13393276301829396551creative proposal gudang garam nonton bareng

8/10/2019 13393276301829396551Creative Proposal Gudang Garam NONTON BARENG

1/18

GUDANG GARAM INTERSPORT Woro-woro activity

How to attract the masses

to go to the field?


2/18

Woro-Woroactivity is an activity that used to attract the masses to go to event

GUDANG GARAM INTERSPORT NONTON BARENG BPL.

Background

Objective

Appeals to the masses as much as possible to come to the Event GGNB BPLProvide exciting experience to the audience who came, more than

NONTON BARENG show


3/18

Who?

Target Consumer

Sex : Male

SES : B, C1

Age : 20-30 years old

Sex : MaleSES : B, C

Age : 31+

Primary

Secondary

Third

Sex : Female

SES : B, CAge : 18-24 years old

Psikografi: They love their idol player and want to express their support to the player


4/18

17-Sep-11 MU vs Chelsea

15-Oct-11 Liverpool vs MU

22-Oct-11 MU vs M City

29-Oct-11 Chelsea vs Arsenal

19-Nov-11 Chelsea vs Liverpool

26-Nov-11 Liverpool vs M City

10-Dec-11 Chelsea vs M City

17-Dec-11 M City vs Liverpool

Where?

On 25cities in Indonesia

When?


5/18

The supporters

Fanatic

Football Lovers

Player Lover

In addition to the team they love,

they also havean icon player of the club


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We took advantage of their unbelief, that their idol

will be playing on the ground around their homes

SHOCKED UNBELIEF CREATE CURIOUS FIND OUT

What Want to Say?

Your idol player of your favourite team closer to you


7/18

Main Poster

Make a poster with the main match is played

but not written AcaraNonton Barengbut

the logo of NONTON BARENG still attached.

Background design will be installed image

field venue for NONTON BARENG shows

Aimed at creating a sense of curiosity


8/18

Logo Nonton Bareng

Alt 1 Alt 2


9/18

Ayo!! rame-rame nonton

aksi Rooney LANGSUNG

di Lapangan Simprug, 17

September 2011

Sticker 1

Support Poster

Star players on the stickers change, according to the club that competed sticker will be affixed in public places, which is used audience, such as public transport & Voucher Handphoneshop

Sticker 2


10/18


11/18

Created a master template poster, the star

& field will change according to the match to

be played

Foto bareng Rooney & John Terry

Support Poster 2

Support Poster 3


12/18

Experience Board

Yeahh!! photo with WayneRooney

Star players from the board the experience

will be change, according to the team that

competed


13/18

Provides a special place ( Such VVIPPlace )

On front of the stage screen there is a special red carpet for the first 100fans who came

Main Screen stage

Red Carpet


14/18

Campaign Match

Around town with a pickup truck filled with supporters of both teams.

they were yelling for their team defend.

Created a hubbubBIG attention public

Create Fast Awareness about event


15/18

Cooperate with The Craftsmen

In collaboration with the craftsmen who make equipment fans, such as shirts & hats

to sell their products at cheap prices. In what way?

By providing half of the production capital


16/18

Mini Competition

Coloring face Contest

Participants will be challenged to paint their faces with a distinctive style of football fans

With an unusual way

Penalties Match

Before the broadcast begins, will be held Penalties match between these two teams fans.

Simple

Do not need much power (Can still enjoy the main game broadcast)

Create the atmosphere of tension (Important)

Face paint


17/18

PES 2011 competition

Competition will be held before the broadcast took place, where the team

would have contested the Barclays Classic teams from the Premier League.

Final competition will be broadcast on the main screenbefore the main game starts.


18/18

Thank You

13393276301829396551creative proposal gudang garam nonton bareng

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