p2m desain blog untuk bisnis
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Desain Blog untuk Bisnis
P2M13 Januari 2016
Brian Garda Muchardie, S.E., M.M
why blog is essential
Keputusan Pembeli (dulu)
Keputusan Pembeli (sekarang)
52% responden membaca opini sentimen dari orang lain tentang suatu brand atau produk di media sosial sebelum melakukan pembelian
(Sumber : Nielsen, 2013)
1) What do they want
2) How can we help them to fulfill their want
3) How can we make the experience better
Exist. Reach. Equip
?
design YOUR blog to CONVERT
provide something valuable and useful
?how to implement conversion into designimplement
1) have clear call to action(s)
call to action
2) create relevant landing page
landing page
3) stand out from the crowd
“Content precedes design.
Design in the absence of content is not design, It’s decoration.
- Jeffry Zeldman -
knowledge is having the right answer
intelligence is asking the right question
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