konsumen belajar dan media iklan

8/14/2019 Konsumen Belajar Dan Media Iklan

1/20

Xpjyky `kalmlp Bjgy{nkg


2/20

Lpvc Xpjyky

@kalmlp

@kalmlp lflald xkp{`ldlg xpcalb{ slgo

pkalvce xkpnlgkg slgo fclb{`lvblg jakd

xkgolalnlg $ Yidceenlg flg Blg{b#

@kalmlp lflald y{lv{ xpjyky fcnlgl

xkgolalnlg lblg nkn`lwl bkxlfl

xkgokvld{lg ! ycblx lvl{ xpcalb{' $ Kgoka!

@alibwkaa flg Ncgclpf#


3/20

@k`kplxl dla xkgvcgo flpc `kalmlp


4/20

Mkgcy.mkgcy Xpjyky `kalmlp

Ialyycila Ijgfcvcjgcgo

Vkjpc `kalmlp slgo nkgo{vlplblg `ldwlnlbda{b dcf{x! `lcb nlg{ycl nl{x{g

`cglvlgo lflald nlbda{b xlyce slgo `cyl

fclmlpblg xpcalb{ vkpvkgv{ nkala{c

xkgo{algolg


5/20

Lfl vcol bjgykx {vlnl slgo fcv{p{gblg flaln

xpjyky `kalmlp ialyycila ijgfcvcjgcgo slcv{

xkgo{algolg $pkxkvcvcjg#! okgkplacylyc yvcn{a{y

$yvcn{a{y okgkplac}lvcjg# flg fcybpcncglyc yvcn{a{y

$yvcn{a{y fcybpcncglvcjg#


6/20

Xkgo{algolg $Pkxkvcvcjg#

Lflald xpjyky xkgslnxlclg xkylg bkxlfl bjgy{nkg `kp{algo blac! fkgolgepkb{kgyc `kpblac.blac'

Yjajnjg $


7/20

Okgkpla Yvcn{a{y

Bjgy{nkg slgo nkn`kac lvl{ nkgoo{glblgy{lv{ xpjf{b ykvkald nkacdlv cbalggsl slgo`kp{algo.{algo flg cl nkslbcgc xpjf{b vkpyk`{v

Xluaju nkgolvlblg `ldwl Okgkpla yvcn{a{ylflald bknlnx{lg ykykjplgo bjgy{nkg {gv{b`kpklbyc slgo ylnl vkpdlflx pklbyc yvcn{a{y slgopkalvce `kp`kfl


8/20

Xknldlg Okgkpla Yvcn{a{y `clylgsl fcvkplxblg

flaln xknlylplg {gv{b nkn`{lv nkpkb flg

bknlylg ykxkpvc fc{plcblg `kpcb{v cgc


9/20


10/20

0'Nkpkb Bka{lpol $Elncas @plgfcgo#


11/20

9' Nk.Vjj Xpjf{iv $Ajjb Lacbk Xliblocgo#

@lgslb xpjf{b `kpkflp fcxlylp nkncacbc bknlylg $ wlpgl!`kgv{b! ycn`ja! ajoj# slgo ncpcx ylv{ fkgolg slgo alcggsl'

6 Ycncalp glnk

@k`kplxl xpjf{b `{blg ylml fc`kpc bknlylg slgo ncpcxylv{ ylnl alcg! m{ol fc`kpc nkpkb slgo ncpcx'

;' Acikgycgo

Lflald xplbvcb xkn`kpclg nkpkb fkgolg nkgoo{glblgglnl glnl ykak`pcvc! glnl fkylcgkp!glnl xpjf{ykg!glnl xkp{yldllg `ldblg glnl ecan blpv{g

5'Okgkplacylyc ycv{lyc xknlblclg $ Okgkplac}cgo [ylok

Ycv{lycjgla#Nkalb{blg xkpa{lylg acgc xpjf{b fkgolg nkalb{blgxkpa{lylg xknlblclg flpc xpjf{b.xpjf{b slgo vkpbkgla'


12/20

9

6

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13/20

Fcybpcncglyc Yvcn{a{y

$Yvcn{a{y Fcybpcncglvcjg#Bjgykx cgc nkp{xlblg alwlg blvl flpc okgkplacylycyvcn{a{y' Xlfl okgkplacylyc yvcn{a{y! bjgy{nkgfcdlplxblg `cyl nkgoln`ca bycnx{alg slgo ylnlflpc `kp`lolc yvcn{a{y slgo pkalvce `kp`kfl' Xlfl

fcybpcncglyc yvcn{a{y bjgy{nkg fcdlplxblg `clylnkgoln`ca bkycnx{alg `kp`kfl vkpdlflx`k`kplxl ycv{n{a{y slgo ncpcx ylv{ fkgolg slgoalcggsl'


14/20

[gv{b flxlv nkalb{blg fcybpcncglyc yvcn{a{y

fcalb{blgald `k`kplxl vcgflblg =


15/20

@PLGFVLPOKV

L[FCKGIK

NLPIJN

NLPBKVCGO

Xpjf{iv

Xpcik

Xalik

Xpjnjvcjg

NLYLALD

V[M[LG

Nkgodlgvlpblg xpjf{b*mlyl bkxlfl $ilajg# bjgy{nkggsl

Ecycb

Gjgecycb

Fcyvpc`{yc

Bjn{gcblyc


16/20

NLPIJN

Bjgfcyc XlylpVcgobld alb{ Xkn`kaclg

Bk`clyllg*vpkgf @lp{

Bjnxkvcvjp

NLYLALD

V[M[LG

Al{gidcgo

Nkgocgolvblg Bkn`lac

Nknxkpb{lv Icvpl

Nkplgoylgo VcgflblgNkgicxvlblg Bk`clyllg

@PLGFVLPOKV

L[FCKGIKDLPNJGCY


17/20

NLPIJN

@PLGFVLPOKV

L[FCKGIKDLPNJGCY

@plgfKyykgik

Ijgy{nkpyCgycodv

A[TFpklny je @kl{vs

PCGYJBk`k`lylg lglb bpklvce

ACEK@J[SLnlg % `k`ly `kpnlcg

Lb{ nlgfc `{blg i{nlg

`clp `kpycd! vlxc m{ol

xcgocg vln`ld ilgvcb

XKYLGVln`ld ilgvcb

Xjcgv je

Ijgvliv

BPKLVCE

CFK,

Vknxlv! wlbv{!

bkoclvlg! y{lylgl!

{gv{b nknocpcn xkylg

Nkfcl

Livculvcjg

Yl`{g Xlpl

@cgvlgo Ecan

Lalylg@kpvcgflb

CgvcylpcPjd


18/20

Ijgy{nkpy Mj{pgks


19/20

IACKGV

@PLGFVLPOKV

L[FCKGIKDLPNJGCY

@plgfKyykgik

Ijgy{nkpyCgycodv XKYLG

Xjcgv je

Ijgvliv

BPKLVCE

CFK,

Nkfcl

Livculvcjg


20/20

E[GOYC:

IackgvYkp

ucik

YvplvkociXalg

gcgoPcykvLglacyl

LpldBjn{gcblyc

BPKLVCEIjxswpcvkpLpvfcpkivjp

IpklvcukFcpkivjpYv{fcj

NKFCLLBVCULYC

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