11.03.14_startup branding: Прикладное позиционирование для нового...

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Материалы лекции "STARTUP BRANDING: Прикладное позиционирование для нового бизнеса" Сергея Митрофанова, Заместителя генерального директора Pulsar Venture Capital, основателя и старшего брендстратега

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A promise Ian Ryder

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The good name of a product or organisation Malcolm Allan

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A means of differentiation Jack Yan

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A brand is what reduces uncertainties, generating attraction by association. - Cristin Saracco !A brand is only as solid as the next customer engagement. - Patrick Harris !A brand is identity revealed - Erika Uffindell !A brand is a means to communicate the organization's internal truth. Enric Bernal !A brand is something you can wake up wanting. Anindita Ghose

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