konferensipariwisatanasional “meningkatkandayasaingpariwisata daerah” oleh : s. b....

KonferensiPariwisataNasional“MeningkatkanDayaSaingPariwisata Daerah”

Oleh : S. B. WiryantiSukamdani, CHAKetuaBadanPromosiPariwisata Indonesia (BPPI)

SusunanPengurusPenentuKebijakan BPPI (Keppres No 148/M Tahun 2011): Ketua: K.RAY. Dra. Sarwo Budi WiryantiSukamdani, CHA (Persatuan Hotel danRestoran Indonesia )WakilKetua: Bernada Sukma Harahap (Asosiasi Perusahaan Perjalanan Wisata Indonesia) Sekretaris: RetnoKusumayanti, S.Sos, MH(Hotel Human Resources Manager Association)Anggota:1. Drs. H. DidienJunaedy (DPP Gabungan Usaha WisataBaharidanTirta )2. Drs. Jaya Purnawijaya, MM (DPP PerhimpunanObyekWisata Indonesia) 3. Drs. I Nyoman Kandia (HimpunanPramuwisata Indonesia ) 4. Tengku Burhanuddin, SE (ASOSIASI PENERBANGAN )

5. Dr.Ir.H.Krishna Nur Pribadi, M.Sc, M.Phil (AKADEMISI )6. Drs. Ec. HermawanKartajaya, M.Sc, FCIM (PAKAR)

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Indonesia Tourism Promotion Board (ITPB)

Strategic Plan for Indonesia Tourism Promotion Board (ITPB)

Presenting the Wonders

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Contents Background.• Vision and mission based on law # 10 / 2009 Strategic – Partnership (2011-2015): Vision, Mission, and Values Vision and Mission (2011-2015) VALUES (2011-2015) Key Strategies (2011-2015) 3 Key Initiatives / Programs (2011-2015) Logo

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Indonesia Tourism Promotion Board (ITPB)

VISION based on Law # 10 /2009

Vision

To become

Credible –partner of Government of Indonesia

and capable to coordinate main stakeholders in promoting Indonesia Tourism

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Indonesia Tourism Promotion Board (ITPB)

MISSION: based on law # 10/2009

Mission 1. To enhance the positive image of tourism in Indonesia.2. To increase in tourist arrivals and foreign exchange earnings significantly.3. To increase domestic tourist visits and spending significantly.4. To mobilize sources other than government budgetin line with laws.5. To conduct research in tourism development and tourism business .

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Indonesia Tourism Promotion Board (ITPB)

Strategic – Partnership (2011-2015)

Government of Indonesia

Ministry of Tourism & Creative Economy

Indonesia Tourism

Promotion Board

Official Private Based-

Institution

Facilitate GDP Economy Business Equity Grow

Develop Man-Made Culture Talent Creativity Commercialize

Preserve God-Made Nature Society Sustainability Expose

Macro Strategic - Partnership Micro

Wonderful Indonesia: Presenting the Wonders

VISION – MISSION - VALUES

Citizenship

Respon-sibilities

Trust-worthiness

Respect

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Indonesia Tourism Promotion Board (ITPB)

Vision (2015)

To become

The strategic –partner of Government of Indonesia

In promoting Indonesia Tourism for enhancing

the equity, creativity, and sustainability

to its main stakeholders

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Indonesia Tourism Promotion Board (ITPB)

MISSION: WHAT BUSINESS ARE WE IN?

Mission (2015)1.To grow the equity of Indonesia Tourism business in the dynamic economic landscape

2.To commercialize the creativity of Indonesia Tourism talents in the new wave cultural paradox

3.To expose the sustainability of Indonesia Tourism Society in the endangered natural-setting

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Indonesia Tourism Promotion Board (ITPB)

VALUES: WHAT CORE PRINCIPLES THAT WE MUST APPLY?

VALUES

TRUST-WORTHINESS

“To ensure total integrity in every

efforts”

RESPECT“To honor

others In every interactions “

Responsibility“To be accountable

to every activities”

CITIZENSHIP“To show

national-duty in every

initiatives”

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Indonesia Tourism Promotion Board (ITPB)

Key Strategies (2011-2015)

Grow Commercialize

CREATIVE TOURISM

LOW-SEASONTOURISM

GREENTOURISM

Explore

Sust

aina

bilit

y

Business

Tale

nt

1. FOCUS: No over promise

2. COMPLEMENT: To the Ministry (of Tourism & Creative Economy)

3. UNIQUE: Own initiatives

4. PLATFORM: For key stakeholders

5. LEVERAGE: Limited Resources

Dir-GenMARKETING

Dir-GenCREATIVE

ECO

Dir-GenDESTINATION

KeyStakeholders

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Indonesia Tourism Promotion Board (ITPB)

3 Key Initiatives / Programs

1. LOW SEASONS TOURISM

2. CREATIVE TOURISM

3. GREEN TOURISM

2011 2012 2013 2014 2015

ORG INTRO ACTIVITIES

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Indonesia Tourism Promotion Board (ITPB)

ProgramBPPI• Low Season Tourism ->DirjenPariwisata– November, Januari, Februari, Maret

• Creative Tourism ->DirjenEkraf– Combine tourism & creative economy ITTF>Batik Extravaganza, Pearl, Ceramic, Painting & Handy craft Exhibition

• Green Tourism ->DirjenDestinasi– Destination - Komodo, Raja Ampat, Bunaken, Wakatobi, Bali, Lombok, etc– Seminar - Green Hotel, Green Building, Green Environment– Conference - Drugs Enforcement - Bali, FORBES CEO - Jakarta, etc– Exhibition - Lafayette - Paris, Marina Bay Sands – Singapore, World Stamp –

Jakarta, etc

Indonesia Tourism Promotion Board (ITPB)

Indonesia Tourism Promotion Board (ITPB)

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RapatPertamaPembentukanKetua, WakilKetuadanSekretaris , Senin 31 Oktober 2011

Terima kasih

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