Metodologi Penelitian dan Tata Tulis Karya Ilmiah

Sesi 12Tata Tulis Karya Ilmiah

Abstrak

• Periksa ketentuan jumlah kata maksimum (biasanya 200)• Jangan mengulang judul dalam abstrak (agar hemat kata)• Periksa ketentuan jumlah paragraf• Periksa keutuhan isi abstrak• Hal yang perlu dimuat: tujuan penelitian, metode atau pendekatan

penelitian yang digunakan, hasil-hasil penting, simpulan• Tidak ada pengacuan ke tabel, ilustrasi, maupun rujukan• Singkatan harus dijelaskan atau kalau tidak akan digunakan lagi dalam

abstrak, singkatan tidak perlu diperkenalkan• Gunakan bantuan Ms. Word untuk abstrak berbahasa Inggris.• Abstrak ditulis sebaik mungkin agar pembaca daat menangkap isi artikel

tanpa harus membaca artikel lengkapnya• Abstrak harus disusun secara lengkap, tetapi ringkas, cermat, dan

obyektif.

Contoh AbstrakThis study investigates the issue of balancing the benefits gained through standardized strategies with those achievable when adapting to local conditions. Building on previous work that has explored the role of contingency theory and the concept of strategic fit in international marketing strategy, the authors posit that there is no one-size-fits-all solution to the export product strategy adaptation decision. Using a sample of Swedish exporters, they find support for the hypothesis that an array of forces from the macro-, micro-, and internal environments drives product adaptation, which affects the nature of product strategy fit and its performance outcomes. In terms of the performance relevance of product strategy fit, sociocultural environment, technological environment, marketing infrastructure, stage of product life cycle, scope of exporting experience, and duration of exporting experience all matter. However, the pattern of significant and nonsignificant findings cautions against excessive aggregation of environmental variables in conceptualizing environment–product strategy fit to performance linkages. The authors conclude with a discussion of implications of the findings for theory building and management practice.

Contoh AbstrakWhen organizations face a crisis that is a result of a transgression, crisis scholars suggest that the organization should apologize in order to accept responsibility for the even. In turn, this is expected to reduce the reputation damage to the organization. The assumption is that an apology statement is interpreted by stakeholders to be equal to accepting responsibility; however, this assumption has not beet empirically examined. This paper seeks to address the gap. A three (explicitness of accepting responsibility: non, implicit, explicit) by two (expressing regret: non, explicit) between subjects design was employed. Participants read an article about a crisis event, answered questions about perceived reputation, read one of six organizational responses, and responded to question about reputation and anger caused by the response. Results indicate that both accepting responsibility and expressing regret affect perceptions after a crisis and the anger felt by respondents. Additionally, apologies need an explicit statement of responsibility to increase their benefits for organization. Implications of this research include understanding independent effects that accepting responsibility, expressing regret, and anger have on organizational reputation. Result can be useful for both academics and practitioners when thinking about how to respond to a crisis.

Pengacuan Pustaka

• Pustaka acuan mutakhir, relevan dan asli (pustaka primer) • Pernyataan umum tidak memerlukan pustaka rujukan.• Jangan mengutip kutipan (Ahmad….. dalam Badu…..)

Pengacuan Artikel Jurnal

Nama penulis. Tahun terbit. Judul artikel. Nama jurnal volume (nomor terbitan): nomor halaman awal-akhir.

Contoh:Cavusgil, S. dan Zou, T.S. 1995. Marketing strategy performance

relationship: an investigation of the empirical link in export market ventures. Jurnal of Marketing vol. 58 no. 1: 1-21.

_____________ Zou, T.S., dan Naidu, G.M. 1993. Product and promotion adaptation in joint ventures: an empirical investigation. Journal of International Business Studies vol. 24 no. 3: 479-507.

Dickson, P.R. dan Ginter, J.L. 1987. Market segmentation, product differentiation, and marketing strategy. Journal of Marketing vol. 53: 1-10

Druker, P.F. 1990 The emerging theory of manufacturing. Harvard Business Review vol. 68 no. 3: 94-102.

Pengacuan Artikel Jurnal dalam Proceeding

Nama penulis. Tahun terbit. Di dalam: Nama editor, editor. Judul makalah atau nama temu ilmiah atau keduanya; Tempat pertemuan, tanggal pertemuan. Kota penerbit: Nama Penerbit. halaman makalah.

Contoh:Meyer, B. dan Herman, K. 1985. Formaldehyde release from pressed wood

products. Di dalam: Turoski V., editor. Formaldehyde: Analytical Chemistry and Taxicology. Proceedings of the Symposium at the 187th Meeting on the American Chemical Society; St Louis, 8-13 April 1984. Washington: American Chemical Society. Hlm. 101-116.

Pengacuan Artikel dari Buku Kumpulan Artikel

Nama penulis asli. Tahun terbit. Judul artikel. Dalam nama editor (Editor). Judul buku, Kota Penerbit: Nama Penerbit.Contoh:Brooks, M.R. dan Rosson, P.J. 1982. A study of export behavior of small and

mediam-sized manufacturing firms in three Canadian provinces. Dalam Czinkota, M.R. dan Tesar, G. (Editor), Export Management: An International Context, Praeger Publishers, New York.

Pengacuan Buku

Nama penulis (atau editor). Tahun terbit. Judul buku. Kota penerbit: nama penerbit

Contoh:Lewin, K. 1935. A Dynamic Theory of Personality. Selected Papers. New York:

McGraw-Hill.Lewin, K. 1935. Principle of Topological Psychology. New York: McGraw-Hill.

Pengacuan Artikel dalam Koran/Majalah

Contoh:MajalahSuryadarma, S.V.C. 1990. Prosor dan Interface: Komunikasi Data. Info

Komputer, IV (4) 46-48

Surat KabarHuda, M. 13 November, 1991. Menyiasati Krisis Listrik Musim Kering. Jawa

Pos, hlm 6.

Surat Kabar (Tanpa Penulis)Jawa Pos. 22 April 1995. Wanita Kelas Bawah Lebih Mandiri, hlm. 3.

Pengacuan dari Internet

• Jangan sembarang mengacu• Perhatikan otoritas keilmuan atau kepakaran penulisnya• Tidak semua keterangan dari situs internet dapat dipertanggungjawabkan

isinya• Tidak semua situs permanen• Jika ada acuan yang sifatnya cetakan, pilih yang cetakan.

Contoh:Hitchcock, S., Carr, L., dan Hall, W. 1996. A Survey of STM Online Journals,

1990-95: The Calm Before the Storm, (Online), (http://journal.ecs.sotonac.uk/survey/survey.html, diakses 12 Juni 1996)

Kumaidi. 1998. Pengukuran Bekal Awal Belajar dan Pengembangan Tesnya. Jurnal Ilmu Pendidikan, (Online), Jilid 5, No. 4. (http:www.malang.ac.id, diakses 20 Januari 2000)

Pengacuan Dokumen Resmi

Contoh:

Dokumen Resmi Pemerintah yang diterbitkan oleh Suatu PenerbitUndang-Undang Republik Indonesia Nomor 2 Tahun 1989 tentang Sistem

Pendidikan Nasional. 1990. Jakarta PT. Armas Duta Jaya.

Pengacuan Tulisan yang Diterbitkan Lembaga

Contoh:

PusatPembinaan dan Pengembangan Bahasa 1978. Pedoman Penulisan Laporan Penelitian. Jakarta: Departemen Pendidikan dan Kebudayaan.

Pengacuan Karya Terjemahan

Contoh:Mulder, N. 1984. Kebatinan dan Hidup Sehari-hari Orang Jawa Kelangsungan

dan Perubahan Kultural. Diterjemahkan oleh A.A. Nugroho. Jakarta: Gramedia.

Pengacuan Skripsi, Tesis, dan Disertasi

Contoh:Hendrojuwono, W. 1990. Pengaruh “Experimental Learning’ terhadap

Peningkatan Ketahanan Ego dan Kontrol Ego Remaja: Suatu Model Perlakuan dan Evaluasi Fungsi Ego. Bandung: Universitas Padjadjaran. Disertasi tidak dipublikasikan.

Ardial. 1985. Pengaruh Informasi dan Pendidikan terhadap Pemahaman Ibu dalam Pengunaan ASI. Bandung: Universitas Padjadjaran. Tesis tidak dipublikasikan