PowerPoint Presentation
WELCOME
UNLOCKING EMOTION
JULY 30, 2014
KYLIE TUOSTO, DESIGNER
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DESIGNING FOR EMOTION
EMOTION
EASE
BENEFIT
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Preserving the human touch and showing ourselves in our work isn’t optional. It’s essential.
- Aaron Walter, Designing for Emotion
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“Works great and efficient. I can run payroll while on the go!”
“Love it! Makes it nearly impossible to miss payroll.”
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The reciprocation rule possesses awesome strengths, often producing a yes response to a request that, except for an existing feeling of indebtedness, would have surely been refused.
- Robert Cialdini, Influence
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SAMPLE CHALLENGE
Pandora Music App
_Goal: Double daily ratings
_Partner up!
_Ideate, finalize, sketch: 15 min
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Simple isn’t always better.
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Constraints are your friend.
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Oh, C’mon!
Just when everything’s going smoothly, this happens.
Sorry about that. While we work to fix it,
try going to our home page.
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EMPATHETIC
POLITE
TIMELY
GOOD-HUMORED
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Language is key.
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Timing is critical.
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Timing is critical.
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Language is key.
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Simple isn’t always better.
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Constraints are your friend.
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Emotion isn’t science.
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UNLOCKING EMOTION
THANKS!