Tvisobrivi kvlevis

angariSi

turizmis ganviTarebisaTvis saWiro resursebis Sefasebis proeqti

Semajamebeli mimoxilva

winamdebare angariSi mimoixilavs, rogorc saqarTvelos turistul industriaSi

arsebul sferoebs, romelTa gaumjobeseba gaxlavT aucilebeli, ase mcire da

saSualo sawarmoebis ganviTarebis SesaZleblobebs. dokumentSi moyvanili daskvnebi

da rekomendaciebi gaxlavT im kvlevis nawili, romelic amerikis savaWro palatam

(AmCham) 2007 wlis ivnisSi ganaxorciela USAID-is mier dafinansebuli mcire da

saSualo biznesis ganviTarebis (SME) proeqtis farglebSi. aRniSnuli kvlevis

Sedegad gamovlinda ramdenime ZiriTadi sfero, romelic unda ganviTardes an

gaumjobesdes, rac Tavis mxriv gamoavlens mcire da saSualo sawarmoebis (SME) ganviTarebis SesaZleblobebs:

1. infrastruqturuli Seusabamoba

gzebi, tualetebi, Robeebi, skamebi, soflis gzebi

2. turistuli mimaniSnebeli niSnebis arasworad ganTavseba da informaciis

gavrcelebis nakleboba

inglisurenovani masalebis SezRuduli gavrceleba

3. garemos degradacia

dabinZureba, mitovebuli Senobebi, gaJonvebi kanalizaciidan, gafuWebuli

milebi

4. mcire da saSualo sawarmoebis ganviTarebis gamouyenebeli SesaZleblobebi

movaWreebis mier organizaciuli sakiTxebis cudad mogvareba da susti

marketingi (inglisuris an momxmarebelTa momsaxurebis arcodna)

produqciis araswori SeTavazeba / distribuciis efeqturi arxebis

ararseboba

5. turistebis saWiroebebisa da gemovnebis arasworad gageba

aramimzidveli da araadeqvaturi sastumroebis momravleba

saTanado komunaluri momsaxurebis miwodebis SezRuduli saSualeba

1

aRniSnuli naklovanebebis gaTvaliswinebiT, warmoCindeba mTeli rigi konkretuli

SesaZleblobebi mcire da saSualo sawarmoebis ganviTarebisaTvis:

1) suvenirebi - gaumjobesebuli marketingi (gaumjobesebuli sadistribucio qseli,

organizebuli bazrebi konkretul TemSi)

- Sesabamisi produqtebis SeTavazeba (maRalxarisxiani, unikaluri

xelnakeTi nivTebi, romelTa transportireba advilia)

- produqtis diversificireba regionebSi (mag. mcire mewarmeebis treningi

erTi regionidan, raTa awarmoos saqoneli meore regionSi)

2) turistuli saagentoebi

- erTgvarovani momsaxurebisaTvis standartebis SemuSaveba gidebisaTvis

- mogzaurobis Semdgomi kvlevis Catareba, raTa ukeT dakmayofildes

turistTa saWiroebebi da survilebi

- transportis gaumjobeseba (amortizatorebi, kondicioneri, sivrce,

erTnairi manqanebi)

3) turustuli adgilebis gaumjobeseba

- meti informacia turistuli adgilis Sesaxeb (inglisuri bukletebi

gasayidad)

- mcodne da pasuxismgeblobis grZnobiT savse menejmenti (xelnakeTi

nivTebis dacvis uzrunvelyofa)

- Semowirulobebis/mcire mosakreblebis dawesebis propaganda Semdgomi

ganviTarebis mizniT

4) sastumros tipis saxlebi (gesThauzebi) da sastumroebi

- ufro meti momsaxurebis SeTavazeba (mTis velosipedebi, cxeniT

gaseirneba, suvenirebi)

- meqanizmis Seqmna, raTa moxdes informaciis gacvla sastumros tipis

saxlebsa da sastumroebs Soris

- stumrebis mier azris gamoTqmis xelSewyoba da waxaliseba

5) turizmis bazris niSebis SemoqmedebiTi ganviTareba - turebi Sav zRvaze, sabWoTa istoriuli turebi, turebi

janmrTelobisaTvis / mineraluri wylebi, sxv.

miuxedavad imisa, rom saqarTvelos turizmis seqtors sxvadasxva Zlieri mxareebi da

udidesi potenciali aqvs, misi ganviTarebisaTvis namdvilad bevri ram aris saWiro.

2

saqarTvelos turizmis departaments SeuZlia turizmis seqtoris ganviTarebaSi

ufro aqtiurad CaerTos, xolo mcire da saSualo sawarmoebis xelSewyoba

umniSvnelovanesi faqtoria ara mxolod saerTod saqarTvelos ekonomikis

gaZlierebis mizniT, aramed qveyanaSi mogzaurobis dros turistebSi dadebiTi

emociebis gamosawvevad (romlebic aseT SemTxvevaSi, savaraudod, albaT dabrundebian

da amis Sesaxeb mTels msoflios acnobeben).

turizmis departamentis moklevadian da SedarebiT naklebxarjian strategias

dauyovneblivi zegavlenis motana SeuZliaT. aseT iniciativad SesaZloa miCneul iqnas

sanagve urnebisa da skamebis ganTavseba, nagvisgan gawmenda da ukeTesi turistuli

niSnebis ganTavseba saqarTvelos ZiriTad gzebze. grZelvadiani zegavlenis misaRwevad

gansaxorcielebeli politika moicavs infrastruqturis mniSvnelovnad ganviTarebas,

sazogadoebasTan urTierTobis kampaniis warmoebas, rogorc saqarTvelos mosaxleobis,

aseve sastumroebis personalis gasanaTleblad saqarTvelos ekonomikisaTvis

turizmis mniSvnelobis Sesaxeb, SeRavaTiani sasesxo programebis ganxorcielebas

mcire da saSualo sawamoebisaTvis, mTavrobis mier dafinansebuli parkis

reinjerebisa da turistuli bazris konkretuli niSis SemoqmedebiTad ganviTarebas.

aRniSnul angariSSi gadmocemulia, rom saitebis gaumjobeseba sakmaod frTxilad

mosagvarebeli amocanaa, ramdenadac turizmisa da kurortebis departaments mWidro

koordinacia dasWirdeba sxva sajaro saagentoebTan, administraciul erTeulebsa da

kerZo firmebTan. Tumca, mocemul angariSSi Tavmoyrili masalis nawili am amocanis

SesrulebisaTvis gamosadegi namdvilad gaxdeba.

masStabi da meTodi

winamdebare proeqti warmoadgens ucxoeli mogzaurebis mier saqarTvelos

turistuli adgilebis daTvalierebis dros gamoTqmul mosazrebebs da maT Sejerebas.

misi mizania, gamoavlinos arsebuli SesaZleblobebi mcire da saSualo sawarmoebis

ganviTarebisaTvis. am kvlevis ganxorcielebaSi saqarTveloSi macxovrebelma Tormetma

eqspatriatma rezidentma monawileoba miiRo ordRian mogzaurobebSi saqarTvelos

eqvs yvelaze saukeTeso turistul adgilas, ris Sedegadac gamoyves is sakiTxebi,

romelic maTi azriT yvelaze ufro mniSvnelovania Sesabamisi momsaxurebisa da

turistebisaTvis dasamaxsovrebeli STabeWdilebis, aseve iseTi momsaxurebis

Sesaqmnelad, romelzec isini Tanxas daxarjavdnen da romelic Tavis mxriv, kargi

SesaZlebloba gaxdeboda mcire da saSualo sawarmoebis ganviTarebisaTvis.

3

turistebi ewvivnen imereTisa da kaxeTis regionebs, borjoms, quTaisisa da dmanisis

arqeologiuri gaTxrebis adgils. es mogzauroba organizebuli iyo levon Trevelisa

da kavkasus Trevelis mier. jgufebi sam yvelaze mniSvnelovan turistuli adgilebis

kategorias ewvivnen: kulturul/istoriuls, religiurs da arqeologiurs.

winamdebare angariSi mcire da saSualo biznesis mxardaWeris proeqtis mier

momzadebuli angariSebis erTgvari damatebaa, magram amavdroulad damoukideblad

warmogvidgens im ZiriTad rekomendaciebs, romlebic mniSvnelovania mcire da

saSualo sawarmoebis ganviTarebis meSveobiT mimzidveli turistuli adgilebis

Sesaqmnelad. rekomendaciebis ramdenime angriSSi Tanxvedra ufro TvalsaCinos xdis am

sakiTxebis mogvarebis saWiroebas.

vinaidan mcire da saSualo sawarmoebis ganviTarebisaTvis aucilebelia turistebis

raodenobis gazrda konkretul adgilebze, angariSSi aseve mocemulia zogadi

SeniSvnebi aseTi adgilebis Sesaxeb. am sakiTxebis mogvareba aucilebelia biznesis

warmatebiT ganviTarebisaTvis. mocemuli adgilebis mniSvnelovani gaumjobesebis

gareSe mcire da saSualo sawarmoebis ganviTareba ver moxerxdeba.

winamdebare angariSi warmogvidgens Zlier da sust mxareebs, aseve SesaZleblobebs

(gansakuTrebiT mcire da saSualo sawarmoebisaTvis) da zogierT, didi masStabis

safrTxes. es midgoma SeirCa im mizniT, rom ukeT yofiliyo warmodgenili im

viTarebis masStabi, romelSic qarTul turizms uxdeba funqcionireba.

Mmopovebuli informacia

Zlieri mxareebi

monawileebma aRniSnes, rom maT moewonaT is RonisZiebebi da mogzaurobis is

aspeqtebi, romelsac WeSmaritad qarTuli saxe hqonda – qarTul Temaze agebuli

patara sastumroebi, iseTi kulturuli RonisZiebebi, rogoricaa kalaTebis dawvna da

CurCxelebis amovleba, qalebis mier qarTuli lavaSebis cxobis procesis dakvirveba

da qarTuli simRerebisa da cekvebis Sesrulebaze daswreba. turistebma araerTi

STabeWdileba miiRes qarTuli stumarTmoyvareobis Sesaxeb, vinaidan Semxvedrebi maT

yvels, Rvinosa Tu WaWas sTavazobdnen.

4

CurCxelis demonstracia Tixis bazari

puris cxoba

rac Seexeba sastumroebs, monawileebis umravlesoba SedarebiT kmayofili iyo, xolo

ukmayofilebis SemTxvevaSi maT hqondaT sastumros Secvlis saSualeba. dadebiTi

momentebi iyo stumrebis Casvlis dros sastumros keTilganwyobili TanamSromlebis

mier Caisa da namcxvrebis SemoTavazeba (imereTi). sastumros sapirfareSoebi zogadad

akmayofilebda dasavlur standartebs, magram maTi raodenoba yovelTvis ar

Seesabameboda stumrebis ricxvs. ramdenime saojaxo tipis sastumroSi (kaxeTi da

imereTi) iyo iseTi damatebiTi momsaxureba, rogoricaa pirsaxocebi, saponi da

Sampuni. dekoraciebi zogadad mimzidveli iyo, xolo loginis TeTreuli ki sufTa,

miuxedavad imisa, rom erTgvarad gacveTili gaxldaT.

5

sastumro, imereTi

restornebis TvalsazrisiT iyo rogorc Zalian kargi, aseve arcTu ise kargi

gamocdileba. turistebma upiratesoba mianiWes mTavari trasidan moSorebiT, Ria cis

qveS gawyobil sufras, rac aseve bunebiT datkbobis saSualebas iZleoda. zog

adgilebSi restornebis TanamSromlebi swrafad emsaxurebodnen klientebs da

yuradRebas (zRapari) iCendnen, magram zogan momsaxureba neli da arc Tu Tavaziani

gaxldaT. sakvebi zogadad gemrieli da axali iyo, magram maTac ki, romelTac

hqondaT meniu, ar poepovebodaT misi inglisuri varianti. erT adgilas 4

adamianisagan Semdgar jgufs 180 lari gadaaxdevines msubuq sadilSi da ver SeZles

detaluri angariSis warmodgena, ris gamoc, bunebrivia, turistebi ukmayofiloebi

darCnen.

monawileTa komentarebidan gamomdinare, sasiamovno StabeWdilebis misaRebad saWiroa

saTanado codnis mqone da sasiamovno gidi, sasurvelia iumoris grZnobis mqone. erTi

gidi istoriis fakultetis studenti iyo, romelmac Zalian bevri icoda

konkretuli turistuli adgilebis Sesaxeb da es monawileebma Seafases, rogorc

Zalian Zvirfasi gamocdileba. rac Seexeba transportirebas, manqanis mdgomareoba da

marTvis xarisxi mniSvnelovan cvlad faqtors warmoadgens. monawileebis TqmiT, kargi

iqneboda manqanaSi moqmedi fanjrebis an kondicirebis, aseve fexis gasaSlelad

sakmarisi adgilis arseboba. gzebis cudi mdgomareobis gamo ormoebis Tavidan

acilebis mcdeloba mgzavrobis process Znelad asatans xdida. monawileebs moewonaT

maTi mZRolebis krTilganwyoba da gaCerebis SesaZlebloba suraTebis gadasaRebad.

monawileebma araerTxel aRniSnes, rom saqarTveloSi peizaJi yvelaze metad

STambeWdavia da aucilebelia am bunebrivi resursis SenarCuneba. zogadi konsensusi

iyo, rom saqarTveloSi turizmis ganviTarebis TvalsazrisiT didi potenciali

arsebobs, xolo ufro konkretuli rekomendaciebi mocemulia dokumentis Semdeg

6

nawilebSi. SeniSvnis saxiT monawileebma Tqves, rom usafrTxod grZnobdnen Tavs da

ar awuxebdaT jibis qurdebi.

turistebma turistuli industriis naklebad ganviTareba erTgvarad "mimzidveladac"

miiCnies, vinaidan aman maTTvis zogierTi adgili xelmisawvdomi da zedmetad

xelmisawvdomic ki gaxada.

susti mxareebi

yvelaze did uaryofiT mxared miCneul iqna nagvis Zalian didi raodenoba da sanagve

yuTebis ararseboba, romelSic SesaZlebeli iqneboda nagvis Cayra. erTma monawilem

Tqva: "ver vijereb ramdenad danagvianebulia es qveyana". erT-erT adgili

nagavsayrelsac ki miamsgavsa. ulamazes panoramul xeds dangreuli Senobebi afuWebda.

mogzaurebs diskomforts uqmnida ara mxolod gzebze arsebuli nagavi, aramed gzis

gaswvriv arsebuli uzarmazari Jangiani Senobebi da mitovebuli qarxnebi, rac bunebas

amaxinjebda. monawileebma aRniSnes, rom zogierT adgilas SedarebiT sisufTave

igrZnoboda, magram ufro kargad daTvalierebis dros aRmoCnda, rom nagavi xSirad

mimaluli iyo kedlebisa da gadasaxedebis ukan. es problema Zalian mniSvnelovania da

misi mougvareblobis SemTxvevaSi SeiZleba turistebis raodenoba Semcirdes. ufro

metic, mcire da saSualo sawarmoebis ganviTarebas SeuZlia am problemis kidev ufro

gamwvaveba, vinaidan meti ekonomikuri saqmianoba meti nagvis arsebobas gamoiwvevs.

problemas warmoadgens gzebze araswori miniSnebebi an maTi ararseboba da es

turistebis damoukideblad mogzaurobas saqarTveloSi TiTqmis SeuZlebels xdis.

xSirad qalaqebis miniSnebebi Zalian axlos iyo ganTavsebuli gadasaxvevebTan, xolo

ZiriTadi gzebidan gadaxvevis SemTxvevaSi ki saerTod aRar gvxvdeboda raime niSnebi.

gzebis mdgomareoba ufro uaresdeboda mTavari trasidan gadaxvevis dros,

gansakuTrebiT ki quTaisSi SemovliT gzaze. erT-erT mZRols erTi dRis ganmavlobaSi

7

saburavi gzebze arsebuli uamravi ormos gamo orjer gauskda. gzebis cudi

mdgomareobisa da mZRolebis mier manqanebis araadeqvaturad an saerTod

ardamuxruWeba mgzavrobas xSirad arakomfortuls da arasasiamovnos xdida.

naxevrad dazianebuli niSani

rogorc ukve aRiniSna, gidebi zogadad kargebi iyvnen, magram erT-erTi maTgani

isaqmebda buCqebSi ‘marSrutkis’ gverdiT, rac imaze miuTiTebs, rom saukeTeso

firmebis zogierT gids jer kidev arasworad esmis Tu ra saxis qceva aris miCneuli

misaRebad.

zogierT adgilas fexiT misvla xSirad Zalian rTuli iyo (da albaT SeuZlebeli

iqneboda xanSiSesuli an susti fizikuri momzadebis mqone turistebisaTvis)

SeukeTebeli da saSiSi gzebis gamo, romelic savse iyo nagviT da saTanadod daculi

ar iyo. mowameTaSi turistebma Tqves, rom eklesiamde misasvleli gza daxeTqili da

binZuri iyo, damcavi jebirebis gareSe da savse nagviT.

moSlili jebiri, ufliscixe talaxiani gza, kaxeTi

8

nagviani Sesasvleli Zvel SuamTaSi

adgili Sesaxeb informaciis araseboba inglisurad Tu sxva romelime enaze udides

problemas warmoadgenda. zogierT SemTxvevaSi saerTod ar iyo raime axsna, Tu ras

warmoadgenda es adgili, xolo zog SemTxvevaSi ki mocemuli informacia

absoluturad Seusabamo iyo. dmanisis arqeologiuri gaTxrebis vizitis dros erTma

monawilem aRniSna, rom adgilze ukiduresad mcire informacia iyo mocemuli imis

Sesaxeb Tu ra adgilia es da man amis Sesaxeb gacilebiT meti gaigo National Geographic Jurnalidan, romelic saqarTveloSi wamosvlamde waikiTxa.

kidev erT did saCivars tualetebis mdgomareoba warmoadgenda. turistebi Zalian

ukmayofilo darCnen Turquli stilis tualetebiT, magram ufro asatanad miiCnies,

roca isini SedarebiT sufTa mdgomareobaSi iyo. maTi azriT, tualetebis mdgomareoba

ara mxolod miuRebeli, aramed janmrTelobisaTvis saSiSic ki iyo.

saerTo tualeti varZiaSi

9

gamoJonili kanalizacia da nagavi, bakuriani

parkingi aseve problemas warmoadgenda, vinaidan taqsebi, marSutkebi Tu avtobusebi

qaoturad iyvnen gaCerebulebi sxvadasxva adgilebSi. am sakiTxis mogvareba

SesaZlebelia parkingis adgilebSi personalis ganTavsebiT da mcire Tanxis gadaxdiT.

monawileebs ar moewonaT suvenirebis SeZenis naklebi saSualeba. movaWreebi umetes

SemTxvevaSi ver saubrobdnen inglisurad, xSirad ar hqondaT gamokruli fasebi da

sruliad ar esmodaT klientebis momsaxurebis koncefcia. yvela turistma aRniSna,

rom surda fulis daxarjva, magram ubralod saamiso adgili ver ipoves.

suvenirebis gamosafeni adgili, Zveli SuamTa

10

SemaSfoTebeli iyo istoriuli Zeglebis daucvelobis xarisxi. muzeumebi savse iyo

nestiT. quTaisis erT-erT muzeumSi wignebsa da freskebs pirdapiri Sexeba hqondaT

sxvadasxva elementebTan da aqtiurad ziandeboda. erT-erTma turistma aRniSna, rom

es "Zalian fantavda yuradRebas". varZiaSi erT-erTi vizitis dros gidma daiwyo

kedlebis gamongreva, raTa eCvenebina rogor kveTdnen gamoqvabulebs saukuneebis win.

zogierT sastumroSi arasakmarisi pirobebi iyo. imereTSi oTaxebi ganiavebuli ar iyo

da saWiro gaxda fanjrebis gaReba miuxedavad imisa, rom am fanjrebze gisosebi ar

iyo, rac qurdebs Semosvlas gauadvilebda. bakurianis sastumro iyo erTaderTi,

romelSic iyo informacia turistebisaTvis, xolo sasturoebis umetesobas ar

hqonda telefonebi, romlis gamoyenebasac stumrebi SeZlebdnen. zogierT abazanaSi

erTad iyo ganTavsebuli tualeti da Sxapi. Sesabamisad, roca erTi adamiani miiRebda

Sxaps, mTeli abazana savse iyo TmebiT Tu mas droulad ar gawmendnen. monawileebma

aRniSnes, rom bevr abazanaSi saSxape yurmilis damagrebis saSualeba ar iyo. zogadad,

naTeli iyo rom zogierT adgilas remonti sakmaod swrafad iyo gakeTebuli, magram

detalebze meti yuradRebis daTmoba sastumros ufro sasiamovnos gaxdida.

komentarebi konkretuli adgilebis Sesaxeb

qvemoT mocemuli komentarebi konkretuli adgilebis Sesaxeb namvilad ar aris

amomwuravi da rekomendaciebis umravlesoba yvela adgilis mimarT SeiZleba iqnas

gamoyenebuli. bevri moxseniebuli problema sistemur xasiaTs atarebs, rac ufro

vrcel midgomas saWiroebs. mniSvnelovania aRiniSnos isic, rom am proeqtis mizani

aris gamokveTos iseTi problemebi, romlebic universaluria da erTian midgomas

moiTxovs da ara iseTi, romelTa mogvareba izolirebulad SeiZleba.

dmanisi

me-5 saukunis arqeologiuri adgilis daucvelobis done SemaSfoTebeli iyo. TviTon

adgili Zalian lamazi, magram mouvlelia, xolo mocemuli mcire informacia ki

Zalian zogadi iyo. monawileebi gaocebuli darCnen, ramdenad advili iyo Zvlebze

xelis Sexeba da erTma Tqva: "TiTqos bazarSi viyavi... me aviReb Zvlebs da kbilebs..."

meorem Tqva, rom "gancvifrebuli davrCi, ramdenad bevri turisti iyo am unikalur

arqeologiur adgilas. me megona, rom arqeologiuri adgilebi daculi da

xelSeuxebeli unda darCes." Zvlebi da istoriuli aRmoCenebi advilad xelmisawvdomi

iyo rogorc sxvadasxva nivTierebebisaTvis, aseve adamianebisaTvis. ar arsebobda raime

barierebi da monawileebi xedavdnen, Tu rogor abijebdnen adgilobrivi turisti

bavSvebi saukuneebis winandel adgilebs.

11

daucveli istoriuli masalebi, dmanisi

dmanisisaTvis umniSvnelov ponatebis mTlianoba anesia, rom iq arsebuli eqs

SenarCundes, aseve uzrunvelyofil iqnas ufro detaluri inglisurenovani masala am

obieqtis istoriisa da mniSvnelobis Sesaxeb.

borjomi

varZia

erTma turistma aRniSna: "Cven ver vnaxavdiT adgils fulis dasaxarjad 3 dRec rom

"wyarosTan", magram Tqves, rom milebi daJanguli iyo da milebis cudi

gvecada". varZiaSi muzeumis "direqtori" ver gviwevda raime daxmarebas da saitze ar

arsebobda raime gamosadegi informacia. ar iyo sakmarisi Crdili, ase rom kargi

iqneboda erTgvari karavis mowyoba. erTma monawilem aRniSna, rom "varZia mxolod

Zalian mondomebuli turistebisTvisaa... Zalian Sorsaa Tbilisidan da gzebic Zalian

cudia... gzaze sxva araferia saintereso sanaxavi an gasakeTebeli da normaluri kafec

ki arsad aris." meorem aRniSna, rom "varZia Zalian mniSvnelovania qarTuli

kulturisaTvis, magram aq ar aris araferi, rac amaze miuTiTebda. ar aris raime

miniSnebebi, gza imdenad pataraa, rom SeiZleba gamogrCes da roca iqamde mixval,

araferi gxvdeba garda erTi mTvrali kacisa, romelsac aqvs yvela gasaRebi da

mxolod rusulad SeuZlia mogviyves am adgilis Sesaxeb. ra Tqma unda, TavisTavad es

Zalian STambeWdavi adgilia... magram ver xdeba misi mowodeba saTanado doneze".

monawileebi ewvivnen oqros/spilenZis sabados da wylis dasalevad SeCerdnen

12

infrastruqturisa da uyuradRebobis gamo wyaro nagviT iyo savse. maT araerTi aseTi

dazianebuli mili naxes.

erT-erT jgufs SekveTili hqonda mis sastumroSi, romelic aR eres

rogorc "sabWoTa kavSiris droindeli sastumro Tanamedrove masalebiT" (sastumro

oTaxebi borjo w

"olimpi"). sastumro araefeqturi, oTaxebi saSualo donis, xolo restorani ki

Cabnelebuli iyo. jgufi gadavida bakurianSi, sadac mZRolma icoda sxva sastumro

(sastumro evrika), romelic jgufis wevrebma aRweres rogorc "fantastikuri".

monawileebma aRniSnes, rom miuxedavad imisa, rom Sendeba uamravi sastumro (da fasic

Zalian Zviria), maTi stili arc Tu ise kargia da akliaT originaloba da

momxibvleloba. axali Senobebi xSirad uxarisxoa. yvela aRniSnavda, rom TiTqos

sastumroebis mepatroneebi am sabWoTa tipis saSineli Senobebis agebiT inarCuneben

erTian iersaxes da didad ar esmiT ra esaWiroebaT an moswonT dasavlel stumrebs.

araerTxel aRiniSna, rom bevri sastumro ar aqcevda yuradRebas imas, Tu ramdenad

sasiamovno xedi iSleboda maTi fanjrebidan. ra Tqma unda, mogzaurebs sastumros

nomridan mxolod nagavsayrelebis, Jangiani da mitovebuli narCenebis danaxva ar

surT.

13

xedi borjomis sastumros fanjridan

sabWoTa stilis sastumro, borjomi

14

imereTis regioni

isini, vinc ewvivnen imereTis regions, aseve ukmayofiloebi darCnen gzebis cudi

mdgomareobiT, gansakuTrebiT ki ormoebiTa da adgilze manqanebisa da avtobusebis

mier erTmaneTis savali nawilis dablokviT. gzebi unda SekeTdes, raTa ufro meti

turisti moizidos am teritoriaze samogzaurod.

gori

zogadad yvelas moewona stalinis muzeumi, Tumca erTma monawilem aRniSna, rom

sagzao miniSnebebis ararsebobis gamo SeuZlebelia adamianma damoukideblad miagnos

muzeums kiTxvis gareSe. TviT muzeumSi teqsti TiTqmis mTlianad qarTulad da

rusulad iyo mocemuli, Tu ar CavTvliT ramdenime araswori inglisuriT da wvrili

asoebiT daweril suraTebis aRweras. aseve, sapirfareSoebSi wyali ar modioda. erTi

gidi cotas saubrobda inglisurad da eqskursia Zalian "sabWoTa" stilSi Catarda,

rac albaT unitereso iqneba Cveulebrivi turistisaTvis (Tumca, iyo garkveuli

saintereso momentebic). muzeumis axlandel direqtors kargad unda urCion, rom

gamofenili eqsponatebis saTaurebi ganaaxlos, ufro meti suveniri SesTavazos

turistebs da aseve tualetebic moawesrigos. amis miRweva SesaZlebelia muzeumSi

Sesasvleli gadasaxadis gazrdiT, radgan monawileebma aRniSnes, rom isini amgvar

gadasaxads gadaixdidnen.

Tavad muzeumi sakmaod dabinZurebuli iyo da kargi dalageba da gaprialeba

esaWiroeboda. muzeumis gareT kafeebis deficiti iyo imasTan SedarebiT, ra

raodenobis turistic Cadis stalinis muzeumSi, rac kidev erT SesaZleblobas

warmoadgens mcire da saSualo sawarmoebis ganviTarebisaTvis. maSinac ki, Tu vaWrebi

sasmelebisa da sakvebis minimum odenobas SesTavazebdnen turistebs gareT mowyobili

magidebiTa da skamebiT, es am adgils gansakuTrebulad mimzidvels gaxdida.

ufliscixe

aq stumrobis dros yvelaze SemaSfoTebeli iyo is uyuradReboba, romlis gamoc

saukuneebis winandeli Rvinis sawuri ludis boTlebiTa da nagviT iyo savse. swrafi

gasufTaveba da patara RobiT SemoRobva sakmarisi iqneboda im STabeWdilebis

Sesaqmnelad, rom am adgils kargad uvlian.

15

nagavi Rvinis uZveles sawurSi, ufliscixe

SesaZleblobebi

mogzaurobis dros gamoikveTa araerTi biznes-SesaZlebloba, romelic SeiZleba

ganxorcieldes, Tundac suvenirebis gayidva, mTavar trasaze sakvebis SeTavazeba Tu

xelnakeTobebis demonstrireba. mocemuli adgilebis "TanamSromlebs" absoluturad

ar SeeZloT warmatebiT warmoeCinaT TavianTi adgili, xolo movaWreebi TavianTi

saqonlis reklamirebas (kidec rom yofiliyo Rirebuli maTi yidva) ver axerxebdnen.

monawileebis TqmiT, imereTis erT-erTi monastris berebi gansakuTrebulad cudad

ganwyobilebi iyvnen.

SesaZlo suvenirebad SeiZleba ganxiluli iqnas mocemuli arealis rukebi – mTeli

qveyana, uaxloesi qalaqi, uaxloes teritoriaze ganlagebuli Saragzebi an

axlomdebare turistuli adgilebi. monawileebma aRniSnes, rom moewonaT xarisxiani

da unikaluri adgilobrivi xelnakeTi nivTebi, rogoricaa magnitebi, samkaulebi,

Tixis nawarmi, kalaTebi da Sesabamisad dasuraTebuli Ria baraTebi (ramdenimem

aRniSna, rom sxvadasxva adgilebSi, maT Soris monastrebSi, Ria baraTebi iyideboda

Tbilisis xedebiT). magaliTad, miuxedavad imisa, rom gorsa da stalinis muzeumSi

didi potenciali arsebobs turistebis mizidvis kuTxiT, gorSi ar iyideboda raime

wigni stalinis Sesaxeb.

16

SeiniSneboda Teqis produqciis simcire maSin, roca Teqa SeiZleba gamoyenebul iqnas

Zalian sasiamovno da mosaxerxebeli suvenirebis dasamzadeblad (isini warmatebiT

iyideba yazaxeTSi da aseve xelmisawvdomia saqarTveloSi). ucxoeli mogzaurisaTvis

Teqis nawarmi (qudebi, CanTebi, dasafenebi da sxv.) ufro mimzidvelia, vidre Tixis

nawarmi an kalaTebi, vinaidan isini ufro mCate da naklebad problemuria da maTi

moTavseba bargSi ufro advilia.

ukeTesi iqneboda centraluri maRaziis Seqmna borjomis maxloblad sofelSi, sadac

mosaxleoba gzis gaswvriv hyidda hamakebsa da loginebs. mogzaurTa azriT, Zalian

arapraqtikuli iyo loginebis gayidva gzis piras, vinaidan turistebs namdvilad ar

aqvT SesaZlebloba maTi transportirebisaTvis. axali SuamTa iyo erTaderTi adgili,

sadac xarisxiani suvenirebis SeZena SeiZleboda. monawileebma aRniSnes, rom naxatebi,

xatebi da Ria baraTebi iyides.

zogierT adgilebSi Tafli iyideba, magram maTi warmomavloba gaurkvevelia. ufro

metic, isini did qilebSi raime etiketis gareSe iyideba da xSirad Txeli saxuravi

aqvs. es SeiZleba saintereso iyos adgilobrivi gamoyenebis dros, magram ver

akmayofilebs ucxoeli mogzauris moTxovnilebas, romelsac ufro patara da kargad

Tavdaxuruli qila esaWiroeba ufro specifiuri aRweriT, sadac xazgasmulia misi,

rogorc suveniris xasiaTi.

sakvirvelia Tu ratom aris koncentrirebuli konkretuli produqcia saqarTvelos

konkretul adgilebSi: kalaTebi aris mxolod erT adgilas, hamakebi meore adgilas,

xolo Tixis nawarmi ki aseve erT wertilSi. cxvris bewvis qudebi da Salis windebi

ZiriTadad gudaurisaken mimaval gzaze iyideba. kargi iqneba ufro Sereuli saqonlis

SeTavazeba sxvadasxva adgilas da amaSi Sedis is ugemrielesi nazuqic, romelic

mxolod suramSi iyideba. sxva adgilebSi (vTqvaT, kaxeTSi) mcxovrebi mcire

mewarmeebisaTvis am nazuqis cxobis teqnikis swavleba SeiZleba amgvari produqtebis

gavrcelebisa da mimzidveli arCevanis Seqmnis erT-erTi gza iyos.

jgufis wevrebma informaciis xelmisawvdomobis sakiTxi arareTxel ganixiles.

fokusuri jgufebis wevrebi gamoTqvamdnen TavianT mosazrebebs, Tu rodis aris

yvelaze xelsayreli dro mocemuli adgilebis Sesaxeb informaciis gavrcelebis

kuTxiT. amJamad zogadad turistebs esaWiroebaT Tavad SeZlon informaciis moZieba

saitis Sesaxeb da es xSirad arc ise advilia specialuri mogzaurTa wignebis gareSe

(mag. Lonely Planet). saitebze darigebis (an mcire fasad gasayidad) mizniT sakmaod

advili unda iyos sainformacio masalebis inglisurad dabeWdva. turistul

saagentoebsac unda SeeZloT msgavsi inglisurenovani masalebis gavrceleba. imereTis

17

regionSi iyo mxolod erTi sainformacio dafa, sadac Sveicariis ganviTarebis

saagentos mier mocemuli adgilis ruka iyo gamokruli inglisuri miniSnebebiT.

Sveicariis ganviTarebis saagentos mier dafinansebuli sainformacio dafa,

samcxe-javaxeTi

ramdenime monawilem moisurva saqarTvelos florisa da faunis Sesaxeb informaciis

arseboba misi simdidrisa da mravalferovnebidan gamomdinare. ramdenime aseTi wigni

arsebobs, magaliTad, kargad Sesrulebuli ornitologiuri saxelmZRvanelo (ix.

www.gccw.org), magram igi mxolod Tbilisis 1 an 2 maRaziaSi iyideba, xolo

umetesoba mxolod erT wignis maRaziaSia Tavmoyrili.

ufro zogadad rom vTqvaT, es pretenziebi miuTiTebs, rom arsebobs gavrcelebis

qselis problema: miuxedavad imisa, rom arsebobs mimzidveli produqcia (wignebi,

rukebi, naxatebi, suvenirebi), igi adgilobriv saitebamde iSviaTad aRwevs. rogorc

dasawyisSi aRiniSna, es nawilobriv dabali moTxovnis bralic aris. Tumca, es aseve

mniSvnelovani SesaZleblobacaa, vinaidan distributorebs SeuZliaT zogierTi aseTi

mimzidveli produqti adgilobriv calobiT movaWreebs mihyidon, raTa maT arsebuli

produqciis maragi ufro gaamdidron. Tumca, es mainc frTxilad pilotirebas

saWiroebs, vinaidan unda gairkves, Tu vin iRebs risks da distributorebi Tanxas

winaswar/naRdi fulis saxiT miiReben Tu produqciis gayidvis Semdeg.

rac Seexeba moqnil infrastruqturas, ori yvelaze mniSvnelovani rekomendacia

gaxlavT adgilebze sanagve yuTebisa da skamebis mowyoba. aseve saWiroa Robeebisa da

sasiarulo gzebis usafrTxoebis gaumjobeseba. saSiSi asasvlelis an bilikis

arseboba Cveulebriv turists afrTxobs. iseTi adgilebi, rogoricaa dmanisi da

18

istoriuli da kulturuli memkvidreobis mqone muzeumebi, daculi unda iyos

amindisa da sxvagvari zemoqmedebisagan maTi bunebidan gamomdinare. monawileebma

aRniSnes, rom zogierTi qalaqi, romelsac isini damoukideblad ewvivnen, kargad iyo

dasufTavebuli.

gzebze mdebare restornebs xSirad ar aqvT Sesabamisi abra an normaluri meniu,

xolo sapirfareSoebi ki Turquli stilis dabinZurebul tualetebs warmoadgens.

restornebis irgvliv mawanwala cxovelebi xSirad gvxvdeba.

standartebisa da turistTa survilebis menejmenti

imisaTvis, rom turistulma saagentoebma TavianTi movaleoba kargad Seasrulon da

kmayofili klientura hyavdeT, mogzaurobis monawileebs sTxoves adgilebis

daTvalierebis Semdeg SeevsoT kiTxvarebi maTi azrebis da STabeWdilebebis gagebis

mizniT. (saqarTveloSi am kiTxvarebs iyenebda anabel bedli, roca is zaal qiqoZesTan

erTad muSaobda, magram kompania zaalis gardacvalebis Semdeg daixura). kargi

turistuli saagentoebi Zalian mniSvnelovan rols TamaSoben saqarTvelos turizmis

industriaSi im sirTuleebis gaTvaliswinebiT, romelic turistebs aqvT marto

mogzaurobis dros. turistulma saagentoebma kargad unda gaiazron da

gaiTvaliwinon klientebis saWiroebebi. rogorc erTma turistma Tqva, "Tu Cven maT

codnas vendobiT, maSin kargi adgili unda mogviZebnon dasarCenad! Cven ar gvinda

barSi wasvla saWmelad. gidma unda icodes ufro sanaxaobrivi adgili, da ara

advilad misadgomi. borjomSi kinaRam saSinel sastumroSi mogviwia darCena. ra Tqma

unda, aravis unda cixis msgavs adgilas Ramis gaTeva. maT mivyavarT im adgilas

imitom, rom iq maTi megobrebi arian da ara imitom, rom es adgili saukeTesoa

turistebisaTvis." yvela Tanaxma iyo, rom individualuri gidebis piradi manqanis

gamoyenebis magivrad kargi iqneboda, Tu turistul saagentoebs sakuTari axali

manqanebi eyolebodaT.

Zalian bevr adgilas Zneli iyo valutis gadamcvleli jixuris moZebna, rac

turistebis mier nivTebis SeZenis SesaZleblobas aseve aferxebs.

turistuli bazris niSa, romelic SeiZleba kidev ufro ganviTardes, moicavs

arqeologiur da RvinosTan dakavSirebul mogzaurobebs, monastrebis daTvalierebas,

Savi zRvis regions, qarTul "kulturul" eqspediciebs da SeiZleba "sabWoTa

istoriul turs", rodesac turistebi imogzaureben saqarTvelos irgvliv da naxaven

sabWoTa periodisaTvis damaxasiaTebel adgilebs, maT Soris gorsa da rusTavs,

rogorc sabWoTa gamocdilebis warmomadgenlebs.

19

monawileebma bevri imsjeles imis Taobaze, Tu rogor unda mieceT turistebs is,

rac maT undaT; maTi azriT, qarTul turistul industrias es namdvilad aklia.

erTma Tqva: "adamianebs ar undaT naxevari saqarTvelo gadaiaron varZiis sanaxavad.

yvelas unda miiRos hidromasaJis abazanebi. Cvens manqanaSi yvelas undoda es. ase rom,

Cven wavediT yvelaze axlo adgilas – bakurianis hidromasaJis abazanaSi da

jakuzSi..." saWiroa erTgvari saganmanaTleblo kampaniis Catareba sastumroebis

mepatroneebisa da gidebisaTvis im sakiTxze, Tu ra undaT turistebs. soflebSi

ganTavsebuli sastumroebis mepatroneebs SeiZleba ar esmodeT Tu ras moiTxoven

dasavleli stumrebi maTi sastumroebidan da Semogarenidan. iyo SemTxveva, roca

daqorwinebul wyvils surda ufro didi zomis sawoli, ris gamoc mepatroneebma maT

sakuTari oTaxi dauTmes, sadac yvelgan dayrili iyo maTi tanisamosi. es ar

warmoadgens sastumroSi problemebis mogvarebis karg saSualebas. (arsebobs masalebi

aseTi kampaniebsiaTvis. bibliografiaSi mocemulia Zalian kargi ilustrirebuli

resursebi saqarTvelos turizmis seqtoris TanamSromlebisaTvis, romelic Seqmnilia

treningebisa da konsultaciis centris mier).

ufro metic, kargi iqneba Tu sastumroebis personali ifiqrebs damatebiTi

momsaxurebis SeTavazebaze (mTis velosipedebi, eqskursia cxenebiT, rukebi, suvenirebi,

wignebi), raTa ufro didxans SeinarCunon stumrebi da amiT gazardon sakuTari

Semosavali. aseve unda arsebobdes sastumroebs Soris informaciis gaziarebis

meqanizmi imis Sesaxeb, Tu ra muSaobs kargad.

rekomendaciebi mTavrobis mier gasatarebeli zomebis Sesaxeb

moklevadiani taqtika SeiZleba moicavdes vaWrebisaTvis xelis Sewyobas maTi

produqciis gayidvis mizniT, rogoricaa maTTvis gadaxuruli adgilebis mowyoba.

zogierTi turistis azriT saWiroa mTavrobis turizmis mimarT damokidebulebis

detalurad gadaxedva – aucilebelia turizmis departamentma da ekonomikuri

ganviTarebis saministrom proaqtiuli roli Seasrulon saqarTvelos turizmis

industriis gaZlierebaSi. sxva SemTxvevaSi kerZo seqtori ver SeZlebs am sferoSi

Semosvlas, vinaidan mocemul momentSi fulis keTebis saSualeba ar aris. erTma

turistma aRniSna, rom "is, vinc pasuxismgebelia turizmis organizebaze

saqarTveloSi, ar uTmobs sakmaris yuradRebas amas... zogadad rCeba STabeWdileba,

rom saqarTvelos turizmi ar ainteresebs."

20

mTavrobam "memkvidreobis adgilebis" damaxasiaTebeli niSnebi unda Seqmnas, romelic

miuTiTebs, rom istoriul adgils uaxlovdebi. magaliTad, did britaneTSi naxavT

ara mxolod qalaqebis miniSnebebs masTan miaxlovebis dros, aramed miniSnebebs cixe-

simagreebsa da sxva adgilebTan miaxloebisas, romelic am adgilisaken mimaval gzas

aCvenebs.

mTavrobam (an bankebma an saerTaSoriso organizaciebma) ufro dabali saprocento

ganakveTis mqone sesxi unda SesTavazos kerZo pirebs da daemaros maT mcire biznesis

ganviTarebaSi. im sesxebsa da grantebze, romelic axla gaicema sastumroebze

prokredit bankTan erTad ganxorcielebuli programis farglebSi, SeiZleba dawesdes

winapiroba, rom msesxeblebi miiReben monawileobas treningebSi, raTa ukeT gaigon

potenciuri klientebis saWiroebebi sanam sesxis mopovebisaTvis saWiro saaplikacio

procesSi miiReben monawileobas. erTma adamianma aRniSna, rom sxva qveynebSi benzo-

gasamarT sadgurebze kargi sapirfareSoebi (es xandaxan kanonis moTxovnaa, xolo

zogi am servisisaTvis safasurs awesebs) da xSirad mcire maRaziebi aris, sadac

mogzaurebs SeuZliaT SeiZinon sakvebi da wyali (saqarTveloSi amgvari momsaxurebis

Camoyalibeba ukve daiwyo zogierTma benzo-gasamarTma sadgurma).

saWiroa mTavrobis mier zogadi sazogadoebrivi kampaniis Catareba, raTa saqarTvelos

mosaxleobas gaacnos, Tu ramdenad mniSvnelovania turizmi zogadi ekonomikuri

ganviTarebisaTvis. iyo SemoTavazeba, rom mTavrobis daqvemdebarebis qveS myofi da

religiuri mniSvnelobis mqone adgilebi calke yofiliyo ganxiluli.

dabolos, mTavrobam unda uzrunvelyos turistul adgilebTan miniSnebebis

ganTavseba, romelic mouwodebs turistebs ar dayaron nagavi. saWiroa sajaro

politikis gamkacreba da dabinZurebis winaaRmdeg arsebuli kanonebis amuSaveba, raTa

am adgilebSi movizidoT turistebi.

rekomendebulia konkretul adgilebze Semowirulobebis mozidva am adgilis

mowesrigebis mizniT. fokus jgufis monawileebma Tqves, rom siamovnebiT gaiRebdnen

kontribucias zogadi sisufTavisa da movlisaTvis. Tumca, aucilebelia amis

profesionalurad ganxorcieleba, raTa ar gaCndes eWvebi, Tu sad midis es fuli.

amisaTvis SesaZlebelia naCvenebi iyos, Tu ras moxmarda ukve miRebuli Tanxebi.

aRsaniSnavia, rom am konteqstSi yofili sabWoTa kavSiris zogierTi sxva qveyana,

magaliTad yirgizeTi, istoriul adgilebSi Sesvlis dros mcire safasurs iTxovs,

romelic Semdgom am adgilebis dasufTavebisaTvis gamoiyeneba.

21

monawileebis azriT, aucilebelia garkveuli standartebis Camoyalibeba turistuli

gidebisaTvis. maTive rekomendaciaa, mTavrobam daasaqmos da Sesabamisad gamowvrTnas

parkis reinjerebis kadrebi, romlebic sxvadasxva adgilebSi ganTavsdebian,

waruZRvebian adamianebs da mouyvebian istorias. garda amisa, isini pasuxismgeblebi

iqnebian dabinZunrebis minimumamde dayvanaze.

kidev erTi rekomendacia Seexeba sastumroebis sareitingo sistemis SemoRebas,

romlis farglebSic turizmis departamenti da ekonomikuri ganviTarebis saministro

yvela sastumros Seamowmebs da maT garkveul xarisxs mianiWebs (qrTamis aRebis

gareSe), an Camoayalibebs sistemas, sasurvelia internetSi ganTavsebuls, sadac

stumrebs SeeZlebaT komentarebis ganTavseba TavianTi gamocdilebis Sesaxeb.

erT-erT SesaZleblobad aseve dasaxelda "dajildovebis" sistema, romlis

farglebSic moxdeba mocemuli adgilis, soflisa Tu sxvaTa aRiareba im

ZalisxmevisaTvis, romlis meSveobiTac maT mocemuli adgilis turistebisaTvis

mimzidvel adgilad gadaqceva moaxerxes. am adgilebis aRiarebisa da dajildovebis

Semdeg isini savaraudod ecdebian aseve warmatebiT gaagrZelon saqmianoba da sxvebsac

mouwodon Sesabamisi qmedebisaken. es aRiareba sajarod popularizirebuli iqneba, rac

am regionSi turizmis metad ganviTarebas xels Seuwyobs.

informaciis gavrceleba

monawileebis mier SemoTavazebuli iyo turizmis departamentisa da ekonomikuri

ganviTarebis saministoris mier turistuli kioskebis (turistuli sainformacio

erTeulebis) sponsoroba sul mcire TbilisSi, baTumsa da borjomSi. informacia

RonisZiebebis, festivlebisa da saqarTveloSi mimdinare sxva RonisZiebebis Sesaxeb

xSirad danawevrebulia da kiTxvis niSnis qveS dgeba samogzauro ganrigis

Camoyalibeba iseTi adgilebisaTvis, romlebic ar aris Setanili samogzauro wignebSi.

veb-gverdebi, romlebzec mocemulia informacia saqarTveloSi mimdinare movlenebis

Sesaxeb, ZiriTadad uyuradRebod aris darCenili da qrinikulad daZvelebulia. Tu

mTavroba Camoayalibebda turistul kiosks Tavisuflebis moedanze, misi

funqcionirebisaTvis saWiro iqneboda 2-3 adamiani da es adgili saqarTveloSi

Camosuli turistebis centraluri sainformacio resursi gaxdeboda. monawileebis

azriT, is adamianebi, romlebic turistulad Camodian saqarTveloSi, ukve erTgvarad

damoukidebel da Tavgadasavlebis gzas adganan da maTi kargi rukiTa da informaciis

soliduri wyaroTi uzrunvelyofa Zalian mniSvnelovani iqneboda. kioskis irgvliv

SeiZleba morigeobdnen gidebi, romlebic turistebs daxmarebas SesTavazebdnen da

amiT sakuTari dasaqmebis sakiTxebsac moagvarebdnen.

22

safrTxeebi

zogadad, is, ramac SeiZleba zegavlena moaxdinos saqarTvelos ganviTarebad

turizmze aris ara mxolod turistuli bazris mimarTulebis cvlileba, aramed

saqarTvelos zogadi politikuri da ekonomikuri viTarebis cvlileba. aseve, Zalian

mniSvnelovania usafrTxoebasTan dakavSirebuli sakiTxebi, vinaidan saqarTvelos

mougvarebelma konfliqtis kerebma da CeCneTTan siaxlovem SeiZleba Searyios misi,

rogorc usafrTxo turistuli adgilis reputacia.

rogorc ukve aRiniSna, axali da Zalian Zviri sastumroebis garkveul stilSi aSeneba

(romelic aRweres rogorc "cementis saSinelebebi") damafiqrebeli mimdinareobaa.

erTma monawilem aRniSna: "me ufro siamovnebiT davrCebi qarTul xis ojaxur

sastumroSi, magram is, rac Cven SemogvTavazes im mosazrebiT, rom es moewondebodaT

turistebs, iyo absoluturad aramimzidveli. me vfiqrob, saqarTvelo cdilobs

ucxoelebs daanaxos fufuneba, magram amiT igi kargavs Tavis Sarms – am usaxuri da

maxinji sastumroebiT."

arsebobs erTgvari tendencia, romlis mixedviTac progresis swrafad misaRwevad

gamoiyeneba arasakmarisi da droebiTi RonisZiebebi. erTma turistma SeamCia gzebis

gansakuTrebulad saSiSi adgilebis droebiTi da arakeTilsindisieri SekeTebis

faqtebi, rasac gzis kidev ufro metad dazianeba da momavalSi ufro Zviri remontis

saWiroeba SeuZlia gamoiwvios.

am angariSis momzadebis dros naTeli gaxda, rom erTdroulad ramdenime msgavsi

proeqti mimdinareobs, magram ar xdeba raime koordinacia am proeqtebis

ganmaxorcieleblebs Soris da ar arsebobs informaciisa da saqmianobebis Sesaxeb

erTiani sainformacio banki. es Tavis mxriv saqarTvelos ganviTarebas xels uSlis,

vinaidan politikis Semqmnelebi, praqtikosebi da donorebi xelaxla igoneben

velosipeds da ver axdenen arsebul codnaze zedSenebas. unda iyos saqmianobis

koordinaciisa da informaciis gacvlis ufro sistematuri Zalisxmeva. TandarTul

bibliografiaSi mocemulia ramdenime resursi, romelic Cven am angariSis momzadebis

dros aRmovaCineT da romelsac am sferoSi momuSave yvela adamiani aucileblad unda

gaecnos.

23

24

samomavlo RonisZiebebi

proeqti industriis bevr aspeqts Seexo da Tavis mxriv bevri damatebiTi sakiTxi

wamoWra. amJamad amerikis savaWro palatis turizmis komiteti saqarTveloSi,

romelic mravalgvarad akavSirebs saqarTveloSi turizmis industriaSi CarTuli

organizaciebis umetes nawils, mosurnea ganixilos ramdenime sakiTxi da ecados

pasuxi gasces wamoWril SekiTxvebs. Cveni survilia, vipovoT gamosavali da

rekomendaciebi mivceT mTavrobis Sesabamis warmomadgenlebs imis Sesaxeb, Tu rogor

SeiZleba gadaiWras nagvis, gzebze aRmniSvneli warwerebis, sufTa tualetebis

problemebi regionSi, asee dawesdes standartebi mniSvnelovani turistuli

adgilebis/Zeglebis SenaCunebisaTvis, aseve sastumroebis/restornebisaTvis yvelaze

efeqtiani gziT. aman SeiZleba saerTaSoriso gamocdilebis gaziareba da sxva

ganviTarebuli qveynebis saukeTeso magaliTebis Seswavla moiTxovos. mosalodnelia,

rom unda arsebobdes saWiroeba amgvari gamosavlis adaptaciisaTvis, raTa

uzrunvelyofil iqnas, rom isini kargad ergeba saqarTveloSi arsebul konkretul

garemos.

unda ganvixiloT idea SesaZlo molaparakebebisa da daTmobebis Sesaxeb, razec

mTavroba unda wamovides da rac xels Seuwyobs kerZo seqtors, raTa man mixedos da

monawileoba miiRos turizmis industriisa da saqarTvelos saerTo keTildReobis

gaumjobesebaSi.

aRniSnuli Tema Zalian Rrmaa, savaraudod am momentisaTvis veravin SeZlebs

gaiTvaliswinos im diskusiebis faqtobrivi Sedegebi, romlebsac komiteti gamarTavs

Tavis Semdeg Sexvedrebze. Tumca, komitetma ar unda daagrovos Tavisi Zalisxmeva

saukeTeso SesaZlo gamosavlis ZiebaSi.

25

Zlieri mxareebi susti mxareebi SesaZleblobebi saSiSroebebi

o

o sanaxaobrioba da

geografiuli

mravalferovneba

o gamorCeuli

qarTuli

kultura,

folklori da

stumarTmoyvareoba

o xarisxiani

xelnakeTi nawarmi

o mdidari

kulturuli,

istoriuli da

arqeologiuri

memkvidreoba

o unikaluri

turistuli

saitebi (mag.

stalinis muzeumi)

o samzareulos da

Rvinis kultura

o kriminalis dabali

done

o zrdis udidesi

SesaZlebloba

o garemos degradacia/nagavi

o dabinZurebuli tualetebi♣♣

o arasakmarisi informacia

o araadeqvaturi miniSnebebi

o cudi infrastruqtura,

gansakuTrebiT ki gzebis

TvalsazrisiT

o dasavleli turistebis

survilebisa da saWiroebebis

araswori gageba

o klientebis momsaxurebis

deficiti (inglisuris

arcodna, fasebis arqona)

o xelidan gaSvebuli

komerciuli SesaZleblobebi,

gansakuTrebiT ki suvenirebis

kuTxiT (da xSirad am

suvenirebis Zalian dabali

xarisxi)

o saqarTveloSi turizmis

profesionaluri marketingis

nakleboba

o nagvis yuTebisa da skamebis darigeba

o infrastruqturis gaumjobeseba (gzebi,

Robeebi, bilikebi da sxva)

o sazogadoebis sainformacio kampaniis

ganxorcieleba turizmis, rogorc

saqarTvelos ekonomikisaTvis

mniSvnelovani sferos warmosaCenad

o sastumros mepatroneebisaTvis

informaciis miwodeba, Tu rogor

moemsaxuron dasavlel turistebs.

o arsebuli sagzao niSnebis gaumjobeseba

da maTi raodenobis gazrda,

gansakuTrebiT ki inglisurad

o turizmis niSis ufro metad

ganviTareba (Rvino, jandacva,

arqeologiuri, kulturuli,

religiuri)

o mTavrobis mier dafinansebuli park

reinjerebi, romlebic Caatareben

eqskursiebs da daicaven

dabinZurebisagan (aseve Seqmnian

standartebs turistuli

gidebisaTvis)

o inglisur-enovani informaciis metad

gavrceleba

o adgilobrivi da regionaluri

turistuli da sastumros

asociaciebis xelSewyoba

o aramimzidveli

sastumroebis kvlav

Seneba

o infrastruqturis

swrafad da

uxarisxod SekeTeba

o saqarTveloSi

turizmTan

dakavSirebuli

donorebis

saqmianobis

koordinaciis

nakleboba

o politikuri da

ekonomikuri

arastabiluroba

saqarTveloSi da

regionSi

o saerTaSoriso

mosazrebebi

saqarTvelos

usafrTxoebis Sesaxeb

o saqarTveloSi

CamosvlisaTvis

saWiro

transportirebis

Zviri xarjebi

bibliografia

literatura qarTuli turizmis Sesaxeb

“amerika-saqarTvelos biznes sabWos mier SemuSavebuli erovnuli turizmis

strategia saqarTvelosaTvis,” amerika-saqarTvelos biznes sabWo internetSi, 2007

wlis 22 ivnisi

(ixileT: http://www.agbdc.com/Notice1.asp, bolos naxes 2007 wlis 3 ivliss)

“momxmarebelTa kvleva ertovnuli turizmis potencialis Sesaxeb: raodenobrivi

kvleva,” momzadebuli saqarTvelos turizmis saministros mier 2007 wlis martSi.

(ix: http://www.iesc.ge/index.php?article_id=235&clang=0. bolos naxes 2007 wlis 3

ivliss)

Henze, Paul. “turizmi saqarTveloSi: aRmouCeneli potenciali ekonomikuri

ganviTarebisaTvis” (ix: www.agbdc.com/publications/PaulHenzeTourism.doc. bolos naxes

2007 wlis 3 ivliss)

International Executive Service Corps, IESC/SME mxardaWeris proeqti - turizmi

saqarTveloSi (www.iesc.ge/index.php?article_id=242&clang=0)

nino facuria, “mcire da saSualo sawarmoebis ganviTarebis fokusireba turizmsa da

samuSao adgilebis Seqmnaze.” GeorgiaToday, 2007 wlis 8 ivnisi (ix:

http://www.georgiatoday.ge/article_details.php?id=3012. bolos naxes 2007 wlis 3

ivliss)

revaz ormocaZe. “Provide TA to BSOs on TOT for Tourism Development Year Two Work Plan Deliverable,” 2007 wlis 15 maisi (ix:

http://www.iesc.ge/index.php?article_id=244&clang=0, bolos naxes 2007 wlis 3 ivliss)

“regionuli kvleva kavkasiaSi saTemo turizmis Sesaxeb,” samxreT kavkasiis regioni,

msoflio banki. (ix:

http://lnweb18.worldbank.org/eca/eca.nsf/d1e666886eb626e2852567d100165168/780a475beed61c07852568fc005df707/$FILE/Regional%20Studies%20on%20Community-Based%20Tourism%20in%20the%20Caucasus.pdf. bolos naxes 2007 wlis 3 ivliss)

Stephl, Marion. “klasteruli midgoma memkvidreobiTi turizmisadmi saqarTveloSi:

sicocxlisunariani turizmi, rogorc gardamavlobis periodSi myofi ekonomikis

eqsport-diversifikaciis strategia” Diss. FHS Kufstein Tirol, 2004. (ix:

26

http://www.members.aon.at/mstephl/documents/htgeorgia.pdf. bolos naxes 2007 wlis 3

ivliss.)

UNESCO-moskovis ofisi, “kulturuli menejmenti da inovaciuri kulturuli

politika turizmisaTvis” mrgvali magidis angariSi, Tbilisi, 2005 (ix:

www.unesco.ru/files/docs/georgiaseminareng.pdf. bolos naxes 2007 wlis 3 ivliss)

angariSebi, romelTa miRebac SesaZlebelia moTxovnis SemTxvevaSi

“saqarTvelos brendingi: erTiani xedvisaken,” fond evraziis mier dafinansebuli

seminari, gudauri, 2005 wlis 27-29 oqtomberi.

biznes sakonsultacio jgufi (www.bcng.ge), “saerTaSoriso mogzaurebis

upiratesobebi: aeroportSi gamarTuli kvleva 1000 respondentTan", 2007 wlis maisi

fondi evrazia, "donorebis saqmianoba turizmis ganviTarebis sferoSi", donorTa

sakoordinacio Sexvedra, 2007 wlis 13 Tebervali

fondi evrazia/treningebisa da konsultaciis centri, "mister predis mogzauroba

saqarTveloSi" [ilustrirebuli saxelmZRvanelo saqarTvelos turizmis industriis

TanamSromlebisaTvis ucxoeli stumrebis saWiroebis Sesaxeb], Tbilisi, 2006.

fondi evraziis saqarTvelos ofisi: programireba turizmis sferoSi. 2006-2007

axlaxans dasrulebuli proeqtebi

"turizmis seqtoris kvleva (donorebis matrica da TIC dokumenti)", saboloo

angariSi. momzadebuli ACT International-isa da eqspert ivane vaSaymaZis mier fond

evraziisaTvis, 2005 wlis dekemberi.

"turizmis strategiuli ganviTareba saqarTveloSi," teqnikuri daxmareba

Tanamegobrobis damoukidebeli qveynebisaTvis (TACIS) saboloo angariSi, 2002.

turizmTan dakavSirebuli qarTuli veb-gverdebi

samTavrobo gverdebi

saqarTvelos turizmis departamenti www.tourism.gov.ge

saqarTvelos sagareo saqmeTa saministro www.mfa.gov.ge

aWaris regionis turistuli departamenti www.tourismajara.com

27

qarTuli gverdebi

borjom-xaragaulis erovnuli parki www.nationalpark.ge

kolxeTis erovnuli parki www.nkp.ge

TuSeTis, vaSlovnis, lagodexis erovnuli parkebi www.gpadc.org

erovnuli muzeumi www.museum.ge

frinvelebis movla saqarTveloSi www.birding-georgia.com

tur-operatorebi

argo turi www.argotour.ge

berika www.berika.ge

kavkasus Treveli www.caucasustravel.com

eqsturi www.exotour.ge

eqsplor jorjia www.exploregeorgia.com

jorjian disqaveri Tuarz www.gdt.ge

jorjika Treveli www.georgica.caucasus.net

levon Treveli www.levontravel.ge

Tbilisis turistuli centri www.ttc.ge

vizit jorjia www.visitgeorgia.ge

lounli planet Turizm gaid

http://www.lonelyplanet.com/worldguide/destinations/europe/georgia

ieqsplore jorjia http://www.iexplore.com/dmap/Georgia+(Caucasus)

www.etbilisi.com

28