CURRICULUM VITAE

Name : Heru PrabowoSex : MalePlace & Date of birth : Bandung, May 22nd 1969Address : Taman Pattaya V no 10 Lippo Village

Karawaci - Tangerang 15811Phone : 0812 9527 058Email : Heruprabowo.2010@gmail.com

A glance of myself

I am a proven business leader with some achievements: Grow Bango to be strong market leader Grow Royco to be market leader

Both are Unilever’s brands, Bango is soya sauce, Royco is seasoning Winner of Marketing Dream competition, SWA magazine

I worked for PT Unilever Indonesia for 15 years, mainly in marketing, sales & operation. Continued with working for local business companies for 2 years and currently doing my own as marketing and communication consultant, those allows me to understand various business models more thoroughly. I was responsible to grow the brand and the business competitively, healthy profit and sustainable. Responsible all aspects of the brand and business up to profitability.

I am leading the brand and business by coordinating and work together with various functions, both internal (Consumer/Market Insight, Sales, Finance, Supply Chain, Production, Operation, Research & Development, up to Public Relation departments) and external (agencies, government, FDA, intellectual right) . Some of the main tasks are:

- Develop strategic plan and its milestones to ensure the brand/business competitiveness, sustainability and profitability - and nurturing my potential successors.

- Brand portfolio management, optimization up to profit & loss- Lead the whole team (core and extended, internal and external) to work harmoniously, to ensure

everybody is working toward the same vision and direction.- Execute business, marketing and sales plans, by understanding the business requirements &

atmosphere, consumer preferences, customer demands and competitor situation. To allocate and prioritize the available resources and to pick the right battles.

- Develop and launch innovations/communications to grow the business by meeting the consumer and customer needs. Advertising in various media, activity for traders and utilize press/media to amplify the impacts.

- Plan and execute activation and promotion that provide product experiences and boost the sales, both for consumers as well as customers.

- Understand the logistics and distribution operation, especially in complex environment system like Unilever.

- To seek new opportunities for further development of the business, including digital channels which are now getting more important.

In digital, I develop Royco’s and Bango’s digital assets: website, YouTube channel, Facebook fans page and Twitter. Royco in 2013 managed to get acknowledgment as best Unilever’s South East Asia best digital. Furthermore, planned to equip it with e-commerce as Royco has big pack sizes and many of the customers are SMEs.

- Identify & nurturing brand social mission to give positive impact not only to the business but also to community.

It is always an exciting journey to understand what the business needs, craft the ideas and bring them alive to make business & life impacts. I always a strong believer in team work as “none of us is stronger than all of us”. The whole team should work harmoniously to achieve the goals. Business is about profit, would really ideal to also give something back to community.

My main goal is to keep learning something new, give my best to the surrounding, leaving a good business legacy. In my experience this will require hard work, commitment but also learning, fun and everyone involved will learn something to be better person.

AchievementsTurn around Royco (a ULI’s seasoning brand) business to be market leader, through:

- Build stronger brand proposition to establish Royco is the best seasoning product for consumers and as clear brand differentiator against competitors.

- Launch several innovations to grow the total business and materializing the vision of Royco beyond just functional product but more over as a trusted partner for mothers in cooking, i.e. jelly format bouillons (Royco Kuah Kaldu Gel), meal maker products (Royco Bumbu Komplit), universal seasoning (Royco All-in-One).

- Tap into wholesaler channels to increase product distribution by having special loyalty program for them.

- Develop digital channel (website, m-site, Facebook fan page, Twitter, Youtube) for Royco. It is one of the most advance digital achievements amongst ULI brand’s digitals and well acknowledge by other countries. It manages to build strong engagement beyond just reaching the users only.

Grow Bango from a local soy sauce brand into a clear market leader nationally, through:- Establishing its product superiority over competitors, by clearly communicating its high quality of

“Benar-benar Kecap”, made only from 4 selected ingredients.- Establishing “Festival Jajanan Nusantara” activation as iconic urban culinary festival; where more

than 80 traditional food hawkers are gathered in one place, so consumers/visitors can enjoy the nice experience of enjoying traditional foods with Bango in one place. This is establishing that Bango is not only about soy sauce, but more over is about good foods. It becomes a standard culinary festival for other brands/companies.

- Creating Cooking TV Program of “Bango Cita Rasa Nusantara” that exposing various traditional dishes.

- Both activations have managed to popularize the traditional food eating habit as current common urban lifestyle.

- Won the Marketing Dream Team competition, SWA magazine, 2008.- Festival Jajanan Bango is winner as “most impactful marketing event”, MIX magazine, 2007.- Awarded for Foods Director Award in 2007.- Establishing brand social mission of “preserving Indonesia traditional culinary heritage”.

Establishing sales strategy for Skin Cleansing category of PT ULI, through:- Develop and execute the blue print sales strategy for this category through Trade Category Plan

(TCP) for Lux, Lifebuoy, Dove & Citra brands.- For the first time after several years, grew sales of Lux and Lifebuoy more than 25% for each brand.

Usually both brands will cannibalize each other due to same target segment. It was done through clear different strategy for each brand, where Lux is about beauty while Lifebuoy is about health, in all line of sales (distribution, visibility, sections, etc).

Professional history:

1. Marketing Head of Marketing Manager PT Sriboga Flour Mill, Jul 2014 – Aug 2015

o Lead marketing department to develop clear and firm strategy that actionable, to grow the business both in its B2B stronghold but also to B2C one which is require different strategy & operation, as well as mindset of the team within.

o Handle: marketing, market research, B2C business development and Small Medium Enterprises partnership.

Head of Marketing PT United Family Foods, Dec 2013 – Jun 2014

o Lead marketing planning, execution and review of total company activities & operations across the brands

o Transform the company culture, operation and values from family business to be more multi- national one.

Senior Brand Manager Royco, Sep 2009 – Nov 2013o Visioning Royco to be trusted partner for Moms in kitchen, by grow Royco brand from one

single category of seasoning (Royco Pelezat Serbaguna) to more complex portfolio of gel bullions (Royco Kuah Kaldu Gel), universal seasoning (Royco All in One) and meal maker (Royco Bumbu Komplit).

o Develop & launch Royco’s 3600 communication through campaign of “masak apa hari ini” to inspire mothers with simple yet excited recipes to make them as perfect Moms. This is done through series of TVCs, regular prints in 2 biggest woman tabloids, Royco digital assets (website, m-site, Facebook fan page, Twitter and Youtube) and in-store visibility.

o Market leader for Royco outpacing the long lead competitoro Strengthening brand equity in the market, home usage & consumer minds over competitorso Some achievements:

Word of Mouth award, SWA magazine, 2011 Woman Favourite Brand award, MarkPlus, 2009-2011 Finalist in Marketing Dream Team competition, SWA magazine, 2010

Senior Brand Manager Bango, 2005 - 2007o Grow Bango from local brand to clear national market leader one in soya sauce. o Through communication & activation :

Festival Jajanan Bango, an iconic & best example brand activation Bango Cita Rasa Nusantara, TV program that popularized traditional eating-out as urban life

style o Some achievement :

o Director Foods Award, internal Unilever, 2007o Marketing Dream Team winner, SWA magazine, 2008o Best Marketing Activation Event for Festival Jajanan Bango, MIX magazine, 2008

Regional Brand Manager Pepsodent/Close Up and In Acting Marketing Manager, 2002 - 2005o Establishing the oral care Asia innovation platformo Developing supply chain strategy for all Asia countrieso Leading several oral care global/regional projects

Some achievements:o Bring Unilever Asia oral care to new segments of toothbrush, confectionary & breakout beyond

core of paste.

o Launch several toothbrush models i.e. Pepsodent Double Care, Experience, Clean Action in Asia countries.

o Launch Pepsodent Delicio, first oral care confectionary for Unilever Indonesia

2. Sales Customer Marketing/Trade Category Manager Skin Cleansing, 2007 - 2009

o Establishing sales strategy and its implementation of Skin Cleansing category 4 brands : Lux, Lifebuoy, Dove & Citra

o Initiate and launching entry level pack for liquid soap with Lux & Lifebuoy brandso Brought Lux & Lifebuoy to achieve KLUB 25 at the same time. Previously either or none of the

two brands got the award.

Business Development Manager and Sales/Marketing Operation, DiverseyLever, 1999-2001.o To grow the B2B business of cleaning solutions with international and local chain accounts in

HORECA (Hotel, Restaurant, Catering) channelso Closed deals in cleaning chemical supply & service contracts with Macdonald, Hilton, Grand

Melia, Century Park, Grand Hyatto Do production planning and sales/marketing operation responsibilities

3. Engineer Machinery Diagnostics Engineer, Bentley Nevada, 1997-1999.

o Provide machinery diagnostics & recommendations through its vibrationo Provide machinery consultancy for clientso Provide machinery vibration diagnostics training

Achievements:o Fixing several machines (Compressor, Cooling Tower Fan, Turbojet, Pump) in client’s sites of

Asahimas - Priok Jakarta, Humpuss’ Etanol – Bontang, Bukit Indah industry complex power unit - CIkampek, Muara Karang power station - Jakarta, Kertapati power station - Palembang & Maxus Charlie Rig - gulf of Jakarta

Directional Drilling Field Engineer, Schlumberger Oil Services, 1995-1997.o Coordinate the Drilling Teamo Plan well trajectory & execute well drillingo Build long term business relation with clients

Achievements:o Team leader in servicing international clients in Riau, East Kalimantan and 6 months experience

in Houston (US).

References:

1. Irianda Susilo, Chief Commercial Officer, PT Sriboga Flour Mill2. Adeline Ausy Setiawan, Media Director, PT Unilever Indonesia & SEAA Region3. Wawa Suwanto, Group Director, PT Lowe Indonesia4. Shiv Sahgal, Hair Marketing Director, PT Unilever Indonesia & SEAA Region

Formal Education:

Mechanical Engineering, Bandung Institute of Technology, graduated in 1994