target market analysis

When asked what people most expected to see in a video, this is the results we got. This means in our video we will definitely incorporate:•A mix of bright and dark colours in different locations•Dancing•Instruments•Edgy Costumes•Different locations•A mix of performance and narrative

By fitting with the expected genre conventions our video will be more realistic and more professional.

When asked which artists people most knew, the most popular results were Demi Lovato and Avril Lavigne. This shows us that when we are looking for inspiration for our video we should look at their already existing videos and look at the techniques and conventions that they use.

This will help give us inspiration for our video.

When asked what conventions were usually displayed in their videos, the most popular responses were:•Edgy Costumes•Edgy Makeup •A mix of performance and narrative

This means that we will include these conventions in our video as they are already known as genre features for rock pop.

When asked which makeup out of a bright neon one and a dark gothic one the audience would most expect to see, the responses were mixed.

Therefore for our music video we will do a mixture of both makeup looks in different locations.

When asked which narrative structure they would most expect to see, the main feedback said that they expected a combination. This confirms that we have picked the best narrative structure for our genre.

When asked what locations they expect to see there was a mixture of responses.

For our music video we as a group have already decided to use the studio and beach location. We need to think of another location and this gives us some suggestions to think about.

We asked this question to help give us some suggestions regarding song choice. However all of these suggestions are popular mainstream songs and we were given advice to avoid this.

This shows us what encourages people to continue watching the music video. We should try to incorporate things such as strong performance, a good storyline and good costumes in our video to encourage people to keep watching.