kuliah 9 konsumen dan agribisnis

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Pengertian konsumen dan agribisnis. perilaku pembelian konsumen dalam sistem agribisnis.

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  • Stimulus

  • Jumlah Penduduk menurut Provinsi Number of Population by Province Sumber/Source:SP (1971, 1980, 1990, 2000) dan Supas (1995, 2005)Provinsi ProvinceTahun Year19711980199019952000200500. Indonesia119,208,229147,490,298179,378,946194,754,808205,132,458218,868,79111. Nanggroe Aceh Darussalam2,008,5952,611,2713,416,1563,847,5833,929,2344,031,58912. Sumatera Utara6,621,8318,360,89410,256,02711,114,66711,642,48812,450,91113. Sumatera Barat2,793,1963,406,8164,000,2074,323,1704,248,5154,566,12614. Riau1,641,5452,168,5353,303,9763,900,5343,907,7634,579,21915. Jambi1,006,0841,445,9942,020,5682,369,9592,407,1662,635,96816. Sumatera Selatan3,440,5734,629,8016,313,0747,207,5456,210,8006,782,33917. Bengkulu519,316768,0641,179,1221,409,1171,455,5001,549,27318. Lampung2,777,0084,624,7856,017,5736,657,7596,730,7517,116,17719. Kep. Bangka BelitungnaNaNana899,9681,043,45620. Kepulauan RiaunaNaNana1,040,2071,274,84831. DKI Jakarta4,579,3036,503,4498,259,2669,112,6528,361,0798,860,38132. Jawa Barat21,623,52927,453,52535,384,35239,206,78735,724,09338,965,44033. Jawa Tengah21,877,13625,372,88928,520,64329,653,26631,223,25831,977,96834. DI Yogyakarta2,489,3602,750,8132,913,0542,916,7793,121,0453,343,65135. Jawa Timur25,516,99929,188,85232,503,99133,844,00234,765,99336,294,28036. BantennaNanana8,098,2779,028,81651. Bali2,120,3222,469,9302,777,8112,895,6493,150,0573,383,57252. Nusa Tenggara Barat2,203,4652,724,6643,369,6493,645,7134,008,6014,184,41153. Nusa Tenggara Timur2,295,2872,737,1663,268,6443,577,4723,823,1544,260,29461. Kalimantan Barat2,019,9362,486,0683,229,1533,635,7304,016,3534,052,34562. Kalimantan Tengah701,936954,3531,396,4861,627,4531,855,4731,914,90063. Kalimantan Selatan1,699,1052,064,6492,597,5722,893,4772,984,0263,281,99364. Kalimantan Timur733,7971,218,0161,876,6632,314,1832,451,8952,848,79871. Sulawesi Utara1,718,5432,115,3842,478,1192,649,0932,000,8722,128,78072. Sulawesi Tengah913,6621,289,6351,711,3271,938,0712,175,9932,294,84173. Sulawesi Selatan5,180,5766,062,2126,981,6467,558,3687,159,1707,509,70474. Sulawesi Tenggara714,120942,3021,349,6191,586,9171,820,3791,963,02575. GorontalonaNanana833,496922,17676. Sulawesi BaratnaNanana891,618969,42981. Maluku1,089,5651,411,0061,857,7902,086,5161,166,3001,251,53982. Maluku UtaranaNanana815,101884,14291. Irian Jaya BaratnaNanana529,689643,01292. Papua923,4401,173,8751,648,7081,942,6271,684,1441,875,388

  • Buyer

  • ReferenceGroups(KekompokReferensi)Roles &Statuses(Peranan danStatus)Family(Keluarga)

  • Personal Influences

  • Perception(Persepsi)Learning(Pembelajaran)

    Beliefs &Attitudes(KepercayaanDan Sikap)Motivation(Motivasi)

  • Pengambil Inisiatif (initiator)Orang yang pertama menyarankan gagasan membeliOrang yang mempengaruhi (influencer)Orang yang memberikan pengaruh yang diperhitungkan nasihatnyaPembuat keputusan (decider)Orang yang menentukan sebagian atau keseluruhan pegambilan keputusanPembeli (buyers)Mereka yang melakukan pembelian yang sebenarnyaPemakai (user)Seseirang atau beberapa orang yang menikmati atau memakai produk atau jasa tersebut

  • Complex Buying Behavior(Perilaku Membeli Kompleks)Dissonance-Reducing BuyingBehavior(Perilaku Membeli MengurangiKebiasaan)Variety-Seeking Behavior(Perilaku Membeli MencariKeragaman)Habitual Buying Behavior(Perilaku Membeli Berdasarkan Kebiasaan)KeterlibatanTinggiKeterlibatanRendah

  • PengenalanKebutuhan

  • Evaluationofalternatives

  • Product

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