dr. donny syafardan, pemateri konferensi_corporate transformation_di hotel menara paninsula -...

7/28/2019 Dr. Donny Syafardan, Pemateri Konferensi_Corporate Transformation_di Hotel Menara Paninsula - Jakarta, 26 Juni 2013

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Dr. Donny Syafardan, selaku Pemateri

dalam Konferensi Corporate Transformation

di Hotel Menara Paninsula - Jakarta, 26 Juni 2013


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Global Review

Perkembangan Perposan Dunia danTurunnya Bisnis Surat Menyurat.


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Era Tahun1976 -1996

Menjelang Era MillenniumBaru (1996-2004)

Sekarang


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Mail volume is declining


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POS INDONESIATRANSFORMATION PROGRAM


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12/801212

- IPO

- Akuisisi Perusahaan Logistik

- Investasi IT

- Right sizing

- Implementasi ERP

- Persiapkan perusahaan menjadi investmen holding

2012 :

Fix the Basic

2013-2014

Extend Core

Business

- Borrowing untuk pengembangan bisnis.

- Lanjutkan Right sizing.

- Lanjutkan implementasi ERP

2015-2016

Leafprog the

Competition

Implementasi Organisasi baru Januari 2012

Perbaiki struktur modal dan kurang beban

perusahaan

Persiapkan Sistem (keuangan dan SDM)

untuk mendukung transformasi bisnis.

Transformasi budaya

Persiapan IPO dan borrowing


13/8013

2016

2013

2011-2012

IPO

Indonesia

Best

Network

Company

Transformation:

2015

IPO


14/8014

2016

2013

2011-2012

IPO

Transformation:

2015

IPO

Indonesia

Best

Network

Company


15/8015

Allowing Regional Chairman (Head of Area and

Head of the Technical Unit) to make the business

decision Speed up the decision making process

Renewing Business and Operational Infrastructure On-Line Connection


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Internet

Modem

CDMA-GPRS

eMobile Pos


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ICT Readiness

Intranet Pos

APN/VPN

LAN Post Office

BTNBMI

Telecommu

nication

provider

Multi

Finance

Credit Card

Electricity/

Water

Switching Engine

Host Gateway

Provider

Data Center

Switching Engine

Host -Posindo

Taxes

BILLER

Data

Reconcile &

settlement

CitybankVSAT

MPLS

Radio Link

Post

Offices

Agent

GPRS/3G

Inhouse development :

Desktop based

Web based

Mobile /smartphone

based

Billers connection alternatives

:

Data collocation

Host to Host through

switchers

Direct Host to Host

International standard

application:

SAP FICA (Giro, Fund

Distribution)

IFS (International

Financial Services

UPU)

Western Union Host to

Host

Eurogiro Money Transfer

(on progress)


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STANDARISASITAMPILAN DEPAN

KantorPos Pemeriksa

KantorPos Cabang

Ruang Vestibule/Front Office


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Standarisasi Front Office Kantor Pos (Loket)


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2016

2013

2011-2012

IPO

Transformation:

2015

IPO

Indonesia

Best

Network

Company


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Merebut kembali

posisi pemimpin

pasar bisnis surat

dan paket:

Membangun

kembali

kepemimpinan

Suratpos dan

Paketpos

Perluasan

portofolio produk

dan layanan

Struktur regulasi

yang berkelanjutan

dan efisien

Mendapatkan

kembali pangsa

pasarMempertahankan

basis pelanggan

Sinergi bisnis

dengan Poslog

Mengembang

kan Perusaha

an Logistik

yang efisien

dan efektif:

Membangun

Perusahaan

Logistik yang

efisiensi dan

kompetitif

Memaksimal

kankesempatan

yang ada

Ekspansi

bisnis secara

in-organic

Mempertahankan

bisnis jasa

keuangan dan

memperluas

portofolio produk

dan layanan

layanan Jasa

Keuangan:

Mempertahan

kan dan

mengembang

kan portofolio

produk saat ini

Menentukan

model kerja

sama untuk

memperluas

portofolio

produk

Mengoptimalkan

nilai dan utilisasi

aset properti:

Mengoptimal

kan nilai aset

properti bagipihak internal

dan eksternal

Menyempurnakan kontrol

serta

pengawasan

yang lebih baik

terhadap

kinerja unitbisnis

Revitalisasi dan

pengembangan

bisnis PT BWN:

Penyehatan

PT BWN

Peningkatan

dan pengemba

ngan portofolio

bisnis

Menambah

jaringan Kantor

Pos dan

mengembanganportofolio produk

dan layanan

bisnis ritel:

Mempertahan

kan &

mengembang

kan portofolio

produk ritel saat

ini serta bisnisritel baru

bebasis on-line

Menambah

jumlah Kantor

Pos

optimasinya.Memperbaiki

kualitas layanan

outlet

Surat &Paket

1

Logistik

2

JasaKeuangan

3

Ritel Properti TeknologiInformasi

6

SistemPendukung

7 Merevitalisasi Pos IndonesiaMenjadi perusahaan

berkinerja tinggi:

Memperkuat program

budaya perusahaan &

komunikasi internal

Meningkatkan

efisiensi organisasi

& kapabilitas sdm

Integrasi sistem TI

melalui perencanaan

yang menyeluruh.

Strategi

Transformasi Pos Indonesia

1

2

3

4

5

6

1

21

2

1

3 2

3

1

2

1 2 3

2

1


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5 Years Transformation Agenda

Value Creation

throughRefocusing

Target Markets

and Products

Further

MarketPenetration

Continuous

Transformation

Fix The Basic Strengthen

MarketPosition

2012 2013 2014 2015 2016


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PSO Mail Warehousing REMITANCEASET

MANAGEMENTE-COMMERCE NETWORKING

PARCEL

Commercial

Mail

AdMail

Freight

Forwarding

Regulated

Agent

Distribution

POSPAY

BANK

CHANNELLING

FUND

DISTRIBUTION

HOSPITALITYPOST SHOP INTERNET

CONTENT

Pos Market Chain

(Rural Logistic)

Pos Logistik

Indonesia

PT. Bhakti

Wasantara Net

Pos Kurir

Indonesia

Pos Jasa

Keuangan

Indonesia

Pos Ritel

Indonesia

Pos Property

Indonesia


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Pos Indonesia Reviltalization is a strategic and practical approach to

transform each of point of services to become revenue centers in order to

optimize competencies and capabilities.

The result of those transformation is in formulation of Holding Company.

Activity centreBusiness premises

locationInfrastructure Core business

Result fromcore business

diversification

(SBU Based)

Financial & E-Commerce Services

Retail Network andProperty

Logistics Mail and Parcel

Revitalization program to achieve USD 1 billion revenue in

2016

PT Post Bank

PT Post Insurance

PT Post Property

PT PosmartPT Post Logistics PT Post Courier

Business value

after

diversification

of business

Col lect ion Process Transpor tat ion Dist r ibut ion

Business

value before

diversification

of business

Counter Post Office TransportationMail Processing

Center &

Delevery Center

Holding

Company


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Operating Control System (OCS)

Portable Data Terminal (PDT)

Develop New and Modern Mail Processing Centre

(MPC)

Parcel Market Anticipation

Product Diversification


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SaranaPDT (Por table Data Term inal)sebagai kelengkapan sarana Delivery.

DIVRE

I

SEMUA KANTOR

SESUAI STANDAR

TDPT MAX 2

KANTOR TDK

SESUAI STANDAR

TDPT 3 ATAU LBH

KANTOR TDK

SESUAI STANDAR

C P T D


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COLLECTING PROCESSING TRANSPORTING DELIVERY

Counter

PKK/PKD

Letter Boxes

Agenpos

Tromolpos

Pick up Service

Sorting

Bundling

Bagging

Labeling

Invoicing

Sealing

Darat

Laut

Udara

Sorting

Filling

Reporting

C P T D


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LOKET TERPADU AGEN POS CD / FLASH DISK POS KELILING KOTAK POS

SORTIR BAGGING PRINTING/ENVELOPING MAIL PROCESSING CENTER

DARATUDARA KAPAL LAUT

MOBIL POS MOTOR POSPDT/REPORTING


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Warehouse

Freight Forwarding

Transportation

Regulated Agent

W h i


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Supply

Chain Logistics

Warehousing Integratedlogistics

Single ClientWarehouse

GudangKonsolidasi

Multi clientWarehouse

Transporting

PrimaryNetwork

Consolidation

Freight ForwardingCargo

Land/Air/Sea

CustomClearance

Cargo

TKI /HajiCargo

IntlCargo


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Warehouse Facility


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Kerjasama dengan PT. Merpati Nusantara Airlines

(PERSERO)

+

Kini, perusahaan dapat

menggunakan rute sendiri,

sehingga jaminan ketepatan

pengiriman lebih tinggi.


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Financial Development

Program


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Maintain and Protect Existing Financial Transaction

Business

Extend Product Portfolio

Joint Venture Post Bank Development

Insurance Company Development


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Remiitance

(Money Order)Remittance is a transfer of fundsservice through reliable and secure

electronic network

Pos Pay Pos Pay is an online payment service

of various bills

Bank

Channeling

Bank Channeling is limited banking

service , in collaboration with banks

Fund

Distribution

Fund Distribution is a distribusion of funds

service from government or institutions to

entitled or unfortunate people.


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Weselpos Instan Weselpos Prima Weselpos Standar

Paper Based MoneyOrder

IEMO WESTERN UNION PARTNERSHIP (BANK

SYARIAH MANDIRI)

INTERNASIONALMONEY ORDER

DOMESTICMONEY ORDER(MO)


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Strategic alliance with Banks

SyariaSaving

Conventional

Saving

Credit forPensioners

S A V I N G L E N D I N G

Micro

Finance

POS INDONESIA

BTN

BMI

Mandiri

Niaga BTPN

Saudara

Koperasi


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9 Maret 1898

Postal Saving Bank was operated by Postal

Services Agency (Dutch Government)

22 Juni 1963

Bank Tabungan Negara, under Indonesia Central

Bank

Until recently Bank BTN and Pos Indonesia have

make partnership to offer saving product at Post

office (E Batara Pos)

1950

Postal Saving Bank, under Ministry of

Transportation, Post, Telecommunication and

Tourism

1942-1945Tyokin Kyoku atau chokinkyoku ()
http://localhost/var/www/apps/conversion/tmp/scratch_8//upload.wikimedia.org/wikipedia/id/0/00/Pos-Indonesia.svghttp://i948.photobucket.com/albums/ad322/aripinazriel/Decorated%20images/perumpos1.jpg


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E-BATARA POS

E-Batarapos is a Saving facilities

in collaboration between Pos

Indonesia and BTN, previously

known as Tabanas and Taska

In order to respond the need of

customer, mainly middle low

income society, to save theirmoney.

Post Office is easy to access, due

to wide spread coverage and close

relation with the community

Product Profile

Saving product co branding between Pos

Indonesia and Bank BTN to provide easy

access to the community.

Facility : passbook and ATM

Activities at Post Offices

Opening Account

Withdrawal

Transfer Changing Customer Identification Profile

Closing Accounts

Remarks

E-Batarapos service licenced by Bank

Indonesia as a bank cash counter E-Batarapos officer is well trained in

accordance with banking standard

Agency problem results in less effective

society fund mobilization


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CITIBANK ABN AMRO H S B C GE Fnc BII DANAMON

B T N

BANKMUAMALAT

AIG LIPPO TAKAFUL SINAR MAS

INDOVISION ASTRO TELKOMVISION TOP TV

F I F ADIRA Fnc BUSAN Fnc SUMMIT OTO COLUMBIA SUZUKI BHAKTI Fnc TUNAS Fnc WOM

TELKOM TELKOMSEL ESIA, FREN INDOSAT XL, THREE

GARUDA AIR ASIA PELNI

KAI

P L NP D A M

TELEPHONE

Financial Services : POSPAY (POS PAYMENT POINT)

Kerjasama 3 (tiga) BUMN (PT Pos Indonesia PT Bank Mandiri Tbk dan PT


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Kerjasama 3 (tiga) BUMN (PT Pos Indonesia, PT Bank Mandiri Tbk. dan PT

Taspen) dalam pembentukan Bank JV (Joint Venture)

Bank JV yang kuat, sehat dan

berkontribusi kepadaperekonomian nasional dan

memperluas bisnis Pos

Indonesia

1.Jaringan Pos Indonesia pada lokasi

strategis di seluruh Indonesia

2.Hubungan yang kuat dengan

masyarakat pengunjung dan sekitar

3.Dukungan SDM dalam relasi dengan

masyarakat (teller dan pak Pos)

4.Sinergi dengan produk surat, logistik

dan jasa keuangan

BankJV1.Customer Base yang besar,

khususnya mengenai

Pensiunan2.Kepemilikan dana jangka

panjang

3.Sejarah kerjasama yang baik

dengan PT Pos Indonesia

1.Expertise dan citra

perbankan yang kuat

2.Produk perbankan yang

lengkap

3.Platform Teknologi dan

proses pendukung

PT Pos Mendapatkan Dividen Value Gain Opportunity Bisnis Baru dan


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PT Pos Mendapatkan Dividen, Value Gain, Opportunity Bisnis Baru, dan

kemampuan lebih dalam mempertahankan pasar

1 2 3

PT Pos Indonesia

akan mendapatkan

dividen, yang

merupakan hasil

keuntungan bank JV

yang dibagikan

kepada pemegangsaham

Dapat menjadi

sumber pendapatan

PT Pos Indonesia

PT Pos Indonesia

mendapatkan value

gain melalui investasi

atau penanaman

modal ke Bank JV

Setiap investasi dan

penanaman modal PT

Pos kepada Bank JVakan dihargai oleh

pasarsebesar1,5

2,2 kali.

Jasa Keuangan PT Pos Indonesia dapat

menangkap peluang peluang baru

dengan menggandeng Bank JV

Bank JV dapat bersinergi dengan anak

anak usaha PT Pos, terutama berkaitan

dengan kebutuhan modal kerja dan

investasi

PT Pos indonesia dapat menggandengBank JV dalam ekspansi jaringan, baik

melalui kantor bersama maupun fasilitas

financing kepada calon agen.

Perolehan

Dividen

Perolehan

Value Gain

Opportunity Bisnis Baru

Melalui Sinergi Dengan

Bank JV

4

PT Pos Indonesia

mengidentifikasikan

terjadinya penurunanpangsa pasar

pembayaran Pensiun,

Dengan adanya

kerjasama dengan

Taspen diharapkandapat meningkatkan

competitive edge (mis:

account based)

Mempertahankan

Pasar

4 Manfaat Utama yang didapat

PT Pos Indonesia

Manfaat short term: Memberikan positif equity story bagi IPO mendatang

Sumber: Analisa Tim


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Improve Asset Utilization: rental office,

appartment, shopping mall, hotel, ruko, etc

Improve Quality of Property Business and

Management

PENDAYAGUNAAN ASET


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PENDAYAGUNAAN ASET

ASPEK FISIKUTILISASI PENGGUNAAN ASET

A BD Cfungsi operasional

nilaikomersial

TINGGIRENDAH

TIN

GGI

RENDAH

KARAKTERISTIKKATEGORI

A Aset Non Operasional yg memiliki NilaiKomersial TINGGI

BAset Operasional yg memiliki Nilai

Komersial TINGGI

DAset Non Operasional yg memiliki Nilai

Komersial RENDAH

C

Aset Operasional yg memiliki Nilai

Komersial RENDAH

KATEGORI STRATEGI PROGRAM PENDAYAGUNAAN ASET

A Pengembangan utilitas aset sesuai

dengan Highest & Best Use(HBU)

Alih fungsi menjadi aset komersial.

Pembentukan Anak Perusahaan Bidang Properti.

B Revitalisasi aset sbg Mixed Used

Activity

Posmart/ Posshop, Cybercafe, Pusat Komoditas

Nasional, dll

C Optimalisasi utilisasi aset untuk

Community Center

Gerai Bersama Pos-Mandiri ( Kredit Mikro, Rumah

Gadai, dll )

D Divestasi *) *) Jika tidak dapat dioptimalkan akan menjadi

aset terlantar

PROGRAM PENDAYAGUNAAN ASET TH 2012


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PROGRAM PENDAYAGUNAAN ASET TH 2012HOTEL - JL. CIHAMPELAS, BANDUNG

PROGRAM PENDAYAGUNAAN ASET TH 2012


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HOTEL - JL. PAHLAWAN, BANDUNG


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Postshop

Post Agent

PostMall

Rural Logistics: resi gudang and electronic market

information

E-commerce/e-trading/e-shopping

Filateli


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FILATELI adalah hobi mengumpulkan atau

mengoleksi dan mempelajari segala hal tentang

Prangko dan benda pos lainnya yang dapat

memperluas wawasan dan pengetahuan.

PRISMA atau PRangko IdentitaS Milik Anda

adalah Prangko (asli) yang dapat menampilkan

gambar, wajah, logo atau image lainnya sesuai

permintaan Anda.


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244.775.796people population2012

SUMATERALand 25,2%People 21,3% JAVA

Land 6,8%People 57,5%

KALIMANTAN


CELEBESLand 9,9%People 7,3% PAPUA


MALUKU


URBAN

population 47%RURAL

population 53%

km2

DENSITY

126people

PEOPLE

growth

1,49%in year

sumber: http://sp2010.bps.go.id/

Post office 27% Post office 73%

P I d i N t k


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Region I MEDAN

Region II PADANG

Region III PALEMBANG

Region IV JAKARTA

Region V BANDUNG

Region VI SEMARANG

Region VII SURABAYA

Region VIII DENPASAR

Region IX BANJARBARU

Wilpos I di MedanRegion X MAKASAR

Region IX JAYAPURA

Pos Indonesia Network

POS Indonesia is a state owned company with the largest and widest networks

through out Indonesia.

3.621Post Offices (3.217 on line) and 24.000 service points

Online Service Points:

Extension Counter : 271

City Mobile Service : 211

Main Post Offices : 207

Sub Post Offices : 3.414 28,600 employeesTotal asset

4.635 Trillion IDR


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Indonesias emerging e-commerce sector has significant postal services market potentials

Internetusers

(in

millionpeople)

Year

51.1

19.1

12.4

19.1

11.9

5.5

54.4

32.9

12.7

11.9

5.9

0 10 20 30 40 50 60

Clothes

Electronics

Woman accessories

Ticket

Automotive

Books

Paintings

Baby stuff

% of product purchased

Mid dle M id dle h ig h

TotaltransactioninbillionUSD

Indonesian customers online purchases and total

transactions in FY11

Top 5 largest Facebook users in the world as of 1H12 (in million

users)

Source: MARS Indonesia, checkfacebook.com and other sources

Tweet-facts in Asia as of 1H12

In million users

Number of internet users in Indonesia from

FY05 to FY13 (in million people)

Total e-commerce transaction value as of 2011 USD 3.6 millionInternet user growth for FY09 to FY13 17.%

Indonesia is the top 4 country for social media users

Indonesia has internet user growth of 17% Y-o-Y from FY09 to FY13

E-Commerce Market Opportunities


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Indonesiapotential marketfor e-commerce

139.522.204 (57%)Indonesian people are

familiar with the idea ofonline shopping

E-commerce transactions in2012 in Indonesia: + IDR 30trillion (3 Billion USD)

Growth of the onlinebusiness in Indonesia:

(source: MasterCard Worldwide)

(source: Ministry of Communication

and Information of Republic of

Indonesia)

(source: Indonesian E-Commerce

Association)

E Commerce Market Opportunities


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Online shopping portal with a 3-in-1 store design.

Three distinct stores :

International Products

Indonesian Heritage Product

Gadgets

MARKET CONTEXTInternational Store Gadgets Stores


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FREE

SHIPPING,

FREE

RETURNS

WITH

VARIETY OF

CHOICES

International Store Gadgets Stores

Indonesian Heritage Stores

Middle EndHigh End Low End


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Luxury Goods


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Indonesian Traditional Goods


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Electronic Goods


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Networking

Pengembangan cakupan layanan internet BWN menuju

Integrated Internetworking Services Provider dan Dekstopmanagement, dengan membangun kemampuan

memberikan solusi menyeluruh layanan IT yang didukung

ketersebaran service point BWN di semua Kantor Pos.

Access Channel dan System Switching

Mengembangkan Access Channel / POS berbasis IT(Agency, Vending Machine / ATM, EDC, Internet, Mobile,

dll) serta menyediakan kebutuhan System Switching untuk

mendukung pengembangan outlet Pos).

IT Solutions

Mengembangkan berbagai content application services

yang searah dengan pengembangan bisnis Pos masadepan (e-logistik, e-document, e-commerce, e-

procurement,e-mail, e-finance, dll).


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HP Business Partner

Sun Partner Advantage

Cisco Registered Partner

Datalogic Value Distribution Partner

& Service Center

Kaspersky Authorized Reseller

Motorola AuthorizedChannel Partner


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Advantages of going IPO for Pos Indonesia

Equity Participation as Source of Capital for capacity increment

and business development and diversification

Capital structure optimization

Spreading out of ownership and open for Public Scrutiny

Good Corporate Governance Practice Improvement

Fully Corporate Management Practices

No Political Intervention

Open for market mechanism


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Comprehensive assessment IPO preparation

Commercial

Financial

Operational

Legal

Sharpening the growth

strategy to achieve USD 1

billion revenue in 2016

Realization of significant

value of assets

Development of equity story

To understand the

fundamental basis and

readiness for IPO

For the purpose of IPOs

market attractiveness

strategy

Registration to capitalmarket authorities

Public expose

Offering to public

Share subscription by

public

Etc.

Current journey

IPO Process


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dr. donny syafardan, pemateri konferensi_corporate transformation_di hotel menara paninsula -...

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