Devi Ahilya Vishwavidyalaya, Indore

MAJOR RESEARCH PROJECT

On

A Study of Parent’s Preference toward Small Baby Product

A Research Dissertation Submitted in Partial Fulfillment for the Award of the Degree of

Masters of Business Administration

(2012-2014)

Submitted to: Submitted by:Prof Vippa Dhingra Shivshankar Patel MBA-IV Sem

ROLL NO. 12936471

DECLARATION

I, Shivshankr Patel a student of School of Management, Sanghvi Institute of Management

& Science, Indore, hereby declare that the work done by me to do the Major Research

Project titled “A Study of Parent’s Preference toward Small Baby Product ” is

genuine and authentic.

Shivshankar Patel

CERTIFICATE FROM INTERNAL & EXTERNAL EXAMINER

This is to certify that Shivshankar Patel of MBA (Full Time) Semester IV in Sanghvi

Institute of Management and Science, Indore has carried out a Major Research Project

titled “A Study of Parent’s Preference toward Small Baby Product”. The work done by

him is genuine and authentic.

The work carried out by the student was found satisfactory. We wish him all the success

in career.

Internal Examiner External Examiner

CERTIFICATE FROM H.O.D. & FACULTY GUIDE

This is to certify that Shivshankar Patel of MBA (Full Time) Semester IV in Sanghvi

Institute of Management and Science, Indore has carried out a Major Research Project

titled “A Study of Parent’s Preference toward Small Baby Product”.

The work carried out by the student was found satisfactory and it is as per the guidance of

faculty guide.

Dr. Vanita Joshi Prof Vippa Dhingra

Chairperson Faculty Guide

ACKNOWLEDGEMENT

I sincerely and religiously devote this folio to all the gem of persons who have openly

or silently left an ineradicable mark on this research so that they may be brought into

consideration and given their share of credit, which they genuinely and outstandingly

deserve.

This expedition of research encountered many trials, troubles and tortures along the

way. I am essentially indebted to my guide Prof Vippa Dhingra for this sweating learning

experience. She overlooked my faults and follies, constantly inspired and mentored via

his proficient direction. It was a privilege to work under her sincere guidance.

I express my thanks to Dr.Manoj Bhatia, Director, SOM, Sanghvi Institute of

Management and Science, Indore for his considerate support whenever and wherever

needed. I honestly acknowledge the support provided by the Chairperson, Dr Vanita

Joshi. I express my indebtedness to the management of Sanghvi Institute of Management

and Science, for inspiring us to grab and utilize this opportunity.

With profound sense of gratitude, I would like to truthfully thank a recognizable

number of individuals whom I have not mentioned here, but who have visibly or invisibly

facilitated in transforming this research into a success saga.

Above all, I would like to conscientiously thank the Omnipotent, Omnipresent and

Omniscient God for His priceless blessings!

Shivshankar Patel

Table of Contents

Chapter Contents Page

1 Introduction 2-36

2 Review of Literature 38-39

3 Research Design and Methodology

3.1. Rationale of the Study

3.2 Objectives of the Study

3.2.1 For Data Collection

3.2.2 For Data Analysis

41-46

4 Data Analysis and Interpretation 48-59

5 Conclusion and Limitation 61-63

References