target market strategy

8/9/2019 target market strategy

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BUSINESS PRESENTATION SKILLS

To :Ms Fatima Farooq

By :TashfeenBilal

Absar

Salman

Mujahid


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TARGET MARKET STRATEGY

Context:

> INTRODUCTION:

> EXPLANATION-Market Scope Strategy

-Market Entry Strategy

-Product Strategy

-Promotional Strategy-Distribution Strategy

-Pricing Strategy

> CONCLUSION


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INTRODUCTION

Q:What Is Target Marget ?

Advertising to people

For specific products

Placing infront of people Having certain characteristics

Focusing a certain group of people

And the techniques used to plan these are calledTARGET MARKETING STRATEGY.


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MARKET SCOPE STRATEGY

1. Single Market Scope

2. Multi Market Scope

3. Total Market Scope


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MARKET ENTRY STRATEGY

1. First In Strategy

2. Early Entry Stretagy


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PRODUCT STRATEGY

Product Positioning Strategy

Product Repositioning Strategy

New Product Strategy


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PROMOTIONAL STRATEGY

Promotional Mix:

Nature Of Product

Durability

RiskPurchasing Amount

Media Selection Strategy:Newspaper

BillboardsFlyers

Internet

Radio


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DISTRIBUTION STRATEGY

Distribution Scope Strategy:

Sole Distribution

Intensive DistribitionSelective Distribution

Muiltiple Channel Strategy:

Complementary Channel

Competitive Channel


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PRICE STRATEGY

1. Maintaining The Price

2. Reducing The Price

3. Increasing The Price


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TYPES OF TARGET MARKETS

1) The Consumer Market:Individuals and households who buy goods for their

own use or benefit are part of the consumer market. Drugand grocery items are the most common types of consumer

products.2) The Industrial Market:

Individuals, groups or organizations that purchase your

product or service for direct use in producing other products

or for use in their day-to-day operations.3) The Resellers Market:

Middlemen or intermediaries, such as wholesalers andretailers, who buy finished goods and resell them for aprofit.


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FURTHER DIVISION OF TARGET MARKET

Geographic: Decide if your business is going to do business on a local,regional, national or international level. Identify the geographic region

where your market is located. Identify specific boundaries within which

you will do business.

Demographic: Potential customers are identified by criteria such asage, race, religion, gender, income level, family size, occupation,education level and marital status.

Psychographic: Many businesses offer products based on theattitudes, beliefs and emotions of their target market. The desire for

status, enhanced appearance and more money are examples of

psychographic variables.

Behavioristic: Products and services are purchased for a variety ofreasons such as, brand, loyalty, cost, how frequently and at what time of

year customers in a segment use and consume products.


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Example

Market Scope Strategy:

KIDS Were The Target Market

No Other Product

Total Market ScopeMarket Entry Strategy:

First Entry Strategy

Product Strategy:

New Product Positioning Strategy


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Promotional Strategy:

Nature Of ProductTarget Market Defined

FAST TO COOK,GOOD TO EAT

Distribution Strategy:

Intensive Distribution ChannelPricing Strategy:

Price Maintaining Strategy

Price Was Set By Focusing Social

Class MIDDLE CLASS


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CONCLUSION

The principle of target market strategy is thatthe products and services needs of individualcustomers differ. These strategies helps

targeting the customer who will consume theproducts and services offered.

These strategies provides a better way tounderstand different customer and theirdifferent needs . Providing us a better way todevelop products in an efficient manner.


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THANK YOU ALL FORLISTENING.


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ANY QUESTIONS PLEASE .

target market strategy

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