1

Supply Chain StrategyDira Ernawati, ST. MT

Jur. Teknik Industri

UPN “Veteran” Surabaya

SuppliersCustomers/

RetailersDistributorsDistributors ProducersProducersDistributorsDistributors

Definisi Strategi Supply ChainDefinisi Strategi Supply Chain

• The pattern of strategic decisions and actions which set the role, objectives and activities of the operation

• Kumpulan kegiatan dan aksi strategis di sepanjang Supply chain yang menciptakan rekonsiliasi antara apa yang dibutuhkan pelanggan akhir dengan kemampuan sumber daya yang ada pada supply chain tersebut.

• Strategi tidak bisa dilepaskan dari tujuan jangka panjang

Tujuan Strategis pada Supply ChainTujuan Strategis pada Supply Chain• Untuk bisa memenangkan persaingan pasar maka supply chain

harus bisa menyediakan produk yang :1) Murah2) Berkualitas3) Tepat waktu4) Bervariasi

• Tujuan-tujuan diatas akan tercapai bila memiliki kemampuan untuk :1) Beroperasi secara efisien2) Menciptakan kualitas3) cepat4) Fleksibel5) Inovatif

28

Supply Chain: The MagnitudeSupply Chain: The Magnitude

Estimated that the grocery industry could save $30 billion (10% of operating cost) by using effective logistics and supply chain strategies.

A typical box of cereal spends 104 days from factory to sale

A typical car spends 15 days from factory to dealership

Understanding how changes in the Supply Chain impact performance (operational & financial) is critical!

29

Managing the flow of InformationManaging the flow of Information

Information

Requires an understanding of: Information systems design

and technology Enterprise-wide Information

systems

SuppliersCustomers/

RetailersDistributorsDistributors

ProducersProducersDistributorsDistributors

30

Suppliers

Producers (e.g., P&G)

Wal-Mart Distribution

Supplier Distribution

Wal-Mart’s Supply ChainWal-Mart’s Supply Chain• Effectively managing point-of-sale data is critical to

WM’s success. They have invested heavily in information technology and software, such as Electronic data interchange (EDI).

Point-of-sales data

31

Use of emerging technology in Wal-Mart’s Use of emerging technology in Wal-Mart’s SCSC• Wal-Mart is a leader in the use of Radio Frequency

ID (RFID)• RFIDs have the potential to move data collection

from the checkout line to the store shelves.• Here’s how the system might work:

Pull from Store shelf Inventory

Management system prompt

Action

Supplier’s Production

system is updated

Supplier’s inventory system

is contacted

Their suppliers are notified

Re-supply inventory

Restock Shelves

Shelf Mounted scanner alerts

stockroom

RFID

32

Enterprise-Wide SystemsEnterprise-Wide Systems

These systems are know by a number of different names:–Enterprise Resource Planning (ERP)

–Customer Relationship Management (CRM)

• Integrated information systems,• Provide commonality with regard to databases,

• Support enterprise processes.

33

Basic ERP ModulesBasic ERP Modules

Data Analysis

Sales & Marketing

Supply-Chain Management

Manufacturing

Accounting and Finance

Human Resources

Customer Service

ERP System

Information integration across the organization

34

What are the basic steps necessary to process a customer:What actions will you need to take?What information will you need? Where will it

come from?What information will you need to generate?

Pick List

Cus

tom

er

Enter Order Inventory

?

Conventional Order ProcessingConventional Order Processing

35

Invoice

Integrated Information requirements – Customer Integrated Information requirements – Customer OrdersOrders

Order Entry

Pick List

Low

e’s Shipment

Accounts Receivable

General Ledger

Inventory Control

Suppliers

Purchase Order

Receiving

Accounts Payable

Inventory Status

36

Requires an understanding of:Management of Inventory

– Demand Forecasting– Inventory Control

Management of Distribution/Logistics– Distribution Systems– Transportation Systems

Materials

Managing the flow of MaterialsManaging the flow of Materials

SuppliersCustomers/

RetailersDistributorsDistributors

ProducersProducersDistributorsDistributors