tugas besar
DESCRIPTION
pemasaranTRANSCRIPT
7/18/2019 Tugas Besar
http://slidepdf.com/reader/full/tugas-besar-56d4853d1d60a 1/12
PROPOSAL USAHA
“ RISOLES MAYONES”
OLEH :
SITI HALIMA (09120110046)
DIAN ALFIANA (09120110038)
PROPOSAL USAHA
JURUSAN TEKNIK INDUSTRI
FAKULTAS TEKNOLOGI INDUSTRI
UNUVERSITAS MUSLIM INDONESIA
7/18/2019 Tugas Besar
http://slidepdf.com/reader/full/tugas-besar-56d4853d1d60a 2/12
M A K A S S A R
2 0 1 4
BAB I
PENDAHULUAN
1. LATAR BELAKANG
D!" #$%$ &'"# *+, #',!- *'*.- *'%$, / ""
"" ', ." ", /- +. ,'-! -.. +. *'# / /-+. "$ -.. #"&- +. "! D!" ,'*$%$ #'-- *+,
#',!- ,%--%# +. /-5!- / 5$. &#%- &'!$ "'"-!-,- ", +.
#'% / *'"% *$% %$*$
M,", "'". #$/ *+, #',!- +. "'5$!+
%'%&- ", -- *'.-%$ #.% #'/' / *-, /-,7#$"#- ,'%-, #-.
"$&$ "!" - D'. /'"-,- ", -#7!'# "+7'# "'"&$+-
&'"*$% +. #'/'-.-'-# / !! *'.-%$ 5$. /'. .+. %'5.,$ / *+, &$! "#+,% +. *'"-% $%$,
"'"*'!-+ /'. # +. $,$& ',-,"%/ ", --
"'$&, ", #'!-. / *-, $%$, /-,7#$"#-
2. TUJUAN
M'"&'7!' ,'$%$.
* M'"*'-, ", +. *',$!-# ,'&/ "#+,%
S'*.- ! ',#&'-"' *'*-#-# /- %'. *+,+ &'...$
*'-5 +. / /- '.'- --
7/18/2019 Tugas Besar
http://slidepdf.com/reader/full/tugas-besar-56d4853d1d60a 3/12
3. GAMBARAN UMUM USAHA
R-#7!'# "+7'# "'$&, *-#-# &'/.. ", +. *'%$5$
$%$, "'"*'-, ", #'!-. +. !! / -,"% ,'&/ "#+,%
D-!-% /- &7#&', $# R-#7!'# "+7'# *'&7%'#- $%$, "'5/- $#
#"&-. ,' ,%$ ,'5 %-/, %'!!$ !" / "$/ U# -- 5$.
"'"* &'.!" *$, + "'- ,'$%$.K'!'*- *-#-# -- /! "'"*'-, '"-! %$ ",
#'!-. #' &,%-# /'. "'",- ** +. *'#- / #'%
J" 7&'#-7! ,'.-% $# R-#7!'# "+7'# &/ &.- - #"&- #7'
- /'. #'."' &# +-%$ /- ,, #"&- 7. /'#
T& ! +. /-!,$, /!" "'"*.$ $#+ +-%$ /'.
"'!,$, &7"7#- "'!!$- "'/- ,7"$-,#- #'&'%- SMS / ;;M
S7#-!-##- / &7"7#- -- /-!,$, #%$ "-..$ #'*'!$" $# /-*$,
K"- &$ "'!,$, &7"7#- /- "$!$% ,' "$!$% . !'*- *+, !.-
"#+,% +. "'.'%$- *-#-# R-#7!'# "+7'# --
BAB II
7/18/2019 Tugas Besar
http://slidepdf.com/reader/full/tugas-besar-56d4853d1d60a 4/12
ISI BUSINESS PLAN
1. Visi & Misi
Visi : “ menjadikan Risoles Mayones sebagai usaha makanan
cepat saji yang terkenal minimal di makassar, maksimal seluruh
dunia mengetahui Risoles mayones”.
Misi :
M'.$%", ,$!-%# /!" &'!+ / &'+5- ",
* ;'7-'%#- &/ ,'&$# &'!..
M'.'"*., $# /- *'*.- %'"&% #%%'.-# $%$, "'"&'!$#
$#
2. IDENTIIKASI USAHA
N" $# : R-#7!'# M+7'#
P'"-!-, $# : S-%- H!-" / D- A!-
A!"% $# : A;D/. S-$
<7%% &'#7 : 084=6=238901
3 REN<ANA ORGANISASI
M5'"' : 2 7.
P7/$,#- : 4 7.
P'"# : 3 7.
K'$. : 2 7.
K!"si#i$"si %'"(is"si
<EO : "'.7%7! #'"$ ,'.-% +. / /-/!" &'$# / ""&$ "'"*
!&7 ,'$. &'$# #'% /&% "'."*-! ,'&$%$#
G''! M5' : /&% "'.%$ #'!$$ /'&%'"' *.- / "'5!, #%%'.-
&'$#
7/18/2019 Tugas Besar
http://slidepdf.com/reader/full/tugas-besar-56d4853d1d60a 5/12
F-#-! "5'"' : "'.7%7! / "'"7-%7-. #'"$ +. *'$*$. /'.
"#! ,'$. &'$# / /&% "'.%#- "#!
M,'%-. "5'"' : /&% "'"&7"7#-, / "', &7/$, +. &'$#
"-!-,- /-*'*.- "'/-
BAB III
REN)ANA PRODUKSI
R' &7/$,#- ,"- /!" 5., #%$ *$! #'*'# =00 R-#7!'#
M+7'#
B"*"( +"$, :
; ,$!-% R-#7!'# M+7'#
1 T'&$. %'-.$
2 T'!$
3 M'%'.
4 G"
= A-
7/18/2019 Tugas Besar
http://slidepdf.com/reader/full/tugas-besar-56d4853d1d60a 6/12
6 S$#$ *$*$,
* ; -#- R-#7!'# "+7'#
1 M+7'#
2 S7#-# +"
3 K'5$
4 T'!$
= #$#'
)"" --+,"/ :
<"&$, %'-.$ / #$#$ - /$, -.. % T"*, %'!$
+. #$/ /- ,77,"'%'. +. %'! /--, - ." /$, -..
% K'"$/- #-. /7 S'/-, %'!7 *!$- "'%'. /-
%#+D/ /7 ,$!-% -#7!'# #%$ &'#%$ -.. /7 *-#
I#- ,$!-% +. %'! /-// /'. #7#-# +" "+7'#,'5$#7# / %'!$
!!$ !-&% /'. &% !$"$- /'. %'!$ +. #$/ /-,77, *!$- /'.
%'&$. G7'. -.. *' ,'7,!% R-#7!'# "+7'# #-& /-#5-,
R(0"(" P-%"!"( :
M%"! Us"*" :
M7/! #'/--
M7/! &-5"
J,-!"*
H"'" %,$si :
;-+ * *,$
;-+ %, %'/$.
J,-!"*
;-+ '%, !&7
;-+ ADM
H"'" :
R& =00000
R& 1=00000
R. 2..
R& 412000
R&143000
R.444.
R&6000
R&8000
7/18/2019 Tugas Besar
http://slidepdf.com/reader/full/tugas-besar-56d4853d1d60a 7/12
J,-!"* R.15.
H. %7%! &7/$,#-> *+,+ &7/$,#- ? R& =69000> R& =00
? R& 1138
M''%$, . 5$! R-#7!'# M+7'# ? R& 3000
BAB IV
REN)ANA PEMASARAN
1 A!-#-# &'#-. U#
7/18/2019 Tugas Besar
http://slidepdf.com/reader/full/tugas-besar-56d4853d1d60a 8/12
S'%-& &'$# $# ""&$ "'.$,$ $#+ %'/& !-.,$.
%$ &'#-. +-%$ "'!!$- !-#- S@OT
STRENGT !E"#NESS
M7/! +. /-*$%$, /!" $# --
"#- /&% /-,%, /!" -!+
%-/, $,$& *'#
D&% /-*'!- #'.! ,!.
; &7/$, +. %'5"- #'%-.-'-# / !!
T-/, /&% % !"
P7/$,+ "$/ /-%-$
P7/$, %-/, %'5$! *+,
$%%$RT&N'T( TRE"T
F#!-%# +. $,$& "'"/-
T'"&% #%%'.-#
A/+ &'#-. +. "'5$!
&7/$, /'. . +.
'!%-' '/ /-*/-. -#7!'#
"+7'# +. ,"- *$%
S/"/'i P-"s""(
1. P%/(si "( s'-( "s".
T-..-+ "-% "#+,% /!" "'.,7#$"#- ',
", "'"-!-,- &7%'#- / #'."' &# +. $,$& *'#
/-,', /- #'.- ## &# #.% "'/$,$. A&!.-
&7/$, -- ,7#$"#- 7!' "#+,% /- *'*.- ,!.
%-/, + &'',77"- %#
7/18/2019 Tugas Besar
http://slidepdf.com/reader/full/tugas-besar-56d4853d1d60a 9/12
2. Mi" %-%si 6"(' "$"( i',("$"(
U%$, "'$5. &7#'# &'"# / *'*'&
!%'%- +. *-# /-.$, $%$, "'"&7"7#-, &7/$,
-- #'-.. !'*- /-,'! 7!' "#+,% / "'5/- &-!-
"#+,% /!" "'.,7#$"#- R-#7!'# "+7'# -- M'/-
-%$ *'$&: &"!'% #&/$, *7#$ !'% &'+$!$ /
!-+ D &/ #&', -- "'..$, "'/- :
1. I$!"( Mi" I(/(/.
A/&$ ,'$%$. "'.& ,"- "'"-!- -,! +-%$:
". T"(" -%"! i(7s/"si.
U%$, "'"$!- "7'%#- *!7. /'. -!-%'
",'%-. ,-% %-/, *$%$ "7/! ,' $%$, -,$%
&7." -!-%' /- #$%$ "'% #'*.- *'#
%-/, "'5-*, ,-% "'"*'!- &7/$, %'!'*- /$!$
K!$ &$ / *-+ +. ,-% ,'!$, *-#+
+! $%$, "'"*'!- /7"- / 7#%-. #'% *-+
,7',#- -%''%
@!$&$ ,-% %'%& *-# "'..$, /7"-
/ 7#%-. .%-# /7"- / 7#%-. *'*+ !'*-
"'"*'-, ,'*'*# $%$, &7." -!-#- /-*/-.
+. .%-# S'*.- /7"- / 7#%-. .%-#
$%$, *!7. "'"*%#- *, "'!. ,-% $%$, -,$%
&7." -!-#- 7%7+ 7/&'## L.- &$! #% --
*+, 7#%-. / /7"- *'. "$ #% --
+. T"(" Rsi$% K,'i"(.
M% !- /- -!-%' ",'%' /!
"--"+ -#-,7 J-, &7/$, +. ,-% -,!, %-/,
7/18/2019 Tugas Besar
http://slidepdf.com/reader/full/tugas-besar-56d4853d1d60a 10/12
"'.#-!, $. ", ,-% /&% "'-..!,
&7/$, %'#'*$% / "'"-!- +. !-+ T-/, /
,7%, 5., &5. +. "'.-,% ,-% $%$, &7/$,
+. %-/, "'.#-!, $. +. *+,
D *-! ,-% %-/, &'!$ "'.'!$, "7/!
%'%$+ %-/, / '#-,7 ,'$.- +. &'!$ ,-%
%..$. ,' ,-% %-/, &'!$ "'.'!$, *-+
$%$, &''!-%- &# &'"*$% &7/$, &'+$#$
#!'# !'%%' &'"*.$ #-%$# &'5$! /
#'*.-+ ", '#-,7 ,'$.- ,-% *-# /-*-!. %-/, / /-*/-., "7/'! *-#-# 7!-' !-+
0. S"('"/ M,"* Di8"!"($"(.
A!-%' M,'%-. /! "$/ $%$,
"'"*$% ,'$%$. ,' #.% "$/ /-5!,
P'"# A-!-#- /&% "'.#-!, ,'$%$.
+ /'. #'*$ -,! %$ !-, ,' '*#-%'"'% /-" !7 ,7#$"' , /-&,
$%$, ,!-, / /-!5$%, $%$, "'!,$, &'"*'!-
D'. ,7#$"' "'.,!-, -,! &/ #-%$#
-!-#- +. /-, ,' '*#-%' "'% /
"'"*'!- &7/$, -%$ ", -!-%' "'/&%, ,7"-#-
A +. #'",- *+, ", !'*- *+,
,'$%$. *.- -!-%'
. Ti"$ !, +*,+,('"( !"('s,(' ('"( -+!i.
. &'!$ ,-% !,$, +! "'.,
&7#&', ,' #-%$# "'% /'. *'-%',#- "'!!$-
*!7. ,-% S'!5$%+ &'"*'!- / "'% +. ,
"'!,$, ,7"$-,#-
7/18/2019 Tugas Besar
http://slidepdf.com/reader/full/tugas-besar-56d4853d1d60a 11/12
. Ti"$ -(6i/" 9"$/,
;+, #%%'.- +. "'"$.,-, ,-% $%$,
"'"&'7!' ,7"-#- &'5$! #' 7%7"%-# %$&$
#'"-7%7"%-# K' -%''% "'5.,$ #'
.!7*! ,-% /&% /'. "$/ "''"$, -*$
&7#&', K-% /&% "'.-%'#-, ,"&+' -,!
,-% !'*- .'#- / &7/$,%- /'. #%%'.- -!
",'%-. D'. "'-, !'*- *+, ,7#$"' ,-%
5$. "'",#-"!, &7%'#- &'.#-!
2. B%s,
;7#$ /!" &'"# &7/$, %'*-!. "#-
#.% '',%- $%$, "'"&'.$- "-% ,7#$"' S'**
#'!- *-+ &7/$,#- *7#$ +. %'*-!. $,$& -.
,'*'/+ ""&$ "'5'!#, &7/$, %$ 5# #'
/'%-! M$!- /- ,'!'*- &7/$, ,'$%$. +./-&'7!' ,7#$"' *-! "'..$, &7/$, %$ 5#
%'#'*$% #'% *'%$, -#-, &7/$, #'&'%- * /
$,$ +. *-#+ 5$. /-%$", /!" #'*$
*7#$
7/18/2019 Tugas Besar
http://slidepdf.com/reader/full/tugas-besar-56d4853d1d60a 12/12
BAB V
KESIMPULAN
R-#7!'# "+7'# /! &7/$, +. $-, /-*$% #' #'/'
"$ "'.#-!, # +. !'% / *'.-- &$! R-#7!'# "+7'#
"'"-!-,- *+, ,'-#%-"' /-%+ .+ +. %'5.,$
U# ,"- -- #.% "'55-, ,' , "'.#-!, 7"#'%
+. %-..- "$ -$# $# "'"&$+- ,',& /!"
"'!-% !-#-# S@OT #'-.. /&% "'.'"*., $# /'.
*-, / ! . %-/, "'-"*$!, ,'..! &7/$,#- /-%'.
5! M, #'7. -$# $# "'', $# #'",#-"!
"$.,- . $# *','"*. D 5$. ,"- , %'$# "'!,$,
-7#- . ,7#$"' %'$# *'!.. ,'&/ ,"-