DAFTAR ISI

Hal

Kata Pengantar ...................................................................................................... i

Daftar Isi ............................................................................................................. iii

Daftar Tabel ........................................................................................................... v

Daftar Gambar .................................................................................................... vi

Ringkasan ........................................................................................................... viii

BAB I PENDAHULUAN

1.1. Latar Belakang ..................................................................................... 1

1.2. Perumusan Masalah ............................................................................. 4

1.3. Tujuan Penelitian ................................................................................. 4

1.4. Manfaat Penelitian ............................................................................... 4

BAB II LANDASAN TEORI

2.1. Landasan Teori ...................................................................................... 5

2.1.1 Manajemen Strategi ........................................................................ 5

2.1.1.1 Pengertian Manajemen Strategi ....................................... 5

2.1.1.2 Tahap-tahap Manajemen Strategi ..................................... 6

2.1.1.3 Formasi Strategi ................................................................ 8

A. Strategi Korporasi ........................................................ 9

B. Strategi Bisnis ............................................................. 10

C. Strategi Fungsional ....................................................... 10

2.1.1.4 Analisis Lingkungan .......................................................... 10

2.1.1.4.1 Analisis Lingkungan Internal ............................... 11

2.1.1.4.2 Analisis Lingkungan Eksternal ............................ 15

2.1.2 Kerangka Analitis Perumusan Strategi ....................................... 25

2.1.2.1 Tahap Input ........................................................................ 27

1. Matriks Evaluasi Faktor Eksternal (EFE) ....................... 27

2. Matriks Profil Kompetitif ................................................. 29

3. Matriks Evaluasi Faktor Internal (IFE) ............................ 31

2.1.2.2 Tahap Pencocokan .............................................................. 33

1. Matriks SWOT ................................................................. 33

2. Matriks Evaluasi posisi dan tindakan strategis (SPACE) 35

3. Matriks Boston Consulting Group (BCG) ........................ 37

4. Matriks Internal Eksternal (IE) ......................................... 40

5. Matriks Strategy Besar (Grand Strategy Matrix).............. 41

2.1.2.3 Tahap Pengambilan Keputusanmelaui QSPM

(Quantitative Startegic planning) .......................................... 44

2.2. Kajian Penelitian terdahulu ................................................................. 45

2.3 Kerangka Berpikir ............................................................................... 47

BAB III METODE PENELITIAN

3.1. Jenis Penelitian ................................................................................... 48

3.2. Ruang Lingkup dan Lokasi Penelitian ................................................ 48

3.3. Populasi ............................................................................................... 49

3.4. Metode Pengumpulan Data ................................................................. 49

3.5. Teknik Pengumpulan Data .................................................................. 49

3.5.1 Observasi .................................................................................... 49

3.5.2. Angket ........................................................................................ 50

3.5.3. Wawancara ................................................................................ 50

3.6 Variabel Penelitian dan pengukuran Variabel ...................................... 50

3.6.1 Variabel Penelitian ..................................................................... 50

3.6.1 Skala Pengukuran ....................................................................... 53

3.7 Teknik Analisis ..................................................................................... 54

3.7.1 Analisis Deskriptif ..................................................................... 54

3.7.2 Analisis Matriks EFE ................................................................. 54

3.7.3 Analisis Matriks IFE .................................................................. 56

3.7.4 Analisis Matriks SWOT ............................................................. 57

3.7.5 Analisis Matriks Internal- Eksternal (IE) ................................... 58

3.7.6 Analisis Matriks Perencanaan Strategi Kuanitatif (QSPM) ....... 59

BAB IV PEMBAHASAN

4.1. Gambaran Umum Perusahaan ............................................................. 63

4.1.1 Sejarah Singkat Efrat Production-Guna Bangun Perkasa .......... 63

4.1.2 Visi, Misi, dan Strategi Efrat Production ................................... 64

4.1.3 Struktur Organisasi .................................................................... 64

4.1.4 Jumlah Tenaga Kerja ................................................................. 67

4.1.5 Sistem penggajian ...................................................................... 68

4.2. Pembahasan ......................................................................................... 68

4.2.1 Analisis Diskriptif ...................................................................... 68

4.2.2 Uji Validitas ............................................................................... 89

4.2.3 Uji Reabilitas .............................................................................. 91

4.2.3 Analisis Lingkungan Eketernal .................................................. 91

4.2.3.1 Analisis Lingkungan Eketernal Jauh ................................ 93

4.2.3.1 Analisis Lingkungan Industri ......................................... 103

4.3. Analisis Lingkungan Internal ............................................................ 105

4.4. Analisis Data ..................................................................................... 107

4.4.1 Analisis Matriks EFE ............................................................... 107

4.4.2 Analisis Matriks IFE ................................................................ 112

4.4.3 Analisis Matriks SWOT ........................................................... 117

4.4.4 Analisis Matriks IE .................................................................. 117

4.4.5 Analisis Matriks QSPM ........................................................... 117

BAB VI KESIMPULAN DAN SARAN

5.1. Kesimpulan ...................................................................................... 126

5.2. Saran .................................................................................................. 127

Daftar Pustaka

Lampiran

DAFTAR TABEL

No. Judul Tabel Hal.

2.1. Matris Evaluasi Faktor Eksternal (EFE) 28

2.2. Matriks Profil Kompetitif 30

2.3. Matris Evaluasi Faktor Internal (IFE) 32

2.1. Matriks SWOT 34

4.2. Jam Kerja PT. Asuransi Jasa Indonesia Cabang Malang 67

5.1. Pertumbuhan Ekonomi Indonesia dan Provinsi Jawa Timur 72

5.2. Pendapatan Perkapita Penduduk Indonesia 74

5.3. Laporan Inflasi Berdasarkan Perhitungan Inflasi Tahunan 76

5.4. Tingkat Suku Bunga Bank Indonesia 78

5.5. Penduduk Yang Bekerja Menurut Lapangan Usaha Utama 79

5.6. Presentase Penduduk Kota Malang Menurut Pendidikan Tertinggi 80

5.7. Budaya PT. Asuransi Jasa Indonesia Cabang Malang 97

5.8. Penilaian Analisis Eksternal 104

5.9. Penilaian Analisis Internal 111

DAFTAR GAMBAR

No. Judul Gambar Hal.

2.1. Model Manajemen Strategi Pearce dan Robinson 13

2.2. Lingkungan Eksternal Perusahaan 18

2.3. Kerangka Kerja Analisis Untuk Perumusan Startegi 15

2.4. Kerangka Kerja Analisis Untuk Perumusan Startegi 26

2.5. Kerangka Kerja Analisis Perumusan Strategi 37

2.6. Kerangka Pikir Konseptual 39

3.1. Matriks SWOT 54

3.2. Matriks IE 56

4.1. Struktur Organisasi PT. Asuransi Jasa Indonesia 62

5.1. Matriks IE 113

5.2. Matriks SWOT 115

5.3. Matriks QSPM 118