ojt rubicube presentation

1 Introduction

LATAR BELAKANG

Ruang Lingkupa. Alternative logo.b. Kolateral ( kop surat, surat, CD & business card) & Mock-Upc. Membuat brand guidelines d. Brainstorming ide, konsep dalam pembuatan logo, serta mempresentasikan konsep logo

LATAR BELAKANG

Hambatana. Penulis diberikan proyek desain yang belum pernah dikerjakan sebelumnya sehingga belum ada pengalaman atau gambaran mengenai apa yang akan dibuatb. Penulis belum mahir menggunakan software Photoshop dalam pembuatan mock up, dan kurangknya ilmu-ilmu pada software.c. Penulis masih harus belajar banyak dalam menciptakan logo yang simple dan sesuai dengan permintaan kliend. Penulis masih harus belajar banyak dalam menerapkan logo pada collateral serta menciptakan collateral yang profesional, clean dan simple dengan memperbanyak melihat contoh karya pada website.e. Penulis masih harus banyak belajar menciptakan ide-ide out of the box.

INTRODUCTION

Tujuana. Untuk memenuhi syarat kelulusan dari program studi Desain Komunikasi Visual Universitas Bunda Mulia.b. Untuk mempelajari dan mengetahui dunia kerja secara nyata sehingga dapat mempersiapkan mahasiswa agar dapat menjalaninya dengan baik.c. Untuk merasakan pengalaman kerja yang sesuai dengan bidang dan spesialisasipenulis,yaitusebagaiseorangdesainergrafis.

INTRODUCTION

Manfaata. Penulis memiliki pengalaman kerja yang sesuai dengan bidangnya dan berguna sebagai bekal dalam memasuki dunia kerja setelah lulus kuliah.b. Penulis dibekali perusahaan untuk mengembangkan karakter maupun kemampuansebagaidesainergrafisyangprofesional.c. Membuka peluang, wawasan dan koneksi penulis dalam industri desain komunikasi visual.

Kajian Pustaka2

THEORY

Desain Komunikasi VisualMenurut safanayong, desain komunikasi visual atau desain grafismemilikiempatfungsi,yaitu(2006:3):

a. To Inform Untuk memberitahukan atau member informasi, mencakup menjelaskan, menerangkan dan mengenalkan.b. To Enlighten Untukmemberipenerangan,mencakup:membukapikirandan menguraikan.c. To Persuade Untukmembujuk,mencakup:menganjurkan(umumnyadalam periklanan), komponen-komponennya termasuk kepercayaan, logika dan daya tarik.d. To Protect Untuk melindungi, fungsi khusus untuk desain kemasan dan kantong belanja.

THEORY

Prinsip & Elemen DesainSuatu desain memiliki prinsip dan elemen. Menurut Robin Williams, desain memiliki4elemen,yaitu(2014:13):a. Contrast (Kontras) antara satu elemen dengan elemen lainnya bahkan sebuah desain memiliki perbedaan yang kontras.b. Repitition (Repitisi/ pengulangan) pengulangan elemen-elemen visual dalam sebuah desain.c. Alignment (Tata letak) merupakan pengaturan letak elemen-elemen dalam suatu desain.d. Proximity (Pengelompokkan) merupakan pengelompokan elemen-elemen desain yang serupa sebagai suatu grup.

INTRODUCTION

Alur Pekerjaan Desainer GrafisMenurut Design Thinking oleh Gavin Ambrose dan Paul Harris, Stages of Design (tahap-tahap desain) yang secara garis besar dapat dibagi menjadi 7 tahapansebagaiberikut:

a. Tahap1:Define MendefinisikanMasalahb. Tahap2:Research Melakukan Riset / Penelitianc. Tahap3:Ideate Menemukan Ided. Tahap4:Prototype Membuat Produk Percontohane. Tahap5: Select Memilih Solusi Desain yang Terbaikf. Tahap6:Implement Implementasig. Tahap7: Learn Pembelajaran

Gambaran Umum Perusahaan3

DATA OERUSAHAN

NamaPerusahaan :PT.RoyalRubikubusAsia/PT.RUBICUBE (Rubicube Creative)Alamat :KelapaGadingSquareMallofIndonesia,French WalkL-21,JakartaUatara14240–INDONESIATelepon :+622145867568/+622145867569Fax :+622145867576E-mail :[email protected] :www.rubic3.com

INTRODUCTION

Latar Belakang Perusahaan• Studio Rubicube berada pada posisi tengah antara bisnis dan kreativitas.

• Rubicube melihat pengembangan brand sebagai applied chemistry, yang di ekspresikan secara visual,

• Rubicube menyatukan tujuan komunikasi, budaya korporasi, konsep dan tentunya masukan dari client.

• Rubicube adalah sekelompok pemikir kolaboratif, perekrut talenta, pemimpi praktikal, pemecahmasalah, penganalisa dan pembuat strategi, yang mengutamakan pemecahan pada solusi brand dengan menceritakan konsep dengan berbagai media atau teknologi.

• Ketika mencapai pada solusi jawaban yang sepertinya benar, masih menguji dengan berbagai pertanyaan, mencoba and diyakinkan lagi dengan banyak pemikiran, planning, brainstorming daripada client.

• Rubicubemenkhususkandesainpada3tipe,yaitua. Identity Designb. Interaction Design c. Strategic Services

INTRODUCTION

o. +62.21.4586.7568e. [email protected]

COMPANY STRUCTURE // Rubicube Creative

RUBICUBE CREATIVE

MARIO Y. UTAMA

EFFENDY CITRA

STEPHANIE J.

MARTINUS T.

GABBY PALI

CEN MEI

ADELYNE TANNIA

LENNY C.

INDRA SUTANTOCHRISTINE ENDANG

Marketing Executive

Senior Designer Captain

Graphic Designer

Account Executive

Graphic Designer

Finance

Assisting Structure

Core Structure

Account Executive

Jr. Graphic Designer

Art DirectorFinance Executive

GLOBAL INVESTORS

PAUL T.

Production Manager

JOHN MARIO

MERLYN S.

Senior Designer Captain

Jr. Graphic Designer

KRISTAMA

Programming Director

LUKAS

Lead Developer

INTRODUCTION

Portfolio4

INTRODUCTION

Hasil PekerjaanPoster Origame Crane

INTRODUCTION

Fukuro Dining & Sake Bar

INTRODUCTION

Jivanara identit y design development5

brand journey

CONCEPT DEVELOPMENT OPT.1

“ Everyone and everything that shows up

in our life is a reflection of something that

is happening inside of us.”

Alan Cohen

REFLECTION OF LIFEC O N C E P T A P P R O A C H

brand journey

CONCEPT DEVELOPMENT OPT.1A

01 JIVANARA : CENTRE OF SOULBRAND CONCEPT

Everything you do, everything you act is reflection about you. If your soul and mind is not in peacefull then whatever we do, don’t give a good result. It happens because our soul and spiritual don’t balance. Jivanara help us to reflect the good things that in us and build the positif soul and spiritual so our soul and spiritual can be balance again.

REFLEXTIONSPIRITRENEW

S T E M O F B A M B O O

Several Asian cultures believe humanity

emerged from a bamboo stem. Bamboo

reflects a process healing and self growing.

L E A F O F B A M B O O

On ancient mythology, bamboo has some

symbolize such as uprightness, tenacity and

hollow heart, people endow bamboo with

integrity and elegance for self rejuvenation.

brand journey

01 CONCEPT: PHILOSOPHY AND ANATOMYBRAND CONCEPT

N A T U R E R E S O R T


brand journey

“True human goodness, in all its purity and freedom, can come to the fore only when its recipient has no power”

Milan Kundera


01 CONCEPT: IDENTITY DESIGNBRAND CONCEPT


brand journey

OPTION 1A OPTION 2 B

N A T U R E R E S O R T N A T U R E R E S O R T

01 CONCEPT: SHAPE EXPLORATIONBRAND CONCEPT


brand journey

N A T U R E R E S O R TN A T U R E R E S O R T

ON BRIGHT BACKGROUND ON DARK BACKGROUND


brand journey

Pink is the color of unconditional love & nurturing.

Orange is the color of social communication and optimism.

Green is the color of nature, balance, fresh, relaxation and growth.

Peach is the color of confidence and self-control.

Location:

Bromo

Location:

Gili Trawangan

Location:

Raja Ampat

Location:

Derawan Island

Blue is the color of trust, peace, loyalty and integrity.

Brown is the color of relaxing, confident, nature, and earthy.

Purple is the color of the imagination.

Red is the color of energy, passion, action and ambition.

01 CONCEPT: FUTURE IDENTITY DEVELOPMENTBRAND CONCEPT






let ter head

Jl. Hanoman, Ubud, Bali 80571, Indonesia

tel. (+62 361) 972 200 fax. (+62 361) 972 210

[email protected] www.jivanara.com


business card

front back

envelope

Jl. Hanoman, Ubud, Bali 80571, Indonesiatel. (+62 361) 972 200 | fax. (+62 361) 972 210 cell. (+62) 8787.659.561 | email. [email protected]

NINO WIJAYAManaging Director

brand journey

w w w.j i vanara.com

Jl. Hanoman, Ubud, Bali 80571, Indonesia

tel. (+62 361) 972 200 fax. (+62 361) 972 210

[email protected] www.jivanara.comN A T U R E R E S O R T


brand journey


brand journey

“Look deep into nature, and then you will understand everything better.” greenpeace.com

CONCEPT DEVELOPMENT OPT.1B

01 CONCEPT: IDENTITY DESIGNALTERNATE APPROACH



brand journey

OPTION A OPTION B OPTION C


N A T U R E R E S O R T N A T U R E R E S O R T N A T U R E R E S O R T

brand journey




brand journey

awakening soul

calm your mind

peace everywhere

balance with natureN A T U R E R E S O R T





Dear Franz,

Usciisqui omni que si il mintemp oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat. oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat.

Doloris pra non re nis expedit es molut eosto blaccae doluptatemo blabo. As escipsa pedigna tibusa sim del incit ulpa con pores sequi abo. Tem nam verat as aut que venda et fugit et alis maio voluptae nulparum erspis num repration pra quatemo ditibea vent eicat. Usciisqui omni que si il mintemp oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat. Doloris pra non re nis expedit es molut eosto blaccae doluptatemo blabo. As escipsa pedigna tibusa sim del incit ulpa con pores sequi abo. Tem nam verat as aut que venda et fugit et alis maio voluptae nulparum erspis num repration pra quatemo ditibea vent eicat.Usciisqui omni que si il mintemp oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat.

oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat.

Sincerely,

Jason OliverManager Consultant

JIVANARA | NATURE RESORTJl. Hanoman, Ubud, Bali 80571, Indonesia tel. (+62 361) 972 200 fax. (+62 361) 972 21 email. [email protected]

bussiness card

employement business cardhotel card

let terhead

front

brand journey

JIVANARA | NATURE RESORTJl. Hanoman, Ubud, Bali 80571, Indonesia tel. (+62 361) 972 200 fax. (+62 361) 972 21 email. [email protected]

www.jivanara.com




Managing D i rec to rNINO WIJAYA

w w w.j ivanara.com

JIVANARA | NATURE RESORT Jl. Kota Hanoman Kav.28 No 28A, Ubud, Bali 80571, Indonesia

tel. (+62 361) 972 200 fax. (+62 361) 972 210 cell. (+62) 8787.659.561 email. [email protected] w w w.j i vanara .com

JIVANARA | NATURE RESORT Jl. Kota Hanoman Kav.28 No 28A, Ubud, Bali 80571, Indonesia

tel. (+62 361) 972 200 fax. (+62 361) 972 210 cell. (+62) 8787.659.561 email. [email protected] w w w.j i vanara .com

envelope


brand journey


brand journey

CONCEPT DEVELOPMENT OPT.2brand journey

In the first place, human tried to make use of

something from earth’s or nature’s basic elements

such as rocks, plants, water, etc. As the time passed

by, their invention and tradition creates a new culture.

The technique of engraved writing is the beginning of

how people know how to produce a written script

and it brings us a capability to write and read on

paper nowadays.

THE SOUL OF NATUREC O N C E P T A P P R O A C H

brand journey

Back to basic means everything is all about nature, human has a close connection to nature in which arts and cultures were born. Everything that produce naturally, it’s priceless, it’s the best invention as it’s original, natural and authentic.

Nowadays, Arts and cultures has grown and developing on man ways. Thus, Jivanara as the best place to approach arts and cultures on it’s natural way by the choices of activities that connects us to nature, this is a gift from nature to have ourselves.

ETHNICCULTUREARTS


01 JIVANARA : NATURE’S GIFTBRAND CONCEPT

brand journey

01 CONCEPT: PHILOSOPHY AND ANATOMYBRAND CONCEPT



S E E D L I N G

Seedling represent the nature and

humbleness which is the connection between

human and nature is so close makes a great

tranquility of body, mind and soul.

A B U G I D A S C R I P T

E N C A RV E D W O O D

Carakan the Balinese script

represent the symbol of cultural

and artistic part of Bali itself.

Encarved stone represent the mixture of traditon

in art and the culture, also represent the

riginality of the first writing in tablets on stone.

brand journey

“I felt my lungs inflate with the onrush of scenery - air, mountains, trees, people.”

― Anomymous


02 CONCEPT: IDENTITY DESIGNBRAND CONCEPT


brand journey




OPTION 1A OPTION 2 B

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Back

A JL. HANOMAN, UBUD BALI 80571, INDONESIA P (+62 361) 972 200 / (+62) 8787.659.561 F (+62 361) 972 210 E [email protected]

brand journey

Let terhead

Dear Franz,

Usciisqui omni que si il mintemp oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat. oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat.

Doloris pra non re nis expedit es molut eosto blaccae doluptatemo blabo. As escipsa pedigna tibusa sim del incit ulpa con pores sequi abo. Tem nam verat as aut que venda et fugit et alis maio voluptae nulparum erspis num repration pra quatemo ditibea vent eicat. Usciisqui omni que si il mintemp oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat. Doloris pra non re nis expedit es molut eosto blaccae doluptatemo blabo. As escipsa pedigna tibusa sim del incit ulpa con pores sequi abo. Tem nam verat as aut que venda et fugit et alis maio voluptae nulparum erspis num repration pra quatemo ditibea vent eicat.Usciisqui omni que si il mintemp oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat.

oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat.

Sincerely,

Jason OliverManager Consultant

A JL. HANOMAN, UBUD BALI 80571, INDONESIA P (+62 361) 972 200 / (+62) 8787.659.561 F (+62 361) 972 210 E [email protected]

W W W . J I V A N A R A . C O M


BUSSINESS CARD

FRoNt BACk

NINO WIJAYAManag ing D i rec tor

A J L . H A N O M A N , U B U D B A L I 8 0 5 7 1 , I N D O N E S I A

P ( + 6 2 3 6 1 ) 9 7 2 2 0 0 / ( + 6 2 ) 8 7 8 7 . 6 5 9 . 5 6 1

F ( + 6 2 3 6 1 ) 9 7 2 2 1 0 E N I N O @ J I V A N A R A . C O M

WWW.JIVANARA.COM

WWW.JIVANARA.COM

ENVELoPE

brand journey


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ojt rubicube presentation

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