Operating Strategyconcerning quality

Kinerja kualitas menjadi sangat krusial bagi kelangsungan hidup organisasi dalam jangka

panjang. Pada kasus Ford Mobil strategi operasi menekankan kualitas dalam konteks

Misi, Values dan Guiding Prinples, dan diilustrasikan bahwa kualitas adalah tujuan

utama bisnis Ford.

Operating Quality at Ford Motor CompanyMission : to continually improve our products and services to

meet our customers’ needs, allowing us to prosper as business and to provide a reasonable return for our stockholder, the owner of our business.

Values :People : the source of our strength, they provide our

corporate intelligence and determine our reputation and vitality. Involvement and team-work are our basic human values.

Products : Our products are the end result of our efforts, and they should be the best in serving our customers woldwide. As our products are viewed, so are we viewed.

Profits : the ultimate measure of how efficiently we provide customers with the best products for their needs. Profit are require to survive and grow.

Operating Quality at Ford Motor CompanyGuiding PrinciplesQuality come first : to achieve customer satisfaction the quality of our

products and services must be our number-one priorityCustomers are the focus of everything we do : Our work must be done

with our customers in mind, providing better products and services than our competition

Continous improvement is essential to our success : We must strive for excellence in everything we do: in our products, in their safety and value- and in our services, our human relations, our competitiveness, and our profitability

Employee involvement is our way of life : Weare the team. We must treat each other with trust and respect

Dealers and suppliers are our partners : The company must maintain mutually beneficial relationships with suppliers, dealers and our other business assosiate

Integrity is never compromise : The conduct worldwide must be pursued in a manner that is socially responsible, and commands respect for its integrity asnd for its positive contributions to our society. Our doors are open to men and women alike without discrimination and without regard to ethic origin or personal beliefs