ipad dan bisnis

8/3/2019 iPad Dan Bisnis

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iPad, Berkreasi dan Berkarya


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Lebih dari 17 juta unit iPad /iPad2 terjual di seluruh dunia


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Seperenam dari seluruh produkAplle dijual di Asia Pasifik


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Di AS, 500.000 unit iPad2 terjualdi hari pertama, dengan 350.000

pengguna baru


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Pada 6 Mei,

iPad2 mulaidijual di

Cina,

negaradengan

toko retailApple

terbanyak


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... Dan keributan

pun terjadi

Source: International Business Times


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Sydney

242.3 jutaunit

TerjualPada2015

15.3 JutaUnit

Terjualpada

2010

Ekspektasi Peningkatan Pasar Tablet


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87%dari pengguna iPad menggunakan

39%35%


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Statistik iPad

5915 90

iPad telahDijual di 59

negara

15 Juta unitsold terjual

Pada

2010

iPadMenguasai

90%

Pasar Tablet


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0

2

4

6

8

10

0 1 2 3 4 5 6 7 8 9 10

Apps iTunes

Pasar Applikasi

Jumlah Kuartal

Downloads

(Milliar)

10M

0

200

400

Jul-06 Jan-07

Apple Android

Aplikasi

ribuan


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Persepsi pengguna iPad pada Iklan di perangkat mereka

lebih bersikap reseptis pada iklan dari pada perangkat lain

menyukai iklan yang interaktif

tertarik pada iklan dengan video

menghargai metode periklanan yang inovatif

efektivitas


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Perubahan Website pada beberapa perusahaan


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Siapa pengguna iPad?


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HiburanUtilitas Informasi

Mengekspektasikankonsumen dalam bertindak

kepada tujuan produk

Game, Video, dan fiturhiburan lainnya yangmendukung produk

Menawarkan informasitambahan tentang produk

atau hal tertentu yang

berkaitan

Bisnis membentuk iPad dalam berbagai macam


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CX Mobile membuat penerbangan

menjadi lebih mudah dengan

menghandle keperluan penerbangan

yang penting di seluruh dunia, termasuk:

Check in

Memeriksa status penerbangan

Membooking penerbangan

Memanage penerbangan

Jadwal Penerbangan

Dilengkapi dengan peta, dan guide dari

70 negara tujuan

Cathay Pacific Travel Resources

Utility


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Features include:

Informasi Lokasi toko

Drink Builder: Create and share your

perfect Starbucks beverages

Menu makanan dengan info AKG

Menu Kopi

Job Finder

myStarbucks: (seperti bouncity, 4sq,

dll).

Starbucks Coffee-maker

Source: itunes.apple.com

Utility


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Features include:

Play & download games.

Listen to Radio Disney.

Interact with Disney characters.

Create personalized greetings from

characters.

Watch new, favorite and original

videos.

Get the latest Disney news and

updates about movies, TV shows, events

and more

Movie showtimes, locations and tickets

Disney Interactivity


Entertainment


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Burberry Retail Theatre

During their 2011 spring/summer

show, 25 Burberry boutiques around

the globe streamed the runway show

live for customers on social media.

iPads with a special Burberry app

were distributed among the public,

allowing the public to order and buy

the items on show straight away.

Source: Ogilvy

Entertainment


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With the free InterContinental

Concierge Insider Guides iPad App,

users tap into the knowledge and

experiences of the InterContinental

Concierges.

Features include:

Local concierge recommendations for

over 120 destinations

Video tours

An interactive map of recommended

shops, restaurants and local attractions

InterContinental Concierge


Information


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Ford Fiesta Brochure

The Ford Fiesta brochure app is a

friendly, easy-to-use presentation that

takes you on a complete tour of Fiesta in

a simple magazine format.

Features include:

360-degree views of exterior & interior

Details of 15 class-exclusive features

Informative videos

View all of Fiesta's exterior colors

Dealer locator current dealer inventory

Price quote request


Information


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Measure Measure

Strategic Approach toContent Creation for the Tablet

Strategy MeasureCreate Publish


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Measure MeasureStrategy MeasureCreate Publish

Discover

Plan

What are our goals?Who will we reach?What are our resources?

Where will people interactwith content?Define content types.Develop strategy.


Refine messaging incontent.Modify channels ofdistribution.


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Discover

Plan




ContentOwned content.Event triggered.Consumer generated.

StoryDefine message and tone.What problem are you tryingto solve?


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Discover

Plan





DistributeContent seeding withonline destinations:social channels, etc.


CurateDetermine sources.Aggregate content.Apply keywords.


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Discover

Plan





DistributeContent seeding withonline destinations:social channels, etc.

OptimizeRefine messaging incontent.Modify channels ofdistribution.


EvaluateContent performance meetgoals?Which channels are best?Which most valuable?

CurateDetermine sources.Aggregate content.Apply keywords.

ipad dan bisnis

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