sma expo ppt

7/31/2019 Sma Expo Ppt

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SMA EXPO INTERNATIONAL LTD.


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INTRODUCTION

Our

business

is

about

exporting

Pakistani

rice

ininternational

market

.

Project

is

proposed

to

be

setup

in

Gujrat

.

Polishing

white

rice

basmati

rice

Brand

name

OMI

Products

Polished

Rice

Broken

Rice

Bran


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INTRODUCTION (cont.)

Initial

Cost

Rs

.

453

.

12

millions

NPV

Rs

.

12

.

25

millions

@

23

.

90

%

IRR

25

.

14

%

&

Pay

Back

period

.

3

.

26

Our

performance

philosophy

is

to

keep

the

customers

interest

paramount

in

all

circumstances

and

to

build

on

arelationship

rather

than

any

specific

transaction

.


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Startup PlanInitial investment

Description Amount

Land 20,00,000

Building 73,76,250

Machinery and equipment 31,83,300

Furniture and fixture 2,10,000

Office vehicle 14,83,080

Office equipment 3,79,000

Pre-operating cost 20,00,000

Trade Mark 63,000

Total capital cost 1,66,94,630

Working capital 2,86,17,566

TOTAL INVESTMENT 4,53,12,196


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VISION

:

The

vision

of

company

is

to

become

a

global

rice

to

take

lead

in

providing

the

finest

and

high

quality

of

Pakistan

rice

to

its

customers

worldwide

Mission

The

customer

vision

is

our

mission


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BUSINESS MODEL


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MANAGEMENT DESCRIPTION

Company Ownership

Partnership with equal Contribution

Intellectual Property Rights:

Trade Mark


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ORGANIZATIONAL

STRUCTURECEO

FinanceManager

Marketingmanager

Promotion /

Advertising

CompetitivePlannings

OperationalManager

OrderHandling

Purchasing

Production

QualityControl

HumanResourceManager

Planning

Reruiting

Staffing


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MARKETING PLAN

Marketing Objectives:

Marketing objectives are:

Sales volume

Control maximum market share

Brand awareness

Product quality improved & Maintained

Distribution channels


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MARKETING PLAN

Market Research:

direct mail survey

a telephone survey

questionnaire


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Market Needs

business location

target customer group

competition

product being sold

budget

advertising and promotion

Market Needs:


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PEST ANALYSIS:

political

Economical

Social

technological

SWOT ANALYSIS:

Strength

Weaknesses

Opportunities

threats


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competition

1 Major competitors:

Our major competitors in the field of exporting rice are as under:

Lal Qilla rice

Double Diamond Rice

Resham brand

Tilda rice

Pari Rice

Adora

Dawat

Kohinoor Rice


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Competition

Pakistan brand rice.

We are providing 1kg, 2kg, 3kg, 5kgpacking rice to our customer.1 kg riceprice is 2.50, 2 kg rice price is 4.30, 3kgrice price is 6.15, and 5 kg rice price is10.


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competition

Major competitors:Our major competitors in the field of exporting

rice are as under:

Lal Qilla rice

Double Diamond Rice

Resham brand

Pari Rice

Kohinoor Rice


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competition

Major competitors:

Our major competitors in the field of exporting rice are as under:

Lal Qilla rice

Double Diamond Rice

Resham brand

Tilda rice

Pari Rice

Adora

Dawat

Kohinoor Rice

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