Download - Pertemuan 2 MPO
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7/24/2019 Pertemuan 2 MPO
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AGUSTINA SHINTA
STRATEGI OPERASI
DALAM MANAJEMENPERUSAHAAN AGRIBISNIS
---PERTEMUAN 2---
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Penyusunan Customer-r!"eno#erat!on strate$y !a%a&! en$anana&!s!s #asar yan$ men$e&om#o''an#e&an$$an a&am (e(era#a se$men)
men$!ent!*'as! se$a&a'e(utu+annya an men!&a!'emam#uan #ara #esa!n$,
D!tunan$ en$an ana&!s!s &!n$'un$anINTERNAL) ma'a #erusa+aan a#atmerumus'an strate$!nya .corporatestrategy).
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/et!'a se(ua+ #erusa+aan sua+
menentu'an se$men mana yan$a'an !&ayan!) ma'a saat !tu #u&a+arus !'em(an$'an #r!or!tas
(ersa!n$ .competitive priorities))/EMAMPUAN 0 /E/UATAN 1ANGHARUS DIMILI/I UNTU/
MEMENUHI PERMINTAAN PASAR,
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Pr!or!tas (ersa!n$ an ara+#en$em(an$an #erusa+aan #aa masa
atan$ meru#a'an masu'an untu'menyusun functional strategies.
Me&a&u! #roses #erenanaan strate$!s!n!) set!a# (a$!an 3un$s!ona&
(ertan$$un$ a%a( untu'men$!ent!*'as! ara (a$!#en$em(an$an 'emam#uan yan$ a'an!(utu+'an untu' mena&an'an strate$!3un$s!ona& an mena#a! tuuan#erusa+aan,
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Kaitan antara corporate strategy danfunctional area strategies
Mar'etana&ys!s
So!oeonom! 0(us!nessen"!ronment
Cor#oratestrate$y
4uture !ret!on G&o(a& strate$y Ne% #rout
Com#et!t!"e#r!or!t!es
Ca#a(!&!t!es Current Neee
P&an
4unt!ona& area strate$!es
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M!ss!ons En"!ronment Core om#eten!es
Strategic Choices:
Market Analysis :
Mar'et se$mentat!on Nees Assesment
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Copetiti!e priorities
Cost 1. Low-cost operations
5ua&!ty 2. High-performance
design3. Consistent quality
T!me 4. Fast deliery time
!. "n-time deliery#. $eelopment speed
4&e6!(!&!ty %. Customi&ation
'. (olume fle)i*ility
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"lo# Strategy
Cor#orate strate$y
4uture!ret!ons
Com#et!t!"e#r!or!t!es
Ca#a(!&!t!es
4&o% strate$y4&e6!(&e 7o%sInterme!ate 7o%sL!ne 7o%s
O#erat!ons strate$y
Proess5ua&!tyCa#a!ty) &oat!on 0 &ayoutO#erat!n$
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Ma'e-to-Sto' Strate$y Stanar!8e Ser"!es Strate$y Assem(&e-to-Orer Strate$y
Ma'e-to-Orer Strate$y Custom!8e Ser"!es Strate$y
Strategies $ased on %o#s
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Kaitan antara %o# strategydengan copetiti!e priorities
Flow +trategy
Fle)i*le Flows Line Flows
Customi&ed , lowol.
+tandardi&ed , highol.
High-performancedesign
Consistent quality
Customi&ation , fle)i Low costLong deliery times +hort deliery times
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9, Men$uran$! (!aya .u#a+) #aa') tar!3)&&:2, Mem#er(a!'! ranta! #aso'an .su##&y +a!n:
;, Men$+as!&'an (aran$ an #e&ayanan yan$&e(!+ (a!'
, Mena#at'an an mem#erta+an'an (a'at
o#eras!
&andangan glo$al engenaioperasi
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Me6!o ? #em(entu'an ma@u!&aoras .8ona #era$an$an
(e(as)#a(r!'-#a(r!' ! me's!'o yan$ (er&o'as! ! se#anan$#er(atasan AS an Me's!'o: mem#er'enan'an #ara #rousenmeneta#'an #aa' yan$ 'e!&) men$uran$! u#a+ #e'erame's!'o
Lo'as! #a(r!' ! tem#at as!n$ en$an u#a+ rena+ a#atmem(antu menurun'an (!aya &an$sun$ mau#un t!a'
&an$sun$ Men$a&!+'an #e'eraan (er'ea+&!an rena+ 'e ne$ara &a!n
mem#unya! (e(era#a 'eun$$u&an #otens!a& Peran!an a$an$ u$a a#at mem(antu men$uran$! tar!3
?or& Trae Or$an!8at!ons .TO: mem(antu men$uran$! tar!3
ar!
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Strate$!
Strate$!
G&o(a&
Strate$!
Transnas!ona&
Strate$!Mu&t!omest!'
Strate$!
Internas!ona&
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mem!&!'! t!n$'at sentra&!sas! yan$ t!n$$!)!mana 'antor #usat men$oor!nas!'anor$an!sas! untu' men$u#aya'an stanar!sas!an #em(e&aaran antar #a(r!' se+!n$$a a#at
men$+as!&'an s'a&a e'onom!s, Strate$! !n! te#at saat #erusa+aan !n$!n
(er3o'us #aa #en$uran$an (!aya) teta#! t!a'!saran'an saat #erm!ntaan res#ons &o'a&nya
t!n$$!, Pem(e&aaran &!ntas (uaya Conto+ ? te6as) atter#!&&ar
Strategi glo$al
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Im#or e's#or atau &!sens! #rou' yan$ aa Strate$! !n! aa&a+ strate$! yan$ #a&!n$ t!a'
men$untun$'an 'arena t!n$'at res#ons&o'a&nya rena+ an #en$uran$an (!ayanyase!'!t,
Conto+ ? U,S Stee&) Har&ey Da"!son
Strategi internasional
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Mem(a$!'an 'e%enan$annya en$anmem(er!'an otonom! yan$ u'u# (erart!#aa set!a# (!sn!s,
Men$$una'an moe& omest!' yan$ aaseara $&o(a&
Conto+ strate$! !n! aa&a+ ana' #erusa+aan)%ara&a(a atau usa+a #atun$an
Strategi ultidoestik
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Mem!na+'an (a+an (a'u) oran$ atau#em!'!ran me&!ntas! (atas-(atas ne$ara
S'a&a e'onom!s
Pem(e&aaran &!ntas (uaya Conto+ ? Coa o&a) Nest&e
Strategi Transnasional
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E*s!ens! an #rou't!*tas meru#a'an rat!oar! masu'an ter+aa# 'e&uaran,
Per3orma a'tua& aa&a+ em(atan yan$men$+u(un$'an e*s!ens! en$an#rou't!*tas a&am #ena#a!an +as!& seara'ese&uru+an
Prou't!*tas F Out#ut
L C Ener$y
Tingkat &rodukti'tas
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9, Se(ua+ restoran set!a# +ar! me&ayan! rata-rata 22< #e&an$an !mu&a! ar! am >, 2, s!an$ yan$ !&ayan! ; 'arya%an)(era#a'a+ #rou't!*tas 'arya%annya B!&a#aa +ar! se&asa aa 2>< #e&an$$an)(era#a'a+ #rou't!*tasnya B!&a #aa +ar!ra(u aa 2;2 #e&an$$an) teta#! !&ayan!+anya ua oran$ 'arya%an seara #enu+%a'tu an satu oran$ (e'era +anya ua
am saa) ma'a (era#a'an #rou't!*tasnya
(atihan Soal
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2, Perusa+aan A#e&!na a#at mem#rou's! 2 #et! #er9 (atan$ an am 'eranya a'an (ertam(a+ am #er+ar!, Dam#a' a#a yan$ a'an #erusa+aan
a#at'an #aa #rou't!*tas .!u'ur a&am #et!#eram 'era: !'a #em(e&! #ro3es!ona& !n! a!!#e'era'an
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9, Peranan$an (aran$ an asa
2, /ua&!tas
;, Peranan$an #roses an 'a#as!tas
, Sum(er aya manus!a an ranan$an #e'eraan
K, Manaemen ranta! #aso'an
, Perse!aan
, Pena%a&an
9, Peme&!+araan
)* K+&UTUSAN ST,AT+GIS M&-
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CU NET EE/