proposal bec ii soft launching

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Page 1: Proposal BEC II  Soft Launching
Page 2: Proposal BEC II  Soft Launching

Dengan event soft launching Istana BEC Extension ingin memperkenalkan kepada para calon tenant dan khalayak umum seperti apa rancangan baru Istana BEC Extension dengan Konsep One Stop Information Technology Shopping Centre. Sejak 10 tahun yang lalu, Istana BEC berdiri di kawasan strategis kota Bandung sebagai pusat perbelanjaan berbagai perangkat elektronik, khususnya perangkat teknologi informasi yang terbesar dan terlengkap di Jawa Barat. Kini Istana BEC hadir dengan nama Istana BEC Extension dengan konsep semi mall (one stop shopping), lebih diarahkan ke konsep entertainment dimana tiap lantai ada ruang yang bisa disewakan sebagai Restaurant, Cafe atau Lounge (Blackberry/Indosat Lounge) dan ada tempat khusus pameran/eksibisi area yang luas Lantai basement parkir ada 4 lantai, total parkir mobil semuanya 1.200 unit, parkir motor +/- 2.000 unit. Istana BEC Extension ingin mengembangkan sayap bisnis dan menyambut pertumbuhan pasar IT yang begitu pesat di Jawa Barat khususnya Kota Bandung.

INTRODUCTION

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•AWARENESS Memperkenalkan kepada kalayak public/umum tentang keberadaan Istana BEC Extension yang strategis, serta aktivitas Istana BEC Extension beserta area tenant yang beragam. •SALES Memperkenalkan dan menjual area-area tenant Istana BEC Extension •LOYALTY Membangun loyalitas kepada calon pengunjung Istana BEC Extension untuk sering berkunjung dan bertransaksi di Istana BEC Extension •REWARDING Rewarding kepada calon Istana BEC Extension yang loyal dengan rutin mengikuti kegiatan offline ataupun online program-program bagi konsumen di Istana BEC Extension •CHARITY Mengadakan kegiatan CSR yang melibatkan dinas sosial kota bandung, panti asuhan, dsb) •DATABASE Pengumpulan data base calon tenant dan konsumen loyality Istana BEC Extension

OBJECTIVE

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Dalam konteks konsep “Bandung Life Style” mengangkat dan memeperkenalkan kepada khalayak umum yaitu Istana BEC Extension sebagai tempat One Stop Information Technology Shopping Centre bagi para pengunjung untuk berbelanja dan menghabisakan waktu bersama keluarga menikmati suasana kota bandung penuh gaya yang di balut dengan teknologi dan hanya ada di Istana BEC Extension. Para pengunjung Istana BEC Extension dimanjakan dengan mall multi fasilitas yang berkelas dengan tenant-tenant dan fasilitas pendukung yang lengkap serta pelayanan yang ramah siap untuk memanjakan para pengunjung Istana BEC Extension.

CONCEPT

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Judul Event : “Bandung Life Style” soft launching ISTANA BEC EXTENSION Hari/Tanggal : PRE EVENT : Senin – Sabtu, 22 - 28 Februari 2015 MAIN EVENT : Minggu, 1 Maret 2015 Waktu : PRE EVENT : 10.00 – 18.00 WIB MAIN EVENT : 06.00 – 15.00 WIB Venue : PRE EVENT : Titik Strategis Kota Bandung (HOP, Mall) MAIN EVENT : Dago Car Free Day ISTANA BEC EXTENSION Jl. Punawarman Program : PRE EVENT : - Promotion (Flyering) - Exhibition & Education - Entertainment (Acoustic Band) - Game Interactive & Lucky Wheels Rewarding - Testimoni for fliller opening - Collecting social media data base for rewarding & post event.

EVENT SPEC

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Program : Main Event : - Promotion (Flyering) - Exhibition & Education - Flash Mob CFD - Motorcycle Convoi - Press Conference - Soft Launching, Open Gate Procession - Entertainment - Rewarding - Filler Testimoni - CSR - Closing

EVENT SPEC

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PROJECT TIMELINE

FEBRUARI MARET

PRE EVENT & MAIN EVENT

PRE EVENT MAIN EVENT MATERI PROMOSI FLYER, SPANDUK, BALIGHO,

NEWS-ADS, T BANNER, RADIO ADDS, BILLBOARD, SMS BLAST, ETC

PRODUKSI & DISTRIBUSI

ONLINE MEDIA WEBSITE, FACEBOOK, TWITTER, INSTAGRAM

AKTIVASI WEBSITE/SOCIAL MEDIA

MINGGU SENIN SELASA RABU KAMIS JUMAT SABTU MINGGU

22 FEB 2015 CHEP OUTLET

DAGO

23 FEB 2015 ISTANA PLAZA PADJAJARAN

24 FEB 2014 MTC

GEDE BAGE

25 FEB 2014 MIKO MALL

KOPO

26 FEB 2014 CIWALK

CIHAMPELAS

27 FEB 2014 PVJ

SUKAJADI

28 FEB 2014 BIP

MERDEKA

1 MARET

BANDUNG

LIFE STYLE

BEC II

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ACTIVITY BREAKDOWN – PRE EVENT

CANVASSING Senin – Sabtu, 22 - 28 Februari 2015

TARGET : Mall / Hang Out Places (1 spot/hari) CONCEPT : Jam Session FORMAT : Mobile-Stage Acoustic Music (Guitar / Bass / Cajon / Vocal) PROMOTION TEAM - Flyering & Info Event (SPG) - Spreading Program Awarness - Collecting Customer Database - Recruitment Social Media New Follower (Quiz Online Questioner & Selfie Competition) - Lucky Wheels Game - Testimoni for fliller opening TIME : 10.00 – 18.00 WIB

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ACTIVITY BREAKDOWN – PRE EVENT

CANVASSING Senin – Sabtu, 22 - 28 Februari 2015 - SPG berkeliling di area HOP / Mall / CFD membagikan flyer dan mengajak pengunjung untuk menjadi new follower BEC di social Media ( Twitter ) - MC akan woro woro di area booth utk menarik perhatian pengunjung dan menjelaskan tentang program event - Mengadakan Selfie Competition dan mendapatkan hadiah langsung / merchandise - Adanya jackpot dengan hadiah yang menarik di permainan Lucky Wheels setiap 2 jam sekali bagi pengunjung dengan selfie dan masion terbaik ke account Twitter Istana BEC Extension.

PRE EVENT GAMES REWARDING

ANGGUN – MC PRE EVENT

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ACTIVITY BREAKDOWN – PRE EVENT

FLYERING DISTRIBUTION

- NEWSPAPER FLYRING INSERTION (PIKIRAN RAKYAT & KOMPAS) Distribution to Agency - FLYERING PLACING TO LOCAL RADIO - FLYERING DI RUAS JALAN YANG STRATEGIS 1. Perempatan samsat 2. Perempatan Kopo 3. Perempatan Pasteur 4. Perempatan Istana Plaza 5. Perempatan Pahlawan 6. Perempatan Padalarang 7. Perempatan Antapani 8. Perempatan Cikapayang Dago 9. Perempatan Laswi BSM 10. Simpang Lima 11. Perumahan

Total : 5000 PCS untuk 7 hari - 2000 untuk di distribusikan di beberapa perempatan - 3000 untukdi distribusikan di beberapa perumahan - Activity penyebaran akan di distribusikan tiap hari selama 7 hari

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TIME ACTIVITY DESCRIPTIONS

08.00 - 09.00 PREPARATION OPEN GATE

09.00 - 13.00 DAY ACTIVITY PRE EVENT FLYERING RECRUITMENT NEW FOLLOWER SOCIAL MEDIA FILLER, SELFIE COMPETITION LUCKY WHEELS GAMES

13.00 - 13.10 OPENING SEQUENCE MC OPENING

ACTIVITY BOOTHS

13.10 - 16.45 AFTERNOON DAY ACTIVITY PRE EVENT FLYERING ENTERTAINMENT ( ACOUSTIC BAND ) RECRUITMENT NEW FOLLOWER SOCIAL MEDIA FILLER, SELFIE COMPETITION LUCKY WHEELS GAMES

16.45 – 17.00 CLOSING MC CLOSING

22.25 – 22.55 ENTERTAINMENT LOCAL BAND 2

22.55 – 23.00 CLOSING CLOSURE

LOCAL BAND 2 CLOSURE

RUNDOWN – PRE EVENT

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VENUE LAYOUT – PRE EVENT

MOBILE STAGE

PHOTO BOOTH

EXHIBITION & GAMES BOOTH

PRE EVENT SPEC

• Exhibition Booth : 3 x 3 m

• Mobile Stage (Truck)

• White Vinyl Roof + Flooring

• Backdrop Booth 2,5 x 3 m

• Sound System 3000 w

• LED TV 32”

• Promo Desk Display

• Roll Banner 1,6 x 0,6 m

• Lucky Wheels

• Photo Wall 2,5 x 1,5 m

• Genset 20 KPH

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DESIGN – PRE EVENT

BILLBOARD

FLYER

BALIGHO

SPANDUK

T BANNER

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3D VISUAL – PRE EVENT

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3D VISUAL – PRE EVENT

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ACTIVITY BREAKDOWN – MAIN EVENT

MORNING – DAYTIME EVENT

• FLYERING • SPG SPREADING • FLASH MOB WITH BEC MASCOT • FEMALE DJ • MOTORCYCLE & RADIO OBVAN CONVOI

RADIO OBVAN

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ACTIVITY BREAKDOWN – MAIN EVENT

PRESS CONFERENCE

Media : 30 media (radio/cetak/tv lokal) (by invitation) Materi : Informasi Program Soft Launching Istana BEC Extension “Bandung Life Style” Info Kegiatan Utama Narasumber : BOD & Marketing Istana BEC Extension Waktu : Minggu 1 Maret 2015 Venue : Ngopdul Punawarman Bandung

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ACTIVITY BREAKDOWN – MAIN EVENT

DAYTIME - AFTERNOON EVENT

• GUEST REGISTRATION • WELCOMING DANCE & PERCUSSION • OPEN GATE ISTANA BEC EXTENSION SOFT LAUNCHING PROCESSION • BARONGSAI DANCE • BAND PERFORMANCE • ISTANA BEC EXTENSION SOFT LAUNCHING • MAGICIAN PERFORMANCE • SECOND ARTIS PERFORMANCE • DOOR PRIZE REWARDING (GUEST DOOR PRIZE , SELFIE / SOSMED COMPETITION & PRESS REWARDING) • MAIN ARTIS PERFORMANCE • CLOSING

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ACTIVITY BREAKDOWN – MAIN EVENT

DAYTIME - AFTERNOON EVENT

Para tamu undangan menerima goody bag berisi ID card dan Marchendise Event Peserta dipersilakan untuk masuk ke area tenda tunggu tamu untuk menikmati welcoming food yang disediakan pada saat kedatangan.

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ACTIVITY BREAKDOWN – MAIN EVENT

DAYTIME - AFTERNOON EVENT

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ACTIVITY BREAKDOWN – MAIN EVENT

DAYTIME - AFTERNOON EVENT

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ACTIVITY BREAKDOWN – MAIN EVENT

DAYTIME - AFTERNOON EVENT

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ACTIVITY BREAKDOWN – MAIN EVENT

DAYTIME - AFTERNOON EVENT

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ACTIVITY BREAKDOWN – MAIN EVENT

DAYTIME - AFTERNOON EVENT

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ACTIVITY BREAKDOWN – MAIN EVENT

DAYTIME - AFTERNOON EVENT

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TIME ACTIVITY DESCRIPTIONS

RUNDOWN – MAIN EVENT

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VENUE LAYOUT – MAIN EVENT

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DESIGN – MAIN EVENT

UNDANGAN

INVITATION 001

001

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3D VISUAL – PRE EVENT

• WELCOMING GATE

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3D VISUAL – PRE EVENT

• STAGE

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3D VISUAL – PRE EVENT

• PILLAR DECORATION

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3D VISUAL – PRE EVENT

•ATRIUM DECORATION

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IN OUT PRODUCTION INDONESIA

JL. CIKUTRA, SUKANEGLA 54 BANDUNG

TLP : 022 - 610 613 99

HOTLINE : 081 322 960 757 - 089 879 806 83

E : [email protected]

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TERIMA KASIH

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IN OUT PRODUCTION INDONESIA

JL. CIKUTRA, SUKANEGLA 54 BANDUNG

TLP : 022 - 610 613 99

HOTLINE : 081 322 960 757 - 089 879 806 83

E : [email protected]