FGD

Penyusunan Roadmap dan

Komersialisasi RisetKomersialisasi Riset

15 Agustus 2017, Kampus IPB Bogor

Manfaat Pembuatan Roadmap

• Framework untuk mengintegrasikan Technology Development dan Business

Development

• Bagian dari Strategic Planning dan memberikan arah pengembangan teknologi masa

depan

• Mengeksplorasi potensi bisnis baru dari teknologi

• Menggambarkan hubungan kerjasama antar bagian dalam pengembanganMenggambarkan hubungan kerjasama antar bagian dalam pengembangan

• Mengidentifikasi Gap antara Market dan kompetensi/kapasitas yang dimiliki

• Sebagai referensi dalam melakukan berbagai kebijakan seperti resource allocation, risk

management dan exploitation decisions

Time

Market M 1 M 2

ProductP 1 P 2 P 3

P 4

Proses Roadmapping

TechnologyT 1

T 3 T 4

T 2

R&D

programmes

RD 1 RD 2 RD 4 RD 6

RD 3 RD 5

Resources

Capital investment / finance

Staff / skills

Supply chain

Un

cert

ain

ty /

risk

of

pre

dic

tio

n /

inve

stm

ent

Short term Medium term Long termNew (?):

- Markets

- Products

- Technologies

- Capabilities

- Organisational structures

- Distribution channels

- Competition

Time is a key dimension…

TimeOperations Innovation Strategy

qualitative focusquantitative focus

What to manufacture?

How many of each model?

What materials to order?

Which products?

Which markets?

What cost?

Which technologies?

Technology ‘S’ curves

Per

form

ance New dominant

technology

(disruptive??)

Current

dominant

technology

‘Turbulence’

Shape influenced by:

• Market demand

• Scientific knowledge

• Investment / innovation

Technology

discontinuity

EmergingPacing

Key

Base

Evolusi Teknologi

Adapted from Bower & Christensen, 1995

‘Turbulence’

Time

• Investment / innovation

1. Shape the future

Time

Per

form

ance

Time

Per

form

ance

Time

Per

form

ance

2. Adapt to the future 3. Reserve the right to play

Courtney et al (HBR, 1997)

Strategic Postures

EmergingPacing

Market Information

Product-Market analysis

Where are the

boundaries of

the roadmapping

process?

Tahapan dan Proses dari Strategic Planning

Product-Technology

Options Evaluation

Technology Assessment

Identification of Technology

Available / Feasible / Possible

Roadmap

Creation

Defined

Targets

Project

Proposals

Source: EIRMA, 1997

1. Market ‘‘‘‘pull’’’’- How to reach a goal?

• Planning

2. Technology ‘‘‘‘push’’’’- What opportunities could arise?

• Technology focus

Dua Pendekatan

• Planning

• Market focus

• Assumes product market opportunity

• Deterministic

• Convergent

• Customer driven

• Technology focus

• Looking for opportunities

• Open ended

• Divergent

2

Persuade

3

Synchronise

Product

planning

Forecasting

Project

management

Programme

management

Corporate

planning

Portfolio

Roadmapping sebagai proses berkelanjutan

Konsep ‘fast-start’:

1

Understand

Persuade

Roadmapping

influence

Measure:

Ongoing

co-ordination

Measure:

Aligned

priorities &

decisions

Measure:

Accuracy

and clarity

Simplification

Resource

allocation

planning

Competitive

analysis

Portfolio

management

Kappel, 2001

(Lucent Technologies)

Fast-Start

FormatPurpose

Product

planningCapability

planning

Strategic

planning

Table

Bars

Multiple layers

Single layer

Types of roadmap: purpose and format

Long range

planning

Knowledge asset

planning

Programme

planning

Integration

planning

Process

planning

Graph

Flow

TextGeneric TRM

Pictorial

Single layer

Market / Customers / Competitors /

Environment / Industry /

Business / Trends / Drivers / Threats /

Objectives / Milestones / Strategy

Products / Services / Applications /

Services / Capabilities / Performance /

Layers connect:

Time

(know-when)

‘‘‘‘purpose’’’’

(know-why)

Past Now Plans Future Vision

Menghubungkan Sumber Daya Dengan Tujuan

Services / Capabilities / Performance /

Features / Components / Families /

Processes / Systems / Platforms /

Opportunities / Requirements / Risks

Technology /

Competences /

Knowledge

Other resources:Skills / Partnerships / Suppliers /

Facilities / Infrastructure / Organisation /

Standards / Science / Finance / R&D Projects

‘‘‘‘delivery’’’’

(know-what)

‘‘‘‘resources’’’’

(know-how)

Subcarrier function

1982 1983 1984 1985 1986 1987 1988 1989 1990 1991Year

Tuning Push button Push button - Synthesizers Touch pad - Synthesizers Voice actuated

Selectivity Ceramic resonators SAWs Digital signal processors

Stereo Paging Data Maps

IC technology Linear 5u CMOS 3u CMOS 1u CMOS

Example

IC technology Linear 5u CMOS 3u CMOS 1u CMOS

Display LEDs Liquid crystal Fluorescence

Vehicular LAN Single wire Glass fibre

Digital modulation 500 kHz bandwidth

PRODUCTS

RECEIVER 1 RECEIVER 2 RECEIVER 3 NEXT GENERATION FUTURE GENERATION

Stereo Plus:

Scan

Seek

Plus:

Personal paging

Plus:

Stock market Road information Remote amplifiers Remote controls

A NEW SERVICE

Super Hi Fi

Local maps

External :

Business Planning

Gap Analysis

Benchmarking

Forecasting

Gap Analysis

Benchmarking

Forecasting

Gap Analysis

Benchmarking

Forecasting

Acquisition

Planning

PP+TRMs

Make Buy

Linking Technology to Business Planning

Technology Base

Markets

Competitors

Technologies

...

Technology

AuditTechnology

AuditTechnology

Audit

ForecastingForecasting

R&D

Projects

Acquisitions

JVs

Licensing

Make Buy

Tahapan Tahapan Tahapan Tahapan Proses Proses Proses Proses IIIInovasi novasi novasi novasi ((((Research Research Research Research ke Industri)ke Industri)ke Industri)ke Industri)

Future potential

Incubation process

Innovation step

Adopted from

J. Martin Incubation process

Publication

Prototype and Patent

AlurAlurAlurAlur LuaranLuaranLuaranLuaran KelembagaanKelembagaanKelembagaanKelembagaan RisetRisetRisetRiset

PUI-PTOP

ORIENTASI PRODUK

LP-INOVATIF

STCScience (Alam &

Sosial)

Technology

Campus

PUI-PTOS

ORIENTASI SAINS (Alam & Sosial)LP-AKADEMIK

Terjadi Transfer output PUI-PT berupa Technology dan Science ke STC

Perguruan Tinggi(Hightech Campus,

Technology Campus,

Automotive Campus, dll)

STCScience

(Alam &

Sosial)

Technology

Campus

Paten/HKI

Teknologi

Luaran Tuntas

Sinergi PUI-PT dan STC

PUI-PT

Perguruan Tinggi(Hightech Campus,

Technology Campus,

Automotive Campus,

dll)

Produk/Prototipe

Kebijakan

PUI-PT

PUI-PT

Pondasi PUI-PT

PUI-PT

Academic Excellence

Kelembagaan

Komersialisasi

Tingkat Kesiapan Teknologi (TKT)

Level Definisi

Level 1 Prinsip dasar dari teknologi diteliti dan dilaporkan

Level 2 Formulasi konsep dan/atau aplikasi teknologi

Level 3Pembuktian konsep (proof-of-concept) fungsi dan/atau karakteristik

penting secara analitis dan eksperimental

Level 4Validasi kode, komponen dan/atau breadboard validation dalam

lingkungan laboratorium

Level 5Validasi kode, komponen dan/atau breadboard validation dalam suatu

lingkungan simulasi

Level 6Demonstrasi model atau prototipe sistem/subsistem dalam suatu

lingkungan yang relevan

Level 7 Demonstrasi prototipe system dalam lingkungan/aplikasi sebenarnya

Level 8Sistem telah lengkap dan memenuhi syarat (qualified) melalui

pengujian dan demonstrasi dalam lingkungan/aplikasi sebenarnya

Level 9Sistem benar-benar teruji/terbukti melalui keberhasilan

pengoperasian