1. mua penetapan standar dalam pengelolaan usaha atraksi wisata 1

Irwan Haribudiman, S.Par., M.Sc.Program Studi Manajemen Bisnis Wisata

Sekolah Tinggi Pariwisata Bandung

How to set a Standard In The Management Of

Tourist Attraction

Chapter Outline• Definition of tourist attraction and

standard• Standard of tourist facilities• Standard of tourist service• Standard of operational procedure• Standard cost• Employment Standards Rules• Standard costing• standard of space requirements• Failure to achieve the standard

First we will discuss about:

TOURIST ATTRACTION

Tourist Attraction

Definition of TOURIST ATTRACTION

DESTINATION-SPECIFIC ATTRIBUTES

Some Thing To See

AttractionActivityAmenityAccessibilityAccommodationAvailable PackagesAncillary ServiceEtc.Some thing to SeeSome thing to DoSome thing to BuySome thing to KnowSome thing to LearnSome thing to MemorizeEtc.

Danau Labuan Cermin ( Kaltim)

Raja Ampat(Papua)

Nusa Dua (Bali)

Second we will discuss about:

STANDARDS

Definition ofFormal

Document

CriteriaMethods

ProcessesPractices

Measures

Guidelines

Technical/operational

Close To Perfect/Ideal

Fulfilling expectations of visitor

STANDARD Characteristic

Objective Measured

accurately, easily & clearly

Quantitative

SubjectiveFlexible

(Depends on situation & condition)

Qualitative

Rigid & Absolute

Supple & Adapt

AnUnderstanding

Determination Tourist Attraction Standards In Business ManagementWhy it is become

Important ?Because it

isOne of the key factor

for successful management

(tourist attraction)

Guidelines for SOP, Job Desc, & Job Spec/QualificationImplementation

Evaluation

Standard

STANDARDFACILITIES

Florida Golf Resorts

CONDITIO SINE QUA NON (ABSOLUTE (LY)

CONDITION)

STANDARD OF TOURISM FACILITIESIt depends on the concept of business units

Standard Of Physical FacilitiesTangible

Objective

standard of physical facilities

Material HandlingMaintenanceCapacity, Carrying Capacity, Destination Concept,WeatherEtc

Factors affectingEX

Bora-bora Lagoon -TAHITI

Another Example Hotel ** (20 rooms, 22 m2/room, at least 1

suite, Dining room, Bar, Lobby, AC, & Availability of drinking water of 300 liters / person / day) Hotel *** (2 suite rooms, pre function

room except lobby, drugstore, money changer, available polyclinic & paramedics, fitness center, etc )

Hotel**** (50 rooms, 24 m2/room, 3 suites, Availability of drinking water of 300 liters / person / day, etc) Hotel ***** (100 rooms, 26 m2/room,

4 suites, Business center, etc)

MITRA HOTEL

GRAND AQUILA

SERVICESTANDARDS

Tourist Service StandardsIntangible

Subjective

Moment of thruth WHY ?

production and consumption

companies should be able to equate / generalization expectations in common

interpretation

produced at the same time

Example Of Service Standard

TangibleEmpathyResponsibility

ReliabilityAssurance

Tingginya tingkat pertumbuhan usaha wisata (pesaing)

Meningkatnya ekspektasi wisatawan Kesadaran terhadap kualitas (quality

consciousness) Kesadaran tentang hubungan langsung

antara kualitas pelayann dengan jumlah atau besaran penjualan (berbanding lurus)

Why it is become Important ?