8/22/2019 37451137 Tata Ppt Rohit

1/61

PRESENTED BY:

ROHIT TOMAR (25)KAMESH KUMAR RATHEE

8/22/2019 37451137 Tata Ppt Rohit

2/61

CONTENTS1. Core Values

2. Group Profile

3. Mission and vision

4. Purpose

5. Milestones

6. Business Sectors

7. Products and Services

8. Innovation overview

9. Brand Images

10. Strategic Moves

11. SWOT analysis

12. Current strategies

13. Conclusion

8/22/2019 37451137 Tata Ppt Rohit

3/61

CORE VALUES Integrity

Spirit

Agility

Passion for

excellence

Unity

8/22/2019 37451137 Tata Ppt Rohit

4/61

TATA GROUP PROFILE The Tata Group comprises 96 operating

companies in seven business sectors:

information systems and communications;

engineering; materials;

services; energy; consumer products; and

chemicals.

The Tata Group has operations in morethan 54 countries across six continents,and its companies export products andservices to 120 nations.

8/22/2019 37451137 Tata Ppt Rohit

5/61

Tata companies together employ some 2,46,000

people.

The Group's 28 publicly listed enterprises among

them stand out names such as Tata Steel, Tata

Consultancy Services, Tata Motors and Tata Teahave a combined market capitalization that is the

highest among Indian business houses in the private

sector, and a shareholder base of over 2 million

The Tata family of companies shares a set of five

core values:

integrity, understanding, excellence, unity and

http://www.tata.com/tata_steel/index.htmhttp://www.tata.com/tcs/index.htmhttp://www.tata.com/tcs/index.htmhttp://www.tata.com/tata_motors/index.htmhttp://www.tata.com/tata_tea/index.htmhttp://www.tata.com/tata_tea/index.htmhttp://www.tata.com/tata_motors/index.htmhttp://www.tata.com/tcs/index.htmhttp://www.tata.com/tcs/index.htmhttp://www.tata.com/tata_steel/index.htm

8/22/2019 37451137 Tata Ppt Rohit

6/61

VISION

8/22/2019 37451137 Tata Ppt Rohit

7/61

Purpose

At the Tata Group their purpose is to improve thequality of life of the communities they serve.

They do this through leadership in sectors of nationaleconomic significance, to which the Group brings aunique set of capabilities.

This requires them to grow aggressively in focusedareas of business.

Their heritage of returning to society what they earnevokes trust among consumers, employees,shareholders and the community.

The Tata name is a unique asset representingleadership with trust.

8/22/2019 37451137 Tata Ppt Rohit

8/61

Last But Not Least

Nation Building

And

Social Welfare.

8/22/2019 37451137 Tata Ppt Rohit

9/61

Milestones

1868

The TATA Group was founded byJamsetji Nusserwanji Tata in the mid 19th century, a period

when India had just set out on the road to gaining

independence from British rule.

8/22/2019 37451137 Tata Ppt Rohit

10/61

1902

The Indian Hotels Company is incorporated to set up the Taj Mahal

Palace and Tower, India's first luxury hotel, which opened in 1903.

8/22/2019 37451137 Tata Ppt Rohit

11/61

1907

The Tata Iron and Steel Company (now Tata Steel) is established toset up India's first iron and steel plant in Jamshedpur. The plant

started production in 1912.

8/22/2019 37451137 Tata Ppt Rohit

12/61

1910

The first of the three Tata Electric Companies, The Tata Hydro-Electric

Power Supply Company, (now Tata Power) is set up.

8/22/2019 37451137 Tata Ppt Rohit

13/61

1911

The Indian Institute of Science is established in Bangalore to serve

as a centre for advanced learning.

8/22/2019 37451137 Tata Ppt Rohit

14/61

1912

Tata Steel introduces eight-hourworking days, well before such a

system was implemented by law

in much of the West.

1917

The Tatas enter the consumergoods industry, with the Tata Oil

Mills Company being established to

make soaps, detergents and cooking

oils.

8/22/2019 37451137 Tata Ppt Rohit

15/61

1932

Tata Airlines, a division of Tata Sons, is established, opening up

the aviation sector in India.

8/22/2019 37451137 Tata Ppt Rohit

16/61

1939

Tata Chemicals, now the largest producer of soda ash

in the country, is established

8/22/2019 37451137 Tata Ppt Rohit

17/61

1945

Tata Engineering and Locomotive Company (renamed Tata

Motors in 2003) is established to manufacture locomotive and

engineering products.

Tata Industries is created for the promotion and development of

hi-tech industries.

8/22/2019 37451137 Tata Ppt Rohit

18/61

1952

Jawaharlal Nehru, India's first

Prime Minister, requests the

Group to manufacture cosmetics

in India, leading to the setting

up of Lakme.

1954

India's major marketing,engineering and

manufacturing organisation,

Voltas, is established.

8/22/2019 37451137 Tata Ppt Rohit

19/61

1962

Tata Finlay (now Tata Tea), one of the largest tea producers, is

established.

Tata Exports is established. Today the company, renamed Tata

International, is one of the leading export houses in India.

8/22/2019 37451137 Tata Ppt Rohit

20/61

1968

Tata Consultancy Services (TCS),India's first software services company, is established as a division of

Tata Sons.

8/22/2019 37451137 Tata Ppt Rohit

21/61

1970

Tata McGraw-Hill Publishing Company is created to publish educational

and technical books.

Tata Economic Consultancy Services is set up to provide services in the fieldof industrial, marketing, statistical and techno-economic research and

consultancy.

8/22/2019 37451137 Tata Ppt Rohit

22/61

1984

Titan Industries a joint venture

between the Tata Group and theTamil Nadu Industrial Development

Corporation (TIDCO) is set up to

manufacture watches.

1991

Tata Motors rolls out its millionth

vehicle. (The two-million markwas reached in 1998 and the third

million in 2003.)

8/22/2019 37451137 Tata Ppt Rohit

23/61

1995

Tata Quality Management Services institutes the JRD QV

Award, modelled on the Malcolm Baldrige National QualityValue Award of the United States, laying the foundation of the

Tata Business Excellence Model.

8/22/2019 37451137 Tata Ppt Rohit

24/61

1996

Tata Teleservices (TTSL) is established to spearhead the Group's

foray into the telecom sector.

Tata Indicom delivers cellular services through its CDMA mobiletelephony platform. It has pre-paid and post-paid options, enhanced

through tie-ups for handsets with leading manufacturers.

8/22/2019 37451137 Tata Ppt Rohit

25/61

Tata Indica India's first indigenously designed and manufactured car

is launched by Tata Motors, spearheading the Group's entry into the

passenger car segment.

1998

8/22/2019 37451137 Tata Ppt Rohit

26/61

1999

The new Tata Group

corporate mark and logo

are launched.

2000

Tata Tea acquires the Tetley

Group, UK. This is the firstmajor acquisition of an

international brand by an

Indian business group.

8/22/2019 37451137 Tata Ppt Rohit

27/61

2001

Tata AIG a joint venture between the Tata Group and AmericanInternational Group Inc (AIG) marks the Tatare-entry into insurance.

(The Group's insurance company, New India Assurance, was nationalised in1956).

The Tata Group Executive Office (GEO) is set up to design and implementchange in the Tata Group and to provide long-term direction.

8/22/2019 37451137 Tata Ppt Rohit

28/61

2002

The Tata Group acquires a controlling stake in VSNL, India's leadinginternational telecommunications service provider.

Tata Consultancy Services (TCS) becomes the first Indian software company

to cross one billion dollars in revenues.

Titan launches Edge, the slimmest watch in the world.

Idea Cellular, the cellular service born of a tie-up involving the Tata Group,

the Birla Group and AT&T, is launched.

Tata Indicom, the umbrella brand for telecom services from the Tata

Teleservices stable, starts operations.

8/22/2019 37451137 Tata Ppt Rohit

29/61

2003

Tata Motors launches CityRover Indicas fashioned for theEuropean market. The first batch of CityRovers rolled out from the

Tata Motors stable in Pune on September 16, 2003.

8/22/2019 37451137 Tata Ppt Rohit

30/61

2004

Tata Motors acquires the heavy vehicles unit of Daewoo Motors, South

Korea.

TCS goes public in July 2004 in the largest private sector initial public

offering (IPO) in the Indian market, raising nearly $1.2 billlion.

8/22/2019 37451137 Tata Ppt Rohit

31/61

2005

Tata Steel acquires Singapore-based steel company NatSteel by subscribing to 100per cent equity of its subsidiary, NatSteel Asia .

VSNL acquired Tyco Global Network, making it one of the world's largestproviders of submarine cable bandwidth.

Tata Sons completes 60 years of Tata operations in the US.

The Taj takes over management of The Pierre, NY .

Taco acquires Wundsch Weidinger, Germany.

8/22/2019 37451137 Tata Ppt Rohit

32/61

2006

Tata Credit Card launched

Foundation stone for the Tata Medical Centre unveiled in Kolkata

TCS launches Indias largest e-governance initiative, MCA-21

Tata Steel ranked worlds best steel maker for the third time by World Steel Dynamics

Tata Coffee acquires US-based Eight O'Clock Coffee

8/22/2019 37451137 Tata Ppt Rohit

33/61

2007

In a giant leap, Tata Steel's acquisition of the Anglo-Dutch steel major Corus

has vaulted the former to the fifth position from 56th in global steel production

capacity.

8/22/2019 37451137 Tata Ppt Rohit

34/61

BUISENESS SECTOR

Presented By:-

Kamesh Kumar Rathee

roup o ay us ness

8/22/2019 37451137 Tata Ppt Rohit

35/61

Tata Steel

Advance Materials

Taj Hotels

Tata AIG Life &General InsuranceCompanies

Tata Tea

Titan

Trent

Tata Motors

TACO Group

Voltas

Tata Chemicals Rallis

Tata Power

Tata BP Solar

Services

MaterialsEnergy

Chemicals

EngineeringConsumer

Products

Tata ConsultancyServices

Tata Teleservices

VSNL

IT and

Communications

roup o ay - us nessSectors

28 Listed Companies ; 280,000 employees

8/22/2019 37451137 Tata Ppt Rohit

36/61

PRODUCTS AND SERVICESFor homes and individuals

Agricultural appliances (Tata Agro)

Tata Agro, a division of Tata Steel, manufactures

hand tools and implements that are used primarily

in agriculture.

Books (Tata McGraw-Hill)

Cellular products and services(Tata Indicom)

Ceramics (Tata Ceramics)

Charter flights (Taj Air)

Coffee (Tata Coffee)

Cooling appliances (Voltas)

Entertainment (TATA Sky)

http://www.tata.com/0_products_services/homes_individuals/agricultural_appliances.htmhttp://www.tata.com/0_products_services/homes_individuals/books.htmhttp://www.tata.com/0_products_services/homes_individuals/cellular_products_services.htmhttp://www.tata.com/0_products_services/homes_individuals/cellular_products_services.htmhttp://www.tata.com/0_products_services/homes_individuals/ceramics.htmhttp://www.tata.com/0_products_services/homes_individuals/charter_flights.htmhttp://www.tata.com/0_products_services/homes_individuals/coffee.htmhttp://www.tata.com/0_products_services/homes_individuals/cooling_appliances.htmhttp://www.tata.com/0_products_services/homes_individuals/cooling_appliances.htmhttp://www.tata.com/0_products_services/homes_individuals/coffee.htmhttp://www.tata.com/0_products_services/homes_individuals/charter_flights.htmhttp://www.tata.com/0_products_services/homes_individuals/ceramics.htmhttp://www.tata.com/0_products_services/homes_individuals/cellular_products_services.htmhttp://www.tata.com/0_products_services/homes_individuals/cellular_products_services.htmhttp://www.tata.com/0_products_services/homes_individuals/books.htmhttp://www.tata.com/0_products_services/homes_individuals/agricultural_appliances.htm

8/22/2019 37451137 Tata Ppt Rohit

37/61

Fertilizers (Tata Chemicals)

Financial services (Investment: Tata Asset

Management, Tata InvestmentCorporation)

Food products (food additives: Tata Chemicals;spices: Tata Tea, Tata Coffee)

Garments and home products (Westside) Holiday homes (Tata Coffee)

Home appliances (Tata BP Solar) Hotels Indian Hotels

http://www.tata.com/0_products_services/homes_individuals/fertilisers.htmhttp://www.tata.com/0_products_services/homes_individuals/financial_services.htmhttp://www.tata.com/0_products_services/homes_individuals/food_products.htmhttp://www.tata.com/0_products_services/homes_individuals/garments.htmhttp://www.tata.com/0_products_services/homes_individuals/holiday_homes.htmhttp://www.tata.com/0_products_services/homes_individuals/hotels.htmhttp://www.tata.com/0_products_services/homes_individuals/home_appliances.htmhttp://www.tata.com/0_products_services/homes_individuals/hotels.htmhttp://www.tata.com/0_products_services/homes_individuals/hotels.htmhttp://www.tata.com/0_products_services/homes_individuals/home_appliances.htmhttp://www.tata.com/0_products_services/homes_individuals/holiday_homes.htmhttp://www.tata.com/0_products_services/homes_individuals/garments.htmhttp://www.tata.com/0_products_services/homes_individuals/food_products.htmhttp://www.tata.com/0_products_services/homes_individuals/financial_services.htmhttp://www.tata.com/0_products_services/homes_individuals/fertilisers.htm

8/22/2019 37451137 Tata Ppt Rohit

38/61

For homes and individuals

Housing(THDC)

THDC (formerly known as Tata Housing)develops real estate in India and has, sinceits inception in 1942, constructed

residential buildings and complexes invarious Indian cities,among them Mumbai,Delhi, Bangalore Hyderabad and Kochi.

THDC has been involved in developingpremium residential complexes, lifestylehousing buildings and holiday homes.

http://www.tata.com/0_products_services/homes_individuals/housing.htmhttp://www.tata.com/0_products_services/homes_individuals/housing.htmhttp://www.tata.com/0_products_services/homes_individuals/housing.htmhttp://www.tata.com/0_products_services/homes_individuals/housing.htm

8/22/2019 37451137 Tata Ppt Rohit

39/61

Insurance (Tata AIG Life, Tata AIG General)

Jewellery (Tanishq)

Leather products (Tata International)

Multi-utility vehicles(Tata Motors)

Passenger cars (Tata Motors)

Tea (Tata Tea, Tetley)

Telecommunications (Tata Indicom, VSNL)

Watches, clocks (Titan)

Hotels (Indian Hotels)

http://www.tata.com/0_products_services/homes_individuals/insurance.htmhttp://www.tata.com/0_products_services/homes_individuals/jewellery.htmhttp://www.tata.com/0_products_services/homes_individuals/leather.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/passenger_cars.htmhttp://www.tata.com/0_products_services/homes_individuals/tea.htmhttp://www.tata.com/0_products_services/homes_individuals/telecommunications.htmhttp://www.tata.com/0_products_services/homes_individuals/watches_clocks.htmhttp://www.tata.com/0_products_services/homes_individuals/hotels.htmhttp://www.tata.com/0_products_services/homes_individuals/hotels.htmhttp://www.tata.com/0_products_services/homes_individuals/watches_clocks.htmhttp://www.tata.com/0_products_services/homes_individuals/telecommunications.htmhttp://www.tata.com/0_products_services/homes_individuals/tea.htmhttp://www.tata.com/0_products_services/homes_individuals/passenger_cars.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/leather.htmhttp://www.tata.com/0_products_services/homes_individuals/jewellery.htmhttp://www.tata.com/0_products_services/homes_individuals/insurance.htm

8/22/2019 37451137 Tata Ppt Rohit

40/61

For industries and companies

Agricultural inputs

Agrochemicals (Rallis)

Fertilisers (Tata Chemicals)

Automotive

Automotive components (TACO) Automotive services (TACO, Tata Technologies)

Commercial vehicles (Tata Motors)

Diesel engines(Tata Cummins)

http://www.tata.com/0_products_services/companies_industries/agricultural_inputs/agro_chemicals.htmhttp://www.tata.com/0_products_services/companies_industries/agricultural_inputs/fertilisers.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/automotive_components.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/automotive_services.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/commercial_vehicles.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/diesel_engines.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/diesel_engines.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/commercial_vehicles.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/automotive_services.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/automotive_components.htmhttp://www.tata.com/0_products_services/companies_industries/agricultural_inputs/fertilisers.htmhttp://www.tata.com/0_products_services/companies_industries/agricultural_inputs/agro_chemicals.htm

8/22/2019 37451137 Tata Ppt Rohit

41/61

Information systems and

communications

The Tata group has well-established enterprises in the fields ofsoftware and other information systems, telecommunications

and industrial automation.

E.g nelito systems,

tata technologies (10)

tata sky,

virgin mobile India(7)

8/22/2019 37451137 Tata Ppt Rohit

42/61

Engineering

The Tata group has a robust presence in engineering, withoperations in automobiles and auto components and a variety

of other engineering products and services.

E.g Automotive:

jaguar land rover,

tata motors(25)

Engineering: voltas,

TCE consulting engineers

(5)

8/22/2019 37451137 Tata Ppt Rohit

43/61

Materials

The Tata group is among the global leaders in this

business sector, with operations in steel and composites.

E.g Metals: corus, natsteel asia (16)

Composites: tata advanced materials

8/22/2019 37451137 Tata Ppt Rohit

44/61

Services

The Tata group has widespread interests in the hospitalitybusiness, as also in insurance, realty and financial and other

services.

E.g Hotels, property development: Indian hotels, tata housingdevelopment company (5)

Financial services: tata capital, tata financial services (6)

Other services: tata strategic mgt group, tata quality mgtservices (5)

8/22/2019 37451137 Tata Ppt Rohit

45/61

Energy

The Tata group is a significant player in power

generation and is also involved in the oil and gas

segment.

E.g Energy: north delhi power, tata BP solar (6)

8/22/2019 37451137 Tata Ppt Rohit

46/61

Consumer Products

The Tata group has a strong and longstanding business inwatches and jewellery, and a growing presence in the retail

industry.

E.g Consumer products: titan industries, Tetley group (15)

8/22/2019 37451137 Tata Ppt Rohit

47/61

Chemicals

The Tata group is one of the largest producers of soda

ash in the world. Additionally, it has interests in

fertilisers and in the pharmaceuticals business.

E.g Chemicals: tata pigments, general chemical

industrial products (7)

8/22/2019 37451137 Tata Ppt Rohit

48/61

TATAs Brand Ambassadors

The Tata Group has some of India's most famous personalities

from the sports and entertainment fields endorsing its products and

services, and the Tata brand.

Narain Karthikeyan: The 'fastestIndian in the world' has been a brand

ambassador for the Tata Group since2002. The Group was instrumental in

helping Karthikeyan break into the

charmed Formula One racing circle in

2005.

8/22/2019 37451137 Tata Ppt Rohit

49/61

Sourav Ganguly and Irfan Pathan: The oldwarhorse and the young tearaway have

been supporting the Tata Indicom brand.Ganguly has also been associated with

Tata Steel.Sania Mirza: The new kid on the tennis blockhas been making waves in the women's game

with her power and ebullience. Mirza, who broke

into the ATP top 100 in 2005, is a brand

ambassador for TATA TEA

This rising cricket star

8/22/2019 37451137 Tata Ppt Rohit

50/61

Yuvraj Singh: This rising cricket star,among the most prominent of the young

brigade that has been transforming the

way India plays the game, is a prominent

feature of the many promotions run by

Westside, the retail chain

of lifestyle stores.

aseeruddin Shah:Arguably the bestactor of his generation, Shah has been

endorsing a range of insurance

products from the Tata AIG stable.

http://www.tata.com/0_products_services/homes_individuals/agricultural_appliances.htm

8/22/2019 37451137 Tata Ppt Rohit

51/61

Aamir Khan: To promote its watches,Titan has cast this extremely popular

and versatile Bollywood star in the role

of an "iconic, style-conscious [brand

ambassador] who cuts across both sex

and age groups in urban and ruralIndia".

8/22/2019 37451137 Tata Ppt Rohit

52/61

Strategic Moves

Exit the businesses of soaps and toiletries, cosmetics, consumerelectronics, pharmaceuticals, computer and telecom hardware,

branded white goods, paints, exploration services, cement,

textiles.

Expansion/entry into businesses identified as having high

growth potential- cars , auto companies , retailing, telecom ,

power and insurance.

Identified the competitive advantage of India. Retirement pan.

8/22/2019 37451137 Tata Ppt Rohit

53/61

Results

Strong group identity.

Greater interaction among companies.

Shift in business focus.

Change in employee profile.

Increase in the share to branded products.

Five-fold increase in income per employee.

8/22/2019 37451137 Tata Ppt Rohit

54/61

Current Strategies

Expending globally (globalization strategy)

acquiring other companies in different countries

No frill strategy; a low frill strategy combine a low price and

low value added, low perceived product/services benefits and afocus on a price sensitive market segment.

maintain the cost of raw materials as lowest as possible and to

achieve the lowest cost of final products

invested a huge amount in research and development in orderto achieve the highest degree of quality at the lowest price

8/22/2019 37451137 Tata Ppt Rohit

55/61

Result

In the whole; the group is acquiring thedifferent strategy in the different market, in thehome countryTatas strategies are same as tocost leadership and differentiations.

8/22/2019 37451137 Tata Ppt Rohit

56/61

SWOT Analysis

Strengths: resources and

capabilities (People and

Raw Material)

vast experience (steeland automobiles)

The business model.

(TBEM is a model

determining the qualitymovement in the

group).

Weaknesses: Distribution

value chain innovation

macro environment

in order to serve the

global markets with high

quality and low price.

http://images.google.co.in/imgres?imgurl=http://www.robincooperresearch.com/images/north_america_complement.jpg&imgrefurl=http://www.robincooperresearch.com/northamerica.html&usg=__tysBE5DBxuI5oUP5p1Q6OY8BV28=&h=346&w=381&sz=33&hl=en&start=2&um=1&tbnid=p35hiJ986AqwgM:&tbnh=112&tbnw=123&prev=/images?q=global+markets&hl=en&um=1

8/22/2019 37451137 Tata Ppt Rohit

57/61

Opportunities new markets

exports

Acquisitions

e.g jaguar and land

rover

Threats Indias recent mergers

of global markets

E.g Vodafone,

Reliance

http://images.google.co.in/imgres?imgurl=http://ipc.iisc.ernet.in/~H3_2009/reliance.png&imgrefurl=http://ipc.iisc.ernet.in/~H3_2009/sponsors.html&usg=__nWcZ554Lb0745wpwNHKgz9DqSqA=&h=420&w=640&sz=150&hl=en&start=1&um=1&tbnid=b9GVjEuUnN0sFM:&tbnh=90&tbnw=137&prev=/images?q=reliance&hl=en&um=1http://images.google.co.in/imgres?imgurl=http://www.thelightisgreen.com/Jaguar%20Logo_1.PNG&imgrefurl=http://www.thelightisgreen.com/india/&usg=__9GFBftnSnDDm1a3aDgEHjVnMS-0=&h=487&w=672&sz=85&hl=en&start=2&um=1&tbnid=PmUwZSNYL8sDkM:&tbnh=100&tbnw=138&prev=/images?q=jaguar&hl=en&um=1

8/22/2019 37451137 Tata Ppt Rohit

58/61

Conclusion

Tata Motors Limited58

The name ofTATA itself says it all

Trust

Acceptability

Transparency

Accountability

8/22/2019 37451137 Tata Ppt Rohit

59/61

The Ratan Revolution

Ratan Tata

A Man Who

Believes In

18 TILL I DIE

8/22/2019 37451137 Tata Ppt Rohit

60/61

Any queries ?

Refer

www.tata.com

8/22/2019 37451137 Tata Ppt Rohit

61/61