pertemuan 2 mpo

7/24/2019 Pertemuan 2 MPO

1/22

AGUSTINA SHINTA

STRATEGI OPERASI

DALAM MANAJEMENPERUSAHAAN AGRIBISNIS

---PERTEMUAN 2---


2/22

Penyusunan Customer-r!"eno#erat!on strate$y !a%a&! en$anana&!s!s #asar yan$ men$e&om#o''an#e&an$$an a&am (e(era#a se$men)

men$!ent!*'as! se$a&a'e(utu+annya an men!&a!'emam#uan #ara #esa!n$,

D!tunan$ en$an ana&!s!s &!n$'un$anINTERNAL) ma'a #erusa+aan a#atmerumus'an strate$!nya .corporatestrategy).


3/22

/et!'a se(ua+ #erusa+aan sua+

menentu'an se$men mana yan$a'an !&ayan!) ma'a saat !tu #u&a+arus !'em(an$'an #r!or!tas

(ersa!n$ .competitive priorities))/EMAMPUAN 0 /E/UATAN 1ANGHARUS DIMILI/I UNTU/

MEMENUHI PERMINTAAN PASAR,


4/22

Pr!or!tas (ersa!n$ an ara+#en$em(an$an #erusa+aan #aa masa

atan$ meru#a'an masu'an untu'menyusun functional strategies.

Me&a&u! #roses #erenanaan strate$!s!n!) set!a# (a$!an 3un$s!ona&

(ertan$$un$ a%a( untu'men$!ent!*'as! ara (a$!#en$em(an$an 'emam#uan yan$ a'an!(utu+'an untu' mena&an'an strate$!3un$s!ona& an mena#a! tuuan#erusa+aan,


5/22

Kaitan antara corporate strategy danfunctional area strategies

Mar'etana&ys!s

So!oeonom! 0(us!nessen"!ronment

Cor#oratestrate$y

4uture !ret!on G&o(a& strate$y Ne% #rout

Com#et!t!"e#r!or!t!es

Ca#a(!&!t!es Current Neee

P&an

4unt!ona& area strate$!es


6/22

M!ss!ons En"!ronment Core om#eten!es

Strategic Choices:

Market Analysis :

Mar'et se$mentat!on Nees Assesment


7/22

Copetiti!e priorities

Cost 1. Low-cost operations

5ua&!ty 2. High-performance

design3. Consistent quality

T!me 4. Fast deliery time

!. "n-time deliery#. $eelopment speed

4&e6!(!&!ty %. Customi&ation

'. (olume fle)i*ility


8/22

"lo# Strategy

Cor#orate strate$y

4uture!ret!ons

Com#et!t!"e#r!or!t!es

Ca#a(!&!t!es

4&o% strate$y4&e6!(&e 7o%sInterme!ate 7o%sL!ne 7o%s

O#erat!ons strate$y

Proess5ua&!tyCa#a!ty) &oat!on 0 &ayoutO#erat!n$


9/22

Ma'e-to-Sto' Strate$y Stanar!8e Ser"!es Strate$y Assem(&e-to-Orer Strate$y

Ma'e-to-Orer Strate$y Custom!8e Ser"!es Strate$y

Strategies $ased on %o#s


10/22

Kaitan antara %o# strategydengan copetiti!e priorities

Flow +trategy

Fle)i*le Flows Line Flows

Customi&ed , lowol.

+tandardi&ed , highol.

High-performancedesign

Consistent quality

Customi&ation , fle)i Low costLong deliery times +hort deliery times


11/22

9, Men$uran$! (!aya .u#a+) #aa') tar!3)&&:2, Mem#er(a!'! ranta! #aso'an .su##&y +a!n:

;, Men$+as!&'an (aran$ an #e&ayanan yan$&e(!+ (a!'

, Mena#at'an an mem#erta+an'an (a'at

o#eras!

&andangan glo$al engenaioperasi


12/22

Me6!o ? #em(entu'an ma@u!&aoras .8ona #era$an$an

(e(as)#a(r!'-#a(r!' ! me's!'o yan$ (er&o'as! ! se#anan$#er(atasan AS an Me's!'o: mem#er'enan'an #ara #rousenmeneta#'an #aa' yan$ 'e!&) men$uran$! u#a+ #e'erame's!'o

Lo'as! #a(r!' ! tem#at as!n$ en$an u#a+ rena+ a#atmem(antu menurun'an (!aya &an$sun$ mau#un t!a'

&an$sun$ Men$a&!+'an #e'eraan (er'ea+&!an rena+ 'e ne$ara &a!n

mem#unya! (e(era#a 'eun$$u&an #otens!a& Peran!an a$an$ u$a a#at mem(antu men$uran$! tar!3

?or& Trae Or$an!8at!ons .TO: mem(antu men$uran$! tar!3

ar!


13/22

Strate$!

Strate$!

G&o(a&

Strate$!

Transnas!ona&

Strate$!Mu&t!omest!'

Strate$!

Internas!ona&


14/22

mem!&!'! t!n$'at sentra&!sas! yan$ t!n$$!)!mana 'antor #usat men$oor!nas!'anor$an!sas! untu' men$u#aya'an stanar!sas!an #em(e&aaran antar #a(r!' se+!n$$a a#at

men$+as!&'an s'a&a e'onom!s, Strate$! !n! te#at saat #erusa+aan !n$!n

(er3o'us #aa #en$uran$an (!aya) teta#! t!a'!saran'an saat #erm!ntaan res#ons &o'a&nya

t!n$$!, Pem(e&aaran &!ntas (uaya Conto+ ? te6as) atter#!&&ar

Strategi glo$al


15/22

Im#or e's#or atau &!sens! #rou' yan$ aa Strate$! !n! aa&a+ strate$! yan$ #a&!n$ t!a'

men$untun$'an 'arena t!n$'at res#ons&o'a&nya rena+ an #en$uran$an (!ayanyase!'!t,

Conto+ ? U,S Stee&) Har&ey Da"!son

Strategi internasional


16/22

Mem(a$!'an 'e%enan$annya en$anmem(er!'an otonom! yan$ u'u# (erart!#aa set!a# (!sn!s,

Men$$una'an moe& omest!' yan$ aaseara $&o(a&

Conto+ strate$! !n! aa&a+ ana' #erusa+aan)%ara&a(a atau usa+a #atun$an

Strategi ultidoestik


17/22

Mem!na+'an (a+an (a'u) oran$ atau#em!'!ran me&!ntas! (atas-(atas ne$ara

S'a&a e'onom!s

Pem(e&aaran &!ntas (uaya Conto+ ? Coa o&a) Nest&e

Strategi Transnasional


18/22

E*s!ens! an #rou't!*tas meru#a'an rat!oar! masu'an ter+aa# 'e&uaran,

Per3orma a'tua& aa&a+ em(atan yan$men$+u(un$'an e*s!ens! en$an#rou't!*tas a&am #ena#a!an +as!& seara'ese&uru+an

Prou't!*tas F Out#ut

L C Ener$y

Tingkat &rodukti'tas


19/22

9, Se(ua+ restoran set!a# +ar! me&ayan! rata-rata 22< #e&an$an !mu&a! ar! am >, 2, s!an$ yan$ !&ayan! ; 'arya%an)(era#a'a+ #rou't!*tas 'arya%annya B!&a#aa +ar! se&asa aa 2>< #e&an$$an)(era#a'a+ #rou't!*tasnya B!&a #aa +ar!ra(u aa 2;2 #e&an$$an) teta#! !&ayan!+anya ua oran$ 'arya%an seara #enu+%a'tu an satu oran$ (e'era +anya ua

am saa) ma'a (era#a'an #rou't!*tasnya

(atihan Soal


20/22

2, Perusa+aan A#e&!na a#at mem#rou's! 2 #et! #er9 (atan$ an am 'eranya a'an (ertam(a+ am #er+ar!, Dam#a' a#a yan$ a'an #erusa+aan

a#at'an #aa #rou't!*tas .!u'ur a&am #et!#eram 'era: !'a #em(e&! #ro3es!ona& !n! a!!#e'era'an


21/22

9, Peranan$an (aran$ an asa

2, /ua&!tas

;, Peranan$an #roses an 'a#as!tas

, Sum(er aya manus!a an ranan$an #e'eraan

K, Manaemen ranta! #aso'an

, Perse!aan

, Pena%a&an

9, Peme&!+araan

)* K+&UTUSAN ST,AT+GIS M&-


22/22

CU NET EE/

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