PowerPoint Presentation

WELCOME

UNLOCKING EMOTION

JULY 30, 2014

KYLIE TUOSTO, DESIGNER

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DESIGNING FOR EMOTION

EMOTION

EASE

BENEFIT

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Preserving the human touch and showing ourselves in our work isn’t optional. It’s essential.

- Aaron Walter, Designing for Emotion

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“Works great and efficient. I can run payroll while on the go!”

“Love it! Makes it nearly impossible to miss payroll.”

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The reciprocation rule possesses awesome strengths, often producing a yes response to a request that, except for an existing feeling of indebtedness, would have surely been refused.

- Robert Cialdini, Influence

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SAMPLE CHALLENGE

Pandora Music App

_Goal: Double daily ratings

_Partner up!

_Ideate, finalize, sketch: 15 min

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Simple isn’t always better.

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Constraints are your friend.

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Oh, C’mon!

Just when everything’s going smoothly, this happens.

Sorry about that. While we work to fix it,

try going to our home page.

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EMPATHETIC

POLITE

TIMELY

GOOD-HUMORED

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Language is key.

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Timing is critical.

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Timing is critical.

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Language is key.

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Simple isn’t always better.

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Constraints are your friend.

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Emotion isn’t science.

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UNLOCKING EMOTION

THANKS!