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Page 1: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

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Page 2: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

Oportunidades

publicitarias para

anunciantes y agencias.

¡Descubrir la radio online

como medio!

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"! ;-1<-8!F>&!G-'!=1*6-+*!$-!,-+.*!/'$.'&!

Page 3: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

Fenómeno de la Radio

Online

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Page 4: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

#$!A&'()&'*!+&!,-+.*!/'$.'&!

"! D&!&).7&!&'!)J$?=$&8!=$-7-A*1)-8K!<*)*!*1+&'-+*1&8K!!.0G*'&8K!D)-17!0G*'&8K!:=$.<-<.*'&8!

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Page 5: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

0&12$Y!HZ>.&'!&8!'>&871*!&9*3&'7&I!

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6:)#12+7+02+-$1%(0(C>2<+

Page 6: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

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Page 7: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

:'5$.8.8!+&!456.7*8!+&!/3&'7&8!+&!,-+.*!/'$.'&!

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Page 8: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

Análisis de Mercado y

Previsión de Evolución

"! #W*$><.('!+&!L'W&18.('!0>6$.<.7-1.-!

"! #W*$><.('!=*1!A*1)-7*8!!

"! #W*$><.('!&'!i8>-1.*8!

Page 9: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

:'5$.8.8!+&!;&1<-+*!9!#W*$><.('!&'!L'W&18.('!0>6$.<.7-1.-!

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'2-()+'$+#%C3$)()+'$+02+32'#(+$%+(%'2)<++

Page 10: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

#W*$><.('!&'!L'W&18.('!0>6$.<.7-1.-!

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Page 11: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

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Evolución de Usuarios de Radio Online

Page 12: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

Oportunidades

Publicitarias

"! C-1-<7&1T8?<-8!3!c&'7-E-8!

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"! B1>=*8!+&!D&R)&'7-<.('!:>+.*&)*?*'!

Page 13: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

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Page 14: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

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Page 15: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

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Page 16: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

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Page 17: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

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Page 18: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

Monetización de

Plataformas

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Page 19: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

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Page 20: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

;*+&$*8!+&!B&8.7('!C*)&1<.-$!

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Page 21: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

Más de 5 millones de Usuarios Únicos WebRadio en nuestra Red, ¡3,3 millones con IP de España!

Algunas de las marcas ya lo han probado

Page 22: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

Más de 5 millones de Usuarios Únicos WebRadio en nuestra Red, ¡3,3 millones con IP de España!

9 millones de usuarios únicos

Más de 45 millones de sesiones abiertas al mes

Page 23: Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

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