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Proceedings
The Fourth International Research Conference on
Management and Business (4th IRCMB) 2019
Published by:
Program Pascasarjana Doktor Ilmu Manajemen Universitas Negeri Jakarta
Jl. Rawamangun Muka, Jakarta Timur, 13220
Email: [email protected]
Telp: (021) 4721340
Fax: (021) 4897047
This publication is in copyright, subject to statutory exception and to the provisions of
relevant collective licensing agreements. No reproduction of any part may take place without
the written permission of Program Pascasarjana Doktor Ilmu Manajemen Universitas Negeri
Jakarta
First published in 2019
Editor: Amal Cahyadi
Layout: Amal Cahyadi
Design Cover: Amal Cahyadi
National Library: Cataloging in Publication (KDT)
Distributed by:
Program Pascasarjana Doktor Ilmu Manajemen Universitas Negeri Jakarta
Jl. Rawamangun Muka, Jakarta Timur, 13220
Email: [email protected]
Telp: (021) 4721340
Fax: (021) 4897047
The Fourth International Research Conference on Management and Business (4th IRCMB)
Jakarta, 14 December 2019
iii
FOREWORD
It is with deep satisfaction that I write this Foreword to the Proceedings of the Fourth
International Research Conference on Management and Business (4th IRCMB) in Jakarta,
Indonesia, December 14, 2019. This conference brings together researchers, students,
academics and professionals from many institutions and countries.
The conference particularly encourages the interaction of research students and developing
academics with the more established academic community to present and to discuss new and
current work. Your contributions help to make the conference as outstanding as it has been.
The papers contribute the most recent scientific knowledge known in the field of Management,
Organization, Human Resource, Marketing, Finance, Banking, Accounting and
Entrepreneurship.
In addition to the contributed papers, invited keynote presentation is given by Professor Elvira
Sojli from University of New South Wales Business School. I thank you so much. I also thank
very much to the conference participants and partners.
This proceedings will furnish the scientists of the world with an excellent reference book. I
trust also that this will be an impetus to stimulate further study and research in all areas above.
Enjoy the fruitful conference and colourful Jakarta!
Professor Hamidah
Conference Chair
Chair of Doctoral Program in Management Universitas Negeri Jakarta
The Fourth International Research Conference on Management and Business (4th IRCMB)
Jakarta, 14 December 2019
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PATRONS
Keynote Speaker:
Professor Elvira Sojli (University of New South Wales, Australia)
Organisers:
Program Pascasarjana Doktor Ilmu Manajemen Universitas Negeri Jakarta
Ikatan Alumni Doktor Ilmu Manajemen Universitas Negeri Jakarta (IKADIM UNJ)
Conference Chair:
Prof. Hamidah (Universitas Negeri Jakarta)
Scientific Committee:
Prof. Joseph Cherian (NUS Business School, Singapore)
Prof. Othman Yong (National University of Malaysia)
Prof. Dedi Purwana (State University of Jakarta, Indonesia)
Prof. Claudio Morana (Milan State University, Italy)
Prof. Bill Megginson (University of Oklahoma, US)
Prof. Raghavendra Rau (University of Cambridge, UK)
Associate Prof. Chotibak Jotikasthira (Southern Methodist University, US)
Associate Prof. Wing Wah Tham (University of New South Wales, Australia)
Dr. Gatot Ahmad (State University of Jakarta, Indonesia)
Organizing Committee:
Agung Dharmawan Buchdadi, PhD (State University of Jakarta)
Dr. Agung Handaru (State University of Jakarta)
The Fourth International Research Conference on Management and Business (4th IRCMB)
Jakarta, 14 December 2019
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CONFERENCE PROGRAM
Hour Program
07.30 – 14.00 Registration
08.00 – 10.00 Concurrent session 1 (Sanur 1, Sanur 2 & Sanur 3)
10.00 – 10.15 Coffee break
10.15 – 10.20 Speech from Chair of PPs DIM UNJ (Prof. Hamidah) (Sanur Room)
10.20 – 10.25 Speech from Chair of IKADIM UNJ (Sanur Room)
10.25 – 12.00 Keynote speech from Prof. Elvira Sojli (UNSW, Australia) (Sanur
Room)
12.00 – 13.00 Lunch
13.00 – 15.00 Concurrent session 2 (Sanur 1, Sanur 2 & Sanur 3)
15.00 – 15.10 Coffee break
15.10 – 17.10 Concurrent session 3 (Sanur 1, Sanur 2 & Sanur 3)
The Fourth International Research Conference on Management and Business (4th IRCMB)
Jakarta, 14 December 2019
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PRESENTATION SCHEDULE
CONCURRENT SESSION 1 (Hour: 08.00 – 10.00) ROOM SANUR 1 SANUR 2 SANUR 3
Moderator Ananto Prabowo (Tanri Abeng University) M. Robby Farhan (Bakrie University) Hery Subowo (Universitas Negeri Jakarta)
ANALYSIS OF THE FORMATION OF CUSTOMER
VALUE AS THE IMPACT
OF THE DEVELOPMENT OF MARKET ORIENTATION AND RESOURCES
CAPABILITY IN STARFRUIT SMALL BUSINESS:
EMPIRICAL STUDY IN EAST JAVA
Ditiya Himawati (Gunadarma University), Bagus Nurcahyo (Gunadarma University),
Lince Afriyenny (Gunadarma University)
STRATEGY OF EMPLOYEE ENGAGEMENT PROGRAM
FOR MILLENNIALS IN THE WORKPLACE
Rachmat Setyawan (Universitas Negeri Jakarta) THE EFFECTS OF CORPORATE SOCIAL
EFFECT OF ETHICAL BEHAVIOR ON
COMMITMENTS IN ASSIGNMENTS
Hery Subowo (Universitas Negeri Jakarta), Taufiq Supriadi (STIE Dharma Bumiputera),
Bahrullah Akbar (BPK), Dedy Purwana (Universitas
Negeri Jakarta), Hamidah (Universitas Negeri Jakarta)
BUSINESS TRANSFORMATION: PERSPECTIVE OF
HUMAN RESOURCE MANAGEMENT (STUDY CASE: PT. NUSANTARA CARD SEMESTA)
Saena Indadzi Fadhilah (Universitas Negeri Jakarta)
DETERMINING FACTORS OF BANK PEMBANGUNAN
DAERAH (BPD) EFFICIENCY IN INDONESIA Sulaeman Rahman Nidar (Padjadjaran University),
Mokhamad Anwar (Padjadjaran University),
Ratna Komara (Padjadjaran University),
Layyinaturrobaniyah (Padjadjaran University)
THE EFFECT OF ELECTRONIC WORD-OF-MOUTH
TOWARDS THE EQUITY OF PRESIDENTIAL CANDIDATES IN 2019 ELECTION ON MILLENNIAL
VOTERS
Mayzura Ghassani (University of Indonesia),
Firmanzah (University of Indonesia)
EXECUTIVES COMPENSATION IMPACT TOWARD SHAREHOLDER WEALTH: COMPANY
PERFORMANCE
(EMPIRICAL STUDY OF LISTED COMPANIES IN
INDONESIA STOCK EXCHANGE AND CATEGORIZED AS LQ45 INDEX)
Ananto Prabowo (Tanri Abeng University), Devinta
Palupi Indah Sari (Tanri Abeng University)
THE PERFORMANCE OF CROSS BORDER ACQUISITIONS (CBA) TARGETING SOUTH EAST ASIAN
FIRMS: IS THERE A POSITIVE BHAR?
Irma Octaviani (Universitas Indonesia),
Buddi Wibowo (Universitas Indonesia)
CORPORATE SOCIAL RESPONSIBILITY, STOCK SPLIT, AND CONCENTRATED STRUCTURE:
EVIDENCE IN INDONESIA
Tandry Whittleliang Hakki (University of Indonesia),
Cynthia Afriani Utama (University of Indonesia)
TRUST AND COMMITMENT TOWARD MOBILE
PAYMENT PLATFORM Oktyfany Sembiring (University of Indonesia),
Daniel Tumpal Hamonangan Aruan (University of
Indonesia)
RESPONSIBILITY (CSR) ON FIRM PERFORMANCE: THE
MEDIATING ROLE OF INNOVATION AND TOTAL QUALITY MANAGEMENT (TQM)
Nita Triyanisari (University of Indonesia)
THE INFLUENCE OF ORGANIZATIONAL CLIMATE
AND PERSONALITY ON WORK EFFECTIVENESS THROUGH EMPLOYEE COMMITMENT AS AN
INTERVENING VARIABLE
Gloria Adinda Christie (Universitas negeri Jakarta)
The Fourth International Research Conference on Management and Business (4th IRCMB)
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THE RELATIONSHIP AMONG PERCEIVED SUPERVISOR SUPPORT, EMPOWERING
LEADERSHIP, AFFECTIVE COMMITMENT, IN-
ROLE PERFORMANCE, AND EXTRA-ROLE
PERFORMANCE (A CASE FROM TEACHERS AND ACADEMIC STAFF FROM DINAS PENDIDIKAN
KABUPATEN MAYBRAT WEST PAPUA)
Israel Kambuaya (YKPN School of Business), Wisnu
Prajogo (YKPN School of Business)
THE INFLUENCE OF ADVERTISING APPEALS ON VIRAL ADVERTISING, BRAND AWARENESS, AND PURCHASE
INTENTION
(THE MODERATING ROLE OF HEDONIC PERSONALITY)
Edi Purwanto (YKPN School of Business), Wisnu Prajogo (YKPN School of Business)
THE MODERATING ROLE OF ISLAMIC WORK ETHICS IN THE RELATIONSHIP AMONG JOB
STRESS, WORK COMMITMENT, TURNOVER
INTENTION, AND WORK PERFORMANCE (A CASE
FROM WAROENG STEAK AND SHAKE) Dwi Murniyati (YKPN School of Business),
Miswanto (YKPN School of Business)
THE RELATIONSHIP AMONG SERVICE QUALITY, BRAND TRUST, BRAND PREFERENCE, AND
INTENTION TO BUY
(A CASE FROM PT SINAR SOSRO YOGYAKARTA
BRANCH) Susiyono (YKPN School of Business),
Wisnu Prajogo (YKPN School of Business)
ANALYSIS OF XYZ GROUP'S FINANCIAL PERFORMANCE LISTED ON THE INDONESIA STOCK
EXCHANGE USING THE ALTMAN Z SCORE AND RATIO
MODEL FINANCE
M. Robby Farhan (Bakrie University), M. Ichlasul Amal Bakhri (Bakrie University),
Dudi Rudianto (Bakrie University)
THE EFFECT OF FAMILY OWNERSHIP ON EXECUTIVE COMPENSATION: EMPIRICAL
EVIDENCE FROM INDONESIA
Fransiscus Nicholas (University of Indonesia),
Cynthia Afriani Utama (University of Indonesia)
TRANSFORMATION IS REQUIRED TO CHANGE
THE ECONOMIC SYSTEM OF THE SUBSYSTEM,
BASED ON ADDED VALUE AND
COMPETITIVENESS
B. Yuliarto Nugroho (UI), Ferdinand D. Saragih (UI), John P. Kaunang (UI)
EVALUATION OF HEALTH WORKERS MANAGEMENT
POLICY IMPELEMENTATION IN LEBAK DISTRICT,
BANTEN
Nurhaidah (Jakarta State University)
THE EFFECT OF WORKPLACE SPIRITUALITY,
WORK CLIMATE AND COMPENSATION ON
EMPLOYEE PERFORMANCE AT PT XYZ
Muhammad Reza Rizky Ananda (UI)
CONCURRENT SESSION 2 (Hour: 13.00 – 15.00) ROOM SANUR 1 SANUR 2 SANUR 3
Moderator Riska Dwinda Elsyah (Universitas Bakrie) Rakyan Widowati Tanjung (Universitas Gadjah Mada) Muhammad N. Ridwan Muslim (University of Indonesia)
CONCEPTUALIZATION THE ROLE OF EMPLOYEE BRAND COMMUNITY BY MILLENIAL WORKERS
TOWARDS INTERNAL BRANDING
Riska Dwinda Elsyah (Universitas Bakrie),
Ananda Fortunisa (Universitas Bakrie)
MODELING THE PURCHASE DECISION AND CUSTOMER LOYALTY MECHANISM USING AGENT-
BASED SIMULATION
Shimaditya Nuraeni (Institut Teknologi Bandung),
Syafiq Mahdi Tomiputra (Institut Teknologi Bandung)
ANALYSIS OF COMPANY FINANCIAL PERFORMANCE BY USING THE DU PONT
APPROACH AND VALUE BASED SYSTEM
IN THE CIGARETTE INDUSTRY LISTED ON THE
INDONESIA STOCK EXCHANGE Dudi Rudianto (Bakrie University),
Tri Pujadi Susilo (Bakrie University),
M. Robby Farhan (Bakrie University)
CONSUMER’S BEHAVIORAL INTENTION TOWARD
“GREEN” RESTAURANT Athaya Tsamara Zahra (University of Indonesia)
INTENSIVE STRATEGY FOR KULON PROGO BATIK
Sri Suryaningsum (Universitas Pembangunan Nasional "Veteran" Yogyakarta),
HUMAN RESOURCES PERSPECTIVE OF MERGER
VIEWED STUDY CASE ON PT ACE JAYA PROTEKSI Krystel Theresa (State Jakarta University),
The Fourth International Research Conference on Management and Business (4th IRCMB)
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Raden Hendri Gusaptono (Universitas Pembangunan Nasional "Veteran" Yogyakarta), Sri Luna Murdianingrum (Universitas
Pembangunan Nasional "Veteran" Yogyakarta), Ainun Siti
Darusdati (Universitas Pembangunan Nasional "Veteran"
Yogyakarta), Rakyan Widowati Tanjung (Universitas Gadjah Mada)
I Ketut R Sudiarditha (State Jakarta University), Indra Fahrizal (State Jakarta University)
UNDERSTANDING COLLABORATIVE FASHION
CONSUMPTION IN DEVELOPING COUNTRY,
USING THE EXTENDED THEORY OF PLANNED
BEHAVIOR AND THEORY OF PERCEIVED RISK Urfy Syifa (University of Indonesia)
THE ROLE OF GAMIFICATION IN MOBILE COMMERCE
Irfan Try Nanda (University of Indonesia),
Daniel Tumpal Hamonangan Aruan (University of Indonesia)
IMPACT OF COMPETENCY, KNOWLEDGE,
SATISFACTION, MOTIVATION TOWARDS
PERFORMANCE OF MUSEUM TECHNICAL STAFF
IN INDONESIA Muhammad Natsir Ridwan Muslim (University of
Indonesia)
STATUS DEMOTION IN LOYALTY PROGRAM:
STRATEGY FOR CLOSE TO THE THRESHOLD CUSTOMERS
Altamim Marie Igamo (Universitas Indonesia),
Adi Zakaria Afiff (Universitas Indonesia)
IMPLEMENTATION OF 360O STRATEGIC
COLLABORATION TO INCREASE THE AMOUNT OF VISITORS AT THEME PARK INDUSTRY (STUDY CASE
TRANS STUDIO BANDUNG)
Dhea Azzahra (Bakrie University Jakarta),
Diva Azalia (Bakrie University Jakarta), Yara Nur Ultan Shani (Bakrie University Jakarta),
Imbang Jaya Mangkuto (Bakrie University Jakarta)
THE STUDY OF ISLAMICS ACCOUNTING ON
AGRICULTURAL ECONOMICS CONTRACT IN MADURA
Ach. Baihaki, Hanafi (University of Islam Madura)
THE ROLE OF ATTITUDE AS A MEDIATION
BETWEEN THE EFFECTS OF PERCEIVED
USEFULNESS, PERCEIVED EASE OF USE, PERCEIVED TRUST ON THE INTENTION TO
ADOPT MOBILE PAYMENT TECHNOLOGY
Sutanto Hidayat (Institut Teknologi Nasional Malang)
Wahyudi Wibowo (Universitas Katolik Widya Mandala Surabaya), Melani Shenna Lay (Universitas Katolik
Widya Mandala Surabaya)
THE EFFECT OF WORKSPACE DESIGN ON THE
INCLINATION OF TERRITORIAL
BEHAVIOR AND ITS IMPLICATION TOWARDS EMPLOYEE’S INDIVIDUAL TASK
PERFORMANCE IN ORGANIZATIONS
Cindy Fakhrani Poetry (Universitas Indonesia),
Dudi Hendrakusuma Syahlani (Universitas Indonesia)
THE EFFECT OF WORKLOAD ON WORKFORCE
TURNOVER INTENTION AND LIFE SATISFACTION
IN GARMENT INDUSTRY WITH HEALTH CONDITION AS MEDIATION
Rizka Dani Anggita Nasution (Universitas Indonesia),
Sari Wahyuni (Universitas Indonesia)
TOWARDS VIABLE AND SUSTAINABLE
REGIONAL NETCHAINS OF
SMALLHOLDER COCOA FARMERS IN EAST JAVA Wahyudi Wibowo (Widya Mandala Catholic University
Surabaya), Lydia Ari Widyarini (Widya Mandala
Catholic University Surabaya), Dominicus Wahyu
Pradana (Widya Mandala Catholic University Surabaya)
HUMAN DEVELOPMENT WITH BASIC TRAINING
PROGRAM IN CREATING THE PROFESSIONALISM OF
SATPOL PP MEMBERS IN THE REGION OF DKI JAKARTA
Evita Wahyu Pancawati (State Jakarta University),
Dedi Purwarna (State Jakarta University),
Siti Nurjanah (State Jakarta University)
GUIDANCE TO INCREASE SKILL DIGITAL
ECONOMY SMALL MEDIUM INDUSTRY AT
JAKARTA Elim B Lolodatu, Hamidah, Choirul Anwar (Universitas
Negeri Jakarta)
The Fourth International Research Conference on Management and Business (4th IRCMB)
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IDENTIFICATION OF DISTRIBUTION CHANNELS THE SUPPLY CHAIN OF RICE, CHILI, ONION, BEEF,
CHICKEN IN DEPOK CITY
Bambang Hermanto (LP3I), Sri Setiawati (STIEMBI),
Isnaini Hijriyah Kurniasari (LP3I)
INFLUENCE OF INTERNAL CONTROL SYSTEM AND HUMAN RESOURCES COMPETENCY AGAINST
VILLAGE COMPANION TEAM AND IMPLICATIONS ON
THE EFFECTIVENESS OF VILLAGE FUNDS
MANAGEMENT (CASE STUDY: VILLAGES IN KECAMATAN BABAKAN MADANG BOGOR REGENCY) Bahrullah Akbar, Achmad Djazuli, Ferid Nugroho,
Sri Mulyani1, Try Setyo Widiarto, Taufiq Supriadi
EFFECT OF BRAND AWARENESS, PRODUCT QUALITY, PRICE, AND DISTRIBUTION CHANNELS
TO PURCHASE DECISION AMIDIS BRAND
BOTTLED WATER (AMDK) PRODUCT
Darwin Simanjuntak (Esa Unggul University)
CONCURRENT SESSION 3 (Hour: 15.10 – 17.10) ROOM SANUR 1 SANUR 2 SANUR 3
Moderator Aris Setiawan (State Jakarta University) Indira Januarti (Universitas Diponegoro) Dewi Diah F (Universitas Islam Malang)
DETERMINANT ANALYSIS OF FINANCIAL
TECHNOLOGY (FINTECH) DEVELOPMENT IN
ASEAN-4 COUNTRIES
Aris Setiawan (State Jakarta University)
FINANCIAL LITERACY, MONEY ATTITUDE, AND
HOUSEHOLD’S SAVING AND INVESTMENT BEHAVIOR
Yulia Ika Trisna Putri (University of Bengkulu),
Fitri Santi (University of Bengkulu)
GOOD CORPORATE GOVERNANCE APPLICATION
MODELS IN TUNNELLING PRACTICES IN
INDONESIA
Dewi Diah F (Universitas Islam Malang)
UNDERSTANDING ONLINE SHOPPING ADOPTION:
UNIFIED THEORY OF ACCEPTANCE AND USE OF
TECHNOLOGY IN MILLENNIAL CONSUMER
CONTEXT WITH PERCEIVED RISK APPLICATION Rian Piarna (Politeknik Negeri Subang),
Ferdi Fathurohman (Politeknik Negeri Subang)
TESTING THE INFORMATION SYSTEM SUCCESS
MODELS THROUGH MYOB ACCOUNTING SOFTWARE
Septian Bayu Kristanto (Universitas Kristen Krida Wacana),
Herni Kurniawati (Universitas Tarumanagara) Soebagyo (Universitas Kristen Krida Wacana),
Krisnawati Tarigan (Universitas Kristen Krida Wacana)
TAX PAYER BEHAVIOUR AND TAX EVASION IN
INDONESIA
Nur Diana (Universitas Islam Malang)
IMPACT OF ENTREPRENEURIAL ORIENTATION
AND MARKET ORIENTATION
IN NEW PRODUCT DEVELOPMENT Rusbiansyah Perdana Kusuma (Universitas Indonesia),
Lily Sudhartio (Universitas Indonesia)
EFFECTIVENESS OF SUPERVISION AND COMPANY
RISK ON AUDIT FEES (COMPANIES LISTED ON
INDONESIA AND MALAYSIA STOCK EXCHANGES) Indira Januarti (Universitas Diponegoro), Alif Ridzky
Kurniawan (Universitas Diponegoro), Darsono (Universitas
Diponegoro), Anis Chariri (Universitas Diponegoro)
THE IMPACT OF TAX STRUCTURE ON ECONOMIC
GROWTH IN THE LOCALITIES OF VIETNAM
My-Linh Thi Nguyen (University of Finance – Marketing), Dinh Tran Ngoc Huy (Banking University),
Nga Phan Thi Hang (University of Finance – Marketing),
Toan Ngoc Bui (Industrial University of Ho Chi Minh
City), Hang Xuan Tran (University of Finance – Marketing)
PENGARUH KEPEMIMPINAN DAN KOMPENSASI
TERHADAP KINERJA MELALUI KEPUASAN KERJA
SEBAGAI VARIABEL INTERVENING
Harum Tri Malinda (Universitas Negeri Jakarta)
KEBERAGAMAN GENDER AUDIT KOMITE DENGAN
EARNINGS MANAGEMENT
Yulius Jogi Christiawan (Universitas Kristen Petra),
Saarce Elsye Hatane (Universitas Kristen Petra), Egan Silvanest Liang (Universitas Kristen Petra),
Hugo Alvin Djakaria (Universitas Kristen Petra)
VOLATILITY REVELATION BETWEEN CRYPTO
CURRENCY WITH DIFFERENT DEVELOPING AND
EMERGING STOCK MARKET
Kirti Arekar, Rinku Jain, Surender Kumar (K.J. Somaiya Institute of Management Studies & Research)
The Fourth International Research Conference on Management and Business (4th IRCMB)
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DO TRANSFORMATIONAL LEADERSHIP,
INTERPERSONAL COMMUNICATION, AND
CAREER DEVELOPMENT HAVE DIRECT AND
INDIRECT EFFECT ON DIPLOMATS’
ORGANIZATIONAL COMMITMENT AT THE
MINISTRY OF FOREIGN AFFAIRS REPUBLIC OF INDONESIA IN JAKARTA?
Asrarudin (Universitas Negeri Jakarta)
THE ACCEPTANCE MODEL OF WHO 2011
MEDICAL EQUIPMENT MAINTENANCE SYSTEM
BASED ON DIFFUSION OF INNOVATION THEORY
Bambang Jati Sentot (Universitas Esa Unggul),
Reza Hilmy (Universitas Esa Unggul),
Hasyim Ahmad (Universitas Esa Unggul)
SOCIAL RESPONSIBILITY DISCLOSURE MODEL
OF PUBLIC COMPANIES IN INDONESIA
M. Cholid Mawardi, Maslichah (Universitas Islam
Malang)
THE FINANCIAL AND NON-FINANCIAL
INFORMATION DIRECTIVE: AN INVESTOR
ASSESSMENT TO STOCK PRICE (EXPERIMENTAL STUDY)
Monica Rahardian Ary Helmina (Lambung Mangkurat
University), Imam Ghozali (Diponegoro University), Jaka Isgiyarta (Diponegoro University), Ibnu Sutomo
(STIE Panca Setia)
FACTORS THAT INFLUENCING WORK ENGAGEMENT
OF GENERAL ELECTION COMMISSION (KPU)
SECRETARIAT EMPLOYEES IN BENGKULU PROVINCE
Eriy Wiandi (University of Bengkulu),
Fitri Santi (University of Bengkulu)
NON-FINANCIAL INFORMATION DISCLOSURE
AND COMPANIES’ PROFITABILITY IN HIPER-
COMPETITION INDUSTRIES Kamaludin (University of Bengkulu),
Adnas (University of Bengkulu),
Berto Usman (University of Bengkulu), M Rusdi (University of Bengkulu),
Weni Susanti (University of Bengkulu)
The Fourth International Research Conference on Management and Business (4th IRCMB)
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INDEX
FOREWORD..................................................................................................................................... ...... i
PATRONS............................................................................................................................................... ii
CONFERENCE PROGRAM................................................................................................................ . iii
PRESENTATION SCHEDULE........................................................................................................ ..... iv
INDEX.................................................................................................................................................... ix
THE GENDER-PATENT GAP
Elvira Sojli ........................................................................................................................................... 1
THE IMPACT OF TAX STRUCTURE ON ECONOMIC GROWTH IN THE LOCALITIES OF
VIETNAM
My-Linh Thi Nguyen, Dinh Tran Ngoc Huy, Nga Phan Thi Hang, Toan Ngoc Bui, Hang Xuan
Tran ..................................................................................................................................................... 2
VOLATILITY REVELATION BETWEEN CRYPTO CURRENCY WITH DIFFERENT
DEVELOPING AND EMERGING STOCK MARKET
Kirti Arekar, Rinku Jain, Surender Kumar .................................................................................... 3
THE IMPACT OF MARKET ORIENTED AND CAPABILITIES RESOURCES IN CUSTOMER
VALUE ON SME’s OF STARFRUIT: EMPIRICAL EVIDENCE STUDY IN EAST JAVA
Ditiya Himawati, Bagus Nurcahyo, Lince Afriyenny ....................................................................... 4
STRATEGY OF EMPLOYEE ENGAGEMENT PROGRAM FOR MILLENNIALS IN THE
WORKPLACE
Rachmat Setyawan ............................................................................................................................. 5
DO TRANSFORMATIONAL LEADERSHIP, INTERPERSONAL COMMUNICATION, AND
CAREER DEVELOPMENT HAVE DIRECT AND INDIRECT EFFECT ON DIPLOMATS’
ORGANIZATIONAL COMMITMENT AT THE MINISTRY OF FOREIGN AFFAIRS REPUBLIC
OF INDONESIA IN JAKARTA?
Asrarudin ............................................................................................................................................ 6
BUSINESS TRANSFORMATION: PERSPECTIVE OF HUMAN RESOURCE MANAGEMENT
(STUDY CASE: PT. NUSANTARA CARD SEMESTA)
Saena Indadzi Fadhilah ...................................................................................................................... 7
DETERMINING FACTORS OF BANK PEMBANGUNAN DAERAH (BPD) EFFICIENCY IN
INDONESIA
Sulaeman Rahman Nidar, Mokhamad Anwar, Ratna Komara, Layyinaturrobaniyah ................ 8
THE EFFECT OF ELECTRONIC WORD-OF-MOUTH TOWARDS THE EQUITY OF
PRESIDENTIAL CANDIDATES IN 2019 ELECTION ON MILLENNIAL VOTERS
Mayzura Ghassani, Firmanzah.......................................................................................................... 9
The Fourth International Research Conference on Management and Business (4th IRCMB)
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EXECUTIVES COMPENSATION IMPACT TOWARD SHAREHOLDER WEALTH: COMPANY
PERFORMANCE (EMPIRICAL STUDY OF LISTED COMPANIES IN INDONESIA STOCK
EXCHANGE AND CATEGORIZED AS LQ45 INDEX)
Ananto Prabowo, Devinta Palupi Indah Sari ..................................................................................10
THE PERFORMANCE OF CROSS BORDER ACQUISITIONS (CBA) TARGETING SOUTH EAST
ASIAN FIRMS: IS THERE A POSITIVE BHAR?
Irma Octaviani, Buddi Wibowo ........................................................................................................11
CORPORATE SOCIAL RESPONSIBILITY, STOCK SPLIT, AND CONCENTRATED
STRUCTURE: EVIDENCE IN INDONESIA
Tandry Whittleliang Hakki, Cynthia Afriani Utama ......................................................................12
THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ON FIRM PERFORMANCE:
THE MEDIATING ROLE OF INNOVATION AND TOTAL QUALITY MANAGEMENT (TQM)
Nita Triyanisari ..................................................................................................................................13
TRUST AND COMMITMENT TOWARD MOBILE PAYMENT PLATFORM
Oktyfany Sembiring, Daniel Tumpal Hamonangan Aruan ............................................................14
THE INFLUENCE OF ORGANIZATIONAL CLIMATE AND PERSONALITY ON WORK
EFFECTIVENESS THROUGH EMPLOYEE COMMITMENT AS AN INTERVENING VARIABLE
Gloria Adinda Christie ......................................................................................................................15
CONSUMER’S BEHAVIORAL INTENTION TOWARD “GREEN” RESTAURANT
Athaya Tsamara Zahra .....................................................................................................................16
THE EFFECT OF FAMILY OWNERSHIP ON EXECUTIVE COMPENSATION: EMPIRICAL
EVIDENCE FROM INDONESIA
Fransiscus Nicholas, Cynthia Afriani Utama ..................................................................................17
MODELING THE PURCHASE DECISION AND CUSTOMER LOYALTY MECHANISM USING
AGENT-BASED SIMULATION
Shimaditya Nuraeni, Syafiq Mahdi Tomiputra ...............................................................................18
CONCEPTUALIZATION THE ROLE OF EMPLOYEE BRAND COMMUNITY BY MILLENIAL
WORKERS TOWARDS INTERNAL BRANDING
Riska Dwinda Elsyah, Ananda Fortunisa ........................................................................................19
ANALYSIS OF COMPANY FINANCIAL PERFORMANCE BY USING THE DU PONT
APPROACH AND VALUE BASED SYSTEM IN THE CIGARETTE INDUSTRY LISTED ON THE
INDONESIA STOCK EXCHANGE
Dudi Rudianto, Tri Pujadi Susilo, M. Robby Farhan .....................................................................20
ANALYSIS OF XYZ GROUP'S FINANCIAL PERFORMANCE LISTED ON THE INDONESIA
STOCK EXCHANGE USING THE ALTMAN Z SCORE AND RATIO MODEL FINANCE
The Fourth International Research Conference on Management and Business (4th IRCMB)
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M. Robby Farhan, M. Ichlasul Amal Bakhri, Dudi Rudianto ........................................................21
INTENSIVE STRATEGY FOR KULON PROGO BATIK
Sri Suryaningsum, Raden Hendri Gusaptono, Sri Luna Murdianingrum, Ainun Siti Darusdati,
Rakyan Widowati Tanjung ...............................................................................................................22
HUMAN RESOURCES PERSPECTIVE OF MERGER VIEWED STUDY CASE ON PT ACE JAYA
PROTEKSI
Krystel Theresa, I Ketut R Sudiarditha, Indra Fahrizal ................................................................23
UNDERSTANDING COLLABORATIVE FASHION CONSUMPTION IN DEVELOPING
COUNTRY, USING THE EXTENDED THEORY OF PLANNED BEHAVIOR AND THEORY OF
PERCEIVED RISK
Urfy Syifa ...........................................................................................................................................24
THE ROLE OF GAMIFICATION IN MOBILE COMMERCE
Irfan Try Nanda, Daniel Tumpal Hamonangan Aruan ..................................................................25
THE RELATIONSHIP AMONG PERCEIVED SUPERVISOR SUPPORT, EMPOWERING
LEADERSHIP, AFFECTIVE COMMITMENT, IN-ROLE PERFORMANCE, AND EXTRA-ROLE
PERFORMANCE (A CASE FROM TEACHERS AND ACADEMIC STAFF FROM DINAS
PENDIDIKAN KABUPATEN MAYBRAT WEST PAPUA)
Israel Kambuaya, Wisnu Prajogo.....................................................................................................26
THE INFLUENCE OF ADVERTISING APPEALS ON VIRAL ADVERTISING, BRAND
AWARENESS, AND PURCHASE INTENTION (THE MODERATING ROLE OF HEDONIC
PERSONALITY)
Edi Purwanto, Wisnu Prajogo ..........................................................................................................27
THE MODERATING ROLE OF ISLAMIC WORK ETHICS IN THE RELATIONSHIP AMONG JOB
STRESS, WORK COMMITMENT, TURNOVER INTENTION, AND WORK PERFORMANCE (A
CASE FROM WAROENG STEAK AND SHAKE)
Dwi Murniyati, Miswanto .................................................................................................................28
IMPACT OF COMPETENCY, KNOWLEDGE, SATISFACTION, MOTIVATION TOWARDS
PERFORMANCE OF MUSEUM TECHNICAL STAFF IN INDONESIA
Muhammad Natsir Ridwan Muslim .................................................................................................29
STATUS DEMOTION IN LOYALTY PROGRAM: STRATEGY FOR CLOSE TO THE
THRESHOLD CUSTOMERS
Altamim Marie Igamo, Adi Zakaria Afiff ........................................................................................30
TAX PAYER BEHAVIOUR AND TAX EVASION IN INDONESIA
Nur Diana ...........................................................................................................................................31
SOCIAL RESPONSIBILITY DISCLOSURE MODEL OF PUBLIC COMPANIES IN INDONESIA
M. Cholid Mawardi, Maslichah ........................................................................................................32
The Fourth International Research Conference on Management and Business (4th IRCMB)
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GOOD CORPORATE GOVERNANCE APPLICATION MODELS IN TUNNELLING PRACTICES
IN INDONESIA
Dewi Diah F ........................................................................................................................................33
IMPLEMENTATION OF 360O STRATEGIC COLLABORATION TO INCREASE THE AMOUNT
OF VISITORS AT THEME PARK INDUSTRY (STUDY CASE TRANS STUDIO BANDUNG)
Dhea Azzahra, Diva Azalia, Yara Nur Ultan Shani, Imbang Jaya Mangkuto ..............................34
THE STUDY OF ISLAMICS ACCOUNTING ON AGRICULTURAL ECONOMICS CONTRACT
IN MADURA
Ach. Baihaki, Hanafi .........................................................................................................................35
THE ROLE OF ATTITUDE AS A MEDIATION BETWEEN THE EFFECTS OF PERCEIVED
USEFULNESS, PERCEIVED EASE OF USE, PERCEIVED TRUST ON THE INTENTION TO
ADOPT MOBILE PAYMENT TECHNOLOGY
Sutanto Hidayat, Wahyudi Wibowo, Melani Shenna Lay ..............................................................36
TOWARDS VIABLE AND SUSTAINABLE REGIONAL NETCHAINS OF SMALLHOLDER
COCOA FARMERS IN EAST JAVA
Wahyudi Wibowo, Lydia Ari Widyarini, Dominicus Wahyu Pradana .........................................37
THE EFFECT OF WORKSPACE DESIGN ON THE INCLINATION OF TERRITORIAL
BEHAVIOR AND ITS IMPLICATION TOWARDS EMPLOYEE’S INDIVIDUAL TASK
PERFORMANCE IN ORGANIZATIONS
Cindy Fakhrani Poetry, Dudi Hendrakusuma Syahlani .................................................................38
THE EFFECT OF WORKLOAD ON WORKFORCE TURNOVER INTENTION AND LIFE
SATISFACTION IN GARMENT INDUSTRY WITH HEALTH CONDITION AS MEDIATION
Rizka Dani Anggita Nasution, Sari Wahyuni ..................................................................................39
HUMAN DEVELOPMENT WITH BASIC TRAINING PROGRAM IN CREATING THE
PROFESSIONALISM OF SATPOL PP MEMBERS IN THE REGION OF DKI JAKARTA
Evita Wahyu Pancawati, Dedi Purwarna, Siti Nurjanah ...............................................................40
DETERMINANT ANALYSIS OF FINANCIAL TECHNOLOGY (FINTECH) DEVELOPMENT IN
ASEAN-4 COUNTRIES
Aris Setiawan .....................................................................................................................................41
NON-FINANCIAL INFORMATION DISCLOSURE AND COMPANIES’ PROFITABILITY IN
HIPER-COMPETITION INDUSTRIES
Kamaludin, Adnas, Berto Usman, M Rusdi, Weni Susanti ............................................................42
FINANCIAL LITERACY, MONEY ATTITUDE, AND HOUSEHOLD’S SAVING AND
INVESTMENT BEHAVIOR
Yulia Ika Trisna Putri, Fitri Santi ....................................................................................................43
The Fourth International Research Conference on Management and Business (4th IRCMB)
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FACTORS THAT INFLUENCING WORK ENGAGEMENT OF GENERAL ELECTION
COMMISSION (KPU) SECRETARIAT EMPLOYEES IN BENGKULU PROVINCE
Eriy Wiandi, Fitri Santi .....................................................................................................................44
UNDERSTANDING ONLINE SHOPPING ADOPTION: UNIFIED THEORY OF ACCEPTANCE
AND USE OF TECHNOLOGY IN MILLENNIAL CONSUMER CONTEXT WITH PERCEIVED
RISK APPLICATION
Rian Piarna, Ferdi Fathurohman .....................................................................................................45
THE RELATIONSHIP AMONG SERVICE QUALITY, BRAND TRUST, BRAND PREFERENCE,
AND INTENTION TO BUY (A CASE FROM PT SINAR SOSRO YOGYAKARTA BRANCH)
Susiyono, Wisnu Prajogo ...................................................................................................................46
TESTING THE INFORMATION SYSTEM SUCCESS MODELS THROUGH MYOB
ACCOUNTING SOFTWARE
Septian Bayu Kristanto, Herni Kurniawati, Soebagyo, Krisnawati Tarigan ................................47
THE ACCEPTANCE MODEL OF WHO 2011 MEDICAL EQUIPMENT MAINTENANCE SYSTEM
BASED ON DIFFUSION OF INNOVATION THEORY
Bambang Jati Sentot, Reza Hilmy, Hasyim Ahmad ........................................................................48
IMPACT OF ENTREPRENEURIAL ORIENTATION AND MARKET ORIENTATION IN NEW
PRODUCT DEVELOPMENT
Rusbiansyah Perdana Kusuma, Lily Sudhartio ..............................................................................49
EFFECTIVENESS OF SUPERVISION AND COMPANY RISK ON AUDIT FEES. (COMPANIES
LISTED ON INDONESIA AND MALAYSIA STOCK EXCHANGES)
Indira Januarti, Alif Ridzky Kurniawan, Darsono, Anis Chariri ..................................................50
THE FINANCIAL AND NON-FINANCIAL INFORMATION DIRECTIVE: AN INVESTOR
ASSESSMENT TO STOCK PRICE (EXPERIMENTAL STUDY)
Monica Rahardian Ary Helmina, Imam Ghozali, Jaka Isgiyarta, Ibnu Sutomo ..........................51
PENGARUH KEPEMIMPINAN DAN KOMPENSASI TERHADAP KINERJA MELALUI
KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING
Harum Tri Malinda ...........................................................................................................................52
KEBERAGAMAN GENDER AUDIT KOMITE DENGAN EARNINGS MANAGEMENT
Yulius Jogi Christiawan, Saarce Elsye Hatane, Egan Silvanest Liang, Hugo Alvin Djakaria .....53
EFFECT OF ETHICAL BEHAVIOR ON COMMITMENTS IN ASSIGNMENTS
Hery Subowo, Taufiq Supriadi, Bahrullah Akbar, Dedy Purwana, Hamidah..............................54
IDENTIFICATION OF DISTRIBUTION CHANNELS THE SUPPLY CHAIN OF RICE, CHILI,
ONION, BEEF, CHICKEN IN DEPOK CITY
Bambang Hermanto, Sri Setiawati, Isnaini Hijriyah Kurniasari...................................................55
The Fourth International Research Conference on Management and Business (4th IRCMB)
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GUIDANCE TO INCREASE SKILL DIGITAL ECONOMY SMALL MEDIUM INDUSTRY AT
JAKARTA
Elim B Lolodatu, Hamidah, Choirul Anwar ....................................................................................56
INFLUENCE OF INTERNAL CONTROL SYSTEM AND HUMAN RESOURCES COMPETENCY
AGAINST VILLAGE COMPANION TEAM AND IMPLICATIONS ON THE EFFECTIVENESS OF
VILLAGE FUNDS MANAGEMENT (CASE STUDY: VILLAGES IN KECAMATAN BABAKAN
MADANG BOGOR REGENCY)
Bahrullah Akbar, Achmad Djazuli, Ferid Nugroho, Sri Mulyani, Try Setyo Widiarto, Taufiq
Supriadi ..............................................................................................................................................57
EVALUATION OF HEALTH WORKERS MANAGEMENT POLICY IMPELEMENTATION IN
LEBAK DISTRICT, BANTEN
Nurhaidah ..........................................................................................................................................58
TRANSFORMATION IS REQUIRED TO CHANGE THE ECONOMIC SYSTEM OF THE
SUBSYSTEM, BASED ON ADDED VALUE AND COMPETITIVENESS
B. Yuliarto Nugroho, Ferdinand D. Saragih, John P. Kaunang .....................................................59
EFFECT OF BRAND AWARENESS, PRODUCT QUALITY, PRICE, AND DISTRIBUTION
CHANNELS TO PURCHASE DECISION AMIDIS BRAND BOTTLED WATER (AMDK)
PRODUCT
Darwin Simanjuntak .........................................................................................................................60
THE EFFECT OF WORKPLACE SPIRITUALITY, WORK CLIMATE AND COMPENSATION ON
EMPLOYEE PERFORMANCE AT PT XYZ
Muhammad Reza Rizky Ananda ......................................................................................................61
The Fourth International Research Conference on Management and Business (4th IRCMB)
Jakarta, 14 December 2019
Page 1
THE ROLE OF ATTITUDE AS A MEDIATION BETWEEN THE EFFECTS OF
PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PERCEIVED TRUST ON
THE INTENTION TO ADOPT MOBILE PAYMENT TECHNOLOGY
Sutanto Hidayat
Institut Teknologi Nasional Malang
Wahyudi Wibowo, Melani Shenna Lay
Universitas Katolik Widya Mandala Surabaya
Abstract
This study aims to identify factors that influence the intention of adopting a newly introduced mobile
payment technology by proposing a conceptual framework which is based on the technology acceptance
model (TAM). Data for the study were collected through online survey to 169 respondents. Data
analysis was conducted by using Structural Equation Modeling (SEM) technique with LISREL. The
results show user’s attitude plays a significant role in mediating the effects of both perceived usefulness
and perceived trust on the intention to adopt a mobile payment technology. In contrary to previous
studies, this study shows that perceived ease of use fails to bring significant effect on attitude. These
results imply that providers of new digital technology should pay more attention on promoting the
usefulness of their services. It is also important for the providers to take into account the element of
trust in their services.
Keywords: technology acceptance model, perceived usefulness, perceived ease of use, perceived trust,
attitude, intention to adopt, financial technology.
1. Background
Financial services industry has experienced technological innovation which is in line with
the rapid developments of digital technologies. The innovation is known as financial technology
(hereinafter, Fintech). Financial Stability Board (FSB), an international body that monitors and
makes recommendations about the global financial system, defines Fintech as a form of
technology-based financial innovation that able to produce new business models, applications,
processes or products with an associated material effect on financial markets and institutions and
the provision of financial services.
Financial transactions through Fintech cover payment, lending, wealth management, and
insurance services (Arjunwadkar, 2018). Fintech is perceived to offer efficient, quick, and ease
of use feeling to the users. In general, by carrying only a smartphone device users can pass
various transactions within seconds.
In Indonesia, the development of Fintech has been increasingly rapid and covers various
sectors, like fast payments, loans, retail investment, and remittance. The year 2015 marked the
emergence of Indonesian Fintech Association (AFI). The association is home for around 30
percent of Fintech providers in the country. As of year 2017, there were 140 registered Fintech
providers, which is about ten times the number in year 2007.
A shift toward cashless society has begun as Indonesian people begin to show interest in
using electronic money (e-money). In the big cities, e-money is widely used as an alternative to
cash payment in retail transactions. This development happens following the acceptance of
online commerce (e-commerce). In 2017, it is recorded that 143 million people in Indonesia,
about 54 percent of the total population, were connected to the internet network and familiar with
e-commerce and ride-hailing applications.
Mobile payment is the newest form in electronic payment technology. Mobile payment
allows users to carry out various types of transactions, be they payments, purchases of goods or
services, money transfers, and other services through their smartphones in an easy, fast, and
secure way. This financial technology is intended to meet the increasing demand in non-cash
services.
2. Literature Review
Theory of Technology Acceptance Model (TAM, see Figure 1) was first introduced by
Davis (1989). TAM theory was actually based on an earlier theory known as Theory of Reasoned
Action (TRA) (Fishbein and Ajzen, 1975). The TRA theory suggests a number of factors that
influence people’s decision on how and when to use a new technology.
In TAM, Davis proposes that users’ adoption on a new technology will depend on their
behavioral intention to use the technology. In turn, the behavioral intention to use will depend on
the attitude. The attitude itself consists of two beliefs, specifically perceived use of use and
perceived usefulness. Davis (1989) defined the variables Perceived Usefulness (PU) as "the
degree to which a person believes that using a particular system would enhance users’ job
performance" and Perceived Ease-of-Use (PEOU) as “the degree to which a person believes that
using a particular system would be free from effort".
PU is the level of confidence of users that adopting certain technologies will improve
their performance (Davis, 1989). In the context of mobile payment, smooth transactions are an
indicator of system usability. Before adopting new technology, consumers critically evaluate all
the benefits they will get after using the technology.
Figure 1. Technology Acceptance Model
The PU is the degree of consumer’s beliefs that adopting particular technology will
enhance their performance (Davis, 1989). In the context of m-payment, smooth transactions such
as online utility bill payment, mobile and dish TV recharge, sending and receiving money,
mobile shopping, balance transfer and ticket booking are the indicators of system usefulness,
before adopting any new technology, consumers critically evaluate all the benefits they will get
after using it.
PU also has been empirically validated as an important antecedent of the intention of
adopting new technologies (Arvidsson, 2014; Duane et al., 2014). Kim et al. (2010) analyzed the
impact of user-centric and system characteristics on the use of mobile payments in various types
of users and found that PU had a significant positive impact on the use of mobile payments. In
considering the usefulness of mobile payment technology, customers find it cheaper, convenient,
flexible and efficient. Hence, the following hypothesis is proposed.
H1: Perceived usefulness positively influences attitude
It is also found in Davis (1989) that even if potential users believe that the application
provided can be useful, users may at the same time believe that the system is too difficult to use
Perceived Usefulnesss
Intention to Adopt
External Variables
Perceived Eased of Use
Actual Use
and that the performance benefits of its use are greater than the effort to use the application. If an
information system has high user friendliness, it will have a positive impact on users and create a
positive attitude towards the use of new technology. PEOU is a significant influence of a positive
attitude towards the use of mobile payments and customer satisfaction. People who believe in
relevant technology will need minimal effort or better still be free of effort (Davis, 1989).
Furthermore, PEOU refers to the relative complexity of a new system or technology,
which can have a significant impact on consumer intentions for the adoption of the new system
or technology (Rogers, 2003). PEOU is a belief in ease of use, namely the degree to which users
believe that the technology can be used easily and free from problems. The intensity of use and
interaction between users and the system can also show ease of use. PEOU responds that existing
routine practices can be applied to the situation faced so that it can reduce the uncertainty that is
lacking (Eriksson and Sharma, 2003). Accordingly, study of Sikdar and Makkad (2015) indicates
that PEOU is a significant antecedent of positive attitude toward m-payment and customer
satisfaction. Hence, the following hypothesis is proposed.
H2: PEOU positively influences attitude
In a social context, trust has several implications. Trust can be referred as one party belief
other party to perform the particular transactions, expecting that those other party will have the
ability to perform, monitor, and control (Mayer et al., 1995). Since mobile payment services
involve a higher level of risk than a traditional payment transaction, trust becomes a key factor to
influence adoption to use mobile payment.
Trust can be defined as the willingness to be loyal to a service provider expecting a
positive outcome regarding the service provider’s future behavior (Zhou, 2016). While using
mobile phones, the customers provide more personal and financial information, which might
create a concern in their minds regarding the level of security. In an electronic service, trust is
the most important determinant that can influence consumer perceptions of use (Mallat, 2007).
Hence, the following hypothesis is proposed.
H3: Trust positively influences attitude
Attitude represents how consumer feels about their attitude towards the acceptance of
new ideas and practices. Attitude reflects favorable or unfavorable feeling that people express
through their behavior (Premkummar, Rammurthy, and Liu, 2008), which implies that attitudes
develop over time as people gain experience. The formation of attitude involves a combination
of cognitive beliefs and affective feelings about an object. Attitude towards a certain object is
formed, stored in memory and readily accessible which will not only ease decision-making
process, but also enhance the quality of decision making (Fazio, Ledbetter, and Towles-Schwen,
2000).
Behavioral intention is determined by the attitude of a user who can be advantageous or
unfavorable towards the use of the technology and the perception of its usefulness (Davis, 1989).
Higher the level of intention, higher the likelihood that the behavior will be carried out (Ajzen, I.
2011). Moreover, expressed intention is the tendency of someone to choose doing or not doing a
work. For instance, one's intention to do e-money transaction is due to the ease and use of e-
money, which is more efficient compared to physical cash, protecting consumer privacy, yet it
cannot be counterfeited.
Attitudes may be positive, negative, or neutral. This is because attitudes are evaluative
statements or judgments, either favorable or unfavorable concerning objects, people or events
(Davis, 1989). Attitude toward an innovation is a critical intervening variable in the innovation
adoption decision. Intention to use is affected by the user’s attitude towards using the
information system. Thus, attitude toward a specific information technology is conceptualized as
a potential user’s assessment of the desirability of intending to use that technology.
If the attitudes of potential users are favorable (positive) there will be higher intentions to
adopt and if the attitudes are unfavorable (negative), intentions to adopt will be lower (Davis,
1989). Accordingly, studies of Lee, Lee, and Kim (2007), Wu, Jayawardhena and Hamilton
(2014), and Cabanilas et al. (2015) indicate that attitude has a positive influence on the intention
to adopt mobile payment. Hence, the following hypothesis is proposed.
H4: Attitude has a positive influence on the intention to adopt
Based on the explanations above, the framework of this study is as follows.
Figure 2. Research framework
3. Methodology
This study used quantitative approach. Data were collected through online questionnaire.
There were totally 169 respondents participated in this study. Data were analyzed by using
LISREL SEM technique. Usual tests on normality, validity, reliability, and model compatibility
were also applied.
Perceived Usefulness
H1
Perceived Ease of Use
H2 Attitude H4 Intention to Adopt
mobile payment H3
Perceived Trust
The survey was conducted on May-June 2019 and shared among individuals who live in
Surabaya and recognize the services of LinkAja mobile payment. LinkAja is an electronic-based
financial service that provides hassle free transactions in credit top-up, merchants payment, bills
payment, buying game vouchers, donate, money transfer from a smartphone. The mobile
payment service was just launched in 1 March 2019. It was developed upon an earlier mobile
payment service, T-Cash. T-Cash was provided by Telkomsel company, the market leader in the
Indonesia’s telecommunication industry.
4. Results and Discussion
The characteristics of respondents which based on age, gender, and occupation will be
discussed in the following. Out of the 169 respondents the highest percentage of age group was
21-40 years (51%), then followed with the age group of 17-20 years old (45%), and the age
group of above 40 years (4%). Male respondents consisted of 64% population. Respondents
divided into several occupations, namely high school student (30%), university student (35%),
employee (20%), and entrepreneur (15%).
A summary of descriptive statistics is shown in Table 1. The results show that majority of
respondents gives approval towards the usefulness of LinkAja mobile payment services. Overall
perceived usefulness variable obtain an average value of 3.857. Based on the table, perceived
ease of use variable was measured using three indicators. The total average value obtained for
this variable was 3.700. This shows that in average respondents agreed that LinkAja has good
ease of use. On the variable of perceived trust, the average value was 2.430. It means in average
respondents gave disapproval to the trust indicators.
Table 1. Summary of Descriptive Statistics
Note:
PU1: Using LinkAja would enable to pay more quickly.
PU2: Using LinkAja makes it easier to conduct transactions.
PU3: User would find LinkAja a useful possibility for paying.
PEOU1: I believe that when I use LinkAja, the process will be clear and understandable.
PEOU2: I believe that it is easy for me to become skillful at using LinkAja as mobile payment.
PEOU3: I believe that LinkAja is easy to use.
T1: I believe that LinkAja service provider will act ethically when capturing, retaining,
processing and managing my personal data.
T2: I believe that LinkAja service provider act honestly in dealing with consumers.
T3: I believe that LinkAja service provider implements adequate security measures to secure
my personal data.
ATT1: Using LinkAja service is a good idea
ATT2: I like the idea of using LinkAja services
ATT3: I would feel that using the LinkAja application is pleasant
IT1: I intend to use LinkAja technology system as often as needed.
IT2: I will use LinkAja on a regular basis in the future.
IT3: Using the LinkAja for handling my transactions is something I would do.
Variable Mean St. Dev. T-ValueSkewnessKurtosis Min. Freq. Max. Freq.PU1 3.834 0.850 58.647 -0.499 0.352 1 2 5 37 PU2 3.893 0.873 57.968 -0.714 0.805 1 3 5 42 PU3 3.846 0.845 59.161 -0.299 -0.244 1 1 5 40 PEOU1 3.669 0.829 57.533 -0.265 -0.093 1 1 5 25 PEOU2 3.728 0.785 61.748 -0.076 -0.478 2 8 5 27 PEOU3 3.704 0.828 58.149 -0.290 -0.066 1 1 5 27 T1 2.408 0.984 31.801 0.278 -0.457 1 33 5 3 T2 2.385 0.964 32.170 0.332 -0.487 1 31 5 2 T3 2.479 0.939 34.319 0.082 -0.484 1 28 5 2 ATT1 3.686 0.874 54.822 -0.316 -0.015 1 2 5 30 ATT2 3.876 0.832 60.533 -0.578 0.605 1 2 5 38 ATT3 3.757 0.883 55.305 -0.448 0.072 1 2 5 34 IT1 3.876 0.803 62.727 -0.538 0.412 1 1 5 35 IT2 3.953 0.858 59.902 -0.596 0.119 1 1 5 47 IT3 3.923 0.809 63.027 -0.677 0.640 1 1 5 38
The results show that attitude variable received an average value of 3.78. This means the
attitude indicators received approval from the respondents. The table also shows that the
intention to adopt variable received the highest value of 3.953 and the lowest value of 3.876.
Overall the intention to adopt variable received an average value of 3.917. It can be concluded
that respondents gave approval to the intention to adopt indicators.
Figure 3. Path Diagram T-Values
Based on Figure 3 which shows the results of hypothesis testing, it can be concluded that:
1. H1 has a t-value of 5.69 (t-value>t-statistic 1.96). The hypothesis which states that perceived
usefulness has a positive and significant effect on attitude is accepted. This finding is
consistent with the research conducted by Mwiya, et al. (2017) which found that perceived
usefulness has a positive effect on the attitude toward technology using. The process of
paying through LinkAja m-payment is perceived to be efficient and can improve the
productivity of the users.
2. H2 has a t-value of 1.68 (t-value<t-statistic 1.96). The hypothesis which states that perceived
ease to use has a positive effect on attitude is rejected. This is not in accordance with the
results of Lee, K., Lee, H. and Kim, S. (2007) and Sikdar, P., Kumar, A. and Makkad, M.
(2015) which show that positive perception on the ease of use is a significant antecedent to
attitude. Ease of use in using LinkAja m-payment is not seen as contributing factor to the
attitude of users.
3. H3 has a t-value of 1.97 (t-value>t-statistic 1.96). The hypothesis which states that trust has a
positive and significant effect on attitude is accepted. This finding is in line with previous
research of Mwiya, et al. (2017) which states that trust has a positive effect to attitude.
Respondents agree that LinkAja m-payment is a trusted financial service that cause positive
attitude.
4. H4 has a t-value of 5.14 (t-value>t-statistic 1.96). The hypothesis which states that attitude
has a positive and significant effect on intention to use is accepted. This finding is in
accordance with the finding of Cabanilas et al. (2015) which found that attitude has a positive
effect on intention to adopt new technology. In general, adopting the LinkAja m-payment is
perceived as a good idea as respondents have positive attitude on the application.
5. Conclusion
This study examines the role of attitude in moderating the influences of perceived
usefulness, perceived ease of use, and perceived trust variables towards the intention to adopt of
LinkAja mobile payment service. Based on the results of hypothesis testing, it can be concluded:
1. Perceived usefulness has a positive influence on attitude. Higher perceived usefulness leads
to a more positive attitude towards LinkAja mobile payment. Therefore, it is suggested for
the provider to emphasis the promotion efforts on the benefits of using the mobile payment
services. For instance, the use of LinkAja provides easier and faster financial transactions,
which are a solution for users with limited time.
2. Perceived ease of use does not bring significance influence towards attitude on LinkAja
mobile payment. This is not in support to previous findings, and a subject for further
discussions.
3. Perceived trust has a positive influence on attitude. Higher level of trust leads to a better
attitude among LinkAja users. It is advised for the provider company to pay more emphasis
in ensuring the reliability of LinkAja services. It is of highly important for the services to be
acknowledged as a trusted and secure application, especially amid the coming of new
entrants in the industry.
4. Attitude proves to bring positive influence on the intention to adopt of LinkAja mobile
payment. A more positive attitude will raise the intention to adopt LinkAja mobile payment
services.
In order to get more evidences, it is advised for future researchers to conduct further
research on other new mobile payment services in Indonesia, such as Dana, Dompetku, Sakuku,
Dimo Pay, and iPaymu. It is also recommended for future researchers to study the influences of
other variables such as personal innovativeness, subjective norm, and self-efficacy, as suggested
in the study of Shankar and Datta (2018).
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