harune r2 13
TRANSCRIPT
How to make choosing easier
Source citation
Sheena Iyengar
URL=http://www.ted.com/talks/lang/ja/sheena_iyengar_choosing_what_to_choose.html
How to make choosing easier
Can you choose ?
4 techniques for you
•Cut •Concretize•Categorize•Condition
CUT
>
CONCRETIZE make it real
• We tend to use more money, when we have credit cards.• More people started to save
money when she gave them examples.
CATEGORIZE
•We can more handle categorizing than we can handle choices.
MORE CATEGORIZINGLESS CHOOSING
CONDITION for complexity
BE CHOOSY ABOUT CHOOSING !
QUOTATION
THANK YOU!!!