkebr kibj ~drd ~dldr hgidllde
~befkidjde jkrgpkexdi wdef abig~xg ~brldigde bibabe odrg} *SB1Sblxkr Bgfbe')
~brjgxefde sblxkr ~rgkrgxd} *S^') sblxkr dexdrd *SD') egidg bgfbe *SO') gehbl}
lke}g}xbe}g *MG' hde rd}gk lke}g}xbe}g *M_'% ^babejde lke}g}xbe}g abefdxlde
xbrlbehdigewd `dvdode wdef hgobrglde rb}~kehbe hdida ~befg}gde lb}gkebr%
D~dogid jd}gi ~brjgxefde obia lke}g}xbe adld dlde hgidllde rbsg}g ~behd~dx
hbefde abemdrg hbsgd}g adl}gadi _A] *_kkx Abde ]tdrb' lbahgde hgrbsg}g
}da~dg ababejg MG hde M_%
Jd}gi ~begidgde ~dldr wdef xbidj hgewdxdlde lke}g}xbe lbahgde
hgfdoeflde hbefde abeffedlde rdxdde fbkabxrgl% Jd}gi hdrg fdoefde
~behd~dx dlde hgkidj }b}dg hbefde ~rk}bhr DJ^ wdef xbidj hgrdglde}bobiaewd }bjgeffd abefjd}gilde okokx exl dixbredxgc% Jd}gi ~befkidjde geg
}bide`xewd hd~dx abe`dhg rblkabehd}g odfg LRO Pkmjd Frdjd Lrgwd hdida
abew}e }xrdxbfg ~bad}drde odfg ~rkhl lbrd`gede dldr vdefg wdef
hgjd}gildeewd% Xdjd~de ~rk}b} ~bebigxgde }bodfdgaded hgrdglde hgdxd} hd~dx
hgigjdx ~dhd Ida~grde 4%
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=>
=%=% Ikld}g hde Vdlx ^bebigxgde^bebigxgde geg hgidllde hg LRO Pkmjd Frdjd Lrgwd wdef }blrbxdrgdx
~}dxewd obrdhd hg @dide ^dlvke Ek% 4>) Ldo~dxbe Fdrx) @dvd Odrdx%
^bagigjde ikld}g geg hgidllde }bmdrd }befd`d *~r~k}gsb' hbefde ~brxgaodefde
odjvd LRO Pkmjd Frdjd Lrgwd abr~dlde lbika~kl }djd wdef lj}}
abefbaodeflde dldr vdefg wdef abr~dlde }didj }dx lkahgxd} effide
Ldo~dxbe Fdrx) @dvd Odrdx }bodfdg odjde xdad ~rkhl lbrd`gede wdef
hgjd}gildeewd% Lbfgdxde ~bebigxgde geg hgidl}dedlde ~dhd oide Abg jgeffd @ig
?>44%
=%8%
@beg} hde ]aobr Hdxd
@beg} hdxd wdef hgfedlde hdida ~bebigxgde geg dhdidj hdxd ~rgabr hde hdxd
}blehbr% Hdxd ~rgabr wdef hgfedlde obrd}di hdrg ~gjdl gexbredi LRO Pkmjd
Frdjd Lrgwd wdef hg~brkibj hdrg jd}gi vdvdemdrd abehdida }brxd hg}l}g
lbika~kl obr}dad ~gjdl gexbredi LRO Pkmjd Frdjd Lrgwd% Hdxd xbr}box abig~xg
~rkcgi lbika~kl }djd) x`de) }g}xba lbxbedfdlbr`dde lbika~kl }djd)
}bfabexdxgke) xdrfbxgef hde ~k}gxgkegef *]X^') odrde ~bad}drde wdef xbidj
hgxbxd~lde lbika~kl }djd) ~d}dr wdef hgx` }brxd lbfgdxde ~rkhl}g hde k~brd}gwdef hgidl}dedlde lbika~kl }djd xbr}box%
]bhdeflde hdxd }blehbr wdef hgfedlde hdida ~bebigxgde geg obrd}di hdrg
igxbrdxr!igxbrdxr xbexdef ad}didj wdef dlde hgxbigxg) }b~brxg igxbrdxr hdrg
^babrgexdj Ldo~dxbe Fdrx) Odhde ^}dx ]xdxg}xgl *O^]' @dvd Odrdx hde ^}dx)
Hged} ^brgeh}xrgde ^brhdfdefde Lk~brd}g hde RALA *Hb}~brgehdflk~'
Ldo~dxbe Fdrx) }brxd igxbrdxr!igxbrdxr idgeewd obr~d `redi) adldidj) hde jd}gi
~bebigxgde xbrhdji%
=%2% Abxkhb befdaogide ]da~ib^bagigjde rb}~kehbe ~dhd ~bebigxgde geg hgidllde }bmdrd }befd`d
*~r~k}gsb' hbefde aba~brxgaodeflde rb}~kehbe xbr}box ~djda abefbedg
}xrdxbfg ~bad}drde LRO Pkmjd Frdjd Lrgwd hde ob}drewd ~brdede rb}~kehbe
wdef hg~gigj xbr}box hdida lbfgdxde ~bad}drde lbika~kl }djd xbr}box }bjgeffd
}birj rb}~kehbe hgdeffd~ obrlka~bxbe hde ada~ abvdlgig lb}birjde
~k~id}g% _b}~kehbe wdef hg~gigj hdida ~bebigxgde geg dhdidj krdef!krdef djig
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=4
dxd ~dldr hdida oghdefewd wdef obrd}di hdrg ~gjdl gexbredi ad~e ~gjdl
bl}xbredi lbika~kl }djd%
_b}~kehbe hdida ~bebigxgde geg obr`aidj beda krdef wdef xbrhgrg hdrg
^ga~gede Raa *~behgrg') Lb~did K~brd}gkedi *~behgrg') Fbebrdi AdedfbrLRO
Pkmjd Frdjd Lrgwd) Lb~did Oghdef ^brgeh}xrgde Hged} ^brgeh}xrgde hde
^brhdfdefdeLdo~dxbe Fdrx) Lb~did Oghdef ^brhdfdefde Hged} ^brgeh}xrgde
hde brhdfdefde Ldo~dxbe Fdrx) hde Lb~did Hgsg}gAdrlbxgef D}fdr Ahd%
=%3% ^befkidjde hde Dedig}g} Hdxd^befkidjde hde dedig}g} hdxd hdida ~bebigxgde geg hgidllde }bxbidj
abidig xdjd~ dvdi wdgx aba~bid`drg igxbrdxr wdef obrldgxde hbefde }xrdxbfg~bad}drde) dldr vdefg) LRO Pkmjd Frdjd Lrgwd hde abxkhb DJ^ exl
~befkidjde hdxd }bide`xewd% ]bxbidj aba~bid`drg jdi!jdi xbr}box) hgidllde
ghbexgcgld}g obexl lbfgdxde ~bad}drde wdef xbidj hgidllde LRO Pkmjd Frdjd
Lrgwd abidig vdvdemdrd abehdida hbefde ~gjdl gexbredi RLA wdef abagiglg
vbvbedef hdida ~bew}ede lbog`dlde ~bad}drde ~br}djdde% Xdjd~
}bide`xewd dhdidj abefghbexgcgld}g cdlxkr) dlxkr) x`de hde dixbredxgc }xrdxbfg
~bad}drde wdef `fd hgidllde abidig vdvdemdrd hbefde ~gjdl ~bew}e
}xrdxbfg ~bad}drde%
Jd}gi ghbexgcgld}g cdlxkr) dlxkr) x`de hde dixbredxgc }xrdxbfg ~bad}drde geg
lbahgde hghg}l}glde lbaodig hbefde ~dldr }xrdxbfg *dldhbag}g' dfdr hg~brkibj
}xrlxr jgrdrlg wdef xb~dx exl lbahgde hg`dhglde }bodfdg dmde lg}gkebr
wdef dlde hgegidg kibj ~dldr *`d`drde ~ga~gede LRO Pkmjd Frdjd Lrgwd) Lb~did
Oghdef ^brgeh}xrgde hde Lb~did Oghdef ^brhdfdefde Hged} ^brgeh}xrgde hde
^brhdfdefde Ldo~dxbe Fdrx) Lb~did Hgsg}g Adrlbxgef D}fdr Ahd Fdrx'%
Edrd}aobr gexbrsgbv hde ~begidg lb}gkebr hg~gigj }bmdrd }befd`d *~r~k}gsb
}da~igef' hbefde aba~brxgaodeflde ~badjdade xbexdef }xrdxbfg ~bad}drde
LRO Pkmjd Frdjd Lrgwd% Obrglx dhdidj fdaodr }xrlxr jgrdrlg ~bew}ede
}xrdxbfg ~bad}drde LRO Pkmjd Frdjd Lrgwd%
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=?
Fdaodr 8% ]xrlxr Jgrdrlg ^bew}ede ]xrdxbfg ^bad}drde
LRO Pkmjd Frdjd Lrgwd
Lbxbrdefde0
D%CdlxkrLC^ 0 Lkehg}g Cgede}gdi ^br}djdde
L^ 0 Ld~d}gxd} br}djdde
^rkh 0 ^rkhl
]L 0 ]gld~ Lke}abe
LK 0 Ld~d}gxd} Kxibx
L^r 0 Lkehg}g ^br}dgefde
O%Dlxkr^R 0^ga~gede Raa
LK~r 0 Lb~did K~brd}gkedi
FA 0 Fbebrdi Adedfbr
Fkdi
Cdlxkr
Dlxkr
X`de
Dixbredxgc
Dixbredxgc ]xrdxbfg ^bad}drde ~dhd
LRO Pkmjd Frdjd Lrgwd
L^ ^rkh LK
^R LK~r FA
X4 X? X=
D= D2D? D8
L^rLC^
]L
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7/31/2019 ANALISIS STRATEGI PEMASARAN UKM PENGHASIL PRODUK KERAJINAN AKAR WANGI (STUDI KASUS PADA KUB ZOCH
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==
M%X`deX4 0 Abegefldxlde Kapbx ^br}djdde
X? 0Abadexd~lde k}g}g Abrbl wdef Ldx odfg Lke}abe hde Agxrd Hdfdef
X= 0 Aba~brxdjdelde Ikwdigxd} bideffde
H%DixbredxgcD4 0 ^k}gxgkegef ^rkhl Obrhd}drlde Ldigxd} hde Jdrfd
D? 0 ^befbaodefde ^rkfrda Cdmxkrw deh Fdibrw Sg}gx hbefde Kxibx
D= 0 Abadecddxlde Abhgd ^rkak}g }bmdrd K~xgadi
D8 0 ^bebrd~de M}xkabr Gexgadmw
Jd}gi ~begidgde }xrlxr kibj ~dldr dlde hgkidj hbefde abxkhb DJ^ exl
hglbxdjg ~baokokxde ~dhd }bxgd~ bibabe jgrdrlgewd% Jd}gi hdrg ~befkidjde
xbr}box dhdidj lke}g}xbe}g hdrg `dvdode rb}~kehbe wdef hgidllde abeffedlde
}kcxvdrb DJ^ hbefde odxd} gelke}gxbe}g hgxbxd~lde 4> ~br}be% D~dogid dhd
~begidgde ~dldr wdef xghdl lke}g}xbe adld jdr} hgrbsg}g hbefde abemdrg hbsgd}g
_A] *_kkx Abde ]tdrb'% ]bxbidj Adxrgl} ^behd~dx Gehgsgh *A^G' hgewdxdlde
lke}g}xbe) dlde hgidllde ~beffdoefde adxrgl} wdef lbahgde hglr lbaodig
hbefde ~befkidjde jkrg}kexdi hde sbrxgldi }b}dg hbefde abldeg}ab DJ^%
Jd}gi ~befkidjde jkrgpkexdi abee`llde bibabe!bibabe wdef
obrjoefde hdida }dx xgefldx jgrdrlg hgodehgeflde hbefde bibabe!bibabe
idgeewd hg xgefldx jgrdrlg wdef obrobhd% ]bhdeflde jd}gi ~befkidjde sbrxgldi
abeffdaodrlde lbxbrldgxde hde xgefldx ~befdrj dexdrd bibabe ~dhd }dx xgefldx
jgrdrlg hbefde bibabe ~dhd xgefldx jgrdrlg idgeewd% Jd}gi ~befkidjde wdef
abee`llde ~bagigjde dixbredxgc }xrdxbfg ~bad}drde hg~brkibj hdrg ~befkidjde
sbrxgldi%
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GS% JD]GI HDE ^BAODJD]DE
8%4%Fdaodrde Raa br}djdde
8%4%4 ]b`drdj hde ^brlbaodefde LRO Pkmjd Frdjd Lrgwd
LRO Pkmjd Frdjd Lrgwd abr~dlde ~br}djdde wdef obrfbrdl hg oghdef
lbrd`gede hde }beg wdef obrobexl lbika~kl }djd obr}dad) fdoefde hdrg
~befrd`ge) ~blbr`d hde ~beffgdx }beg }brxd ~beffgdx ~drgvg}dxd% RLA geg hghgrglde
~dhd xdeffdi 7 ]b~xbaobr 4777 hg Fdrx kibj Od~dl Crdep Igagdrx hde Go
@kdeed% Idxdr obidldef hghgrgldeewd RLA geg hghd}drlde dxd} lb~rgjdxgede
~behgrg odjvd }bidad geg ~rkhl lbrd`gede mbehbref abe`dhg lkakhgxd} hg ~d}dr
id}% Kibj ldrbed gx) idjgr lbgefgede wdef ldx exl abefbaodeflde ~rkhl
lbrd`gede wdef xghdl jdewd ada~ abaobrg }dx egidg b}xbxgld wdef hd~dx
hgegladxg gehbrd) xbxd~g `fd ada~ abaobrglde ~rb}xg}b xbr}behgrg odfg ~drd
lke}abe wdef abagiglgewd%
Obrhd}drlde }xdx}ewd }bodfdg Lbika~kl R}djd Obr}dad *LRO') LRO
Pkmjd Frdjd Lrgwd xbrhgrg hdrg hbid~de lbika~kl }djd wdef }digef xbrldgx hde
hgldxbfkrglde lb hdida cef}g lbr`d wdef obrobhd% Lbhbid~de lbika~kl xbr}box)
wdgx0 lbika~kl ~bxdeg dldr vdefg) lbika~kl xbee) lbika~kl `djgx) lbika~kl
okrhgr) lbika~kl ~befrd`ge odxkl) lbika~kl ~befrd`ge odao) lbika~kl
~befrd`ge jgd}de l~!l~ hdrg oi gxgl) hde lbika~kl ~befrd`ge okz%
Lbhbid~de lbika~kl xbr}box }bmdrd gexbe}gc hgoged idef}ef kibj ~behgrg+~bagigl
ob}brxd Fbebrdi Adedfbr dfdr abagiglg xblegl hde lbxbrda~gide wdef }b}dg
hbefde }xdehdr wdef xbidj hgxbxd~lde }bjgeffd ada~ abefjd}gilde ~rkhl
lbrd`gede wdef obrldigxd} hde obregidg b}xbxgld xgeffg%
^rkhl!~rkhl lbrd`gede wdef hgjd}gilde LRO Pkmjd Frdjd Lrgwd
}bodfgde ob}dr abadecddxlde ~kxbe}g ikldi Ldo~dxbe Fdrx) wdgx dldr vdefg
}bodfdg odjde xdad ~baodxde ~rkhlewd% ]bidge gx) hbefde lrbdxgsgxd} hde
xblegl wdef hgagiglg) RLA geg abeflkidokrd}glde ~rkhl lbrd`gede dldr vdefg
hbefde abefjd}gilde `beg} ~rkhl lbrd`gede idgeewd wdef xbrodx hdrg odxkl
lbid~d) odao mbehdeg }brxd oi gxgl%
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=2
]bgrgef hbefde obr`dideewd }djd) lbobrdhdde LRO Pkmjd Frdjd Lrgwd
lbahgde hg~brldx hbefde hgxbrogxldeewd obobrd~d gpge }djd wdef hglbidrlde
kibj hged} xbrldgx }b~brxg0
4% ]GR^ *]rdx Gpge R}djd brkrdefde'0 Ek% 2=>+>4?8+^A+GP+SG+?>>:%O?% XH^ *Xdehd Hdcxdr ^br}djdde'0 Ek% 4>4=22?4828:=% Gpge Xba~dx R}djd0 Ek% 2>=+3>2!GXR+^^X]^+?>4
LRO Pkmjd Frdjd Lrgwd xbidj hd obid} xdje abefbaodeflde }djd
lbrd`gede wdef abefbl}~ikrd}g ~kxbe}g ikldi Ldo~dxbe Fdrx% ]bidad lre
vdlx xbr}box) LRO Pkmjd Frdjd Lrgwd obrjd}gi abee`lde lgebr`d wdef odgl
}bjgeffd ada~ abe`dhg }didj }dx RLA obr~rb}xd}g odgl hg xgefldx ikldi
ad~e ed}gkedi% Obobrd~d ~rb}xd}g wdef ~bredj hgrdgj LRO Pkmjd Frdjd Lrgwd)
dexdrd idge0
4% Dhjw Ldrwd ^drgvg}dxd hdrg A^G *Ad}wdrdldx ^drgvg}dxd Gehkeb}gd' @dvdOdrdx }bodfdg ^befdohg hde ^befbaodef Lb~drgvg}dxdde @dvd Odrdx xdje
?>>?%
?% ^befrd`ge Geksdxgc Ldo~dxbe Fdrx xdje ?>>6%=% ^@G Dvdrh ?>>7 hdrg ^br}dxde @redig} Gehkeb}gd%8% Fdrx Dvdrh ?>4>%2% ^befjdrfdde ^rk!Ax hdrg Lbabexrgde Lk~brd}g hde RALA _b~oigl
Gehkeb}gd xdje ?>44 dxd} lbobrjd}gideewd hdida abebrd~lde xblekikfg
~rkhl}g }bmdrd lrbdxgc hde geksdxgc%
8%4%? Sg}g) Ag}g hde X`de LRO Pkmjd Frdjd Lrgwd
LRO Pkmjd Frdjd Lrgwd xghdl abagiglg ~brewdxdde sg}g hde ag}g }bmdrd
xbrxig}) edae LRO Pkmjd Frdjd Lrgwd xbxd~ abrb~rb}bexd}gldeewd lb hdida
obobrd~d x`de wdef `bid} exl hgmd~dg% Obrhd}drlde jd}gi vdvdemdrdabehdida wdef xbidj hgidllde lb~dhd ~gjdl ~behgrg+ ~bagigl) x`de ~behgrgde
LRO Pkmjd Frdjd Lrgwd dhdidj0
4% Abefjd}gilde obrodfdg ~rkhl lbrd`gede hbefde abadecddxlde ~kxbe}g ikldi*dldr vdefg' wdef abagiglg lbeglde) egidg b}xbxgld xgeffg }brxd lb~d}de+
~rb}xg}b xbr}behgrg odfg ~d}dr }d}drde fed abefodj mgxrd lbrd`gede wdef
}bobiaewd jdewd }bodfdg lkakhgxd}%
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7/31/2019 ANALISIS STRATEGI PEMASARAN UKM PENGHASIL PRODUK KERAJINAN AKAR WANGI (STUDI KASUS PADA KUB ZOCH
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=3
?% Abadlarlde lbjgh~de krdef odewdl abidig ~bewbrd~de xbedfd lbr`d ikldiwdef hgoged }bmdrd gexbe}gc hde lke}g}xbe }bjgeffd ada~ abagiglg
lka~bxbe}g wdef xgeffg hg oghdef xblegl lbrd`gede%
=% Aba~rkak}glde Ldo~dxbe Fdrx *lj}}ewd' hde Gehkeb}gd lb~dhdad}wdrdldx id} abidig lbeffide ~rkhl hde idwdede wdef hgobrglde%
8% Abefjd}gilde ~rkhl obrldigxd} xgeffg odfg ~d}dr hdida ebfbrg%8%4%= ]xrlxr Krfdeg}d}g hde Lbxbedfdlbr`dde
]xrlxr krfdeg}d}g wdef hgfedlde kibj LRO Pkmjd Frdjd Lrgwd dhdidj
}g}xba cef}gkedi wdef hd~dx hgigjdx ~dhd Fdaodr 2%
Fdaodr 2% ]xrlxr Krfdeg}d}g LRO Pkmjd Frdjd Lrgwd
Lbxbrdefde 0
D0Lbika~kl ^bxdeg hg ]dadrdef hde MgidvO0
Lbika~kl @djgx hg Adrd ]dehgef
M0Lbika~kl Xbee hg OdwkaokefH0Lbika~kl Okrhgr hg OdwkaokefB0Lbika~kl ^befrd`ge Odxkl hg MgidvC0Lbika~kl ^befrd`ge Odao hg MgidvF0Lbika~kl ^befrd`ge Oi Gxgl hg Ibib}J0Lbika~kl ^befrd`ge Okz hg Mk~kefG0 ^befb~dlde
^ga~gede
Lb~did rkhl}g Lb~did Xklk
Lb~did K~brd}gkedi
Fbebrdi Adedfbr
D O
M H B C
@ L I
F J G
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=6
@0 Odfgde Mxxgef hde @djgxL0Odfgde Ilg}I0Odfgde Cgeg}jgef
]g}xba lbr`d hdida LRO Pkmjd Frdjd Lrgwd obr}gcdx deffkxd adehgrg% Jdi
geg obrdrxg odjvd }bxbidj ~drd ~befrd`ge abehd~dx ~bidxgjde xbexdef xblegl hde
lbxbrda~gide hd}dr hdida aba~rkhl}g ~rkhl lbrd`gede) adld abrbld abagiglg
lbobod}de }b~bejewd exl abaodx hb}dge) ~rkhl}g hde }g}xba ~bad}drde
}behgrg% Edae) }birj lbika~kl ~befrd`ge vd`go aba~rgkrgxd}lde ~blbr`dde
dxd ~b}dede wdef ad}l hdrg }blrbxdrgdx ~}dx% D}di deffkxd lbika~kl xbrodfg
abe`dhg hd) wdgx0
4% Deffkxd wdef ~dhd dvdiewd abr~dlde ldrwdvde%?% Deffkxd wdef abr~dlde ~bahd hdrg ~bhb}dde wdef abagiglg lbgefgede
exl ad` hdida }djdewd hde abagiglg lbada~de hdida obrldrwd }beg hde
lbrd`gede% Abrbld dlde hgobrglde ~bidxgjde wdef gexbe}gc xbexdef xblegl hde
lbxbrda~gide hd}dr ~baodxde ~rkhl%
^befrd`ge wdef xbidj ada~ adehgrg hgvd`golde exl abaobexl
lbika~kl }behgrg hbefde lbibefld~de ~brgpgede dhageg}xrdxgc }behgrg }b~brxg ]GR^
hde XH^ dxd} edad lbika~kl gx }behgrg% ^befrd`ge wdef xbidj ada~ adehgrg
vd`go aba~blbr`dlde vdrfd hg }blgxdr }bobia aba~blbr`dlde vdrfd idr
}bjgeffd abrbld xghdl jdewd }blbhdr ada~ jgh~ xbxd~g ibogj hdrg gx dfdr
abrbld ada~ abefjgh~g krdef idge%