Judul Skripsi:

Representasi Makna Tradisi Dalam Foto Cover Majalah National Geographic

Indonesia Edisi Januari 2019

(Analisis Semiotika Roland Barthes)

Nama : Muhammad Syamsuddin

NIM : 1210411182

FAKULTAS ILMU SOSIAL DAN ILMU POLITIK

UNIVERSITAS PEMBANGUNAN NASIONAL

“VETERAN” JAKARTA

2019

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Representasi Makna Tradisi Dalam Foto Cover Majalah National Geographic Indonesia

Edisi Januari 2019 (Analisis Semiotika Roland Barthes)

MUHAMMAD SYAMSUDDIN

Abstrak

Penelitian ini berisikan mengenai representasi makna tradisi dalam foto cover majalah National

Geographic Indonesia edisi Januari 2019. Penelitian ini juga dilakukan bedasarkan kebutuhan

masyarakat terhadap informasi yang semakin lama semakin tinggi. Tujuan dari penelitian in

adalah untuk mengetahui dan memperdalam makna yang terkandung dalam cover fotomajalah

national geographic edisi januari (pengobatan china) 2019. Penelitian ini dipaparkan dengan

menggunakan metodekualitatif analisis semiotika.data penelitian ini didapatkan melalui

observasi dan wawancara yang dikukan oleh peneliti secaralangsung dengan narasumbernya,

yaitu redaktur majalah national geographic di PT. KOMPAS Gramedia. Hasil penelitian ini

adalah menemukan makna denotasi, konotasi,dan mitos pada cover majalah tersebut.

Kata Kunci: Majalah, Analisis Semiotika, Semiotika Roland Barthes

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Representation of tradition meanings in the photo Cover magazine National Geographic

Indonesia January Edition 2019

(semiotic analysis of Roland Barthes)

MUHAMMAD SYAMSUDDIN

Abstract

This study contains the representation of the tradition meaning in the cover photo of

National Geographic Indonesia Magazine January 2019 edition. This research also

conducted based on the needs of the community to the information that is getting longer

and higher. The purpose of the research is to know and deepen the meaning contained in

the cover of the National Geographic issue of January (Chinese Medicine) 2019. This

research is displayed using the methodequalitative analysis of semiotics. This research data

is obtained through observations and interviews that were strengthened by the researcher

with the Narasumbernya, the editor of National Geographic magazine At PT. KOMPAS

Gramedia. The results of this study were to discover the meaning of dentations,

connotations, and myths on the magazine cover.

Keywords: magazine, Semiotika analysis, Semiotika Roland Barthes

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KATA PENGANTAR

Puji dan syukur penulis panjatjan kepada Allah Subhanahu wa Ta’ala atas berkat rahmat,

nikmat kasih sayang, dan ridho-Nya, sehingga dapat menyelesaikan penulisan ini dengan baik

dan benar. Penyusunan skripsi ini merupakan salah satu syarat dalam menyelesaikan pendidikan

studi strata satu Program Studi Ilmu Komunikasi yang telah ditetapkan oleh Fakultas Ilmu Sosial

dan Ilmu Politik (FISIP) Universitas Pembangunan Nasional “Veteran” Jakarta. Pada

kesempatan kali ini penulis ingin menyampaikan terima kasih dan rasa hormat kepada semua

pihak yang telah membantu peneliti dalam penyusunan skripsi, yaitu kepada:

1. Allah Subhanahu wa Ta’ala, Segenap keluarga saya yang tercinta dan tersayang.

2. Ibunda Dra. Siti Maryam, M.Si selaku Dosen Pembimbing Skripsi Satu dan Bapak Dr.

Priyono Sadjijo selaku Dosen Pembimbing Dua. Terima kasih banyak atas segala bimbingan,

saran, dan masukannya yang membangun sehingga skripsi ini dapat terselesaikan dengan

baik.

3. Dr. R. Dudy Heryadi, M.Si selaku Dekan Fakultas Ilmu Sosial dan Ilmu Politik Universitas

Pembangunan Nasional “Veteran” Jakarta.

4. Azwar, S.S, M.Si selaku Ketua Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan

Ilmu Politik Universitas Pembangunan Nasional “Veteran” Jakarta.

5. Didi Kaspi Kasim selaku Redaktur Majalah National Geographic Indonesia yang sudah

banyak membantu peneliti untuk mendapatkan informasi terkait skripsi ini.

6. Staff Tata Usaha serta staf Akademik dan Kemahasiswaan Fakultas Ilmu Sosial dan Ilmu

Politik Universitas Pembangunan Nasional “Veteran” Jakarta.

7. Teman-teman UKM GIRIGAHANA yang telah membantu penyelesaian skripsi ini dengan

meluangkan banyak waktu.

8. Alpan Dwi Cahyo yang telah membantu dalam penyelesaian skripsi ini

9. Kawan seperjuangan KM 13 yang telah memberikan banyak support

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10. Semua pihak yang tidak dapat disebutkan satu per satu namanya oleh peneliti.

Akhir kata, semoga skripsi ini dapat bermanfaat bagi semua pihak dan dapat memberikan

kontribusi yang positif bagi pembaca. Atas segala perhatiannya penulis mengucapkan terima

kasih.

Jakarta, Juli 2019

Muhammad Syamsuddin

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DAFTAR ISI

HALAMAN SAMPUL

HALAMAN JUDUL

LEMBAR PENGESAHAN .................................................................................................. i

LEMBAR PERNYATAAN ................................................................................................. ii

PERNYATAAN PERSETUJUAN ……………………………………………………….iii

ABSTRAK ........................................................................................................................... iv

ABSTRACT ............................................................................................................................v

KATA PENGANTAR ......................................................................................................... vi

DAFTAR ISI...................................................................................................................... viii

BAB 1 PENDAHULUAN ..................................................................................................... 1

1.1 Latar Belakang ............................................................................................................. 1

1.2 Rumusan Masalah ........................................................................................................ 6

1.3 Tujuan Penelitian ......................................................................................................... 6

1.4 Manfaat Penelitian ....................................................................................................... 6

1.5 Sistematika Penulisan ................................................................................................... 6

PENDAHULUAN ......................................................................................................................... 1

I.1 Signifikansi Penelitian ............................................................................................................... 1

I.2 Fokus Penelitian ........................................................................................................................ 4

I.3 Pertanyaan Penelitian ................................................................................................................ 4

I.4 Tujuan Penelitian ....................................................................................................................... 5

I.5 Manfaat Penelitian ..................................................................................................................... 5

I.6 Sistematika Penulisan ................................................................................................................ 5

II.2 Konsep – Konsep Penelitian ............................................................................................... 10

II.2.1 Representasi .................................................................................................................... 11

II.2.2 Makna Tradisi .................................................................................................................. 13

II.2.3 Media Cetak .................................................................................................................... 16

II.2.4 Jenis-Jenis Media Cetak ................................................................................................. 18

II.2.5 Majalah ........................................................................................................................... 19

II.2.6 Karakteristik Majalah ..................................................................................................... 20

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II.2.7 Cover majalah ................................................................................................................. 23

II.3 Teori Penelitian .................................................................................................................... 26

II.3.1 Analisis Semiotika .......................................................................................................... 26

II.3.2 Semiotika Komunikasi ................................................................................................... 26

BAB III ......................................................................................................................................... 39

METODOLOGI PENELITIAN ................................................................................................ 39

III.1 Metode Pengumpulan Data ................................................................................................... 39

III.2 Penentuan key informan ....................................................................................................... 40

III.3 Metode Penelitian ................................................................................................................. 40

III.4 Teknik Analisis Data............................................................................................................ 40

III.5 Teknik Keabsahan Data ........................................................................................................ 40

III.6 Waktu dan Lokasi Penelitian ................................................................................................ 41

BAB IV.1.1 ............................................................................................................................................... 42

IV.1.2 Profil Majalah National Geographic Indonesia ........................................................... 43

IV.1.3 Susunan Redaksi Majalah National Geographic Indonesia ......................................... 45

1. Makna Denotasi ....................................................................................................................... 50

2. Makna Konotasi ....................................................................................................................... 51

a.Trick Effect .............................................................................................................................. 51

b.Pose ........................................................................................................................................... 51

c.Object ....................................................................................................................................... 52

d.Photogenia ............................................................................................................................... 52

e.Estetika ..................................................................................................................................... 53

f.Sintaks ....................................................................................................................................... 53

3Mitos ........................................................................................................................................... 54

1. Trick Effect .............................................................................................................................. 63

2. Pose .......................................................................................................................................... 63

3. Object ....................................................................................................................................... 64

4. Photogenia ................................................................................................................................ 64

5. Estetika ..................................................................................................................................... 65

6. Sintaks ...................................................................................................................................... 65

BAB V .......................................................................................................................................... 71

V.1 Kesimpulan ...................................................................................................................... 71

V.2 Saran ................................................................................................................................. 74

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DAFTAR TABEL

Tabel 1. Penelitian Terdahulu ................................................................................. 7

Tabel 2. Peta Tanda Roland Barthes ...................................................................... 30

Tabel 3. Teknik Menganalisa Foto ........................................................................ 33

Tabel 4. Struktur Organisasi ................................................................................. 47

Tabel 5. Denotasi, Konotasi, Mitos ....................................................................... 55

Tabel 6. Warna ...................................................................................................... 66

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DAFTAR GAMBAR

Gambar 1. Model Roland Barthes.......................................................................... 29

Gambar 2. Cover Majalah National Geographic ................................................... 49

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DAFTAR LAMPIRAN

Lampiran A Daftar Riwayat Hidup

Dokumentasi Wawancara