Kedengkedeng

CMiDg1Karlijn, Wout, Nina, Piet

07-12-2009

Concept presentation& Media strategy

“Making people contribute in making people curious”

‘attention’ ‘unexpected occurrence’

‘creating curiosity’

Purpose: “.. when people come in contact with one media and try to figure out the unexpected event by using different media.”

“The best situation would be if people themselves would contribute to this unexpected events, creating a self evolving concept.”

Briefing recapCommunication goal

“The discomfort of the building site-travelers will seem a little less frustrating and annoying to them.”

“Delft central station and its surroundings.”

“The concept will be active in a limited timeframe. There is of course possibility for growth due to

consumer input when successful.”

Briefing recapProposition & Scope

Stadia of experience

• Sign on location• Walls on location• Flyers• Website (forum)• Newspaper

Conclusion media use

• Counting system• Website

Technical issues

• Blue?